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Advantages of NSoft’s Turnkey Sports Betting Solution
NSoft is a B2B software provider oĄering a complete package for betting business. This is possible thanks to a carefully planned and executed modular sports betting platform, a Turnkey Sports Betting Solution.
By Ana Sović, SVP Business Operations Turnkey Sports Betting Solution for betting operators and business management Seven Turnkey Solution is a highly modular and customizable platform and a genuine engine behind every betting product.
NSoft’s software architects built it using their vast knowledge and relying on diĄerent approaches to develop and optimise this software solution. They made the system, always having in mind Seven’s future tasks like integrating new features and complying with diĄerent legal authorities.
The most important thing to emphasize is that NSoft’s turnkey solution is based on a revenue share model that minimizes risk, reduces operational costs and brings benefits to diĄerent types of operators by allowing them to gain full control over their business operations, boost productivity and facilitate everyday operations in bet shops.
Preferred partner of Sportradar Seven iGaming Platform has been developed using cutting-edge technologies, and it oĄers the possibility of third party integrations of other platforms and providers. This single solution is responsible for managing core betting business operations not just for customers who are starting a betting business from scratch but also for those who have their business operations already established. With joint eĄort, the operators who are using someone else’s solution can easily move to NSoft’s turnkey solution. In that case they have our help with counseling, analysis of their shops, import of existing metadata and player base, all of which is focused to save their time by reducing the operational and manual work around the migration of existing data and maximize their revenue.
The Seven platform delivers NSoft’s proprietary Sportsbook which is driven by Betradar data providing you with an extensive oĄer of more than 370 000 events from 60 diĄerent sports monthly together with corresponding odds and results.
Our extensive product portfolio is complemented by in-house developed Virtual and Casino games which guarantee realistic, dynamic and fast-paced gameplay. Based on the analysis and broad statistics, NSoft’s virtual and casino games impress with multiple bonus options and betting markets designed to provide high revenues for our clients. Full in-house B2B Support and Services NSoft’s highly qualified and dedicated Support team has accumulated years of experience in the software and betting industry. When clients are in doubt about how to proceed, Support Operators are always there to lend a hand in installing and demonstrating usage of our application software providing
Preferred partner of Sportradar detailed and clear explanations. Among the regular customer support duties available 24/7, monitoring the system and network parameters is performed constantly to prevent any issues before they potentially reach the customer.
Technical Account Managers also remain in communication with the client at all times and each client has their own dedicated account management. One of their daily tasks is to constantly analyze client’s business operations and the habits of their players, so that they can improve their business further and adjust the oĄer and business operations to clients’ needs.
Remote Device Management in land-based business controls devices remotely through our software and provides real-time access to betting operations in shops, which consequently saves operators the time and money since they avoid visiting each shop because of the remote accessibility.
Risk Management tools enable operators to gain full control over the risk parameters, whether those are tournaments, market types, odds, players, retail shops, detection of the same tickets and many more. Special attention is dedicated to the Risk Management module which allows them to minimize the risk and increase the profit through the combination of automatic and manual tools. NSoft’s team of highly skilled and experienced bookmakers is also available for counseling if the operator is new in the business and requires additional assistance.
The maintenance of the server infrastructure is under the control of NSoft’s devoted teams and one of the services provided for clients which use our turnkey solution. Our experts are there to help build flexibility into the system when the client’s engineering team faces the challenges of capacity planning and ensuring the right resources are in place to handle traąc demands.
Preferred partner of Sportradar The scalability of an application can be measured by the number of requests it can eĄectively support simultaneously. NSoft’s Infrastructure team uses horizontal or vertical scaling at the point at which a client’s application can no longer handle
additional requests and it reaches the limit of its scalability. The complete setup is led by our Infrastructure team, which
proactively monitors resource usage of our services to ensure the best results for the client.
The complete infrastructure can be built in the client’s country if required by law, and after that further administration is supervised by NSoft’s team.
Turnkey solution vs White label, which meets your business requirements?
When operators want to improve their existing business operations by extending their oĄer with NSoft’s products, or when they are just starting their online sports betting business, the Turnkey Sports Betting Solution is a better option for those operators wanting more control over their sports betting software.
For clients who have a third party platform and if they want to take our Solution, we provide help in terms of diĄerent operational tasks which are necessary to be undertaken: import of the player base, make full technical support available for their branch oące as well as employee training.
