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GAMSTOP is putting vulnerable online consumers back in control
More than eight out of ten (82%) consumers have stopped or reduced their gambling since registering with GAMSTOP, according to the first independent evaluation of the UK’s online self-exclusion scheme.
The report by research consultancy Sonnet, based on surveys of more than 3,300 users and in-depth interviews, found that 84% felt safer from gambling-related harm and more in control of their gambling after registering with GAMSTOP. Eight out of ten (80%) said that the self-exclusion scheme had delivered on their intended outcomes, whether they wanted to stop gambling completely, reduce their gambling or simply to take a short break.
Although financial losses were often an important trigger for registering with GAMSTOP, consumers also reported significant improvements in their well-being:
- 77% felt more in control of their personal or household finances
- 72% reported improvements in their levels of anxiety and stress
- 63% enjoyed an improvement in the quality of their family relationships
- 60% found they were better able to focus at work
- 40% reported they were consuming less alcohol
The report’s recommendations include:
- Longer self-exclusion periods – currently, the maximum self-exclusion is five years, which had been selected by 71% of consumers surveyed, but four out of ten wanted the option of excluding themselves from all online gambling for longer
- Helping consumers to access specialist support – 53% of GAMSTOP’s users have not previously used gambling-related support services so the scheme can be a bridge to other organisations offering help with gambling addiction by working more closely with them
- Actively engaging with family and friends of consumers – only 28% of consumers were supported by friends or family, with many too embarrassed or ashamed to seek help, so raising awareness of the service among those affected by a loved one’s gambling will provide a broader support network for consumers and their families
- Responding to the threat posed by unlicensed gambling websites – The scheme’s users are deliberately targeted by unlicensed sites – an issue highlighted in GAMSTOP’s response to the DCMS Gambling Act review – and 10% reported accessing them while self-excluded so greater controls on these sites are required to prevent them being exposed to temptation
- More research into the harmful effects of advertising – consumers consistently expressed their frustration at being exposed to gambling advertising and wanted greater protection
More than 200,000 consumers have registered with GAMSTOP since the scheme’s inception in 2018. The report found that GAMSTOP had reached a broad cross-section of the population across all demographic groups.
Women aged over 44 were identified as an important demographic, making up 53% of all women surveyed, and the report recommends reaching out to older age groups more generally, together with specific initiatives aimed at people with below national average income. It advocates a marketing strategy to target high-risk groups, making the service more visible through online searches and on operators’ websites.
The report concludes:
“This study shows very strongly that GAMSTOP is successfully achieving a reduction in gambling-related harm with far-reaching positive impacts for consumers being clearly shown in our interviews and survey… Our findings show that GAMSTOP is effective across all age groups, gender groups and, importantly, for all types of online gambling.
The vast majority (of consumers) report a very positive experience of using the service, and our research highlights that it is effective both in terms of delivering consumers’ objectives but also in alleviating a wide range of gambling-related harms”.
An office worker in his 30s, who was spending up to £300 per spin on online slot machines and ran up debts of more than £10,000, registered with GAMSTOP after his partner left him and he feared losing his job. He told researchers that, having self-excluded for five years, he felt safe from temptation during lockdown and has stopped gambling completely. He is now paying back his debts to family and friends and said: “I think this service saved my life. Best thing I ever did is cancel my demons by using this amazing service”.
A delivery driver in her mid-twenties, who was spending almost her entire weekly wage on gambling, and had tried self-excluding from individual websites, found that registering with GAMSTOP helped her take control of her gambling. She is getting married this year and has built up her savings. With the support of her family and partner, she has restricted herself to the occasional £5 bet on football at high street bookmakers and intends to renew her self-exclusion every five years to resist the temptation of betting online.
She said: “The last year I haven’t gambled at all, it was hard at first but now I don’t miss it and the money I have saved is unbelievable”.
Fiona Palmer, chief executive of GAMSTOP, said:
“We are grateful to Sonnet for carrying out this very detailed evaluation of the service and are studying their recommendations carefully. We are delighted to know that vulnerable consumers who have registered with GAMSTOP have found it has helped them control their gambling and made a positive impact on their lives.
The insights in this report are extremely helpful and we welcome the opportunity to look at all suggestions for further improvements to the service, including extending the length of the maximum exclusion period to give them peace of mind that they will benefit from the long-term protection that GAMSTOP provides”.
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Creedroomz is expanding its “Golden City” global tour, announcing its participation in two of the year’s most significant industry events: SBC Summit Rio and SiGMA Africa 2026. Following a landmark showing at ICE Barcelona, the live casino provider is set to showcase its powerhouse lineup of six brand-new game shows to the Latin American and African markets.
Creedroomz will be physically present at both summits, offering operators a firsthand look at localized gaming solutions:
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SBC Summit Rio: 3–5 March 2026 | Stand A210 | Riocentro, Rio de Janeiro
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SiGMA Africa: 3–5 March 2026 | Stand 061 | Cape Town, South Africa
The crown jewel of the showcase is the official release of Road to Eldorado. This isn’t just a game, it’s an epic journey. Players are transported to a legendary city of gold, where high-definition visuals and immersive storytelling meet massive win potential.
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Epic Multipliers: Players navigate a visually stunning jungle to uncover hidden treasures with multipliers that skyrocket as they approach the golden city.
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Four Legendary Bonus Rounds: The game features unique interactive rounds—Eldorado, Marble Race, Dice Fight, and Boom Blast—designed to bridge the gap between casual wheel-game players and slot enthusiasts.
Alongside its flagship, Creedroomz is pulling back the curtain on five additional high-velocity titles:
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The Choice: A sleek “battle of destiny” where players rely on pure intuition to predict Red or Blue draws.
