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Advantages of NSoft’s Turnkey Sports Betting Solution
NSoft is a B2B software provider oĄering a complete package for betting business. This is possible thanks to a carefully planned and executed modular sports betting platform, a Turnkey Sports Betting Solution.
By Ana Sović, SVP Business Operations Turnkey Sports Betting Solution for betting operators and business management Seven Turnkey Solution is a highly modular and customizable platform and a genuine engine behind every betting product.
NSoft’s software architects built it using their vast knowledge and relying on diĄerent approaches to develop and optimise this software solution. They made the system, always having in mind Seven’s future tasks like integrating new features and complying with diĄerent legal authorities.
The most important thing to emphasize is that NSoft’s turnkey solution is based on a revenue share model that minimizes risk, reduces operational costs and brings benefits to diĄerent types of operators by allowing them to gain full control over their business operations, boost productivity and facilitate everyday operations in bet shops.
Preferred partner of Sportradar Seven iGaming Platform has been developed using cutting-edge technologies, and it oĄers the possibility of third party integrations of other platforms and providers. This single solution is responsible for managing core betting business operations not just for customers who are starting a betting business from scratch but also for those who have their business operations already established. With joint eĄort, the operators who are using someone else’s solution can easily move to NSoft’s turnkey solution. In that case they have our help with counseling, analysis of their shops, import of existing metadata and player base, all of which is focused to save their time by reducing the operational and manual work around the migration of existing data and maximize their revenue.
The Seven platform delivers NSoft’s proprietary Sportsbook which is driven by Betradar data providing you with an extensive oĄer of more than 370 000 events from 60 diĄerent sports monthly together with corresponding odds and results.
Our extensive product portfolio is complemented by in-house developed Virtual and Casino games which guarantee realistic, dynamic and fast-paced gameplay. Based on the analysis and broad statistics, NSoft’s virtual and casino games impress with multiple bonus options and betting markets designed to provide high revenues for our clients. Full in-house B2B Support and Services NSoft’s highly qualified and dedicated Support team has accumulated years of experience in the software and betting industry. When clients are in doubt about how to proceed, Support Operators are always there to lend a hand in installing and demonstrating usage of our application software providing
Preferred partner of Sportradar detailed and clear explanations. Among the regular customer support duties available 24/7, monitoring the system and network parameters is performed constantly to prevent any issues before they potentially reach the customer.
Technical Account Managers also remain in communication with the client at all times and each client has their own dedicated account management. One of their daily tasks is to constantly analyze client’s business operations and the habits of their players, so that they can improve their business further and adjust the oĄer and business operations to clients’ needs.
Remote Device Management in land-based business controls devices remotely through our software and provides real-time access to betting operations in shops, which consequently saves operators the time and money since they avoid visiting each shop because of the remote accessibility.
Risk Management tools enable operators to gain full control over the risk parameters, whether those are tournaments, market types, odds, players, retail shops, detection of the same tickets and many more. Special attention is dedicated to the Risk Management module which allows them to minimize the risk and increase the profit through the combination of automatic and manual tools. NSoft’s team of highly skilled and experienced bookmakers is also available for counseling if the operator is new in the business and requires additional assistance.
The maintenance of the server infrastructure is under the control of NSoft’s devoted teams and one of the services provided for clients which use our turnkey solution. Our experts are there to help build flexibility into the system when the client’s engineering team faces the challenges of capacity planning and ensuring the right resources are in place to handle traąc demands.
Preferred partner of Sportradar The scalability of an application can be measured by the number of requests it can eĄectively support simultaneously. NSoft’s Infrastructure team uses horizontal or vertical scaling at the point at which a client’s application can no longer handle
additional requests and it reaches the limit of its scalability. The complete setup is led by our Infrastructure team, which
proactively monitors resource usage of our services to ensure the best results for the client.
The complete infrastructure can be built in the client’s country if required by law, and after that further administration is supervised by NSoft’s team.
Turnkey solution vs White label, which meets your business requirements?
When operators want to improve their existing business operations by extending their oĄer with NSoft’s products, or when they are just starting their online sports betting business, the Turnkey Sports Betting Solution is a better option for those operators wanting more control over their sports betting software.
For clients who have a third party platform and if they want to take our Solution, we provide help in terms of diĄerent operational tasks which are necessary to be undertaken: import of the player base, make full technical support available for their branch oące as well as employee training.
