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Advantages of NSoft’s Turnkey Sports Betting Solution

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NSoft is a B2B software provider oĄering a complete package for betting business. This is possible thanks to a carefully planned and executed modular sports betting platform, a Turnkey Sports Betting Solution.
By Ana Sović, SVP Business Operations Turnkey Sports Betting Solution for betting operators and business management Seven Turnkey Solution is a highly modular and customizable platform and a genuine engine behind every betting product.
NSoft’s software architects built it using their vast knowledge and relying on diĄerent approaches to develop and optimise this software solution. They made the system, always having in mind Seven’s future tasks like integrating new features and complying with diĄerent legal authorities.

The most important thing to emphasize is that NSoft’s turnkey solution is based on a revenue share model that minimizes risk, reduces operational costs and brings benefits to diĄerent types of operators by allowing them to gain full control over their business operations, boost productivity and facilitate everyday operations in bet shops.
Preferred partner of Sportradar Seven iGaming Platform has been developed using cutting-edge technologies, and it oĄers the possibility of third party integrations of other platforms and providers. This single solution is responsible for managing core betting business operations not just for customers who are starting a betting business from scratch but also for those who have their business operations already established. With joint eĄort, the operators who are using someone else’s solution can easily move to NSoft’s turnkey solution. In that case they have our help with counseling, analysis of their shops, import of existing metadata and player base, all of which is focused to save their time by reducing the operational and manual work around the migration of existing data and maximize their revenue.
The Seven platform delivers NSoft’s proprietary
Sportsbook which is driven by Betradar data providing you with an extensive oĄer of more than 370 000 events from 60 diĄerent sports monthly together with corresponding odds and results.
Our extensive product portfolio is complemented by in-house developed
Virtual and Casino games which guarantee realistic, dynamic and fast-paced gameplay. Based on the analysis and broad statistics, NSoft’s virtual and casino games impress with multiple bonus options and betting markets designed to provide high revenues for our clients. Full in-house B2B Support and Services NSoft’s highly qualified and dedicated Support team has accumulated years of experience in the software and betting industry. When clients are in doubt about how to proceed, Support Operators are always there to lend a hand in installing and demonstrating usage of our application software providing
Preferred partner of Sportradar detailed and clear explanations. Among the regular customer support duties available 24/7, monitoring the system and network parameters is performed constantly to prevent any issues before they potentially reach the customer.
Technical Account Managers also remain in communication with the client at all times and each client has their own dedicated account management. One of their daily tasks is to constantly analyze client’s business operations and the habits of their players, so that they can improve their business further and adjust the oĄer and business operations to clients’ needs.
Remote Device Management in land-based business controls devices remotely through our software and provides real-time access to betting operations in shops, which consequently saves operators the time and money since they avoid visiting each shop because of the remote accessibility.
Risk Management tools enable operators to gain full control over the risk parameters, whether those are tournaments, market types, odds, players, retail shops, detection of the same tickets and many more. Special attention is dedicated to the Risk Management module which allows them to minimize the risk and increase the profit through the combination of automatic and manual tools. NSoft’s team of highly skilled and experienced bookmakers is also available for counseling if the operator is new in the business and requires additional assistance.
The maintenance of the
server infrastructure is under the control of NSoft’s devoted teams and one of the services provided for clients which use our turnkey solution. Our experts are there to help build flexibility into the system when the client’s engineering team faces the challenges of capacity planning and ensuring the right resources are in place to handle traąc demands.
Preferred partner of Sportradar The scalability of an application can be measured by the number of requests it can eĄectively support simultaneously. NSoft’s Infrastructure team uses horizontal or vertical scaling at the point at which a client’s application can no longer handle
additional requests and it reaches the limit of its scalability. The complete setup is led by our Infrastructure team, which
proactively monitors resource usage of our services to ensure the best results for the client.
The complete infrastructure can be built in the client’s country if required by law, and after that further administration is supervised by NSoft’s team.
Turnkey solution vs White label, which meets your business requirements?
When operators want to improve their existing business operations by extending their oĄer with NSoft’s products, or when they are just starting their online sports betting business, the Turnkey Sports Betting Solution is a better option for those operators wanting more control over their sports betting software.
For clients who have a third party platform and if they want to take our Solution, we provide help in terms of diĄerent operational tasks which are necessary to be undertaken: import of the player base, make full technical support available for their branch oące as well as employee training.
At the start of the implementation process NSoft’s team does an analysis of the existing state, client’s wishes and needs – what the client wants, whether the client is already working with an existing provider, if there are hardware requirements and whether there is any ustomization necessary. When all that comes together, the next step is Client account setup and product release. After the testing phase is delivered, then comes training of client’s employees and field installation when retail is
Preferred partner of Sportradar concerned. The time to market that we oĄer on all channels is top notch.
NSoft’s Business development and operational teams are involved in the whole process of Turnkey setup, and other departments will
also pitch in as well depending on the needs of each client individually.
Beside the Turnkey approach, another trending notion in the White label solution.
A White label is an eĄective and convenient solution created by a company with the purpose of selling or leasing it to another entity
that can brand it under its own name or label. In this way everything needed to launch an online gaming business from the
ground up, is provided by a third-party supplier – sports betting software, a casino, a license, payment processing, and more. This
includes all the products, software solutions, and even use of a gaming license. The downside of this approach would be that
there is no flexibility in terms of changing payments, products or trading strategy; and also there are not many options for product
customization. The focus is rather set on the numerous marketing possibilities which White label provides.
We conclude that a Turnkey approach is by far the best strategy because operators have a reliable partner in NSoft to gain more control over their needs for sports betting, casino, branding and software development, once their business takes oĄ. NSoft’s accumulated years of experience in the iGaming industry and our dedicated teams are available at all times for collaboration and support to meet client’s overall requirements, deliver outstanding results and revenue growth.

