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Spreadex reaches the Premier League after multi-million-pound shirt deal with Burnley FC

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UK betting firm Spreadex has reached the Premier League by becoming the principal front of shirt partner with Burnley Football Club for the coming season.

The Spreadex Sports logo will be worn by Clarets players across the home, away and third kits during Burnley’s sixth consecutive top flight campaign.

The new 2021-22 kits will be revealed later this week, while Spreadex will work closely with the club on a range of community and charity-based initiatives across the course of the season.

The multi-million-pound shirt deal also includes rights, such as LED perimeter board advertising, player access across the season, and presence across Burnley’s website, CRM and social media channels.

Spreadex is the only company in the world to offer customers access to traditional sportsbook betting as well as sports spread betting and financial trading.

The firm, which now employs more than 150 staff at its headquarters in St Albans, has been operating since 1999 and is regulated by both the Gambling Commission and Financial Conduct Authority due to its unique product offering.

Spreadex CEO Dave MacKenzie said: “We are delighted to join the Burnley FC family as main sponsor at an exciting time in both the club’s and our own futures.

“This deal reflects the ambitious growth plans Spreadex has as a company, and we’re thrilled to be partnering with a superbly-run club with such an established history and reputation.

“Burnley’s values and ambitions echo our own, and we’re looking forward to supporting the club throughout the 2021/2022 season both on and off the pitch.”

The firm will also be running a range of fan engagement activities through its digital channels, including ticket competitions, opportunities to win signed shirts and other exciting promotions.

Ella Cummins, Burnley FC’s Head of Commercial Partnerships, added: “We are delighted to welcome Spreadex as our new principal partner and have been impressed with the commitment they have already shown supporting fan initiatives and giving back to the community. We look forward to working together over the coming season on some exciting campaigns and are thrilled Spreadex has chosen Burnley Football Club for their first sports partnership.”

Burnley Football Club has also pledged to donate £5 for every third-choice shirt sold towards Alzheimer’s Society, which Spreadex will match.

Ella continued: “We’re very proud of the pledge to donate £5 each for every third-choice shirt sold which will provide support for those affected by dementia following the devasting effects COVID has had on people up and down the country.

“We know this is a cause close to Burnley fans’ hearts and we’ll be working closely with Alzheimer’s Society this season on projects to continue this important conversation.”

Players will wear the new home kit for the first time in a pre-season game against Oldham Athletic on July 24.

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Booming Games Powers into Winter with Polar Buffalo Hold and Win Extreme 25,000!

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The legendary migration charges into the holiday season with Polar Buffalo Hold and Win Extreme 25,000, a festive twist on the fan-favourite, now featuring a massive 25,000x Grand Bonus! Snow blankets the plains, but the action blazes hotter than ever as buffalo roam through a wintry wilderness of fierce wolves, mountain lions and soaring eagles.

This 5×3, 25-payline slot is brimming with action-packed features and frosty excitement. Trigger the Buffalo Bonus by landing Value symbols, and spin the Wheel of Fortune when you land 5 or fewer coins for a shot at multipliers, the Mini Bonus, Major Bonus or even the Hold and Win Extreme feature!

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“With Polar Buffalo Hold and Win Extreme 25,000, we wanted to give a legendary title a bold new life for the holiday season,” said Craig Asling, Director of Games at Booming Games. 

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The post Booming Games Powers into Winter with Polar Buffalo Hold and Win Extreme 25,000! appeared first on European Gaming Industry News.

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Ra’s Reckoning unleashes an epic clash of Egyptian gods

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Play’n GO pits sun god Ra against serpent deity Apophis in Ra’s Reckoning, a mythic grid slot inspired by the celestial battles of ancient Egypt.

Ra’s Reckoning brings players face to face with an age-old mythic struggle – the eternal duel between light and chaos. Set in the scorched valleys of Egypt, this 6×5 cascading grid slot casts Ra, the all-seeing sun god, against the monstrous serpent Apophis, a primordial force of destruction. As players traverse this divine battleground, the looming presence of a blood-red eclipse intensifies the conflict, culminating in Ra’s cosmic reckoning.

Following in the footsteps of titles like Legacy of Egypt and Scroll of Dead, Ra’s Reckoning deepens Play’n GO’s commitment to storytelling through dynamic grid-based mechanics. The game’s escalating tension and vivid visual narrative ensure that Ra’s divine war leaves a lasting impression.

Divine Frames track the intensity of Ra’s power, upgrading through bronze, silver, and golden tiers as wins build. When Ra’s Blessing symbol appears, it unleashes these stored energies – revealing Coins, Jars, and Clash multipliers that bring the grid to life with celestial fury. The Mega Drop feature clears the grid of matching symbols beyond the winning cluster, pushing the chaos ever forward.

During Free Spins, Divine Frames persist between rounds, letting Ra’s influence grow stronger. In the heightened Divine Red Eclipse mode, these frames become super sticky, keeping the pressure on Apophis in a showdown of escalating divine forces.

Fans of Rich Wilde and the Amulet of Dead or Book of Dead will find familiar inspiration in this richly layered Egyptian mythos. Where those games explored the secrets of the underworld, Ra’s Reckoning elevates the stakes – delivering a god-level confrontation shaped by precision mechanics and narrative continuity.

Magnus Wallentin, Games Ambassador at Play’n GO said: “Ra’s Reckoning exemplifies our passion for combining thematic storytelling with innovative features. The evolving Divine Frames and Mega Drop mechanic create a sense of momentum and consequence with every cluster.”

Ra’s Reckoning is a high-impact grid slot where every move builds towards a celestial clash between order and oblivion.

The post Ra’s Reckoning unleashes an epic clash of Egyptian gods appeared first on European Gaming Industry News.

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Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz

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Leading iGaming software supplier Tom Horn Gaming has announced a new partnership with Kingsbet.cz, marking another significant step in the company’s strategic expansion within the Czech market.

The collaboration sees Tom Horn Gaming’s engaging suite of top-performing games, including player favourites like 81 Frutas Grandes, Book of Aladdin, Flaming Fruit Deluxe, and 243 Crystal Fruits Deluxe, go live with Kingsbet.cz, providing Czech players with access to a rich selection of locally tailored gaming content.

With a portfolio built on distinctive mechanics that combine classic slot features popular among Czech players with innovative twists, the supplier is steadily enhancing its market presence and remains committed to delivering gaming titles tailored to local player tastes.

“The Czech Republic is one of our key regulated markets with strong potential, and the partnership with Kingsbet.cz, a trusted and fast-growing operator in the region, is another step in our expansion plans,” said Ondrej Lapides, CEO at Tom Horn Gaming. “We’re firmly focused on deepening our footprint in the region and delivering premium localised entertainment that Czech players love while supporting our operator partners’ growth in this dynamic market.”

David VanekCEO at Kingsbet.cz added: “Partnering with Tom Horn Gaming brings tremendous value to our offering. Their portfolio combines quality, innovation, and an understanding of what Czech players enjoy most. We’re confident this collaboration will help us deliver even more engaging gaming experiences and strengthen our position in the market”.

This latest partnership underlines Tom Horn Gaming’s continued focus on regulated market growth, reinforcing its mission to bring distinctive and entertaining gaming experiences to players worldwide while building strong, mutually beneficial relationships with operators in key regions.

The post Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz appeared first on European Gaming Industry News.

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