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Advantages of NSoft’s Turnkey Sports Betting Solution
NSoft is a B2B software provider oĄering a complete package for betting business. This is possible thanks to a carefully planned and executed modular sports betting platform, a Turnkey Sports Betting Solution.
By Ana Sović, SVP Business Operations Turnkey Sports Betting Solution for betting operators and business management Seven Turnkey Solution is a highly modular and customizable platform and a genuine engine behind every betting product.
NSoft’s software architects built it using their vast knowledge and relying on diĄerent approaches to develop and optimise this software solution. They made the system, always having in mind Seven’s future tasks like integrating new features and complying with diĄerent legal authorities.
The most important thing to emphasize is that NSoft’s turnkey solution is based on a revenue share model that minimizes risk, reduces operational costs and brings benefits to diĄerent types of operators by allowing them to gain full control over their business operations, boost productivity and facilitate everyday operations in bet shops.
Preferred partner of Sportradar Seven iGaming Platform has been developed using cutting-edge technologies, and it oĄers the possibility of third party integrations of other platforms and providers. This single solution is responsible for managing core betting business operations not just for customers who are starting a betting business from scratch but also for those who have their business operations already established. With joint eĄort, the operators who are using someone else’s solution can easily move to NSoft’s turnkey solution. In that case they have our help with counseling, analysis of their shops, import of existing metadata and player base, all of which is focused to save their time by reducing the operational and manual work around the migration of existing data and maximize their revenue.
The Seven platform delivers NSoft’s proprietary Sportsbook which is driven by Betradar data providing you with an extensive oĄer of more than 370 000 events from 60 diĄerent sports monthly together with corresponding odds and results.
Our extensive product portfolio is complemented by in-house developed Virtual and Casino games which guarantee realistic, dynamic and fast-paced gameplay. Based on the analysis and broad statistics, NSoft’s virtual and casino games impress with multiple bonus options and betting markets designed to provide high revenues for our clients. Full in-house B2B Support and Services NSoft’s highly qualified and dedicated Support team has accumulated years of experience in the software and betting industry. When clients are in doubt about how to proceed, Support Operators are always there to lend a hand in installing and demonstrating usage of our application software providing
Preferred partner of Sportradar detailed and clear explanations. Among the regular customer support duties available 24/7, monitoring the system and network parameters is performed constantly to prevent any issues before they potentially reach the customer.
Technical Account Managers also remain in communication with the client at all times and each client has their own dedicated account management. One of their daily tasks is to constantly analyze client’s business operations and the habits of their players, so that they can improve their business further and adjust the oĄer and business operations to clients’ needs.
Remote Device Management in land-based business controls devices remotely through our software and provides real-time access to betting operations in shops, which consequently saves operators the time and money since they avoid visiting each shop because of the remote accessibility.
Risk Management tools enable operators to gain full control over the risk parameters, whether those are tournaments, market types, odds, players, retail shops, detection of the same tickets and many more. Special attention is dedicated to the Risk Management module which allows them to minimize the risk and increase the profit through the combination of automatic and manual tools. NSoft’s team of highly skilled and experienced bookmakers is also available for counseling if the operator is new in the business and requires additional assistance.
The maintenance of the server infrastructure is under the control of NSoft’s devoted teams and one of the services provided for clients which use our turnkey solution. Our experts are there to help build flexibility into the system when the client’s engineering team faces the challenges of capacity planning and ensuring the right resources are in place to handle traąc demands.
Preferred partner of Sportradar The scalability of an application can be measured by the number of requests it can eĄectively support simultaneously. NSoft’s Infrastructure team uses horizontal or vertical scaling at the point at which a client’s application can no longer handle
additional requests and it reaches the limit of its scalability. The complete setup is led by our Infrastructure team, which
proactively monitors resource usage of our services to ensure the best results for the client.
The complete infrastructure can be built in the client’s country if required by law, and after that further administration is supervised by NSoft’s team.
Turnkey solution vs White label, which meets your business requirements?
When operators want to improve their existing business operations by extending their oĄer with NSoft’s products, or when they are just starting their online sports betting business, the Turnkey Sports Betting Solution is a better option for those operators wanting more control over their sports betting software.
For clients who have a third party platform and if they want to take our Solution, we provide help in terms of diĄerent operational tasks which are necessary to be undertaken: import of the player base, make full technical support available for their branch oące as well as employee training.
At the start of the implementation process NSoft’s team does an analysis of the existing state, client’s wishes and needs – what the client wants, whether the client is already working with an existing provider, if there are hardware requirements and whether there is any ustomization necessary. When all that comes together, the next step is Client account setup and product release. After the testing phase is delivered, then comes training of client’s employees and field installation when retail is Preferred partner of Sportradar concerned. The time to market that we oĄer on all channels is top notch.
