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Advantages of NSoft’s Turnkey Sports Betting Solution

Published

5 years ago

July 26, 2021

NSoft is a B2B software provider oĄering a complete package for betting business. This is possible thanks to a carefully planned and executed modular sports betting platform, a Turnkey Sports Betting Solution.
By Ana Sović, SVP Business Operations Turnkey Sports Betting Solution for betting operators and business management Seven Turnkey Solution is a highly modular and customizable platform and a genuine engine behind every betting product.
NSoft’s software architects built it using their vast knowledge and relying on diĄerent approaches to develop and optimise this software solution. They made the system, always having in mind Seven’s future tasks like integrating new features and complying with diĄerent legal authorities.

The most important thing to emphasize is that NSoft’s turnkey solution is based on a revenue share model that minimizes risk, reduces operational costs and brings benefits to diĄerent types of operators by allowing them to gain full control over their business operations, boost productivity and facilitate everyday operations in bet shops.
Preferred partner of Sportradar Seven iGaming Platform has been developed using cutting-edge technologies, and it oĄers the possibility of third party integrations of other platforms and providers. This single solution is responsible for managing core betting business operations not just for customers who are starting a betting business from scratch but also for those who have their business operations already established. With joint eĄort, the operators who are using someone else’s solution can easily move to NSoft’s turnkey solution. In that case they have our help with counseling, analysis of their shops, import of existing metadata and player base, all of which is focused to save their time by reducing the operational and manual work around the migration of existing data and maximize their revenue.
The Seven platform delivers NSoft’s proprietary Sportsbook which is driven by Betradar data providing you with an extensive oĄer of more than 370 000 events from 60 diĄerent sports monthly together with corresponding odds and results.
Our extensive product portfolio is complemented by in-house developed Virtual and Casino games which guarantee realistic, dynamic and fast-paced gameplay. Based on the analysis and broad statistics, NSoft’s virtual and casino games impress with multiple bonus options and betting markets designed to provide high revenues for our clients. Full in-house B2B Support and Services NSoft’s highly qualified and dedicated Support team has accumulated years of experience in the software and betting industry. When clients are in doubt about how to proceed, Support Operators are always there to lend a hand in installing and demonstrating usage of our application software providing
Preferred partner of Sportradar detailed and clear explanations. Among the regular customer support duties available 24/7, monitoring the system and network parameters is performed constantly to prevent any issues before they potentially reach the customer.
Technical Account Managers also remain in communication with the client at all times and each client has their own dedicated account management. One of their daily tasks is to constantly analyze client’s business operations and the habits of their players, so that they can improve their business further and adjust the oĄer and business operations to clients’ needs.
Remote Device Management in land-based business controls devices remotely through our software and provides real-time access to betting operations in shops, which consequently saves operators the time and money since they avoid visiting each shop because of the remote accessibility.
Risk Management tools enable operators to gain full control over the risk parameters, whether those are tournaments, market types, odds, players, retail shops, detection of the same tickets and many more. Special attention is dedicated to the Risk Management module which allows them to minimize the risk and increase the profit through the combination of automatic and manual tools. NSoft’s team of highly skilled and experienced bookmakers is also available for counseling if the operator is new in the business and requires additional assistance.
The maintenance of the server infrastructure is under the control of NSoft’s devoted teams and one of the services provided for clients which use our turnkey solution. Our experts are there to help build flexibility into the system when the client’s engineering team faces the challenges of capacity planning and ensuring the right resources are in place to handle traąc demands.
Preferred partner of Sportradar The scalability of an application can be measured by the number of requests it can eĄectively support simultaneously. NSoft’s Infrastructure team uses horizontal or vertical scaling at the point at which a client’s application can no longer handle
additional requests and it reaches the limit of its scalability. The complete setup is led by our Infrastructure team, which
proactively monitors resource usage of our services to ensure the best results for the client.
The complete infrastructure can be built in the client’s country if required by law, and after that further administration is supervised by NSoft’s team.
Turnkey solution vs White label, which meets your business requirements?
When operators want to improve their existing business operations by extending their oĄer with NSoft’s products, or when they are just starting their online sports betting business, the Turnkey Sports Betting Solution is a better option for those operators wanting more control over their sports betting software.
For clients who have a third party platform and if they want to take our Solution, we provide help in terms of diĄerent operational tasks which are necessary to be undertaken: import of the player base, make full technical support available for their branch oące as well as employee training.
At the start of the implementation process NSoft’s team does an analysis of the existing state, client’s wishes and needs – what the client wants, whether the client is already working with an existing provider, if there are hardware requirements and whether there is any ustomization necessary. When all that comes together, the next step is Client account setup and product release. After the testing phase is delivered, then comes training of client’s employees and field installation when retail is Preferred partner of Sportradar concerned. The time to market that we oĄer on all channels is top notch.
NSoft’s Business development and operational teams are involved in the whole process of Turnkey setup, and other departments will
also pitch in as well depending on the needs of each client individually.
Beside the Turnkey approach, another trending notion in the White label solution.
A White label is an eĄective and convenient solution created by a company with the purpose of selling or leasing it to another entity
that can brand it under its own name or label. In this way everything needed to launch an online gaming business from the
ground up, is provided by a third-party supplier – sports betting software, a casino, a license, payment processing, and more. This
includes all the products, software solutions, and even use of a gaming license. The downside of this approach would be that
there is no flexibility in terms of changing payments, products or trading strategy; and also there are not many options for product
customization. The focus is rather set on the numerous marketing possibilities which White label provides.
We conclude that a Turnkey approach is by far the best strategy because operators have a reliable partner in NSoft to gain more control over their needs for sports betting, casino, branding and software development, once their business takes oĄ. NSoft’s accumulated years of experience in the iGaming industry and our dedicated teams are available at all times for collaboration and support to meet client’s overall requirements, deliver outstanding results and revenue growth.

