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Advantages of NSoft’s Turnkey Sports Betting Solution
NSoft is a B2B software provider oĄering a complete package for betting business. This is possible thanks to a carefully planned and executed modular sports betting platform, a Turnkey Sports Betting Solution.
By Ana Sović, SVP Business Operations Turnkey Sports Betting Solution for betting operators and business management Seven Turnkey Solution is a highly modular and customizable platform and a genuine engine behind every betting product.
NSoft’s software architects built it using their vast knowledge and relying on diĄerent approaches to develop and optimise this software solution. They made the system, always having in mind Seven’s future tasks like integrating new features and complying with diĄerent legal authorities.
The most important thing to emphasize is that NSoft’s turnkey solution is based on a revenue share model that minimizes risk, reduces operational costs and brings benefits to diĄerent types of operators by allowing them to gain full control over their business operations, boost productivity and facilitate everyday operations in bet shops.
Preferred partner of Sportradar Seven iGaming Platform has been developed using cutting-edge technologies, and it oĄers the possibility of third party integrations of other platforms and providers. This single solution is responsible for managing core betting business operations not just for customers who are starting a betting business from scratch but also for those who have their business operations already established. With joint eĄort, the operators who are using someone else’s solution can easily move to NSoft’s turnkey solution. In that case they have our help with counseling, analysis of their shops, import of existing metadata and player base, all of which is focused to save their time by reducing the operational and manual work around the migration of existing data and maximize their revenue.
The Seven platform delivers NSoft’s proprietary Sportsbook which is driven by Betradar data providing you with an extensive oĄer of more than 370 000 events from 60 diĄerent sports monthly together with corresponding odds and results.
Our extensive product portfolio is complemented by in-house developed Virtual and Casino games which guarantee realistic, dynamic and fast-paced gameplay. Based on the analysis and broad statistics, NSoft’s virtual and casino games impress with multiple bonus options and betting markets designed to provide high revenues for our clients. Full in-house B2B Support and Services NSoft’s highly qualified and dedicated Support team has accumulated years of experience in the software and betting industry. When clients are in doubt about how to proceed, Support Operators are always there to lend a hand in installing and demonstrating usage of our application software providing
Preferred partner of Sportradar detailed and clear explanations. Among the regular customer support duties available 24/7, monitoring the system and network parameters is performed constantly to prevent any issues before they potentially reach the customer.
Technical Account Managers also remain in communication with the client at all times and each client has their own dedicated account management. One of their daily tasks is to constantly analyze client’s business operations and the habits of their players, so that they can improve their business further and adjust the oĄer and business operations to clients’ needs.
Remote Device Management in land-based business controls devices remotely through our software and provides real-time access to betting operations in shops, which consequently saves operators the time and money since they avoid visiting each shop because of the remote accessibility.
Risk Management tools enable operators to gain full control over the risk parameters, whether those are tournaments, market types, odds, players, retail shops, detection of the same tickets and many more. Special attention is dedicated to the Risk Management module which allows them to minimize the risk and increase the profit through the combination of automatic and manual tools. NSoft’s team of highly skilled and experienced bookmakers is also available for counseling if the operator is new in the business and requires additional assistance.
The maintenance of the server infrastructure is under the control of NSoft’s devoted teams and one of the services provided for clients which use our turnkey solution. Our experts are there to help build flexibility into the system when the client’s engineering team faces the challenges of capacity planning and ensuring the right resources are in place to handle traąc demands.
Preferred partner of Sportradar The scalability of an application can be measured by the number of requests it can eĄectively support simultaneously. NSoft’s Infrastructure team uses horizontal or vertical scaling at the point at which a client’s application can no longer handle
additional requests and it reaches the limit of its scalability. The complete setup is led by our Infrastructure team, which
proactively monitors resource usage of our services to ensure the best results for the client.
The complete infrastructure can be built in the client’s country if required by law, and after that further administration is supervised by NSoft’s team.
