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GAMSTOP is putting vulnerable online consumers back in control

Published

5 years ago

July 14, 2021

Reading Time: 3 minutes

More than eight out of ten (82%) consumers have stopped or reduced their gambling since registering with GAMSTOP, according to the first independent evaluation of the UK’s online self-exclusion scheme.

The report by research consultancy Sonnet, based on surveys of more than 3,300 users and in-depth interviews, found that 84% felt safer from gambling-related harm and more in control of their gambling after registering with GAMSTOP. Eight out of ten (80%) said that the self-exclusion scheme had delivered on their intended outcomes, whether they wanted to stop gambling completely, reduce their gambling or simply to take a short break.

Although financial losses were often an important trigger for registering with GAMSTOP, consumers also reported significant improvements in their well-being:

77% felt more in control of their personal or household finances
72% reported improvements in their levels of anxiety and stress
63% enjoyed an improvement in the quality of their family relationships
60% found they were better able to focus at work
40% reported they were consuming less alcohol

The report’s recommendations include:

Longer self-exclusion periods – currently, the maximum self-exclusion is five years, which had been selected by 71% of consumers surveyed, but four out of ten wanted the option of excluding themselves from all online gambling for longer
Helping consumers to access specialist support – 53% of GAMSTOP’s users have not previously used gambling-related support services so the scheme can be a bridge to other organisations offering help with gambling addiction by working more closely with them
Actively engaging with family and friends of consumers – only 28% of consumers were supported by friends or family, with many too embarrassed or ashamed to seek help, so raising awareness of the service among those affected by a loved one’s gambling will provide a broader support network for consumers and their families
Responding to the threat posed by unlicensed gambling websites – The scheme’s users are deliberately targeted by unlicensed sites – an issue highlighted in GAMSTOP’s response to the DCMS Gambling Act review – and 10% reported accessing them while self-excluded so greater controls on these sites are required to prevent them being exposed to temptation
More research into the harmful effects of advertising – consumers consistently expressed their frustration at being exposed to gambling advertising and wanted greater protection

More than 200,000 consumers have registered with GAMSTOP since the scheme’s inception in 2018. The report found that GAMSTOP had reached a broad cross-section of the population across all demographic groups.

Women aged over 44 were identified as an important demographic, making up 53% of all women surveyed, and the report recommends reaching out to older age groups more generally, together with specific initiatives aimed at people with below national average income. It advocates a marketing strategy to target high-risk groups, making the service more visible through online searches and on operators’ websites.

The report concludes:

“This study shows very strongly that GAMSTOP is successfully achieving a reduction in gambling-related harm with far-reaching positive impacts for consumers being clearly shown in our interviews and survey… Our findings show that GAMSTOP is effective across all age groups, gender groups and, importantly, for all types of online gambling.

The vast majority (of consumers) report a very positive experience of using the service, and our research highlights that it is effective both in terms of delivering consumers’ objectives but also in alleviating a wide range of gambling-related harms”.

An office worker in his 30s, who was spending up to £300 per spin on online slot machines and ran up debts of more than £10,000, registered with GAMSTOP after his partner left him and he feared losing his job. He told researchers that, having self-excluded for five years, he felt safe from temptation during lockdown and has stopped gambling completely. He is now paying back his debts to family and friends and said: “I think this service saved my life. Best thing I ever did is cancel my demons by using this amazing service”.

A delivery driver in her mid-twenties, who was spending almost her entire weekly wage on gambling, and had tried self-excluding from individual websites, found that registering with GAMSTOP helped her take control of her gambling. She is getting married this year and has built up her savings. With the support of her family and partner, she has restricted herself to the occasional £5 bet on football at high street bookmakers and intends to renew her self-exclusion every five years to resist the temptation of betting online.

She said: “The last year I haven’t gambled at all, it was hard at first but now I don’t miss it and the money I have saved is unbelievable”.