NSoft’s Business development and operational teams are involved in the whole process of Turnkey setup, and other departments will
also pitch in as well depending on the needs of each client individually.
Beside the Turnkey approach, another trending notion in the White label solution.
A White label is an eĄective and convenient solution created by a company with the purpose of selling or leasing it to another entity
that can brand it under its own name or label. In this way everything needed to launch an online gaming business from the
ground up, is provided by a third-party supplier – sports betting software, a casino, a license, payment processing, and more. This
includes all the products, software solutions, and even use of a gaming license. The downside of this approach would be that
there is no flexibility in terms of changing payments, products or trading strategy; and also there are not many options for product
customization. The focus is rather set on the numerous marketing possibilities which White label provides.
We conclude that a Turnkey approach is by far the best strategy because operators have a reliable partner in NSoft to gain more control over their needs for sports betting, casino, branding and software development, once their business takes oĄ. NSoft’s accumulated years of experience in the iGaming industry and our dedicated teams are available at all times for collaboration and support to meet client’s overall requirements, deliver outstanding results and revenue growth.
Carsten Koerl
Sportradar Reports First Quarter 2026 Financial Results
Sportradar Group has announced the financial results for its first quarter ended March 31, 2026.
Carsten Koerl, CEO of Sportradar Group, said: “Sportradar’s first quarter growth reflects our premier position as the scaled leader in the expanding global sports data ecosystem. We continue to deepen our relationships across our expansive distribution network, providing additional content, products and services to our sportsbook, media and technology clients. Our recently acquired portfolio of IMG content has further bolstered our diverse offering and is resonating with customers worldwide while also expanding our margins as we increasingly leverage our existing infrastructure. Maximizing the opportunities our market leadership position and long-standing relationships remains our priority as we also begin to capitalize on new avenues of growth, including prediction markets and iGaming. Driving value for our partners and clients has always been our focus and continuing to do so should build additional shareholder value in the months and years ahead. Our confidence in our trajectory is demonstrated by the increased buyback activity this past quarter as well as the enhanced open market share repurchase program announced today.”
Total revenue for the first quarter was €347 million, up €35 million, or 11% year-over-year, driven by 15% growth in Betting Technology & Solutions, partially offset by a 4% decline in Sports Content, Technology & Services.
Betting Technology & Solutions revenues of €288 million were up 15% year-over-year primarily driven by a 20% increase in Betting & Gaming Content due to contributions related to the acquisition of IMG ARENA, uptake of the Company’s content and products, as well as U.S. market growth, partially offset by the significant impact of foreign currency movements. Managed Betting Services revenues declined 2%, as higher turnover in the Managed Trading Services business was offset by unfavourable sporting outcomes during the quarter.
Sports Content, Technology & Services revenues of €59 million declined 4% year-over-year primarily driven by a 9% decline in Marketing & Media Services, due primarily to a reduction in marketing campaigns from certain existing customers during the quarter, partially offset by increased revenue from Integrity Services.
The Company generated strong revenue growth globally with Rest of World up 14% and the US up 4%. Foreign currency movements, particularly due to the U.S. dollar relative to the Euro, continue to negatively impact earnings. As a percentage of total Company revenues, US revenue represented 26% of total Company revenue in the first quarter as compared to 28% in the prior year quarter.
Loss for the period was €6 million, down €31 million, compared to a profit of €24 million in the same quarter a year ago, as the Company’s strong operating results were more than offset primarily by a foreign currency loss of €9 million versus a gain of €28 million in the same period a year ago, due principally to unrealised currency fluctuations mainly associated with U.S. dollar-denominated sports rights. The first quarter of 2026 also included higher depreciation and amortization and finance costs primarily related to the acquisition of IMG ARENA, partially offset by lower income taxes.
Adjusted EBITDA
First quarter Adjusted EBITDA was €66 million, up €7 million, or 12% compared to €59 million in the same quarter in 2025. The increase was largely driven by the 11% revenue growth, primarily offset by the inclusion of costs related to IMG ARENA, most notably sport rights.
Business Highlights
Announced key addition to Sportradar’s leadership team, naming Sameer Deen as Chief Operating Officer, commencing May 18, 2026.
Launched Playradar, a dedicated iGaming brand delivering hybrid sports-casino content to global operators across slots, table games, virtual sports, arcade and crash games, operating exclusively in regulated markets.
Expanded the Company’s multi-year partnership with Hard Rock Bet, adding official PGA TOUR and UFC data and enhanced in-play betting capabilities including 3D shot tracking and micro markets.