At the start of the implementation process NSoft’s team does an analysis of the existing state, client’s wishes and needs – what the client wants, whether the client is already working with an existing provider, if there are hardware requirements and whether there is any ustomization necessary. When all that comes together, the next step is Client account setup and product release. After the testing phase is delivered, then comes training of client’s employees and field installation when retail is Preferred partner of Sportradar concerned. The time to market that we oĄer on all channels is top notch.
NSoft’s Business development and operational teams are involved in the whole process of Turnkey setup, and other departments will
also pitch in as well depending on the needs of each client individually.
Beside the Turnkey approach, another trending notion in the White label solution.
A White label is an eĄective and convenient solution created by a company with the purpose of selling or leasing it to another entity
that can brand it under its own name or label. In this way everything needed to launch an online gaming business from the
ground up, is provided by a third-party supplier – sports betting software, a casino, a license, payment processing, and more. This
includes all the products, software solutions, and even use of a gaming license. The downside of this approach would be that
there is no flexibility in terms of changing payments, products or trading strategy; and also there are not many options for product
customization. The focus is rather set on the numerous marketing possibilities which White label provides.
We conclude that a Turnkey approach is by far the best strategy because operators have a reliable partner in NSoft to gain more control over their needs for sports betting, casino, branding and software development, once their business takes oĄ. NSoft’s accumulated years of experience in the iGaming industry and our dedicated teams are available at all times for collaboration and support to meet client’s overall requirements, deliver outstanding results and revenue growth.
Following Meta’s algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic. Customer acquisition costs increased, advertising accounts became less stable, and even successful campaign combinations lost their effectiveness faster.
In the new Success Story, N1 Partners explains how they helped a media buying team specializing in Facebook traffic for the iGaming vertical adapt to changing market conditions and successfully scale traffic acquisition across Tier-1 GEOs.
The results after nine months of collaboration were impressive: a 155% increase in FTDs, 135% ROI, and a 22% reduction in average CPA.
About partner
The featured partner is a media buying team with four years of experience in affiliate marketing, specializing in Facebook traffic acquisition for iGaming products.
At the beginning of the partnership, the team was already working with Tier-1 GEOs, including Canada, Germany, New Zealand, and Australia. They consistently identified profitable campaign combinations but encountered the typical scaling limitations faced by many teams in the industry.
To continue growing, they needed a partner offering high-quality products with strong Reg2Dep and LTV performance, reliable payouts, and responsive support capable of handling increasing traffic volumes.
Why did they choose N1 Partners?
Several factors influenced their decision:
- High Reg2Dep rates;
- Strong player LTV performance;
- Reliable and consistent payouts;
- Fast and responsive affiliate manager support;
- The ability to work with multiple brands within a single ecosystem.
For the initial testing phase, the team selected N1 Bet, RollXO, Lucky Hunter, and Retro Bet.
| “Working with several brands at the same time gave the team much greater flexibility. Whenever one product started losing performance, we could quickly redirect traffic to another brand without interrupting our buying activity,” explained Polina Bogatko, Affiliate Manager N1 Partners. |
Preparing for launch
Before launching the campaigns, N1 Partners specialists analyzed the partner’s previous performance and proposed a structured testing plan.
Instead of focusing on a single offer, they decided to test multiple brands simultaneously. This approach allowed them to identify much faster which products performed best with Facebook traffic in each GEO.
At the start, the partner also received several recommendations:
- Start with the CPA payment model;
- Separate advertising campaigns by audience type;
- Build dedicated landing pages for each GEO instead of using one universal funnel;
- Test broad audiences without narrow interest-based targeting;
- Use multiple creative formats;
- Evaluate not only registration costs but also the quality of acquired players.
This strategy helped identify promising campaign combinations early while preventing unnecessary spending on underperforming campaigns.
Choosing GEOs, offers and creatives
N1 Partners affiliate manager shared internal performance data highlighting products that consistently delivered strong results with Facebook traffic.
For the first stage, three high-potential GEOs with stable demand were selected:
- Canada;
- Germany;
- New Zealand.
Australia was intentionally excluded from the initial testing phase to concentrate the available budget on fewer markets and collect meaningful data more quickly.
