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Allan Phang joins Galaxy Racer as Chief Marketing Officer

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Galaxy Racer (GXR), one of the fastest-growing esports organizations in the world, with its headquarters in Dubai, has announced the appointment of Allan Phang as its Chief Marketing Officer (CMO). Phang will lead the development of best-in-class strategic marketing plans to establish GXR’s brand presence on a global scale, including marketing initiatives from social media and digital campaigns to advertising, partnerships, and creative projects.

Galaxy Racer was founded in 2019 with an impressive roster of eleven esports teams in League of Legends, Dota 2, CS:GO, Fortnite, PUBG Mobile and Free Fire, with over 60 male and female esports athletes from 22 countries, with over 20 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 160 million followers and generating over 1 billion monthly views.

Paul Roy, CEO of Galaxy Racer said, “Allan is a highly-experience business leader with a proven track record, including his vast knowledge and network in the esports ecosystem, which we value immensely. As Galaxy Racer evolves into a lifestyle brand, I am confident with his cross-cultural leadership qualities, passion for innovative marketing and forward-thinking mindset, he will be able to take us to the next level as we aggressively continue our global expansion across continents.”

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Allan Phang, CMO of Galaxy Racer added, “After interacting with Paul Roy, I realized the enormous potential and plans that Galaxy Racer has in store across the globe and I am truly excited to take on this new challenge as part of my career trajectory. The esports and gaming world is a sunrise industry and I believe Galaxy Racer is on the right path to be a market leader in this space with their integrated 360 approach focusing on content and lifestyle, as brands and marketers begin to understand the true value of esports and gaming in connecting with the hard-to-reach demographics of Millennials, Gen Z Digital Natives and Gen Alphas.”

Phang was ‘Marketing Innovator of the Year – Finalist’ in the Marketing Excellence Awards 2020 and is a regular contributor on thought leadership pieces in various leading international marketing publications. Phang’s esports campaigns was highlighted as a success story and case study in ‘World Federation Advertisers (WFA) – Esports Special Report’ and garnered global coverage; being invited as a keynote speaker in TEDx Talks and global conferences in USA, Europe, Middle East and Asia to share on esports with marketers, business leaders and government officials.

Previously, Phang was in the corporate sector with AirAsia, one of the biggest airlines in Southeast Asia with over 200 planes and over 20,000 employees, for close to seven years and his roles included esports, regional marketing, ancillary income, employee engagement and internal branding, corporate culture, partnerships and business development. He was the Head of Esports at AirAsia, tasked by the co-founders to lead their esports strategic initiatives including the AirAsia Allstars Esports Club (esports club for employees), sponsorship activation for Mineski Dota 2 Esports Team and the World Electronic Sports Games (WESG) by Alisports, the sports arm of Alibaba Group.

Prior to AirAsia, he was the Regional Head of Marketing and PR for over a year at EVOS Esports, an esports organization with clients such as Visa, PUMA, Yamaha, Lazada and Domino’s Pizza.

Galaxy Racer is creating a true 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.

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Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, BBox Sports an Augmented Reality company, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world.

RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise! and Rainbow High, both featured in Netflix.

Galaxy Racer has recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks, who will be assisting in an advisory role with GXR’s brand partnerships, consumer products, apparel and merchandising endeavours.

Galaxy Racer is on hyper-growth mode and is actively hiring executive roles, including esports and gaming talents across the globe.

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Galaxy Entertainment Opens New Overseas Office in Singapore

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Galaxy Entertainment Group (GEG) has opened a new overseas office in Singapore. This strategic initiative marks a new chapter in GEG’s growth trajectory and underscores its commitment to promoting Macau as the “World Centre of Tourism and Leisure” to a broader audience across Southeast Asia.

Singapore, one of Asia’s most vibrant and cosmopolitan countries, has long been a key source market for Macau. The new office, located in the heart of Singapore’s Central Business District, will serve as a dedicated hub to enhance connections with the Singaporean business community, as well as showcasing to Singapore and the broader Southeast Asian Region Macau’s dynamic evolving tourism landscape-highlighting its rich cultural heritage, luxury hospitality and increasingly diverse world-class leisure and entertainment experience offering.

The opening of Galaxy’s Lion City office is closely aligned with the Macao SAR Government’s vision to diversify tourism offerings and expand visitor demographics. Through its ramped-up Singapore presence, GEG aims to curate bespoke travel experiences tailored to the preferences of Singaporean and regional travelers, ensuring seamless journeys from planning to arrival.

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GEG’s new office will support tourism, meetings, incentives, conferences and exhibitions (MICE) inquiries, reinforcing its role as a versatile hospitality leader and a trusted partner for business tourism.

In addition, GEG’s Singapore office reflects the Group’s forward-thinking approach to innovation, customer-centricity and regional collaboration. It also signals GEG’s intent to enhance brand visibility and foster meaningful connections with travelers and stakeholders across Asia.

To celebrate the grand opening, GEG hosted an elegant gala dinner at JW Marriott Singapore, welcoming distinguished guests, business partners and media representatives. Mr. Elmen Lee, Director of Integrated Resort Services at GEG, introduced to the guests the Group’s three flagship properties in Macau-Galaxy Macau and Galaxy International Convention Center, Broadway Macau and StarWorld Hotel.

Mr. Lee said: “Singapore has always been an important source market for Macau. The taste and sophistication of Singaporean travelers naturally align with Macau’s experiential tourism offering. We firmly believe that Galaxy Entertainment Group’s diverse offerings will attract more Singaporean visitors to visit us and explore more. In support of the Macao SAR Government’s vision to promote tourism diversification, Galaxy Entertainment Group is continuing to expand its international visitor base to inject more vitality into Macau.”