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Avi Crash: A live-dealer take on the popular crash gaming genre, featuring real-time commentary and high-speed action.
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Lucky Colors: A vibrant, fast-paced spectacle centered on instant results and color selection.
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Bac Dice: A fusion of baccarat and dice mechanics featuring “Aurum” multipliers.
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Crypto Market: A rapid-fire trading simulation that lets players predict market movements in real time.
The Eldorado Raffle at SBC Summit Rio
Visitors to the Creedroomz stands will have the exclusive chance to enter the Eldorado Raffle. Premium tech prizes include the brand-new iPhone 17 Pro and 5 Apple AirTags.
Why Visit Creedroomz?
“Brazil and Africa are core focuses for us, and there is no better stage than SBC Rio and SiGMA Africa to debut our most ambitious project yet,” says Hayk Tovmasyan, Head of Live Casino at Creedroomz.
“Our team will be on hand at both events to demonstrate how our localized solutions—including native-speaking dealers for the Brazilian market—can elevate brand performance and player retention. Join us at SBC Summit Rio (Stand A210) or SiGMA Africa (Stand 061) to experience the future of live gaming!”
The post From Rio to Cape Town: Creedroomz Brings the “Golden City” to Two Major Global Summits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Foster CEO at AvatarUX
Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live
Relax Gaming, the aggregator and provider of unique iGaming content, has enhanced its collaboration with AvatarUX, launching the entire slot portfolio of the studio on the Powered By Relax (P2P) platform.
The recent agreement expands on the companies’ ongoing partnership, which initially began with AvatarUX entering Relax Gaming’s Silver Bullet program in 2023.
The P2P integration increases the accessibility of AvatarUX content throughout Relax Gaming’s aggregation network. AvatarUX will keep distributing its Silver Bullet titles via Relax, guaranteeing ongoing access to its existing content while expanding distribution of its larger collection.
Renowned for its mechanics centered around features and visually unique games, AvatarUX has established a solid reputation for providing transparent player experiences and impactful gameplay aimed at enhancing engagement and promoting sustained retention. Featuring mechanic-driven hits like LooneyPop
and the iconic PopWins series, the studio merges creativity with reliability, guaranteeing smooth functionality on various devices, constant localization efforts, and ongoing growth of its game collection.
Alongside the entire range of popular PopWins titles, Relax partners receive access to a comprehensive and varied portfolio of 90 games. Notable releases feature Hold&Win successes 3 Power Genies and Fruitillionaire, cluster-pops Spinfection, along with highly localized games like Carioca Vibes, providing options for every market and player type.
The collaboration enriches Relax Gaming’s Powered By Relax initiative by incorporating an additional innovative studio, providing operators with a wider selection of high-quality slot content while bolstering the aggregator’s role as a vital distribution ally for progressive developers.
Andrew Foster, CEO at AvatarUX, said: “We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform.
“This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for.”
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform.
“The studio’s focus on clear, feature-led gameplay and strong performance aligns perfectly with our commitment to delivering high-quality, engaging content to our operator partners. This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets.”
The post Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Japanese Folklore
Japanese Fantasy Folklore Comes to Life in Slotland Entertainment’s New ‘Kitsune Fortune High Limit’ Slot
Slotland Entertainment transports players through the torii gate and into a fantasy realm inspired by Japanese folklore with the launch of Kitsune Fortune High Limit. The new slot is now live at Slotland.eu, Winaday, CryptoSlots, and CryptoWins. The game features 20 paylines on an 8×3 reel layout and introduces the mythical Kitsune — the legendary fox spirit — in a high-limit format.
To celebrate the launch, players can claim 15 Free Spins and an 80% Match Bonus through March 8.
“Kitsune Fortune High Limit captures the spirit of the Kitsune, blending folklore with high-stakes action,” said Michael Hilary, Manager at Slotland. “With elemental Free Spins and a betting range designed for serious players and high rollers alike, we’re offering an immersive journey where fortunes can change with a single spin.”
Gameplay & Features
Set within a tranquil Japanese landscape framed by a red torii gate, waterfall, and forest scenery, the game features symbols such as tiger heads, Yin-yang coins, koi fish, oni-style masks, and the Kitsune.
Mystical Payouts
Wins reach up to 2,000× the bet, with the three highest-value symbols paying from just three matches.
Elemental Free Spins
- Water & Metal Realm — 3 Water scatters on reels 1–3 trigger 11 Free Spins with a progressive multiplier rising up to 5× and resetting after a non-winning spin.
- Fire Realm — 2 Fire scatters on reels 4–5 activate 11 Free Spins featuring Expanding Wilds.
- Earth & Wood Realm — 3 Grass scatters on reels 6–8 award 11 Free Spins with 2×2 Colossal symbols and a 2× win multiplier.
Anywhere Pays
Matching symbols pay regardless of position on the reels.
High-Limit Betting
Bet range from $2 to $300 with coin values of $0.01, $0.05, and $0.10.
Promotional Offers
Winaday
- 15 Free Spins (30× wagering, $100 max cashout) — Code: FOXSPINS
- Up to 130% Match Bonus depending on VIP tier — Code: KITSUNE
- Valid February 26 – March 7, 2026
Slotland
- 15 Free Spins (28× wagering, $100 max cashout) — Code: FREEFOX
- 80% Match Bonus (25× wagering) — Code: FORTUNE
- Valid February 27 – March 8, 2026
CryptoSlots and CryptoWins are also running dedicated new-game promotions.
Kitsune Fortune High Limit is available now across participating platforms.
The post Japanese Fantasy Folklore Comes to Life in Slotland Entertainment’s New ‘Kitsune Fortune High Limit’ Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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