Offers were selected primarily based on two key metrics: deposit conversion rate and player quality. Among all available brands, the selected products consistently demonstrated the strongest overall performance.
For every GEO, the team created special creatives featuring localized visual elements and market-specific bonus offers.
Workflow organization
After launch, specialists from N1 Partners worked alongside the partner on a daily basis, analyzing campaign performance and deciding on the next optimization steps.
| “Regular data sharing allowed us to detect changes almost immediately. We didn’t wait until the end of the week, we adjusted offers, budgets, and creatives as soon as we saw a consistent performance signal,” noted Polina Bogatko, Affiliate Manager N1 Partners. |
Teams closely monitored:
- Reg2Dep and LTV;
- Player quality;
- Budget allocation between products;
- Individual GEO performance;
- Results of newly launched creatives.
Most operational questions were resolved by the affiliate manager within a few hours. This allowed the partner to quickly switch offers and launch additional tests without interrupting traffic acquisition.
Initial hypotheses
During the preparation phase, N1 Partners suggested testing several working hypotheses:
- Video creatives could outperform static banners;
- Different advertising concepts might attract audiences of different quality;
- Rapid budget increases could reduce campaign stability;
- Evaluating traffic solely based on acquisition cost does not reflect its actual value.
The team tested lifestyle creatives, game-focused concepts, bonus offers, and social proof elements. Budgets were increased gradually, while campaign performance was evaluated not only by CPA but also by player behavior after making their first deposit.
| “The ability to compare several brands simultaneously played a crucial role. Whenever statistics indicated a decline in traffic quality, we suggested another product or reallocated the budget. This helped maintain acquisition momentum without relying on a single offer,” commented Polina Bogatko, Affiliate Manager N1 Partners. |
Strategy and optimization
After the initial testing phase, the team focused on increasing traffic volumes without compromising player quality.
To achieve this, the partner:
- Duplicated the highest-performing campaigns;
- Regularly launched new creatives;
- Split campaigns by device type;
- Applied successful approaches to markets with similar audience characteristics.
At the same time, budgets were increased gradually, helping maintain campaign stability while keeping CPA within the target range.
What delivered the best results?
Four optimization strategies produced the strongest performance improvements:
- Creative localization;
- Continuous production of fresh advertising materials;
- Pausing underperforming campaign combinations within the first 48 hours;
- Optimizing based on player quality rather than CPA alone.
At one stage of the campaign, the affiliate manager noticed that one of the brands was achieving a significantly higher Reg2Dep rate from Facebook traffic in Canada.
After jointly reviewing the data, part of the advertising budget was shifted toward that product.
| “The decision was based on more than just the number of deposits. We also evaluated player LTV and repeated activity. After reallocating the budget, profitability increased, and further scaling became much more stable,” said Polina Bogatko, Affiliate Manager N1 Partners. |
Results
After nine months of collaboration, every key performance indicator improved significantly.
- Monthly FTDs increased from 450 to 1,150 (+155%);
- ROI increased from 86% to 135%;
- Average CPA decreased by 22%;
- Revenue increased by approximately 2.5 times;
- Player LTV increased by 25%.
The most important achievement was not a single successful campaign but the creation of a sustainable Facebook traffic acquisition model. The partner was able to continuously scale traffic across Tier-1 GEOs without experiencing a proportional increase in acquisition costs.
Key takeaways
- What was the biggest advantage of working with N1 Partners?
According to the media buying team, working with N1 Partners helped establish a clear and scalable traffic acquisition process.
The main contributing factors were high-quality products, strong Reg2Dep performance, and constant communication with the affiliate manager. The team also emphasized that N1 Partners specialists proactively suggested new testing hypotheses before market changes began noticeably affecting campaign performance. This allowed them to stay ahead of industry trends instead of reacting only after performance had already declined.
- What made the results possible?
Polina Bogatko, Affiliate Manager N1 Partners: “The biggest factor behind our success was the partner’s willingness to continuously test new approaches. We evaluated not only Facebook campaign metrics but also player quality for every brand and GEO. This enabled us to redistribute budgets quickly and focus on the most promising campaign combinations.
After launching localized creatives and testing new audiences, the number of FTDs in Canada nearly doubled within just a few weeks, while campaign ROI remained stable. This clearly demonstrated the importance of continuous testing, fast analytics, and close collaboration between both teams”.
