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Advantages of NSoft’s Turnkey Sports Betting Solution

Published

5 years ago

July 26, 2021

NSoft is a B2B software provider oĄering a complete package for betting business. This is possible thanks to a carefully planned and executed modular sports betting platform, a Turnkey Sports Betting Solution.
By Ana Sović, SVP Business Operations Turnkey Sports Betting Solution for betting operators and business management Seven Turnkey Solution is a highly modular and customizable platform and a genuine engine behind every betting product.
NSoft’s software architects built it using their vast knowledge and relying on diĄerent approaches to develop and optimise this software solution. They made the system, always having in mind Seven’s future tasks like integrating new features and complying with diĄerent legal authorities.

The most important thing to emphasize is that NSoft’s turnkey solution is based on a revenue share model that minimizes risk, reduces operational costs and brings benefits to diĄerent types of operators by allowing them to gain full control over their business operations, boost productivity and facilitate everyday operations in bet shops.
Preferred partner of Sportradar Seven iGaming Platform has been developed using cutting-edge technologies, and it oĄers the possibility of third party integrations of other platforms and providers. This single solution is responsible for managing core betting business operations not just for customers who are starting a betting business from scratch but also for those who have their business operations already established. With joint eĄort, the operators who are using someone else’s solution can easily move to NSoft’s turnkey solution. In that case they have our help with counseling, analysis of their shops, import of existing metadata and player base, all of which is focused to save their time by reducing the operational and manual work around the migration of existing data and maximize their revenue.
The Seven platform delivers NSoft’s proprietary Sportsbook which is driven by Betradar data providing you with an extensive oĄer of more than 370 000 events from 60 diĄerent sports monthly together with corresponding odds and results.
Our extensive product portfolio is complemented by in-house developed Virtual and Casino games which guarantee realistic, dynamic and fast-paced gameplay. Based on the analysis and broad statistics, NSoft’s virtual and casino games impress with multiple bonus options and betting markets designed to provide high revenues for our clients. Full in-house B2B Support and Services NSoft’s highly qualified and dedicated Support team has accumulated years of experience in the software and betting industry. When clients are in doubt about how to proceed, Support Operators are always there to lend a hand in installing and demonstrating usage of our application software providing
Preferred partner of Sportradar detailed and clear explanations. Among the regular customer support duties available 24/7, monitoring the system and network parameters is performed constantly to prevent any issues before they potentially reach the customer.
Technical Account Managers also remain in communication with the client at all times and each client has their own dedicated account management. One of their daily tasks is to constantly analyze client’s business operations and the habits of their players, so that they can improve their business further and adjust the oĄer and business operations to clients’ needs.
Remote Device Management in land-based business controls devices remotely through our software and provides real-time access to betting operations in shops, which consequently saves operators the time and money since they avoid visiting each shop because of the remote accessibility.
Risk Management tools enable operators to gain full control over the risk parameters, whether those are tournaments, market types, odds, players, retail shops, detection of the same tickets and many more. Special attention is dedicated to the Risk Management module which allows them to minimize the risk and increase the profit through the combination of automatic and manual tools. NSoft’s team of highly skilled and experienced bookmakers is also available for counseling if the operator is new in the business and requires additional assistance.
The maintenance of the server infrastructure is under the control of NSoft’s devoted teams and one of the services provided for clients which use our turnkey solution. Our experts are there to help build flexibility into the system when the client’s engineering team faces the challenges of capacity planning and ensuring the right resources are in place to handle traąc demands.
Preferred partner of Sportradar The scalability of an application can be measured by the number of requests it can eĄectively support simultaneously. NSoft’s Infrastructure team uses horizontal or vertical scaling at the point at which a client’s application can no longer handle
additional requests and it reaches the limit of its scalability. The complete setup is led by our Infrastructure team, which
proactively monitors resource usage of our services to ensure the best results for the client.
The complete infrastructure can be built in the client’s country if required by law, and after that further administration is supervised by NSoft’s team.
Turnkey solution vs White label, which meets your business requirements?
When operators want to improve their existing business operations by extending their oĄer with NSoft’s products, or when they are just starting their online sports betting business, the Turnkey Sports Betting Solution is a better option for those operators wanting more control over their sports betting software.
For clients who have a third party platform and if they want to take our Solution, we provide help in terms of diĄerent operational tasks which are necessary to be undertaken: import of the player base, make full technical support available for their branch oące as well as employee training.
At the start of the implementation process NSoft’s team does an analysis of the existing state, client’s wishes and needs – what the client wants, whether the client is already working with an existing provider, if there are hardware requirements and whether there is any ustomization necessary. When all that comes together, the next step is Client account setup and product release. After the testing phase is delivered, then comes training of client’s employees and field installation when retail is Preferred partner of Sportradar concerned. The time to market that we oĄer on all channels is top notch.
NSoft’s Business development and operational teams are involved in the whole process of Turnkey setup, and other departments will
also pitch in as well depending on the needs of each client individually.
Beside the Turnkey approach, another trending notion in the White label solution.
A White label is an eĄective and convenient solution created by a company with the purpose of selling or leasing it to another entity
that can brand it under its own name or label. In this way everything needed to launch an online gaming business from the
ground up, is provided by a third-party supplier – sports betting software, a casino, a license, payment processing, and more. This
includes all the products, software solutions, and even use of a gaming license. The downside of this approach would be that
there is no flexibility in terms of changing payments, products or trading strategy; and also there are not many options for product
customization. The focus is rather set on the numerous marketing possibilities which White label provides.
We conclude that a Turnkey approach is by far the best strategy because operators have a reliable partner in NSoft to gain more control over their needs for sports betting, casino, branding and software development, once their business takes oĄ. NSoft’s accumulated years of experience in the iGaming industry and our dedicated teams are available at all times for collaboration and support to meet client’s overall requirements, deliver outstanding results and revenue growth.