At the start of the implementation process NSoft’s team does an analysis of the existing state, client’s wishes and needs – what the client wants, whether the client is already working with an existing provider, if there are hardware requirements and whether there is any ustomization necessary. When all that comes together, the next step is Client account setup and product release. After the testing phase is delivered, then comes training of client’s employees and field installation when retail is Preferred partner of Sportradar concerned. The time to market that we oĄer on all channels is top notch.
NSoft’s Business development and operational teams are involved in the whole process of Turnkey setup, and other departments will
also pitch in as well depending on the needs of each client individually.
Beside the Turnkey approach, another trending notion in the White label solution.
A White label is an eĄective and convenient solution created by a company with the purpose of selling or leasing it to another entity
that can brand it under its own name or label. In this way everything needed to launch an online gaming business from the
ground up, is provided by a third-party supplier – sports betting software, a casino, a license, payment processing, and more. This
includes all the products, software solutions, and even use of a gaming license. The downside of this approach would be that
there is no flexibility in terms of changing payments, products or trading strategy; and also there are not many options for product
customization. The focus is rather set on the numerous marketing possibilities which White label provides.
We conclude that a Turnkey approach is by far the best strategy because operators have a reliable partner in NSoft to gain more control over their needs for sports betting, casino, branding and software development, once their business takes oĄ. NSoft’s accumulated years of experience in the iGaming industry and our dedicated teams are available at all times for collaboration and support to meet client’s overall requirements, deliver outstanding results and revenue growth.
WowPartners, a premier affiliate program, is thrilled to introduce the WonderPot Jackpot, a new progressive feature now live on the AllySpin brand. This unique addition allows players to win up to 1 million euros by playing their favorite slots, creating a powerful growth opportunity for affiliates.
WonderPot transforms standard slot sessions into a more engaging, high-energy experience that keeps players spinning longer and coming back for more. The feature is already delivering results, with the first WonderPot Jackpot successfully hit by one of the lucky AllySpin players!
Activating WonderPot is simple and intuitive. Players can find WonderPot games in the Jackpot section or open any of the 1,000+ participating titles and click ‘Opt in’ to begin. After selecting a contribution level of 10%, 20%, or 30% — which is added to each bet to feed the shared jackpot pool — every spin gives them a chance to win any of the four jackpot levels: Flash, Boost, Ultra, and WonderPot. The higher the contribution, the better the player’s chances of hitting a jackpot.
What makes WonderPot so special is how the jackpot is triggered. Winners are selected randomly via a certified system. For each round, a hidden target amount is set. With no fixed timeframes or visible countdown, the jackpot can drop at any moment and at any value up to 1 million euros. As players contribute to the shared pool, the prize is awarded to the player whose contribution brings the total to that secret target amount.
This creates a constant sense of momentum, where every spin matters and any moment can turn into a huge win. The best way to increase your chances of winning is to stay active, contribute more, and keep playing — while the outcome ultimately comes down to luck.
For affiliate managers, WonderPot Jackpot is a strong performance driver. It naturally increases session duration, repeat activity, and overall engagement by combining visible jackpot growth with completely unpredictable drop timing. The multi-level structure adds additional motivation, while the simple entry mechanics make it easy to scale across a wide audience.
Now is the perfect time to leverage WonderPot Jackpot as part of your traffic strategy and drive players to AllySpin, where this feature is already proving its ability to convert, retain, and scale!
About WowPartners:
WOWPartners is a top-performing affiliate program known for its flexibility, innovation, and unmatched partner support. With a portfolio of high-converting brands like Legiano, Spinbara, and Allyspin, WOWPartners delivers engaging, gamified experiences that boost player retention and drive strong results.
Boomerang Partners
Golden Boomerang Awards Season 3 kicks off April 3 with high-value prizes and exclusive industry experiences
On April 3, 2026, Boomerang Partners, an Official Regional Partner of AC Milan, will kick off the third season of the Golden Boomerang Awards. This annual tournament for affiliate teams has become one of the industry’s largest competitions and consistently attracts hundreds of participants from around the world.