Turnkey solution vs White label, which meets your business requirements?
When operators want to improve their existing business operations by extending their oĄer with NSoft’s products, or when they are just starting their online sports betting business, the Turnkey Sports Betting Solution is a better option for those operators wanting more control over their sports betting software.
For clients who have a third party platform and if they want to take our Solution, we provide help in terms of diĄerent operational tasks which are necessary to be undertaken: import of the player base, make full technical support available for their branch oące as well as employee training.
At the start of the implementation process NSoft’s team does an analysis of the existing state, client’s wishes and needs – what the client wants, whether the client is already working with an existing provider, if there are hardware requirements and whether there is any ustomization necessary. When all that comes together, the next step is Client account setup and product release. After the testing phase is delivered, then comes training of client’s employees and field installation when retail is Preferred partner of Sportradar concerned. The time to market that we oĄer on all channels is top notch.
NSoft’s Business development and operational teams are involved in the whole process of Turnkey setup, and other departments will
also pitch in as well depending on the needs of each client individually.
Beside the Turnkey approach, another trending notion in the White label solution.
A White label is an eĄective and convenient solution created by a company with the purpose of selling or leasing it to another entity
that can brand it under its own name or label. In this way everything needed to launch an online gaming business from the
ground up, is provided by a third-party supplier – sports betting software, a casino, a license, payment processing, and more. This
includes all the products, software solutions, and even use of a gaming license. The downside of this approach would be that
there is no flexibility in terms of changing payments, products or trading strategy; and also there are not many options for product
customization. The focus is rather set on the numerous marketing possibilities which White label provides.
We conclude that a Turnkey approach is by far the best strategy because operators have a reliable partner in NSoft to gain more control over their needs for sports betting, casino, branding and software development, once their business takes oĄ. NSoft’s accumulated years of experience in the iGaming industry and our dedicated teams are available at all times for collaboration and support to meet client’s overall requirements, deliver outstanding results and revenue growth.
Anton Eshtokin
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners: Winning Golden Boomerang Awards is a meaningful professional marker within the industry
1. GBA is entering its third season in 2026. Looking back at the journey from the very first edition in 2024 — how would you describe how the tournament has evolved?
Perhaps the most significant change is that the Golden Boomerang Awards has clearly moved beyond being just another industry competition and has become a recognized brand within the affiliate marketing space. Over the past three years, we have not only increased brand awareness but also earned trust and built a strong community of participants who return to compete and improve their results.
I can confidently say that today, even participation in the GBA is a mark of quality. Why? Because it reflects a certain level of professionalism in the market. Winning, especially in the third season, becomes a clear marker of being among the very best in the industry.
What makes this evolution important is that formats like this are still relatively rare. GBA sits at the intersection of competition, expertise, and industry recognition – and we see it as a platform that not only rewards performance, but also contributes to the overall development of the affiliate market.
2. In 2025, more than 400 affiliate teams participated. What does that number tell you about what the market is looking for from formats like GBA?
For us, this is a clear signal that the market is actively seeking formats that go beyond pure performance-based incentives. You see, traditional affiliate programs are heavily focused on financial rewards for traffic – and there’s plenty of that in the market already. The significant growth in the number of Golden Boomerang Awards participants from season to season (226 in the first, 400+ in the second) demonstrates that affiliate teams have a strong demand for something different. I’m talking about competition, visibility, and a sense of belonging to a professional community.
GBA taps into that by offering not just rewards, but recognition and experience. Through our collaboration with AC Milan (I remind you that Boomerang Partners is an Official Regional Partner of AC Milan), we’re able to provide participants with opportunities that go beyond monetary value – things that are difficult to replicate within standard affiliate program structures.
Ultimately, it’s about creating a sense of legacy. Participation in the Golden Boomerang Awards becomes part of a longer-term professional story, not just a short-term performance cycle.
3. The theme of this season is ‘Beyond the Moment.’ Where did that idea come from, and why does it feel right for this particular stage of GBA’s life?