Conferences

ELA Games to Speak on Sustainable Growth at HIPTHER Prague 10th Anniversary Summit

Published

56 minutes ago

March 11, 2026

Wladimir P.

ela-games-to-speak-on-sustainable-growth-at-hipther-prague-10th-anniversary-summit

The Head of Business Development at ELA Games collaborates with industry colleagues to explore the forthcoming phase of scalability.

ELA Games is happy to share that Yaroslav Soloshenko, Head of Business Development, will serve as an expert panelist at the forthcoming HIPTHER Prague Summit 2026.

Celebrating its 10th anniversary, the Prague Summit is a focused event for leaders in gaming and technology across Central and Eastern Europe. On Day 2 (March 25, 2026) at 12:00 PM, Yaroslav will take the stage in the QUARTZ Room for a session called: “Game Innovation & Studio Growth: What Scales in 2026.”

Led by the esteemed industry personality Michael Caselli, the dialogue unites a panel of experienced experts, featuring Robert Lenzhofer (Hölle Games), Alexis Wicén (Scatters Group), Alessia Paiano, and Assaf Stieglitz. The session aims to investigate the realities of the contemporary gaming scene, aiding in differentiating between short-term experiments and the sustainable growth strategies that succeed in a competitive, regulated setting.

Yaroslav Soloshenko, Head of Business Development at ELA Games, said of the upcoming session: “Innovation in 2026 is defined by how a good idea adapts to the specific needs of the market. ELA Games is focused on the artistry of our games, making sure every animation and feature meets a standard of quality that itself is a core selling point for our partners. Scaling today requires us to push creative boundaries while finding new ways to maintain a competitive edge in a crowded and ever-changing market. It’s an honor to join such a distinguished panel at the Prague Summit, particularly as HIPTHER marks a decade of bringing together some of the most influential voices in the CEE region.”

The discussion will center on various critical aspects of studio development, such as:

Strategic Innovation Cycles: Syncing ambitious creative experimentation with the practical needs of product-market fit and scalable business success.

Efficient Distribution: Ways specialized studios can broaden their audience via strategic aggregation and partnerships with platforms.

Creative Adaptation: Preserving a studio’s artistic identity while effectively managing the changing technical and regulatory requirements of European markets.

The post ELA Games to Speak on Sustainable Growth at HIPTHER Prague 10th Anniversary Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cashpoint

EveryMatrix wins Cashpoint omnichannel turnkey platform deal in Denmark

Published

2 hours ago

March 11, 2026

Wladimir P.

everymatrix-wins-cashpoint-omnichannel-turnkey-platform-deal-in-denmark

EveryMatrix has signed a landmark omnichannel agreement to provide turnkey technology for one of Western Europe’s leading betting and gaming brands. Under the deal, EveryMatrix will power over 1,000 sports betting terminals across 230+ shops nationwide, while also delivering a fully integrated online sportsbook platform and launching Merkur’s first online casino in the second half of 2026.

The agreement represents the second major Denmark-based turnkey deal for EveryMatrix in just two months, following Danske Spil’s selection of the provider to power its casino and bingo operations.

Cashpoint, set to rebrand as Merkur Bets once the platform migration is complete, holds strong market positions in Germany, Austria, Belgium, and Denmark, making it one of the most prominent betting and gaming operators across Western Europe.

The brand began searching for a modern technology partner in early 2025, aiming to implement a scalable, omnichannel solution capable of integrating sportsbook and casino offerings. The migration from its in-house system to EveryMatrix’s turnkey platform is scheduled to align with the start of the new football season, ensuring a seamless transition for customers.

Ebbe Groes, Group Co-CEO & Co-Founder at EveryMatrix, said:

“The Cashpoint and Merkur brands are among the most recognisable in Denmark and across Europe. Partnering with their team to deliver a project of this scale is a privilege, and it demonstrates the growing trust tier-1 operators and lotteries are placing in EveryMatrix technology.”

Mathias Dahms, Managing Director Sportsbetting at Merkur Group, added:

“Merkur Bets is taking a major step forward this year. By switching to EveryMatrix technology and rebranding, we are positioning the brand for continued growth and success in Denmark. EveryMatrix offers the ideal foundation to support our omnichannel strategy and future expansion.”

