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EXCEL ESPORTS COMPLETES €20M INVESTMENT ROUND

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British competitive gaming culture brand EXCEL ESPORTS has announced that it has secured €20M (£17M) in new equity capital. This financing round was led by investment firm JRJ Group, which first acquired a majority shareholding in 2018 alongside TOMS Capital LLC, the family office of Noam Gottesman. Amongst the new investors joining them are IPGL Ltd, the family office of Michael Spencer; the family office of Alan Howard; and the international private equity firm TNF Investments.

This investment builds on EXCEL’s recent success which has seen revenues more than triple in 2020 following their first year in the League of Legends European Championship. With the capital raised EXCEL will continue to grow its talent lineup as well as expand into more esports titles. EXCEL currently has competitive rosters in three major game titles. In League of Legends, the team was one of ten founding partners of the LEC, and their academy team BTXL was the first British team to make it to the European Masters Final. Earlier in the year EXCEL also announced its expansion into VALORANT and the team will soon reveal new Fortnite talent. Attracting and developing the best talent that the industry has to offer is central to EXCEL’s competitive ambitions.

EXCEL will further bolster its infrastructure, launching its operations into new territories and developing their digital platform XL.gg to become an innovative destination for the community. In the UK, EXCEL will open its new headquarters in Shoreditch, London this Summer which will become a central hub to its business operations and will be used for talent streams, content production and community, partner and media events. It will also be home to its growing workforce, with key hires across its commercial, creative, content, marketing and operations departments. The HQ serves as an exciting addition to EXCEL’s London (Twickenham Stadium) and Berlin-based player training facilities.

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As a continuation of its Power of Better vision, which was launched during its brand update in November 2020, EXCEL will launch a selection of impactful brand campaigns and activities. EXCEL will also develop bold commercial propositions for their partners in UK and international markets. In the last six months alone EXCEL has attracted partners such as Chupa Chups, Sony Mobile and AndaSeat.

Wouter Sleijffers, CEO of EXCEL, comments: “Together with our investors, I’m truly excited to be entering the next chapter, building on EXCEL’s legacy and realising our shared vision for the future of esports and gaming. In a very short space of time, EXCEL has cemented itself at the top of British esports attracting significant support from investors, partners, our ambassador Dele Alli, and all on and off-stage talent.

“We now have all the elements in place to aim for more, to go from a household name in UK esports to an internationally recognised, diverse British gaming brand with the ability to derive maximum value from ongoing sector expansion and the growing digitisation of consumer behaviour.”

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2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT

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The prestigious 2025 PUBG MOBILE World Cup (PMWC) is shifting into high-gear as the pivotal Survival Stage has concluded after two days of high-stakes plays and fierce competition which saw Horaa Esports take pole position. In total, eight elite teams have emerged victorious, earning a spot to compete in the 2025 PMWC Grand Finals, where they’ll be reunited with the eight teams that came out on top during the Group Stage last weekend. Only one team will take home the lion’s share of the $3 million prize pool, and the crown position as the 2025 PMWC Champion, as part of the Esports World Cup in Riyadh.

Over the course of three action-packed days, the Survival Stage delivered intense battles in 12 adrenaline-fueled matches, as 16 teams fought for the final eight coveted slots in the Grand Finals. Early momentum was set by Fire Flux Esports on day one, consistently securing top finishes, while POWR Esports made a strong impact on day two with aggressive plays and smart rotations. Throughout the stage, teams such as Regnum Carya and eArena demonstrated their resilience and adaptability, skillfully navigating high-pressure situations to place in the Top 3 for four of their matches. The MEA region also proved itself a powerhouse, with both Team Falcons and POWR Esports advancing to the Grand Finals. Surprisingly, last year’s reigning champions, Alpha7 Esports, were eliminated in this Survival Stage, ending their run in the tournament after a series of hard-fought matches, guaranteeing a new team will take the throne.

Showcasing their strategic brilliance, Horaa Esports earned an impressive 108 points, marking them as the top dogs of the Survival Stage. Along with seven other finalists from this stage, they have secured their spot in the Grand Finals.

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The 16 top-performing teams to compete in the Grand Finals from tomorrow include:

  1. Horaa Esports
  2. Fire Flux Esports
  3. POWR Esports
  4. Regnum Carya
  5. eArena
  6. NS RedForce
  7. Team Falcons
  8. Yangon Galacticos
  9. Alter Ego Ares
  10. 4Thrives Esports
  11. DRX
  12. Weibo Gaming
  13. Alpha Gaming
  14. Team Secret
  15. TT Global
  16. IDA Esports

This Grand Finals will also feature a brand new theme song Smash!, a hype beat that will play once the SMASH ruleset is active and a team is just one Winner Winner Chicken Dinner away from overall victory. With the placements confirmed and schedule locked in, the 2025 PMWC Grand Finals weekend is set to be an exceptional display of top PUBG MOBILE Esports talent. As the second edition of the PUBG MOBILE World Cup (PMWC), and part of the Esports World Cup, these dedicated teams will be doubling down on their competitive edge, leaving everything on the battleground as they fight for the crown, and the lion’s share of the $3 million prize pool.

The post 2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT appeared first on European Gaming Industry News.

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JBO Thailand Launches Esports World Cup Promotion

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JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.

This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.

At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.

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JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.

The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.

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Compliance Updates

Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

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Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.

LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.

Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”

The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.

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