Extended and expanded the Company’s integrity services agreement with FIFA for an additional five years through 2031, providing AI-driven bet-monitoring, intelligence and investigation support, and risk assessment services across FIFA’s 211 member associations and competitions worldwide.
Announced a multi-year partnership with the Liga Nacional de Basquete for worldwide rights for official data as well as audiovisual betting, completing Sportradar’s presence across Brazil’s three most popular sports.
The post Sportradar Reports First Quarter 2026 Financial Results appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
TCSJOHNHUXLEY to Showcase Intelligent Software and Advanced Table Solutions at G2E Asia 2026
TCSJOHNHUXLEY is going to showcase a powerful new era of live gaming at G2E Asia 2026, held at The Venetian Macao from May 12 to 14, 2026. Located at Booth B1338, the company will highlight a suite of intelligent software and advanced display technology designed to maximise table profitability across the gaming floor. While maintaining a strong focus on its world-class core product range, this year’s showcase demonstrates how data-driven insights and smart hardware integration can transform operational performance for the modern operator. Building on over 50 years of manufacturing expertise, TCSJOHNHUXLEY continues to deliver innovations that go beyond traditional equipment—offering a complete, long-term partnership for casinos worldwide.
A major highlight of the exhibition will be the introduction of T-Connect 2, the latest evolution of the company’s comprehensive table management system. This sophisticated software ecosystem integrates smart sensors to provide real-time data insights, empowering operators to optimise their gaming floors with a modular and flexible approach to game management. T-Connect 2 serves as the central hub for the connected pit, enhancing security and streamlining operations for numerous casinos across Asia.
The company will also showcase its latest display innovations, including the Dynamic Display System (DDS) and the versatile Ora Winning Number Display range – renowned for its exceptional clarity, customisation, and reliability in presenting critical game information. A key highlight will be the groundbreaking Ora Vue Blackjack Display Controller, which introduces a new dimension to the game through advanced camera recognition technology that enables automatic card entry. This intelligent system enhances the player experience by delivering real-time access to hand histories, live odds, and historical statistics – making gameplay more engaging, transparent, and accessible for players of all levels. The Ora Vue Blackjack Display Controller integrates seamlessly with the Ora Luxe Winning Number Display, creating a fully connected and visually refined solution for the modern gaming floor.
To drive further excitement, TCSJOHNHUXLEY will demonstrate its widely popular Supernova Progressive Jackpot System, a unique and customisable platform designed to drive player engagement and heighten excitement across the gaming floor. This unique system allows operators to create bespoke jackpot configurations tailored to their specific gaming floor, offering a seamless blend of traditional gameplay and modern rewards.
Rebecca Kingswell, TCSJOHNHUXLEY global head of operations and managing director APAC, said: “G2E Asia 2026 is an exceptional platform for us to showcase our commitment to industry-leading innovation. We are excited to meet with our partners in the region to demonstrate how our latest developments can transform table performance and drive measurable growth. Our focus remains on delivering the high-impact solutions that operators need to succeed in an evolving marketplace.”
The post TCSJOHNHUXLEY to Showcase Intelligent Software and Advanced Table Solutions at G2E Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Games Global
St8 Enters into Partnership with Games Global
St8 has announced a strategic partnership with Games Global that will bring the supplier’s extensive and diverse catalogue of titles to operators across regulated markets worldwide.
Through the deal, Games Global’s content portfolio will initially be rolled out to St8’s operator network in Ontario, with additional markets expected to follow as the collaboration expands.
Games Global’s high-performing library is developed by its exclusive studio partners, including Alchemy Gaming, Gameburger Studios, Fortune Factory Studios, Stormcraft Studios, PearFiction Studios, ALL FOR ONE Studios, Foxium, among many others, providing operators with proven, player-favourite titles.
The deal significantly strengthens St8’s growing offering, giving its operator partners seamless access to leading content with global appeal through one connection, alongside promotional tools, reporting capabilities and full compliance coverage.
Vladimir Negine, Chief Executive Officer at St8, said: “Our focus at St8 is giving operators the right foundations to grow in regulated markets. Joining forces with Games Global strengthens our content offering with a portfolio that has proven appeal with players worldwide. We look forward to bringing these titles to our partners, beginning with Ontario and expanding into additional regulated markets.”
Mark MacCombie, Chief Commercial Officer at Games Global, said: “We’re really pleased to be working with St8, as it allows us to expand the reach of our content across a broader network of operators. Their scalable platform gives us an efficient route to market, helping us deliver content from our extensive roster of exclusive studios to new audiences.”
The post St8 Enters into Partnership with Games Global appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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