Latest News
Red Rake Gaming signs distribution deal with Playtech

Premium casino content developer, Red Rake Gaming, has signed a landmark partnership agreement with Playtech, the world’s leading gambling technology company.
Red Rake Gaming’s wide range of top-performing games will now be available via Playtech’s best-in-class platform, Playtech Games Marketplace, to the provider’s vast international operator base across the world’s most competitive regulated territories.
Playtech offers the industry’s most extensive casino game portfolio, delivering over 700 innovative in-house and premium branded games. Playtech is one of the giants in the online gaming industry, offering BI-driven software, services, content and platform technology across all key product verticals, across online, retail, land-based casino groups and more to their 150 global licensees in over 30 different regulated jurisdictions.
Playtech’s product suite can be fully integrated into a complete cross-platform, enabling players to access mobile and server-based gaming terminals through one single account. Leading online games include online casino, poker, bingo, sports betting, live gaming, casual and fixed odds games.
Nick Barr, Managing Director for Red Rake Malta, commented on this collaboration, saying: “The partnership with Playtech is an important collaboration for Red Rake Gaming, giving significant opportunities in enhancing our regulated market reach. Playtech are one of the most renowned providers in the industry and through their Playtech Games Marketplace product, operators will now be able to furnish their existing offering with our top performing content. We are looking forward to working closely with Playtech and their significant client portfolio in delivering our extensive portfolio of high engagement and localised content across the globe”.
James Frendo, Casino Director at Playtech, commented: “We’re thrilled to be adding Red Rake Gaming to our growing list of distinguished content partners. The seamless integration provided by Playtech Games Marketplace gives developers the opportunity to deliver their content to audiences in regulated markets worldwide and we are confident that Red Rake Gaming’s highly innovative content range will be a big hit with operators and audiences the world over.”
Powered by WPeMatico
Latest News
SOFTSWISS Kids Camp: Award-Winning Initiative Putting Families First

SOFTSWISS, an international iGaming software provider, hosted the second season of its award-winning Summer Kids Camp in August on the shores of Lake Jeziorsko, Poland. The initiative brought together over 100 children of SOFTSWISS employees from more than 11 countries, reaffirming the company’s commitment to a people-first culture that extends well beyond the workplace.
The 11-day camp combined sports, creativity, and early career exploration, with over 50 engaging activities amounting to nearly 350 hours of programming. Children took part in everything from tournaments and creative workshops to speaking clubs and hands-on masterclasses.
A standout feature of this year’s programme was the camp coin system – a playful, gamified experience that introduced children to basic economic thinking. Kids earned coins for being proactive or engaged in educational tasks, and then spent them on fun privileges like ice cream, song requests at the disco, or even “becoming a PE teacher” for an hour, which many cleverly used to cancel morning workouts.
“The coin system helped teach initiative, responsibility, and teamwork in a fun way – almost like running a small business,” said Hanna Sauchuk, Event Producer at SOFTSWISS. One of the most touching moments was when the kids pooled their savings to ‘buy’ a collective sunrise celebration on the final day. That kind of collaboration and emotional intelligence is exactly what we hoped to nurture.”
Last year’s event has earned external recognition, winning the Eventex Award 2025 in the Corporate Event category – placing SOFTSWISS’ initiative alongside brand-led experiences from Disney, Nike, and Netflix.
“For me, this is not just another corporate project – it is one of the most meaningful things we do at SOFTSWISS. It brings our core value ‘We see people’ to life in the most tangible way. We don’t just see professionals at their desks; we see human beings with families, dreams, and passions. The Kids Camp is our way of saying: your family matters to us as much as your work does. It’s an investment in joy, in connection, and in kindness. Because when children are happy, their parents shine – and together, we create a stronger, more united community. This is rare in business, and that’s exactly why we are proud to make it happen at the highest quality,” said Ivan Montik, Founder of SOFTSWISS.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Kids Camp: Award-Winning Initiative Putting Families First appeared first on European Gaming Industry News.
Latest News
BETBY INTRODUCES HELP ARENA, RAISING THE STANDARD FOR CUSTOMER SUPPORT AND COLLABORATION

BETBY, a leading provider of cutting-edge sportsbook solutions, has announced the launch of Help Arena, a comprehensive customer support platform designed to enhance operational efficiency and streamline communication with its partners.
Help Arena serves as a central hub where BETBY partners can access support, submit and manage tickets, and stay informed with tailored updates, all from one intuitive portal. The platform is built to simplify day-to-day operations by consolidating communication and support tools into a single, easy-to-use interface, whilst ensuring that all customer queries and requests are met in a short timeframe
Through Help Arena, partners can engage in real-time communication with BETBY’s support team via an integrated widget and dedicated email channel. The platform is ideated to also support communication through multiple popular messaging apps, reflecting BETBY’s commitment to accessible and responsive support.
The platform features an efficient ticketing system, enabling users to create, track, and manage support requests with ease. Alongside this, Help Arena includes a robust knowledge base and FAQ section covering key topics such as sportsbook features, risk management, Betby Games, and betting rules. Partners can also access release notes and technical maintenance notifications, ensuring they are always up to date with the latest developments.
“Help Arena was developed to provide our partners with a seamless, efficient, and transparent support experience,” said Kirill Zhgun, Head of Customer Support at BETBY. “We understand that convenience and clarity are key to productive partnerships, and Help Arena reflects our commitment to making support as streamlined and effective as possible.”
Looking ahead, BETBY plans to continue enhancing the platform with new features, including deeper analytics, improved reporting tools, and greater customization options. The team is also actively working on expanding the knowledge base and FAQ section to support five languages, making Help Arena even more accessible to a global audience. Help Arena represents not just a support tool, but a long-term investment in the success and satisfaction of BETBY’s partners.
The launch of Help Arena marks a significant milestone in BETBY’s mission to deliver world-class service and operational excellence across the iGaming industry. Partners are encouraged to explore the platform and discover how BETBY is redefining customer support.
To find out more about BETBY, visit: https://betby.com/
About Betby
Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betby’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post BETBY INTRODUCES HELP ARENA, RAISING THE STANDARD FOR CUSTOMER SUPPORT AND COLLABORATION appeared first on European Gaming Industry News.
Latest News
MixRift Appoints Former Meta VP Ingrid Cotoros to Board of Advisors to Accelerate Mixed Reality Gaming Innovation

The post MixRift Appoints Former Meta VP Ingrid Cotoros to Board of Advisors to Accelerate Mixed Reality Gaming Innovation appeared first on European Gaming Industry News.
-
Asia7 days ago
Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology
-
gamanzaengage6 days ago
Gamanza Engage signs major regional agreement with Grupo Jer
-
Latest News5 days ago
Be Heard Above the Noise: Booming Games’ Dorota Gruszka on Standing Out in the Crowded Slot Studio Market
-
Latest News6 days ago
SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub
-
Africa5 days ago
QTech Games recruits Agatha Wanjugu as Sales Manager for East Africa
-
eSports7 days ago
Fighting Game GOAT Justin Wong Joins BASILISK, Science’s Esports Team
-
Compliance Updates6 days ago
Cyprus National Betting Authority Warns Public About Illegal Online Gambling and Misinformation
-
Compliance Updates6 days ago
CT Interactive Expands Presence with MGA-certified Game Portfolio