AI gaming platforms

BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona

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BetConstruct AI defines a new era of iGaming at Harmony Choice in Barcelona

On January 17, BetConstruct AI officially ushered in the 2026 iGaming season with Harmony Choice, an exclusive industry gathering held in Barcelona just days ahead of ICE Barcelona. Hosted at one of the city’s most iconic venues, the event brought together senior industry leaders for an evening of strategic dialogue, collaboration, and high-level networking.

Designed to set the tone for the year ahead, Harmony Choice became the stage for a series of major announcements that highlight BetConstruct AI’s ambition to reshape the iGaming ecosystem through artificial intelligence and scalable technology.

Choice Gaming officially launched

Taking center stage, Vigen Badalyan, Co-founder of BetConstruct AI, announced the official launch of Choice Gaming. The platform has already demonstrated rapid adoption, going live on more than 1,000 websites at launch.

Looking ahead, BetConstruct AI revealed an ambitious growth plan, projecting integration across 5,000+ websites by the end of February. To reward early adopters, the company announced that every 51st integrator will receive the entire Choice Gaming slot portfolio free for one year.

KISS AI Live Casino debuts

Harmony Choice also marked the unveiling of KISS AI Live Casino, a groundbreaking live casino solution powered entirely by advanced artificial intelligence. Positioned as a next-generation product, KISS AI Live Casino aims to redefine player interaction and operational efficiency within live gaming environments.

To accelerate adoption, BetConstruct AI introduced a limited-time incentive: partners integrating KISS AI Live Casino by February 25 will receive the platform free for one year.

Faster scaling with Open API integration

Further streamlining partner onboarding, BetConstruct AI announced that Open API integration would be available on both BetConstruct AI and Choice Gaming websites starting January 19. The updated system enables online contract sign-offs, allowing operators to integrate products and scale operations faster and more efficiently.

Leadership insights and new product reveals

The evening also featured strategic insights from senior leadership across the group:

  • Vahagn Badalyan, CEO of Badalyan Brothers, reviewed recent milestones and unveiled two new live casino games from Creedroomz, reinforcing the group’s live casino offering.

  • Leonid Kirakosyan, CEO of BetConstruct AI, introduced Betting Mate, an AI-powered recommendation engine designed to enhance sportsbook engagement through personalized, data-driven betting suggestions.

Setting the benchmark for 2026

More than a networking event, Harmony Choice served as a clear statement of intent. By blending human creativity with artificial intelligence, BetConstruct AI demonstrated its commitment to equipping operators with flexible tools, advanced AI solutions, and diverse gaming portfolios.

As the industry turns its attention to ICE Barcelona 2026, BetConstruct AI has set a high benchmark for innovation, scalability, and strategic vision — positioning Harmony Choice as one of the defining moments at the start of the iGaming year.

The post BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby

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Danny Wu triumphs at Cubeia’s ICE Barcelona VIP Poker Tournament

Cubeia, the Sweden-based iGaming software solutions provider, has announced Danny Wu as the winner of its inaugural ICE Barcelona VIP Poker Tournament, held in partnership with QTech Games. The standout event featured a special table that included Swedish football icons Henrik Larsson and Johan Mjällby, drawing significant attention from ICE attendees.

A high-profile showdown at ICE Barcelona

Hosted on Day 2 at Cubeia’s eye-catching stand, the VIP poker tournament quickly became a focal point of the exhibition floor. Danny Wu emerged victorious after an entertaining and competitive session, taking home the top prize of €1,500.

The table combined serious poker action with relaxed conversation, as players swapped hands and shared football stories, creating an atmosphere that resonated with both poker enthusiasts and industry professionals.

A premium VIP experience

Cubeia elevated the experience with a curated VIP setting, complete with champagne and beer, reinforcing the social and celebratory tone of the event. The lively ambience helped generate buzz throughout the day and showcased Cubeia’s ability to deliver memorable, community-driven activations at major industry events.

Spotlight on Cubeia Originals

Alongside the tournament, visitors explored Cubeia’s Originals portfolio, including upcoming titles such as Chicken Cross Tower, Multiplier Roulette, Baccarat, Blackjack, and Snakes. The showcase highlighted Cubeia’s commitment to innovative content and engaging game mechanics.

Industry praise

Tove Nilsson, Marketing & Event Coordinator at Cubeia, commented:

“The VIP Poker Tournament exceeded all expectations and was a major highlight of ICE Barcelona. Working with our partners, QTech Games, we delivered a truly premium experience. The atmosphere around the table was exactly what we hoped for — competitive, social, and genuinely fun. Congratulations to Danny on a deserved win, and huge thanks to Henrik Larsson and Johan Mjällby for being such great sports.”

Bringing the industry together

The success of the ICE Barcelona VIP Poker Tournament underlines Cubeia’s strength in creating unique, high-impact experiences that connect partners, players, and visitors. By blending celebrity appeal, quality gameplay, and premium hospitality, Cubeia reinforced its position as a brand that values community and innovation within the iGaming industry.

The post Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale

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The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.

A Hub of Industry Activity

From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.

Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.

Media Spotlight and Thought Leadership

The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.

The Grand Finale: A Night to Remember

The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.

The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:

Rank Partner Name
1st Place (Helicopter Winner) Cash Splash
2nd Place Advertise
3rd Place Traffic Squad
4th Place Seven Group
5th Place Alfaleads Network

The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.






The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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