Fiona Palmer, chief executive of GAMSTOP, said:

“We are grateful to Sonnet for carrying out this very detailed evaluation of the service and are studying their recommendations carefully. We are delighted to know that vulnerable consumers who have registered with GAMSTOP have found it has helped them control their gambling and made a positive impact on their lives.

The insights in this report are extremely helpful and we welcome the opportunity to look at all suggestions for further improvements to the service, including extending the length of the maximum exclusion period to give them peace of mind that they will benefit from the long-term protection that GAMSTOP provides”.

Asia

World Esports Summit Celebrates Its 10th Edition in Busan

Published

3 hours ago

January 22, 2026

Wladimir P.

world-esports-summit-celebrates-its-10th-edition-in-busan

The World Esports Summit returns to Busan, South Korea, for its 10th edition, taking place on 10–11 February 2025.

Hosted at the Wyndham Grand Busan, the Summit will bring together 40+ speakers from the international esports ecosystem, including representatives from federations, publishers, global brands, sports organizations, technology companies, and public institutions.

Over the past decade, the World Esports Summit has provided a platform for dialogue and cooperation among stakeholders shaping the world of esports. The 2025 edition will continue this role, offering space for discussion on current developments, industry challenges, and future directions.

The Summit will feature contributions from a wide range of organizations, including Alibaba, FIBA, FIFAe, Tencent, Moonton, NetEase, FIA, Sportradar, EFG, Good Game, Telekom, among others.

Across two days, participants will take part in keynote sessions and panel discussions addressing topics such as esports governance, international collaboration, industry development, integrity, and the continued convergence of esports and traditional sports.

Further information on the program, speakers, and registration is available on the official World Esports Summit website.

The post World Esports Summit Celebrates Its 10th Edition in Busan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

ad formats 2026

PropellerAds Unveils Multi-Format Advertising Suite for Scalable User Acquisition (January 2026)

Published

7 hours ago

January 22, 2026

Wladimir P.

propellerads-unveils-multi-format-advertising-suite-for-scalable-user-acquisition-(january-2026)

PropellerAds, a leading multi-source performance advertising platform, today launched a deeply integrated multi-format traffic strategy designed to deliver predictable conversions and scalable growth as acquisition costs climb and user attention fragments across devices and platforms.

Since 2011 PropellerAds has expanded beyond its Popunder roots into a full-service adtech platform that now includes Push, In-Page Push (IPP), Native/Display, Survey Traffic, and Telegram Mini Apps (TMA). This move positions the company as one of the few global providers offering integrated reach across traditional web placements and growing social/in-app ecosystems.

Why this matters for advertisers

Rising acquisition costs and cross-device fragmentation make single-format campaigns unreliable. PropellerAds’ multi-format suite lets brands, agencies and affiliates:

Mix high-volume formats for rapid testing (Popunder) with high-intent formats (Survey Traffic).
Reach audiences across Android, iOS and desktop with native-style creatives (IPP and Push).
Tap emerging social channels via in-app experiences (Telegram Mini Apps) for engaged, low-disruption traffic.
The result: more stable scaling, flexible reach, and higher conversion predictability.

Key formats powering the platform

Popunder Ads — volume and scale
Popunder remains a workhorse for large-scale acquisition, offering massive coverage, direct-click placements and cost control. It’s ideal for fast market tests and high-volume conversion funnels.
Telegram Mini Apps (TMA) — social traffic growth
TMA brings in-app interstitials, banners and task-based units inside Telegram’s Mini Apps. Advertisers gain access to highly engaged social users with performance optimization that preserves user experience.
In-Page Push (IPP) — native, cross-device reach
IPP delivers notification-style creatives embedded within webpages without opt-in, covering Android, iOS and macOS. Its native look and wide device support increase engagement and CTR while filling gaps left by traditional push.
Push Format — persistent outreach
PropellerAds’ Push ads reach users outside browsing sessions via browser notifications. As an early mover in push ads, PropellerAds now delivers billions of daily impressions to support remarketing and time-sensitive campaigns.
Survey Traffic — high-intent audiences
Survey Traffic funnels users who actively participate in surveys to advertiser landing pages, producing audiences with elevated intent—especially effective for finance, subscriptions, rewards, and lead generation verticals.