Scale your Facebook traffic with N1 Partners!
N1 Partners gives affiliates access to:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post FB Success Story +155% FTD, 135% ROI appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Following Meta’s algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic. Customer acquisition costs increased, advertising accounts became less stable, and even successful campaign combinations lost their effectiveness faster.
In the new Success Story, N1 Partners explains how they helped a media buying team specializing in Facebook traffic for the iGaming vertical adapt to changing market conditions and successfully scale traffic acquisition across Tier-1 GEOs.
The results after nine months of collaboration were impressive: a 155% increase in FTDs, 135% ROI, and a 22% reduction in average CPA.
About partner
The featured partner is a media buying team with four years of experience in affiliate marketing, specializing in Facebook traffic acquisition for iGaming products.
At the beginning of the partnership, the team was already working with Tier-1 GEOs, including Canada, Germany, New Zealand, and Australia. They consistently identified profitable campaign combinations but encountered the typical scaling limitations faced by many teams in the industry.
To continue growing, they needed a partner offering high-quality products with strong Reg2Dep and LTV performance, reliable payouts, and responsive support capable of handling increasing traffic volumes.
Why did they choose N1 Partners?
Several factors influenced their decision:
- High Reg2Dep rates;
- Strong player LTV performance;
- Reliable and consistent payouts;
- Fast and responsive affiliate manager support;
- The ability to work with multiple brands within a single ecosystem.
For the initial testing phase, the team selected N1 Bet, RollXO, Lucky Hunter, and Retro Bet.
| “Working with several brands at the same time gave the team much greater flexibility. Whenever one product started losing performance, we could quickly redirect traffic to another brand without interrupting our buying activity,” explained Polina Bogatko, Affiliate Manager N1 Partners. |
Preparing for launch
Before launching the campaigns, N1 Partners specialists analyzed the partner’s previous performance and proposed a structured testing plan.
Instead of focusing on a single offer, they decided to test multiple brands simultaneously. This approach allowed them to identify much faster which products performed best with Facebook traffic in each GEO.
At the start, the partner also received several recommendations:
- Start with the CPA payment model;
- Separate advertising campaigns by audience type;
- Build dedicated landing pages for each GEO instead of using one universal funnel;
- Test broad audiences without narrow interest-based targeting;
- Use multiple creative formats;
- Evaluate not only registration costs but also the quality of acquired players.
This strategy helped identify promising campaign combinations early while preventing unnecessary spending on underperforming campaigns.
Choosing GEOs, offers and creatives
N1 Partners affiliate manager shared internal performance data highlighting products that consistently delivered strong results with Facebook traffic.
For the first stage, three high-potential GEOs with stable demand were selected:
- Canada;
- Germany;
- New Zealand.
Australia was intentionally excluded from the initial testing phase to concentrate the available budget on fewer markets and collect meaningful data more quickly.
Offers were selected primarily based on two key metrics: deposit conversion rate and player quality. Among all available brands, the selected products consistently demonstrated the strongest overall performance.
For every GEO, the team created special creatives featuring localized visual elements and market-specific bonus offers.
Workflow organization
After launch, specialists from N1 Partners worked alongside the partner on a daily basis, analyzing campaign performance and deciding on the next optimization steps.
| “Regular data sharing allowed us to detect changes almost immediately. We didn’t wait until the end of the week, we adjusted offers, budgets, and creatives as soon as we saw a consistent performance signal,” noted Polina Bogatko, Affiliate Manager N1 Partners. |
Teams closely monitored:
- Reg2Dep and LTV;
- Player quality;
- Budget allocation between products;
- Individual GEO performance;
- Results of newly launched creatives.
Most operational questions were resolved by the affiliate manager within a few hours. This allowed the partner to quickly switch offers and launch additional tests without interrupting traffic acquisition.
Initial hypotheses
During the preparation phase, N1 Partners suggested testing several working hypotheses:
- Video creatives could outperform static banners;
- Different advertising concepts might attract audiences of different quality;
- Rapid budget increases could reduce campaign stability;
- Evaluating traffic solely based on acquisition cost does not reflect its actual value.