bet365

Incentive Games and bet365 refresh Tournament Challenge for the 2026 World Cup

Published

3 hours ago

June 3, 2026

Wladimir P.

incentive-games-and-bet365-refresh-tournament-challenge-for-the-2026-world-cup

Incentive Games has refreshed its Tournament Challenge free-to-play football predictor in partnership with bet365 ahead of the 2026 World Cup. The game sits in bet365’s free games portfolio and will be accessible via the operator’s website and app.

Tournament Challenge lets players predict match outcomes (win, lose or draw) across Group Stage match days and the Knockout Rounds. Players allocate a 10-point stake to each prediction, with returns based on the odds of the selected outcome, and can double points on one prediction per round. Match days and rounds are released individually during the tournament.

New for 2026, the product adds “Your Leagues”, a private league feature that lets players create and join groups using league codes, compare predictions and track performance. Incentive Games said further updates are planned during the tournament.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “The World Cup is one of the biggest sporting moments on the planet, and Tournament Challenge is designed to bring fans even closer to it. We wanted to create something competitive, social and easy to jump into throughout the tournament. The addition of ‘Your Leagues’ adds a whole new dimension this year, giving players the chance to compete directly with friends and share the experience together. We’re incredibly proud to continue working alongside the fantastic team at bet365 to bring this to life.”

Rhead Hilton, bet365 Software Product Development Manager said, “With the World Cup bringing together fans from all over the world, Tournament Challenge gives bet365 customers a valuable opportunity to get closer to the action.

We are pleased to offer a free-to-play experience that is straightforward, engaging and built around competition, with our Your Leagues feature adding a social dimension that allows players to challenge one another directly and compare predictions. We are also proud to continue our partnership with Incentive Games and deliver another strong product for our customers.”

According to the companies, Tournament Challenge will be available across key global territories, alongside dedicated standalone versions for Brazil, Spain, Italy and Greece. bet365’s terms state the promotion is “only available to new and eligible bet365 customers”, is limited to one entry per person, and closes “at kick-off of the last scheduled tournament game on 19th July 2026.”

The post Incentive Games and bet365 refresh Tournament Challenge for the 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

EGT Digital

EGT Digital Brings Operators the Ultimate Advantage Ahead of the World Cup

Published

4 hours ago

June 3, 2026

Wladimir P.

egt-digital-brings-operators-the-ultimate-advantage-ahead-of-the-world-cup

Having the World Cup on the horizon, sportsbook operators are once again preparing for the intense demands that come with peak sporting activity, including surging traffic, increased betting volume, and sustained operational pressure.

EGT Digital’s Sportsbook enables Operators to navigate high-demand periods with stability, flexibility, and control.

Major sports events do not introduce new challenges. They amplify existing ones. Platform performance is tested, trading teams operate under pressure, and retention becomes just as critical as acquisition.

Performance When It Matters Most

EGT Digital’s Sportsbook is designed to perform when expectations are the highest. Built on cloud-native best practices and out-of-the-box scalability, our solution empowers operators to manage peak traffic and continuous activity while ensuring stability and reliability.

Turning Traffic into Long-Term Value

While major events drive player acquisition, long-term value depends on retention. Sportsbook equips operators with a fully configurable set of promotional tools designed to sustain engagement during high-activity periods without adding operational complexity.

Features such as Adjustable Margins, Boosted Bet Builders, Dynamic Parlays, Progressive Jackpot, Early Payouts, Acca Insurance, Price Boosts, and Free Bets give operators the flexibility to tailor campaigns in real time according to player behavior and market dynamics.