PropellerAds’ strategic edge

By combining multiple traffic types and automated optimization, PropellerAds aims to protect campaigns from volatility in any single channel. The platform’s cross-format approach helps advertisers adapt to shifting traffic patterns while maintaining ROI targets.

“With user behavior shifting across screens and contexts, PropellerAds’ multi-format synergy is now essential for scalable growth,” says Julia Larionova, Head of Marketing at PropellerAds. “Platforms with integrated formats and automated optimization will gain a competitive advantage as traffic continues to diversify.”

Bottom line

PropellerAds’ multi-format expansion reflects the adtech industry’s shift toward integrated, cross-device acquisition. For marketers facing rising traffic costs and fragmented attention, the platform offers diversified ad formats and performance tools to scale more reliably in 2026 and beyond.

The post PropellerAds Unveils Multi-Format Advertising Suite for Scalable User Acquisition (January 2026) appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Age of Empires competitive

Team Vitality Enters Age of Empires II Esports with Star-Studded Roster

Published

7 hours ago

January 22, 2026

Wladimir P.

team-vitality-enters-age-of-empires-ii-esports-with-star-studded-roster

Team Vitality, one of the most influential names in modern esports, has officially announced its entry into the Age of Empires II competitive scene. This marks a major milestone: the merging of a contemporary esports powerhouse with one of the most iconic real-time strategy franchises in history.

Aiming for the Throne: Star-Studded Roster

Team Vitality isn’t just entering for exposure — they are targeting dominance. The team has assembled a roster featuring three of the most decorated players in Age of Empires II history:

Hamzah “Hera” El-Baher – The Golden Boy
Known for his unmatched consistency and strategic mastery, Hera defines the modern AoE era. In 2023, he achieved a historic 14-tournament winning streak in S-Tier events. Fresh off his Red Bull Wololo: El Reinado 2024 victory, the current Player of the Year is set to continue his reign under the Vitality banner.
Kai “Liereyy” Kallinger – The Archer God
Renowned for exceptional micro-management and aggressive play, Liereyy brings mechanical perfection and explosive strategies to the squad. A multi-time Red Bull Wololo Champion (II & IV), the Austrian star is widely regarded as one of the most spectacular talents in the game’s history.
Hernán “Hearttt” Pizarro – The Veteran Strategist
With a professional career dating back to 2012 and 80+ tournament appearances, Hearttt is the rock of the team. Named Comeback Player of the Year 2023, the Peruvian strategist provides depth, resilience, and unparalleled tactical insight.

First Major Appearance: Red Bull Wololo 2026

Team Vitality’s AoE II roster will make its competitive debut at Red Bull Wololo 2026: Londinium, one of the most prestigious events on the global RTS calendar. Fans can expect high-level strategic gameplay and the start of Vitality’s quest for world championship titles in the genre.

“At Team Vitality, our expansion is always driven by a certain ambition: to compete for and win World Championships in the world’s most iconic games. Age of Empires and our new superstar lineup align perfectly with that vision… We are honored to be part of this history and can’t wait to welcome AoE fans into the Vitality Hive.” — Danny Engels, Corporate Director, Global Operations, Team Vitality

Why This Matters

Team Vitality’s entry into Age of Empires II is a significant moment for the RTS esports ecosystem:

It bridges legacy RTS titles and modern esports organizations.
Brings global visibility to Age of Empires II tournaments.
Sets the stage for strategic showdowns at major international events.

With Hera, Liereyy, and Hearttt, Team Vitality is positioned to challenge for the top spots in competitive AoE II and potentially reshape the RTS landscape for years to come.

The post Team Vitality Enters Age of Empires II Esports with Star-Studded Roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.