This agreement reinforces EveryMatrix’s position as a leading provider of turnkey sportsbook and casino solutions, delivering both in-store and online experiences for operators across Europe.

The post EveryMatrix wins Cashpoint omnichannel turnkey platform deal in Denmark appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

EGT

24 Years Strong: EGT’s Commitment to Excellence and Timeliness

Published

2 hours ago

March 11, 2026

Wladimir P.

24-years-strong:-egt’s-commitment-to-excellence-and-timeliness

EGT was established to quickly rise as one of the leading manufacturers and suppliers of gaming equipment worldwide. Today, as the organization marks its 24th anniversary, its narrative can be expressed in years of development, in hours of output, in minutes of accuracy, and even in seconds of engineering brilliance. Let’s reflect on how it accomplished this success.

Throughout this time, the company developed and patented more than 700 products and manufactured over 200,000 gaming devices, which have been placed in many of the most prestigious venues globally.

Numerous advancements from the EGT collection, including the Egypt Quest and Bell Link jackpots as well as the cabinets from the Premier, General, and Supreme series, have established benchmarks within the industry, defining its standards and making EGT synonymous with unwavering quality.

EGT has established 3 factories where it produces its goods and meets orders for clients globally. The company has even taken an additional step, successfully completing its production cycle at 360 degrees, which enables it to supply nearly everything required for manufacturing its machines.

This comprehensive production system enables EGT to assess its efficiency not only over years of expansion but also in seconds, minutes, and hours on the manufacturing floor.

Thanks to this, in just 24 seconds, the machines in the company’s production lines cut over 40 meters of cable used in EGT’s products. At this speed, the height of Mount Everest could be reached in under 90 minutes.

In just 24 minutes, over 16,000 components used in EGT’s products pass through the production process. At this rate, a venue the size of Madison Square Garden could be filled in about 30 minutes.

In 24 hours, 420 slot cabinets come off EGT’s production lines. Placed side by side, they would stretch almost the length of three football fields.

Impressive figures, right? Yet they represent only a fraction of what EGT has achieved over the past 24 years.

EGT is continually expanding its presence, with its products now available in more than 100 markets across 5 continents. Over 4,500 staff members across 28 global offices guarantee that the business remains close to its clientele.

In the last 24 years, EGT has been involved in more than 300 exhibitions globally. It has grown its family by adding 2 subsidiaries – EGT Digital and EGT Steel Production, which have allowed it to enhance its product offerings and now provide an even broader array of solutions to its existing and prospective clients and partners.

Throughout this time, EGT has garnered more than 30 accolades, serving as clear evidence of its standing as a leader in the gaming sector both nationally and internationally, along with its recognition as one of the most reliable firms in the Bulgarian economy overall.

Furthermore, EGT belongs to various Bulgarian and international business and industry associations. It holds more than 10 certifications for its work quality and presently utilizes systems like SAP, supported by internationally acknowledged testing labs like GLI and BMM, ensuring that the company’s products comply with all industry standards.

None of these achievements could have been realized without the company’s most important resource – its staff. EGT has established and fostered a culture of assistance and motivation for its staff to realize their potential and advance their careers within the company. Consequently, in just the past 5 years, its staff have participated in more than 200 varied courses and training sessions to enhance their professional skills and qualifications.

Simultaneously, the organization ensures a healthy balance between professional and personal life by enacting various family-focused social policies and allowing individuals to engage in their interests. EGT fields sports teams in football and athletics that frequently engage in multiple tournaments and competitions, showcasing impressive performances.

The company’s artists have the opportunity to showcase their individual creations in a unique exhibition that EGT hosts each year, and in 2025, the display was open to the public for the first time.

Annually, EGT offers internship programs that allow numerous young individuals at the start of their careers to gain essential knowledge and skills, with some going on to work at the company and utilizing this knowledge in practical applications at EGT.

Consequently, the company takes pride in a substantial percentage of long-serving employees—20% of the workforce has more than a decade of experience with the organization, which is an outstanding accomplishment.

In addition to all this, EGT continues to be accountable to society. Throughout the years, the organization has participated in various charitable initiatives focused on safeguarding the environment and assisting vulnerable individuals and those in distress.

EGT also actively backs various initiatives to encourage responsible gaming, enhancing its reputation as a developer of cutting-edge gaming solutions that lead industry trends.

Vladimir Dokov, CEO of EGT, shared: “Inspired by all these milestones achieved over the past 24 years, we have set ourselves no less ambitious goals for 2026. Along with further modernizing our production facilities, entering new markets and strengthening our leadership on a global level, an equally important priority for us will be to continue contributing to the improvement of the educational and professional environment in the country. This way, we will be able to prove once again that we not only know how to do successful business, but also that we are a socially responsible company that contributes to the overall development of society. This is the true meaning of excellence for us.”

Happy 24th birthday, EGT. Here’s to many more years where every second counts.

The post 24 Years Strong: EGT’s Commitment to Excellence and Timeliness appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.