The status of the Golden Boomerang Awards
With the launch of the first season of the Golden Boomerang Awards in 2024, Boomerang Partners introduced a global platform for affiliate teams to showcase their expertise and gain recognition. The tournament mechanics motivate participants not just to compete for prizes, but to aim for leadership status and access unique experiences. This includes award ceremonies held at top-tier locations (Cyprus in 2024, and the iconic San Siro Stadium in Milan in 2025), as well as participation in private networking events with industry leaders. In 2025, the second season of GBA saw participation from over 400 teams (compared to 226 in the first season). AC Milan Legend Andrea Pirlo attended the ceremony, where he presented 11 awards to the top teams. For the execution of the GBA ‘25 awards ceremony, Boomerang Partners received the Best Live Event Marketing Campaign award at the European iGaming Awards 2026. This award serves as confirmation of the tournament’s recognition by the industry and its significance for the sports affiliate marketing segment.
GBA ’26 concept
The third season of the Golden Boomerang Awards builds on what has already been established over the past two years. The tournament is no longer just a campaign – it has become a recognizable format that affiliate partners return to and plan around. While short-term mechanics drive growth and engagement, long-term performance is what ultimately defines status.
The 2026 season will take place under the concept “Beyond the Moment.” The idea is simple: short-term results matter, but only consistent performance over time proves real expertise. This season is designed for affiliate teams that can maintain that level across the full tournament, with 11 award categories recognizing different areas of performance.
Reaching the final is about showing consistency over five months and competing at the highest level. The strongest teams will be recognized at the final ceremony in Lisbon, where results turn into reputation and long-term status in the industry.
Participation terms
Participants will need to drive traffic that generates FTDs for brands in Boomerang Partners’ client portfolio during the Golden Boomerang Awards 2026 tournament. Teams will receive points for each FTD, with the number of points varying by tournament stage. There will be three stages in the third season of GBA:
- First Half (April 3 – June 9)
- Second Half (June 10 – July 19)
- Overtime (July 20 – August 31)
Participants can join at any stage and take advantage of various mechanics to not only catch up with but surpass the leaders. So, if affiliate teams missed the start of the tournament, it doesn’t mean they don’t have a chance to secure a prize-winning spot.
Prizes and nominations
At each stage of the Golden Boomerang Awards 2026, Boomerang Partners has prepared an interim prize. The First Half stage winner will get to attend the Wimbledon Championships (June 29 – July 12, 2026). The Second Half stage winner will be invited to attend the Formula 1 Grand Prix in Monza (September 6, 2026). The grand prize will be an exclusive dinner with an AC Milan Legend (late September / early October, 2026).
The finale, featuring the top teams, along with the official awards ceremony for the Golden Boomerang Awards 2026 across 11 categories, will take place in late September in Lisbon. Further details will be announced soon, and the event is expected to surpass previous editions in scale and experience.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “The Golden Boomerang Awards have evolved into a platform where real market leaders are defined. Each season raises the level of competition, and 2026 will be no exception. A packed global sports season, including the FIFA World Cup, will create additional opportunities for affiliates to scale and compete at a higher level. Alongside that, we’re elevating the overall experience — from high-value rewards to exclusive formats for top performers. The finale will be held in a top-tier international location and designed as a true industry highlight.”
Registration for the Golden Boomerang Awards 2026 opens on April 3. Don’t miss your chance to compete for unique experiences and industry legacy. Secure your Welcome Boost, drive traffic, and earn a status that lasts beyond the moment. It’s time to win the title.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Golden Boomerang Awards Season 3 kicks off April 3 with high-value prizes and exclusive industry experiences appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
VeliGames, the game aggregation platform by VeliTech, has secured an Anjouan B2B licence, marking a major step in its international expansion. The new licence allows VeliGames to provide its portfolio of in-house and third-party content to Anjouan-licensed iGaming operators, opening doors to a wider network of partners.
For operators, the licence provides confidence and regulatory assurance when selecting a content provider, while simplifying the onboarding process and accelerating access to VeliGames’ extensive catalogue.
Irakli Kakhidze, CEO of VeliGames, said: “Securing the Anjouan B2B licence is a key milestone in our global growth strategy. It strengthens our position as a trusted aggregation partner and enables us to collaborate with more licensed operators, supporting faster content delivery and smoother integration.”
Recently recognized as an Industry Rising Star at SiGMA Africa 2026, VeliGames continues to expand its reach across emerging markets including Africa, Asia, and LATAM. The company combines exclusive in-house titles with a growing library of third-party games, providing operators with a diverse and scalable content offering.
The Anjouan licence is part of VeliGames’ broader strategy to grow its international footprint while maintaining a strong focus on regulatory compliance, technology reliability, and long-term industry partnerships.
The post VeliGames secures Anjouan B2B licence to expand operator reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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