Built with automation in mind, the system allows precise control across player segments, sports, and events – helping operators transform traffic spikes into sustained player loyalty.

Flexible Trading, Controlled Risk

High-volume events place trading operations under constant pressure. EGT Digital’s Sportsbook supports both managed and hybrid trading models, giving Operators the flexibility to choose the level of control and support that best fits their business.

Teams are able to manage risk effectively, protect margins, and stay focused without sacrificing the players experience and expectations even during the most demanding schedules and fixtures.

Your Brand, Your Rules.

With EGT Digital’s Next Gen AI CMS, operators can seamlessly manage every aspect of their Sportsbook’s look and behavior, tailoring the experience to specific markets without relying on one-size-fits-all solutions.

One Platform Across Channels

Player behaviour during major events is fluid, with customers moving between Online and Retail environments. EGT Digital’s Sportsbook provides a unified experience across channels, delivering one platform and one operational view.

The post EGT Digital Brings Operators the Ultimate Advantage Ahead of the World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

FIRST.bet

FIRST.bet Launches UltraCup: A Player-Engagement Engine for the World Cup

Published

4 hours ago

June 3, 2026

Wladimir P.

first.bet-launches-ultracup:-a-player-engagement-engine-for-the-world-cup

FIRST.bet introduces UltraCup: a single destination that keeps players engaged across the entire World Cup – live group standings, knockout brackets, tournament Outrights, Blind Bets on matchups before they’re even drawn, and automatic Bet Builder boosts in the slip. Everything fans need to follow and bet the tournament in one place, from the first whistle to the last.

FIRST.bet, the Tier 1 sportsbook technology provider, today launched UltraCup, a World Cup-focused sportsbook engine built to help operators own the biggest betting event in football.

The next World Cup is not a short tournament spike. It is 48 teams, 104 matches and one continuous peak with no recovery window. UltraCup is built for that reality, giving operators a complete tournament destination that keeps players engaged from the opening group match through to the final.

UltraCup connects the full World Cup betting journey in one place: live group standings, tournament-context match listings, bracket navigation from R32 to the final, dynamic outrights, Blind Bets on future matchups and automatic Bet Builder boosts inside the bet slip.

Tom Light, Founder and CEO of FIRST.bet, said:
“The World Cup is the one moment when every football fan is watching, betting and hunting for somewhere to follow it all – and most sportsbooks lose that player to a dozen rival apps. UltraCup keeps the entire tournament in one place: live standings, knockout brackets, Outrights, automatic boosts and Blind Bets on matchups that haven’t even been drawn yet. Operators capture that attention from the opening whistle and hold it all the way to the final.”

At the heart of UltraCup is a dedicated World Cup hub that mirrors how fans follow the competition. Players can track group tables, move through the knockout bracket, bet on tournament-wide markets such as Champion and Top Scorer, and engage with odds that shift dynamically as the tournament unfolds.

The product also introduces Blind Bets, allowing players to bet on future World Cup matches before the final matchup is confirmed. This turns tournament progression into the betting mechanic itself, creating suspense and repeat engagement across every stage.

UltraCup also includes Auto Boost Builder, which applies automatic odds boosts to qualifying Bet Builders directly inside the bet slip. Operators can configure boosts by sport, tournament, or league, and customer segment, with instant enable or disable controls and boost tiers of any percentage desired.

UltraCup also introduces the Welcome Bonus Boost, a new feature that allows operators to create boosted odds promotions exclusively for new customers who have not yet placed a bet. The mechanic targets the critical first-bet moment, giving operators a targeted tool to convert new registrations into active players during the tournament.

While UltraCup is being launched with a clear World Cup focus, the framework is built to live beyond one tournament. FIRST will extend the same journey into major league and tournament formats across football and other sports, giving operators a reusable engagement engine for the biggest moments on the calendar.

FIRST.bet powers 75+ live operators, 100+ partners and millions of daily transactions across LatAm, Europe and Africa. The company was named ‘Sportsbook Supplier of the Year’ at the SBC Awards 2025 and EGR LATAM Awards 2025, and ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026.

About FIRST.bet

FIRST – Best in Sports is a Tier 1 sportsbook technology provider powering 75+ operators globally, including leading brands among Brazil’s top 20 by GGR. Founded by former SBTech leaders, FIRST delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. The company holds licences from the Malta Gaming Authority and the Swedish Gambling Authority, and is GLI-33 certified and ISO-audited. FIRST was named ‘Sportsbook Supplier of the Year’ at the SBC Awards 2025 and EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, and received the ‘Individual Achievement Award’ at the EGR Awards 2026.

The post FIRST.bet Launches UltraCup: A Player-Engagement Engine for the World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.