The idea behind “Beyond the Moment” came naturally as we entered the GBA’s third season. After two successful years, it felt like the right time to shift the focus from short-term wins to long-term performance.
It’s no secret that the affiliate market is highly volatile. Here, strong results can come quickly, sometimes unexpectedly. But staying at the top is a completely different challenge.
In the third season of Golden Boomerang Awards, we’re focusing on what exists beyond the moment of victory. Winning is important, but it’s only a snapshot. What truly defines top-tier affiliate teams is the work behind them. These are consistent execution, strategic thinking, adaptability, and the ability to identify new opportunities.
Thus, “Beyond the Moment” is about recognizing that invisible layer of effort that separates sustainable success from a one-time result.
4. Five months is a long run for an affiliate tournament. Engagement typically drops in the middle of any long competition. What specific mechanisms did you build into GBA 2026 to prevent that?
You’re right to point out the tournament’s length and the importance of maintaining participant engagement over such a distance, but we deliberately set this challenge for ourselves. That’s why we paid close attention to developing a clear and effective structure for the Golden Boomerang Awards. In the third season, it’s a multi-stage experience rather than a single continuous race. The season is divided into three phases, conceptually aligned with a football match structure, each with its own rules, objectives, and rewards.
This creates natural reset points and new incentives throughout the tournament, helping maintain momentum.
We’ve also introduced mechanics such as boosts and mid-season entry opportunities. This allows new affiliate teams to join and still compete for top positions, rather than being locked out by early leaders.
Additionally, not all mechanics are revealed upfront. Rolling out new elements during the season adds anticipation and keeps participants engaged over time.
5. 2026 is an extraordinary year for sport — the FIFA World Cup, the Winter Olympics, one of the most packed global calendars in recent memory. How does that shift the opportunity and the pressure for sports-focused affiliates?
Yes, 2026 is an exceptionally busy year for sports (and this applies not only to the past Olympic Winter Games Milano Cortina 2026 and the upcoming FIFA World Cup 2026, but also to many other high-profile tournaments), which creates both opportunity and pressure.
On one hand, a packed global calendar means more traffic peaks and more chances to scale. On the other hand, it increases competition – both in media buying and in capturing audience attention.
Who can succeed in such conditions? – Those affiliate teams that don’t just react to a given sporting event, but instead focus more on preparation and strategy. This means understanding which moments matter, how to prioritize them, and how to allocate resources effectively.
That’s why we introduced a dedicated Sports Marketing and Betting Calendar 2026 earlier this year. Combined with participation in the Golden Boomerang Awards, it provides affiliate teams with a more structured approach to the sports season and to capitalize on key moments.
In this context, GBA acts as an additional performance layer – amplifying focus and execution during a highly competitive period.
6. In your view, what genuinely motivates a top-tier affiliate in 2026 — is it financial upside, status, access, something else? And how does GBA address that?
Top-tier affiliates in 2026 are driven by more than just financial upside, although revenue remains a fundamental factor.
For experienced teams, money alone is often not a sufficient long-term motivator. They are already operating at a level where access, recognition, and positioning within the industry become equally important.
This includes being part of a trusted network, gaining visibility, and accessing opportunities that are not typically available through standard affiliate programs.
That’s where the Golden Boomerang Awards are positioned differently. It’s not just about rewards – it’s about status, professional recognition, and belonging to a high-level community.
Combined with the competitive nature of the season, this creates a stronger and more sustainable layer of motivation.
7. TIME TO WIN closed on March 31. It was directly connected to GBA — participants earned bonus points carrying into the new season. How do you see that handoff working, and what did TIME TO WIN teach you going into GBA 2026?
TIME TO WIN and Golden Boomerang Awards are designed to function as part of a unified ecosystem rather than separate competitions.
