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Spotlight Sports Group announce new domestic football packages via Superfeed

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Spotlight Sports Group has launched new pre-play and in-play packages ahead of the new football season. The new expert football content will be powered by Superfeed, Spotlight Sports Group’s world-leading content engine. Superfeed is designed to power on-site engagement by delivering impartial expert betting insight. The innovation is delivered via API or through an industry-leading widget integration. The widgets include event and odds integration which enable customers to bet via the front-end solution.

Superfeed incorporates Spotlight Sports Group’s vast array of content into one product delivering pre-match football content on over 20,000 matches from every league across Europe. The analysis is written and delivered by the group’s data scientists and journalists who produce projections, insights and verdicts that sit alongside relevant markets to engage customers for longer.

When the matches kick-off, Superfeed powers revolutionary live technology to provide real-time in-play tipping, reacting to on-field events and driven by historical data. Superfeed in-play covers 90 leagues in 70 languages and can be integrated via Spotlight Sports Group’s smart widgets.

This season Spotlight Sports Group’s coverage is expanding to cover more teams and leagues than ever before.

Discussing the new depth of football coverage, Spotlight Sports Group, Head of Digital, Will Fyler discussed how valuable it is to make more events matter across a sportsbook.

‘Euro 2020 has been an amazing tournament and the appetite for football content has grown throughout. Heads are now turning to the return of the domestic season. Ahead of the big kick-off, we’ve expanded our football coverage to cover more games than ever before. We are utilising AI and our editorial experts to provide insights, projections and verdicts to engage your audience days before the match and all the way through to the final whistle

Fyler continued: ‘Our research shows bettors are knowledgeable on 5% of events, however, our Superfeed engine can provide insight and analysis on the other 95% of football events on your sportsbook. The product makes more events matter to bettors and is second to none in the marketplace.’

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GR8 Tech Named Best Platform Provider 2026 at SiGMA Eurasia Awards

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GR8 Tech has been awarded Best Platform Provider 2026 at the SiGMA Eurasia Awards, reaffirming its position as a leading technology partner for casino and sportsbook operators worldwide.

The recognition highlights the company’s ability to deliver a stable, high-performance platform that enables rapid market entry and seamless scalability across regulated and emerging markets.

The award reflects GR8 Tech’s Platform for Champions philosophy—a full-stack iGaming platform engineered for speed, flexibility, and reliability under peak operational loads. Designed to support both casino and sportsbook businesses, the platform allows operators to configure, localize, and scale efficiently while maintaining consistent performance across jurisdictions.

A key driver behind the win is GR8 Tech’s recently launched Crypto Turnkey solution, which combines a comprehensive sportsbook and casino offering with native multi-wallet functionality. This solution enables operators to enter crypto-friendly markets faster, streamline payments, and offer modern betting experiences tailored to evolving player preferences.

Commenting on the achievement, Sergey Ghazaryan, Chief Revenue Officer at GR8 Tech, said:
“Awards are meaningful when they reflect real-world performance. This recognition confirms that operators can rely on our platform when entering new markets and scaling under pressure. The Platform for Champions is built to perform when it matters most, and we’ll continue delivering the competitive advantages our partners need to succeed locally and globally.”

The Best Platform Provider 2026 title follows GR8 Tech’s recent accolade as Best Software Supplier of the Year at the European iGaming Awards, further cementing the company’s reputation as a top-tier iGaming technology provider.

With a focus on rapid integration, smart localization, and long-term scalability, GR8 Tech continues to set new benchmarks for platform performance and innovation in the global iGaming industry. Operators looking to launch faster and scale with confidence can explore GR8 Tech’s award-winning Platform for Champions through personalized demos and consultations.

The post GR8 Tech Named Best Platform Provider 2026 at SiGMA Eurasia Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Esportes da Sorte Becomes Official Sponsor of Brazil’s Biggest Carnival Celebrations in 2026

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Esportes da Sorte, one of Brazil’s leading iGaming brands, has announced a major nationwide sponsorship for Carnival 2026, securing an official presence at the country’s most iconic and culturally significant celebrations.

The initiative marks one of the most extensive Carnival activation projects ever undertaken by a gaming company in Brazil.

