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Spreadex reaches the Premier League after multi-million-pound shirt deal with Burnley FC

UK betting firm Spreadex has reached the Premier League by becoming the principal front of shirt partner with Burnley Football Club for the coming season.
The Spreadex Sports logo will be worn by Clarets players across the home, away and third kits during Burnley’s sixth consecutive top flight campaign.
The new 2021-22 kits will be revealed later this week, while Spreadex will work closely with the club on a range of community and charity-based initiatives across the course of the season.
The multi-million-pound shirt deal also includes rights, such as LED perimeter board advertising, player access across the season, and presence across Burnley’s website, CRM and social media channels.
Spreadex is the only company in the world to offer customers access to traditional sportsbook betting as well as sports spread betting and financial trading.
The firm, which now employs more than 150 staff at its headquarters in St Albans, has been operating since 1999 and is regulated by both the Gambling Commission and Financial Conduct Authority due to its unique product offering.
Spreadex CEO Dave MacKenzie said: “We are delighted to join the Burnley FC family as main sponsor at an exciting time in both the club’s and our own futures.
“This deal reflects the ambitious growth plans Spreadex has as a company, and we’re thrilled to be partnering with a superbly-run club with such an established history and reputation.
“Burnley’s values and ambitions echo our own, and we’re looking forward to supporting the club throughout the 2021/2022 season both on and off the pitch.”
The firm will also be running a range of fan engagement activities through its digital channels, including ticket competitions, opportunities to win signed shirts and other exciting promotions.
Ella Cummins, Burnley FC’s Head of Commercial Partnerships, added: “We are delighted to welcome Spreadex as our new principal partner and have been impressed with the commitment they have already shown supporting fan initiatives and giving back to the community. We look forward to working together over the coming season on some exciting campaigns and are thrilled Spreadex has chosen Burnley Football Club for their first sports partnership.”
Burnley Football Club has also pledged to donate £5 for every third-choice shirt sold towards Alzheimer’s Society, which Spreadex will match.
Ella continued: “We’re very proud of the pledge to donate £5 each for every third-choice shirt sold which will provide support for those affected by dementia following the devasting effects COVID has had on people up and down the country.
“We know this is a cause close to Burnley fans’ hearts and we’ll be working closely with Alzheimer’s Society this season on projects to continue this important conversation.”
Players will wear the new home kit for the first time in a pre-season game against Oldham Athletic on July 24.
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QTech Games continues to shine with more elite content from RubyPlay

Emerging-markets leader expands its content offering with fresh-faced games from emerging force in slots provision
QTech Games, the leading game aggregator for all emerging markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with rising-star supplier, RubyPlay.
Integrating content from one of the most innovative and creative slots providers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviatrix, sitting alongside the industry’s most exciting up-and-coming providers.
The games made available to its partners via the deal are comprised of popular hits and recent releases, including Immortal Ways Diamonds, Mad Hit Marlin Bonanza, Diamond Explosion 7s and Mayan Cache, each of which ride on the back of unique maths modelling that varies the volatility spectrum, helping to foster some truly engaging gameplay.
RubyPlay’s gaming suite has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.
The deal organically broadens RubyPlay’s international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, where RubyPlay has created a strong reputation this past year.
Philip Doftvik, QTech Games’ CEO, said: “We’re committed to rolling out first-class content that drives revenue for our partners. Consequently, this deal with RubyPlay extends our impressive sequential pipeline into 2025 – and we’ve so much more to come!
“RubyPlay deliver world-class slots provision for worldwide players, and are always looking to redefine the existing landscape and bring users a reinvigorating gaming experience with every play, as evidenced by their popular Immortal Ways series.”
The post QTech Games continues to shine with more elite content from RubyPlay appeared first on European Gaming Industry News.
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SOFTSWISS Sportsbook Introduces Player Chat to Enhance User Engagement