TIME TO WIN acted as a high-intensity entry point into the year. It helped re-engage our affiliate partners after the holiday season and encouraged a more sprint-based approach to performance, where teams actively test tools and strategies.
GBA, which follows immediately after, shifts the focus to long-term consistency and sustained results.
The connection between the two tournaments is also structural: participants from TIME TO WIN carry bonus points into the Golden Boomerang Awards. This creates continuity and rewards early engagement.
Overall, our goal is to build a system where affiliate partners stay engaged throughout the year – not just for short-term wins, but as part of a long-term collaboration.
8. If GBA is still running five years from now and has become exactly what you want it to be — what does that look like?
We would like the Golden Boomerang Awards to become a widely recognized and trusted benchmark within the affiliate industry. Already, we have serious reasons to believe that this goal will be achieved. These include growing interest from affiliate teams and participant numbers, increased media attention, and deeper engagement from the market.
A key focus going forward is trust. That’s why GBA is positioned as a performance-driven award, based on transparent data, a clear leaderboard, and measurable results.
Success would mean that winning the Golden Boomerang Awards is not just an achievement for the winner, but a meaningful professional marker within the industry.
Rather than competing directly with traditional awards, we aim to strengthen our niche as a highly practical, performance-based competition.
9. What would you say to an affiliate who is sitting on the fence right now, wondering whether GBA 2026 is worth their time and attention?
It’s worth approaching that question from a practical perspective. We all know that the affiliate marketing space is highly competitive. Staying passive in it can hardly be called a winning strategy. By participating in the Golden Boomerang Awards 2026, affiliate teams gain a structured opportunity to test their capabilities in a visible, high-pressure environment.
At the same time, the benefits are clear for all participants. For experienced affiliates, it’s a way to benchmark themselves against strong competitors and gain recognition. For newer players, it’s an opportunity to accelerate learning and better understand what high-level performance looks like.
There’s also value in being part of a professional community – exchanging experience, observing others, and staying aligned with market dynamics.
So the real question becomes not “is it worth it?”, but “what do you miss by not participating?” – especially in a year with this level of competition and opportunity.
The post Anton Eshtokin, Chief Marketing Officer at Boomerang Partners: Winning Golden Boomerang Awards is a meaningful professional marker within the industry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Vegangster has become the first iGaming platform to integrate the Model Context Protocol (MCP), enabling AI agents to interact directly with platform systems in real time.
MCP is an open protocol that gives AI agents a structured way to communicate with software environments, allowing them to understand context, retrieve data, and perform actions on the user’s behalf. Instead of building separate integrations for each use case, MCP standardises how AI agents interact with platform systems, making integrations faster to deploy and easier to scale.
For player support, this means agents can resolve common queries, including deposit status, bonus conditions, and account issues. Instead of routing tickets or escalating requests, agents retrieve live data and resolve queries instantly within a single interaction.
On the operator side, tasks that previously required navigating multiple interface sections or exporting reports can now be handled through plain-language prompts: filtering player lists, reviewing performance figures, adjusting configurations. The practical effect is a shorter onboarding curve and faster execution of day-to-day tasks.
Michael Oziransky, Chief Product Officer at Vegangster, sees this as foundational rather than incremental:
“AI agents interacting with the platform mark a fundamental shift. What we are seeing now are just the most obvious use cases. The real value of MCP is in its flexibility. This opens the door to entirely new ways of operating and building on top of the platform. We are proud to be the first to bring this to iGaming.”
The integration is currently in beta with selected operators, with wider availability planned soon. Early adopters can already move beyond traditional interfaces and begin operating the platform through AI agents.
Press Contact
Romans Kozlovskis
The post Vegangster Becomes First iGaming Platform to Support AI Agent Integration via MCP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Anton Eshtokin
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners: Winning Golden Boomerang Awards is a meaningful professional marker within the industry
1. GBA is entering its third season in 2026. Looking back at the journey from the very first edition in 2024 — how would you describe how the tournament has evolved?