The team tested lifestyle creatives, game-focused concepts, bonus offers, and social proof elements. Budgets were increased gradually, while campaign performance was evaluated not only by CPA but also by player behavior after making their first deposit.
| “The ability to compare several brands simultaneously played a crucial role. Whenever statistics indicated a decline in traffic quality, we suggested another product or reallocated the budget. This helped maintain acquisition momentum without relying on a single offer,” commented Polina Bogatko, Affiliate Manager N1 Partners. |
Strategy and optimization
After the initial testing phase, the team focused on increasing traffic volumes without compromising player quality.
To achieve this, the partner:
- Duplicated the highest-performing campaigns;
- Regularly launched new creatives;
- Split campaigns by device type;
- Applied successful approaches to markets with similar audience characteristics.
At the same time, budgets were increased gradually, helping maintain campaign stability while keeping CPA within the target range.
What delivered the best results?
Four optimization strategies produced the strongest performance improvements:
- Creative localization;
- Continuous production of fresh advertising materials;
- Pausing underperforming campaign combinations within the first 48 hours;
- Optimizing based on player quality rather than CPA alone.
At one stage of the campaign, the affiliate manager noticed that one of the brands was achieving a significantly higher Reg2Dep rate from Facebook traffic in Canada.
After jointly reviewing the data, part of the advertising budget was shifted toward that product.
| “The decision was based on more than just the number of deposits. We also evaluated player LTV and repeated activity. After reallocating the budget, profitability increased, and further scaling became much more stable,” said Polina Bogatko, Affiliate Manager N1 Partners. |
Results
After nine months of collaboration, every key performance indicator improved significantly.
- Monthly FTDs increased from 450 to 1,150 (+155%);
- ROI increased from 86% to 135%;
- Average CPA decreased by 22%;
- Revenue increased by approximately 2.5 times;
- Player LTV increased by 25%.
The most important achievement was not a single successful campaign but the creation of a sustainable Facebook traffic acquisition model. The partner was able to continuously scale traffic across Tier-1 GEOs without experiencing a proportional increase in acquisition costs.
Key takeaways
- What was the biggest advantage of working with N1 Partners?
According to the media buying team, working with N1 Partners helped establish a clear and scalable traffic acquisition process.
The main contributing factors were high-quality products, strong Reg2Dep performance, and constant communication with the affiliate manager. The team also emphasized that N1 Partners specialists proactively suggested new testing hypotheses before market changes began noticeably affecting campaign performance. This allowed them to stay ahead of industry trends instead of reacting only after performance had already declined.
- What made the results possible?
Polina Bogatko, Affiliate Manager N1 Partners: “The biggest factor behind our success was the partner’s willingness to continuously test new approaches. We evaluated not only Facebook campaign metrics but also player quality for every brand and GEO. This enabled us to redistribute budgets quickly and focus on the most promising campaign combinations.
After launching localized creatives and testing new audiences, the number of FTDs in Canada nearly doubled within just a few weeks, while campaign ROI remained stable. This clearly demonstrated the importance of continuous testing, fast analytics, and close collaboration between both teams”.
Scale your Facebook traffic with N1 Partners!
N1 Partners gives affiliates access to:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post FB Success Story +155% FTD, 135% ROI appeared first on Americas iGaming & Sports Betting News.
The updated slot launches on Lottomart for UK players on 23rd July with a new bonus wheel and higher max win.
Blueprint Gaming is releasing an upgraded version of Super Graphics Upside Down exclusively on Lottomart from 23rd July, giving Lottomart’s UK players early access to the title.
Originally launched in 2021, Super Graphics Upside Down is being re-released with a new bonus wheel feature and an increased max win potential, rising from 250X to 3000X, according to the companies.
Chris Ruddock, Commercial Director at Lottomart, said:
“Securing an early release exclusive on the new Super Graphics Upside Down is another exciting milestone for Lottomart. Blueprint Gaming has upgraded a fantastic game with engaging new features and bigger win potential, and we’re delighted to offer this game exclusively to our UK players.”
Elliott Kyne, Account Manager at Blueprint Gaming, said:
“We’re delighted to support Lottomart with the exclusive UK launch of Super Graphics Upside Down. It’s also pleasing to see our partnership continue to go from strength to strength, and Lottomart’s impressive growth and UK focus has made them a match made in heaven for Blueprint’s content. We’re SUPER excited to bring this latest release to their players.”
The companies said the launch is part of their ongoing partnership, with Blueprint Gaming providing exclusive content as Lottomart expands its UK presence.
The post Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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