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Spreadex reaches the Premier League after multi-million-pound shirt deal with Burnley FC

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UK betting firm Spreadex has reached the Premier League by becoming the principal front of shirt partner with Burnley Football Club for the coming season.

The Spreadex Sports logo will be worn by Clarets players across the home, away and third kits during Burnley’s sixth consecutive top flight campaign.

The new 2021-22 kits will be revealed later this week, while Spreadex will work closely with the club on a range of community and charity-based initiatives across the course of the season.

The multi-million-pound shirt deal also includes rights, such as LED perimeter board advertising, player access across the season, and presence across Burnley’s website, CRM and social media channels.

Spreadex is the only company in the world to offer customers access to traditional sportsbook betting as well as sports spread betting and financial trading.

The firm, which now employs more than 150 staff at its headquarters in St Albans, has been operating since 1999 and is regulated by both the Gambling Commission and Financial Conduct Authority due to its unique product offering.

Spreadex CEO Dave MacKenzie said: “We are delighted to join the Burnley FC family as main sponsor at an exciting time in both the club’s and our own futures.

“This deal reflects the ambitious growth plans Spreadex has as a company, and we’re thrilled to be partnering with a superbly-run club with such an established history and reputation.

“Burnley’s values and ambitions echo our own, and we’re looking forward to supporting the club throughout the 2021/2022 season both on and off the pitch.”

The firm will also be running a range of fan engagement activities through its digital channels, including ticket competitions, opportunities to win signed shirts and other exciting promotions.

Ella Cummins, Burnley FC’s Head of Commercial Partnerships, added: “We are delighted to welcome Spreadex as our new principal partner and have been impressed with the commitment they have already shown supporting fan initiatives and giving back to the community. We look forward to working together over the coming season on some exciting campaigns and are thrilled Spreadex has chosen Burnley Football Club for their first sports partnership.”

Burnley Football Club has also pledged to donate £5 for every third-choice shirt sold towards Alzheimer’s Society, which Spreadex will match.

Ella continued: “We’re very proud of the pledge to donate £5 each for every third-choice shirt sold which will provide support for those affected by dementia following the devasting effects COVID has had on people up and down the country.

“We know this is a cause close to Burnley fans’ hearts and we’ll be working closely with Alzheimer’s Society this season on projects to continue this important conversation.”

Players will wear the new home kit for the first time in a pre-season game against Oldham Athletic on July 24.

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Gamification

GoldenRace launches V5 mobile solution with unified app and WebGL branding

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GoldenRace has launched its next-generation V5 mobile solution, the supplier announced on 1 July 2026 in Malta. The company positions the release as a mobile delivery upgrade for its virtual sports and betting content, aimed at maintaining performance under high player traffic.

According to GoldenRace, V5 consolidates its previous architecture into a single application and “drastically reduces load sizes by 80–90%.” The company also said the platform is built “completely from the ground up” with a unified UI/UX designed to remain responsive across different network conditions.

On product features, GoldenRace said V5 introduces “advanced WebGL capabilities” to support high-fidelity graphics and operator-controlled branding. It also adds native gamification tools across games, including custom Tournaments, Leaderboards and Free Bets.

The company also outlined three mobile upgrades intended to reduce friction in the betting flow: a Lobby with modular layouts and a one-click toggle between scheduled and instant views; a next-generation Betslip with richer visual components and “smart organisation”; and dynamic Leaderboards with configurable funding and custom point logic.

GoldenRace said operators can switch to V5 by “changing a single line of code,” and added that a demo is available for operators evaluating the new mobile solution.

The post GoldenRace launches V5 mobile solution with unified app and WebGL branding appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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certification

PopOK Gaming secures certification for Portugal iGaming market

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PopOK Gaming has obtained certification for the Portuguese iGaming market, adding Portugal to its list of regulated jurisdictions where it can offer compliant gaming content to licensed operators.

The company said the certification confirms it meets local regulatory and technical requirements and supports its strategy to expand in regulated markets.

PopOK Gaming did not disclose which regulator or test lab issued the certification, which products are covered, or the date the approval was granted.

Portugal continues to operate a ring-fenced regulated online gambling framework, with market access dependent on product approvals and operator licensing. For suppliers, local certification is typically a prerequisite to distribute content to licensed brands.

The post PopOK Gaming secures certification for Portugal iGaming market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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API

St8 adds game round replays to its single API platform

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Replay tool builds on St8’s graphical game round details and launches first with nine casino game studios.

St8 has launched game round replays, adding visual playback of completed casino game rounds to its existing single API platform. The company said the feature is designed to help operators verify outcomes faster and resolve player queries more efficiently.

The new capability builds on St8’s graphical game round details, which it said is already used by operators. With replays, support and operations teams can access a round’s visual playback to investigate gameplay disputes and respond to players with more transparency.

St8 also positioned the feature as a player engagement tool, with operators able to surface notable moments such as big wins and bonus rounds for promotional use.

Game round replays will initially support titles from AvatarUX, BGaming, Endorphina, Hacksaw, Peter & Sons, Pragmatic Play, Scatter Kings, Shady Lady, and Tequity Originals, with more providers to be added. St8 said the feature is delivered through its existing single API integration and requires no additional development work, and is intended to scale across multiple brands and regulated markets.

David Fall, Business Development Manager at St8, said: “Operators are under increasing pressure to deliver exceptional customer support while keeping operational costs under control. Our graphical game round details have become a trusted and widely used tool for operators, giving support teams quick access to the information they need to resolve player queries efficiently. Game round replays complement this capability by providing a visual playback of each round, helping teams resolve cases even faster and with complete confidence.

“Beyond operational efficiency, the feature also opens up new opportunities for engagement. Operators can showcase exciting gameplay moments, celebrate big wins and create richer player experiences – all through the same integration. Because game round replays are delivered through our existing single API, partners can access this functionality immediately while continuing to benefit from the simplicity and scalability that sit at the heart of the St8 platform.”

The post St8 adds game round replays to its single API platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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