Perhaps the most significant change is that the Golden Boomerang Awards has clearly moved beyond being just another industry competition and has become a recognized brand within the affiliate marketing space. Over the past three years, we have not only increased brand awareness but also earned trust and built a strong community of participants who return to compete and improve their results.
I can confidently say that today, even participation in the GBA is a mark of quality. Why? Because it reflects a certain level of professionalism in the market. Winning, especially in the third season, becomes a clear marker of being among the very best in the industry.
What makes this evolution important is that formats like this are still relatively rare. GBA sits at the intersection of competition, expertise, and industry recognition – and we see it as a platform that not only rewards performance, but also contributes to the overall development of the affiliate market.
2. In 2025, more than 400 affiliate teams participated. What does that number tell you about what the market is looking for from formats like GBA?
For us, this is a clear signal that the market is actively seeking formats that go beyond pure performance-based incentives. You see, traditional affiliate programs are heavily focused on financial rewards for traffic – and there’s plenty of that in the market already. The significant growth in the number of Golden Boomerang Awards participants from season to season (226 in the first, 400+ in the second) demonstrates that affiliate teams have a strong demand for something different. I’m talking about competition, visibility, and a sense of belonging to a professional community.
GBA taps into that by offering not just rewards, but recognition and experience. Through our collaboration with AC Milan (I remind you that Boomerang Partners is an Official Regional Partner of AC Milan), we’re able to provide participants with opportunities that go beyond monetary value – things that are difficult to replicate within standard affiliate program structures.
Ultimately, it’s about creating a sense of legacy. Participation in the Golden Boomerang Awards becomes part of a longer-term professional story, not just a short-term performance cycle.
3. The theme of this season is ‘Beyond the Moment.’ Where did that idea come from, and why does it feel right for this particular stage of GBA’s life?
The idea behind “Beyond the Moment” came naturally as we entered the GBA’s third season. After two successful years, it felt like the right time to shift the focus from short-term wins to long-term performance.
It’s no secret that the affiliate market is highly volatile. Here, strong results can come quickly, sometimes unexpectedly. But staying at the top is a completely different challenge.
In the third season of Golden Boomerang Awards, we’re focusing on what exists beyond the moment of victory. Winning is important, but it’s only a snapshot. What truly defines top-tier affiliate teams is the work behind them. These are consistent execution, strategic thinking, adaptability, and the ability to identify new opportunities.
Thus, “Beyond the Moment” is about recognizing that invisible layer of effort that separates sustainable success from a one-time result.
4. Five months is a long run for an affiliate tournament. Engagement typically drops in the middle of any long competition. What specific mechanisms did you build into GBA 2026 to prevent that?
You’re right to point out the tournament’s length and the importance of maintaining participant engagement over such a distance, but we deliberately set this challenge for ourselves. That’s why we paid close attention to developing a clear and effective structure for the Golden Boomerang Awards. In the third season, it’s a multi-stage experience rather than a single continuous race. The season is divided into three phases, conceptually aligned with a football match structure, each with its own rules, objectives, and rewards.
This creates natural reset points and new incentives throughout the tournament, helping maintain momentum.
We’ve also introduced mechanics such as boosts and mid-season entry opportunities. This allows new affiliate teams to join and still compete for top positions, rather than being locked out by early leaders.
Additionally, not all mechanics are revealed upfront. Rolling out new elements during the season adds anticipation and keeps participants engaged over time.
5. 2026 is an extraordinary year for sport — the FIFA World Cup, the Winter Olympics, one of the most packed global calendars in recent memory. How does that shift the opportunity and the pressure for sports-focused affiliates?
Yes, 2026 is an exceptionally busy year for sports (and this applies not only to the past Olympic Winter Games Milano Cortina 2026 and the upcoming FIFA World Cup 2026, but also to many other high-profile tournaments), which creates both opportunity and pressure.
On one hand, a packed global calendar means more traffic peaks and more chances to scale. On the other hand, it increases competition – both in media buying and in capturing audience attention.