Galaxy Macau, Broadway Macau and StarWorld Hotel bring together luxurious accommodations, award-winning dining, premium shopping and world-class entertainment facilities; each with its own unique character. With Galaxy Macau home to nine of the world’s leading luxury hospitality brands under one roof, catering to the diverse needs of international travelers; the Galaxy trio collectively showcases the excellence of Macau’s hospitality industry.

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The post Galaxy Entertainment Opens New Overseas Office in Singapore appeared first on European Gaming Industry News.

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Kazakhstan Considers Criminal Penalties for Promoting Online Casinos

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Kazakhstan’s Financial Monitoring Agency (FMA) has identified 34 bloggers promoting online casinos on social media, with 11 already facing administrative penalties. The agency has stated that fines alone are not deterring repeat offenders and is now considering introducing criminal liability for such activities.

A law passed in 2024 strictly prohibits outdoor advertising for bookmakers, online casinos and betting pools, as well as their promotion in media, films and video content. According to the FMA, over the past two and a half years, more than 200 illegal gambling operations have been dismantled, and 224 individuals have been held criminally accountable. However, the agency notes that the primary threat now stems from online casinos based abroad.

Since the beginning of this year, authorities have blocked more than 17,000 links, mostly mirror sites for foreign platforms. Despite these efforts, some Kazakhstani payment service providers continue to facilitate transactions linked to such websites. The FMA has pledged to intensify investigations into these financial intermediaries.

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Influencer marketing remains a key channel for online gambling promotion. In the first half of the year alone, 34 influencers were identified as advertising gambling services, with 11 fined. But according to the FMA, revenues from such promotions far exceed the cost of the fines, creating incentives for repeated violations.

In response, the agency is exploring whether bloggers’ actions could be legally interpreted as aiding and abetting illegal gambling, a charge similar to promoting financial pyramid schemes, which already carries criminal penalties under Kazakhstani law. Currently, fines for illegal advertising on social media start at 200,000 KZT (approximately $420).

The post Kazakhstan Considers Criminal Penalties for Promoting Online Casinos appeared first on European Gaming Industry News.

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Skyesports Wraps Up Gaming Thiruvizha – Chennai Edition With 17,000+ Fans in Attendance

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Skyesports, the premier global IP and community builder, has successfully wrapped up the first-ever edition of Gaming Thiruvizha at the Chennai Trade Centre on August 30–31, bringing together more than 17,000 fans across two unforgettable days of gaming, anime, stand-up comedy, cosplay, music, and culture.

Gaming Thiruvizha turned out to be more than an event as it became a two-day carnival. From esports showdowns at LAN zones to cosplay walks, live stand-up, and Tamil cultural showcases, the Chennai crowd transformed the Trade Centre into a festival that truly belonged to them. Fans didn’t just attend; they stayed, celebrated, and created memories together.

The audience mix was as vibrant as the festival itself: college students, families, and kids all came together, proving that gaming and anime are no longer niche hobbies, but shared cultural movements.

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Powered by AMD, with ticketing exclusively on KYN, Gaming Thiruvizha was hosted in association with the Sports Development Authority of Tamil Nadu (SDAT) and supported by AGS Cinemas as the Chennai Edition Theatre Partner.

Commenting on the conclusion of the Gaming Thiruvizha, Shiva Nandy, Founder and CEO, Skyesports, said, “We couldn’t have asked for a better first edition of the Gaming Mahotsav. The energy of the crowd and the diversity of the audience reminded us why we built this IP — to bridge the gap between casual gamers and esports, and to create a space where gaming, anime, and culture thrive together. Next up, we will be bringing the concept to Bangalore in late September,” said Shiva Nandy, Founder and CEO of Skyesports.

The festival also welcomed dignitaries including Meghantha Reddy (Sports Development Authority of Tamil Nadu), Darez A. (MD, Guidance Tamil Nadu), and Gayathri Thyagarajan (Founder & CEO, Kynhood Technologies), underlining the growing recognition of gaming and esports as part of Tamil Nadu’s cultural and creative economy.

 

Highlights of the event include:

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  • LAN tournaments across BGMI, Valorant, and other titles, with fans cheering players on in true stadium style.
  • A pan-India Cosplay competition bringing cosplayers from across the country with stunning costumes judged by top creators and anime experts.
  • Red Bull Armageddon, India’s first all-Armageddon format chess tournament, brought together over 350 players in Chennai with International Master Tania Sachdev and Grandmaster M. Shyam Sundar leading the action.
  • Merch alleys buzzing with anime and gaming collectibles alongside local Tamil art.
  • Stand-out experiential booths and meet-and-greets with Team Tamilas, Autobotz Esports, and Welt Esports.
  • PVR Cinemas set up local food experience stalls for attendees

With India on track to reach 700 million gamers by 2027, and anime/cosplay engagement skyrocketing across social media, Gaming Thiruvizha demonstrated that hyperlocal, immersive festivals are the way forward.

Gaming Thiruvizha is the first chapter of Skyesports’ Gaming Mahotsav, a six-city touring pop culture festival with regional editions in Bengaluru, Hyderabad, Mumbai, Kochi, and Pune. Each stop blends gaming, anime, music, comics, and local culture into one cohesive community celebration.

The post Skyesports Wraps Up Gaming Thiruvizha – Chennai Edition With 17,000+ Fans in Attendance appeared first on European Gaming Industry News.

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