For Carnival 2026, Esportes da Sorte will serve as an official sponsor in seven Brazilian capitals: Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal, and Maceió. In addition, the brand will have a strong presence in Olinda, a city internationally recognized for its cultural heritage, along with targeted activations in Caicó (Rio Grande do Norte), a key production hub for the company’s promotional materials.

This nationwide project reflects Esportes da Sorte’s long-term commitment to Brazilian popular culture and its continued investment in community-based celebrations across multiple regions. The 2026 Carnival strategy has been developed city by city, embracing the diversity of Carnival expressions—from traditional street blocos and electric trios to large-scale urban stages—while adapting visual identity, messaging, and experiences to local traditions and cultural narratives.

Darwin Filho, CEO of Esportes Gaming Brasil, emphasized the cultural importance of the initiative:
“Carnival is part of Brazil’s identity and has always been part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations reinforces our long-term commitment to Brazilian culture, to the cities, and to the people who bring this festival to life in the streets.”

Marcela Campos, Vice President of Esportes Gaming Brasil, highlighted the localized approach behind the project: “Our Carnival strategy was carefully designed for each city, respecting its unique traditions and cultural characteristics. The goal is to create authentic experiences for Carnival-goers and integrate the brand organically into each celebration—whether through blocos, electric trios, or major urban hubs.”

Beyond on-the-ground activations, Esportes da Sorte’s Carnival 2026 campaign includes a comprehensive media and engagement strategy. The initiative will feature coordinated activations across television, radio, out-of-home advertising, and a national public relations campaign before, during, and after Carnival. Content creation and influencer partnerships will further amplify reach, capturing behind-the-scenes moments and authentic Carnival experiences across multiple locations.

Following its presence in more than 100 blocos and street parties during Carnival 2025, Esportes da Sorte is significantly expanding its footprint for 2026. The nationwide sponsorship solidifies the brand’s leadership role at Brazil’s largest cultural event and strengthens its positioning at the intersection of entertainment, culture, and gaming.

The post Esportes da Sorte Becomes Official Sponsor of Brazil’s Biggest Carnival Celebrations in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026

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Tuesday 10th February 2026: Leading Brazilian iGaming company Esportes da Sorte will deliver one of the most extensive Carnival activations in the industry for Carnival 2026, with an official presence at the country’s most iconic and emblematic celebrations.

The brand will serve as the official sponsor of festivities in seven Brazilian capitals — Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal and Maceió — as well as having a strong presence in Olinda, a city of major cultural significance. The national project will also include special activations in Caicó (RN), a key production hub for the brand’s promotional merchandise.

This initiative reflects Esportes da Sorte’s continued investment in Brazilian popular culture, built over several years across different regions of the country. In 2026, this positioning takes shape through a structured national project that embraces the diversity of Carnival formats — from traditional street blocos to electric trios and major urban stages — with visual identity and activations designed city by city, respecting local symbols, aesthetics and narratives.

“Carnival is part of Brazil’s cultural identity and also part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations is a strategic choice that reinforces our long-term commitment to popular culture, to the cities, and to the people who live this festival in the streets,” said Darwin Filho, CEO of Esportes Gaming Brasil.

“Our Carnival project was designed city by city, respecting the unique characteristics and culture of each sponsored location. The idea is to ensure a real presence and unique experiences for Carnival-goers, integrating the brand organically into the rhythm of each celebration. Whether through blocos, trios or major urban hubs, we want to strengthen ourselves as the brand that elevates the connection between culture and entertainment,” said Marcela Campos, Vice President of Esportes Gaming Brasil.

Beyond its on-the-ground presence, Esportes da Sorte’s Carnival 2026 strategy includes an integrated media and engagement approach, featuring activations across TV, radio, out-of-home media and a national PR operation before, during and after the festivities, focused on high-quality coverage and organic content generation.

The project will also include content and influencer engagement initiatives across multiple locations, expanding organic reach while capturing behind-the-scenes moments and Carnival experiences.

In 2025, the brand was present in more than 100 blocos and street parties across different regions of the country. For 2026, Esportes da Sorte is taking things to the next level, consolidating a nationwide project and reinforcing its leadership role in Brazil’s largest popular event.

The post Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026 appeared first on Americas iGaming & Sports Betting News.

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