Who can succeed in such conditions? – Those affiliate teams that don’t just react to a given sporting event, but instead focus more on preparation and strategy. This means understanding which moments matter, how to prioritize them, and how to allocate resources effectively.
That’s why we introduced a dedicated Sports Marketing and Betting Calendar 2026 earlier this year. Combined with participation in the Golden Boomerang Awards, it provides affiliate teams with a more structured approach to the sports season and to capitalize on key moments.
In this context, GBA acts as an additional performance layer – amplifying focus and execution during a highly competitive period.
6. In your view, what genuinely motivates a top-tier affiliate in 2026 — is it financial upside, status, access, something else? And how does GBA address that?
Top-tier affiliates in 2026 are driven by more than just financial upside, although revenue remains a fundamental factor.
For experienced teams, money alone is often not a sufficient long-term motivator. They are already operating at a level where access, recognition, and positioning within the industry become equally important.
This includes being part of a trusted network, gaining visibility, and accessing opportunities that are not typically available through standard affiliate programs.
That’s where the Golden Boomerang Awards are positioned differently. It’s not just about rewards – it’s about status, professional recognition, and belonging to a high-level community.
Combined with the competitive nature of the season, this creates a stronger and more sustainable layer of motivation.
7. TIME TO WIN closed on March 31. It was directly connected to GBA — participants earned bonus points carrying into the new season. How do you see that handoff working, and what did TIME TO WIN teach you going into GBA 2026?
TIME TO WIN and Golden Boomerang Awards are designed to function as part of a unified ecosystem rather than separate competitions.
TIME TO WIN acted as a high-intensity entry point into the year. It helped re-engage our affiliate partners after the holiday season and encouraged a more sprint-based approach to performance, where teams actively test tools and strategies.
GBA, which follows immediately after, shifts the focus to long-term consistency and sustained results.
The connection between the two tournaments is also structural: participants from TIME TO WIN carry bonus points into the Golden Boomerang Awards. This creates continuity and rewards early engagement.
Overall, our goal is to build a system where affiliate partners stay engaged throughout the year – not just for short-term wins, but as part of a long-term collaboration.
8. If GBA is still running five years from now and has become exactly what you want it to be — what does that look like?
We would like the Golden Boomerang Awards to become a widely recognized and trusted benchmark within the affiliate industry. Already, we have serious reasons to believe that this goal will be achieved. These include growing interest from affiliate teams and participant numbers, increased media attention, and deeper engagement from the market.
A key focus going forward is trust. That’s why GBA is positioned as a performance-driven award, based on transparent data, a clear leaderboard, and measurable results.
Success would mean that winning the Golden Boomerang Awards is not just an achievement for the winner, but a meaningful professional marker within the industry.
Rather than competing directly with traditional awards, we aim to strengthen our niche as a highly practical, performance-based competition.
9. What would you say to an affiliate who is sitting on the fence right now, wondering whether GBA 2026 is worth their time and attention?
It’s worth approaching that question from a practical perspective. We all know that the affiliate marketing space is highly competitive. Staying passive in it can hardly be called a winning strategy. By participating in the Golden Boomerang Awards 2026, affiliate teams gain a structured opportunity to test their capabilities in a visible, high-pressure environment.
At the same time, the benefits are clear for all participants. For experienced affiliates, it’s a way to benchmark themselves against strong competitors and gain recognition. For newer players, it’s an opportunity to accelerate learning and better understand what high-level performance looks like.
There’s also value in being part of a professional community – exchanging experience, observing others, and staying aligned with market dynamics.
So the real question becomes not “is it worth it?”, but “what do you miss by not participating?” – especially in a year with this level of competition and opportunity.
The post Anton Eshtokin, Chief Marketing Officer at Boomerang Partners: Winning Golden Boomerang Awards is a meaningful professional marker within the industry appeared first on Americas iGaming & Sports Betting News.
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