Latest News
Boylesports launch new interactive Racing Post display

Boylesports has taken its first steps in the transition from print-to-digital with the launch of its first digitally-led betting shop in Louth, Ireland. The shop in Drogheda becomes Boylesports first to roll out the new interactive Racing Post Digital Betting Shop Display (BSD). The refit saw the shop expand floor space and install numerous new screens and SSBTs. While, impressively, the store now includes 10 interactive screens showcasing Racing Post horseracing and greyhound data.
The Racing Post BSD has been a mainstay for bookmakers since its launch more than 20 years ago and the new screens showcase the same great content in an interactive format. With the new touchscreens, Boylesports customers are able to compare the detailed form for horses side by side.
Boylesports customers can also avail of Racing Post coverage from South Africa, UAE and Hong Kong, while the screens also showcase full virtual racing cards. For more casual racing customers, the new interactive touchscreens display key Racing Post content, including Verdicts and Spotlights so customers can make informed betting decisions.
At the launch of the digital display, Boylesports, Head of Retail Marketing, Michael Simpkin discussed what a step forward the digital-first shop was for the business.
He said “We’re absolutely delighted with how the shop looks and we’re sure our customers will be just as thrilled when they step in store. This was our very first shop in the Republic of Ireland so it’s rather apt and a proud moment that it is now our very first digital shop in Ireland. We’ve transformed the shop into a digital-led store with a huge advancement in technology throughout. This includes the installation of 10 new 50’’ screens showcasing Racing Post content from around the world”.
Simpkin went on to discuss how important it was that Racing Post was included in the tech transition.“The Racing Post Betting Shop Display has been on every Boylesports wall across Ireland for as long as our shops have been open. It’s a key cog in the horseracing betting decision. We know how vital it is for our customers to see Racing Post content available in our shops and we’re delighted with how it turned out. Their rich content is just as good on the new screens as it is in the paper and of course, even clearer in large-screen format. I’m really looking forward to introducing customers to it over the coming weeks.”
Alan Pepperell, Retail Director of Racing Post, expressed his excitement at the continued roll-out of the Racing Post Digital Betting Shop Display.
“The past few years have seen a shift in focus for the overall retail landscape as more and more stores move to a more tech-led approach. We know the newspaper has wallpapered betting shops across the UK and Ireland for over 20 years but we’re excited about our new interactive screens. Michael and the team at Boylesports have been great and the new store is state of the art, we’re excited for Boylesports customers to avail of Racing Post content in the best way possible.’’
On the advancing tech behind the Racing Post display, he added: “The tech in the displays is second to none and we’re committed to going above and beyond to give customers more content than ever before. Being able to give full form, and verdicts on all UK and Irish racing as well as international racing, greyhound and virtuals in-store, at the touch of a button means punters are armed with the best information to help make their selection.”
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Latest News
Amusnet Launches ‘Cash Bomb’: A Powerful New Add-On to The Signature Jackpot Cards

Amusnet announces the launch of Cash Bomb, a powerful new feature designed to elevate player excitement and support operators gain a competitive edge in the online casino landscape. Integrated seamlessly with the company’s signature Jackpot Cards, Cash Bomb delivers an additional layer of thrill by offering players the chance to share in rewards whenever a Jackpot Cards Level is won and the winning suit matches a pre-selected Cash Bomb Suit.
“Cash Bomb is more than a promotional tool – it’s a player engagement engine,” said Yordan Georgiev, Head of Casino at Amusnet. “By enhancing the proven success of Jackpot Cards with this dynamic feature, we’re empowering player retention, engagement, and revenue. It’s a testament to Amusnet’s commitment to delivering innovative, high-quality, and player-centric solutions that drive measurable results for our global network of partners.”
What truly sets Cash Bomb apart is the strong community-driven element and the configurability across a wide variety of Amusnet’s slots powered by the signature Jackpot Cards. This extensive compatibility allows operators to strategically deploy promotions across their portfolio, spotlighting key titles and optimizing performance. When triggered, the feature distributes a generated prize pool among all eligible players – not just the jackpot winners. This shared win model creates a sense of extra thrill and collective reward, driving players’ engagement and motivation. The prize pot grows continuously until a matching suit detonates the Cash Bomb, providing a progressive incentive that keeps excitement high.
With its flexible setup, seamless integration, and explosive gameplay mechanic, Cash Bomb showcases Amusnet’s commitment to innovation and its ongoing mission to empower partners’ growth through player-centric solutions. It’s a strategic tool that elevates player engagement, delivers measurable ROI, and provides a competitive advantage across the diverse casino portfolios of Amusnet’s global client base.
The post Amusnet Launches ‘Cash Bomb’: A Powerful New Add-On to The Signature Jackpot Cards appeared first on European Gaming Industry News.
Latest News
PartyPoker is partnering with Genting

The post PartyPoker is partnering with Genting appeared first on European Gaming Industry News.
eSports
Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the world’s biggest esports stage.
The Esports World Cup Foundation (EWCF) announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Malone’s performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC’s role advancing gaming as mainstream entertainment for a digital generation.
A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community – streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the world’s premier competitive stage.
“Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt,” said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.”
“This year’s Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. ” added Ariel Horn, Executive Producer of the Esports World Cup Foundation. “It’s exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.”
This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition – from broadcast to live stages. Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh appeared first on European Gaming Industry News.
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