SOFTSWISS, a leading global provider of iGaming software, has launched Player Chat, a new feature enabling real-time communication among players within the SOFTSWISS Sportsbook. This addition aims to create a more interactive and engaging betting environment.
According to the SOFTSWISS iGaming Trends 2025 Report, fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement and loyalty as players feel more connected to the platform and each other. Player Chat encourages players to remain on the platform by facilitating real-time discussions, potentially increasing betting activity and fostering a sense of community. This social integration is anticipated to enhance player retention and attract new users through organic growth.
Player Chat allows users to join chat rooms specific to sporting events, facilitating discussions, sharing predictions, and celebrating wins in real time. Players can personalise their experience by setting nicknames and avatars, and utilise various communication tools such as messages, reactions, emojis, stickers, and message translations.
Chat administrators have access to moderation tools, including content filters, reporting systems, and the ability to send links, polls, quizzes, or marketing offers to enhance interaction. Additionally, administrators can reward active participants with badges, fostering a safe and engaging community.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, noted: “We’ve introduced Player Chat to make our platform more interactive. By enabling players to communicate during events, we’re aiming to enhance their overall experience and build a stronger community. We provide players with a space to engage in social gaming activities and offer operators a convenient tool for player interaction.”
This development follows the recent launch of the Sportsbook Network Jackpot, a progressive jackpot system designed to unite multiple brands in an exclusive network campaign with a shared prize pool. The Network Jackpot aims to boost player engagement and satisfaction by offering greater rewards without additional individual costs.
The SOFTSWISS Sportsbook will showcase the Player Chat feature at the upcoming SiGMA Americas Summit exhibition. Attendees are invited to visit Stand M85 to learn more about how it enhances the sports betting experience. Notably, Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will be part of the team and is scheduled to deliver a keynote address at the conference.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Sportsbook Introduces Player Chat to Enhance User Engagement appeared first on European Gaming Industry News.
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Spinomenal lights up portfolio with City Heat slot

Leading iGaming content provider Spinomenal has released its cool new slot, City Heat. The game joins Spinomenal’s Adventures series to celebrate the tropical nightlife vibe celebrated in luxurious Miami.
A stunning beachside cityscape at sunset lined with palm trees creates an inviting scene for players to jump into the action. City Heat’s Wild symbol is represented by a chic lady and will count for all symbols except free spins and bonus symbols. Finding five wild symbols on a winning line returns x1,000 the bet. Pink flamingos, diamond rings, suitcases of cash and flamboyant cocktails make up the other high-value symbols.
Three or more scattered Free Spins symbols will trigger the free spins, but these symbols will appear in the base game on reels one, three and five.
City Heat also has the Countdown Wild, which comes into play once the reels have stopped. If there are any countdown Wild symbols on the screen, the game will enter a respin mode. Here the countdown Wild will remain in place until the next re-spin and the counter will decrease by one. Once there are no countdown wilds with count bigger or equal to 1 on the slot the re-spin mode will end. These can only appear on reels one, three and five in the base game and re-spin mode.
Players can also enjoy the Mystery symbols feature. Once the reels stop, if there are mystery symbols, they will uncover and reveal one random symbol, except bonus, wild or free spins symbols.
Free Spins will activate with three or more Scattered Free Spins. During free spins, the wild symbol expands on one reel and remains until the game ends. Upon activation, players select one from five options, each determining the reel for the stacked wild and the number of free spins awarded.
Three or more scattered bonus symbols trigger the bonus game. Players get three spins on a 3-level fortune wheel to win multipliers, extra spins, or level-ups. Advancing levels increases prize values. A level-up awards an extra spin, and after all spins are used, players receive the total collected winnings.
Spinomenal CO-CEO, Omer Henya commented: “City Heat turns up the thrill with neon-lit streets, luxury vibes, and feature-packed gameplay. Spin through the city’s pulse with expanding wilds, mystery symbols, and high-energy free spins—where fortune shines as bright as the skyline.”
The post Spinomenal lights up portfolio with City Heat slot appeared first on European Gaming Industry News.
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