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RMG and SIS agree further three-year pictures and data deal for bookmakers

Published

4 years ago

June 28, 2021

Reading Time: 2 minutes

Racecourse Media Group (RMG) and Sports Information Services (SIS) announced a further three-year agreement for the distribution and transmission of audio-visual and data from British racecourses, which are licensed for the term 2023-2026, to licensed betting offices (LBO) across UK and Ireland.

Following an ultra-competitive tender process, SIS were awarded the contract, which will run from April 1, 2023 to March 31, 2026 and follows the current five-year agreement which started in 2018.

Martin Stevenson, CEO of RMG, said: “We are delighted to continue our partnership with SIS for a further three years. LBO revenue remains an extremely significant media rights income source for RMG’s racecourses. This deal will further increase the value of LBO rights by invigorating betting turnover via first-rate production and presentation of horseracing for the LBO audience.

European Gaming Congress 2024 (Warsaw, Poland)

“We look forward to working with SIS on new and innovative ways in which the quality content from our racecourses can be produced and presented, including the introduction of in-play betting on racing in betting shops. This deal guarantees quality, core content for bookmakers in UK and Ireland until 2026, while ensuring there is minimal ‘leakage’ from the sport, in line with RMG’s ethos of returning its profits to the sport. We are very grateful to all the parties who expressed an interest with a range of compelling offers.”

Richard Ames, Chief Executive of SIS, added: “SIS is very pleased to extend the relationship we hold with RMG and are confident that this agreement will continue to deliver excellent value for racecourses and bookmakers with a collaborative approach to growing the value of horseracing. Winning this extension in a competitive situation is testament to the good work and excellent relationship that has been fostered between the companies over the last three years. I look forward to RMG’s premium racing content being the cornerstone of SIS’ racing services for many years to come.”

Nevin Truesdale, Chief Executive of The Jockey Club, said: “Following such a rigorous and competitive process we can be confident this new agreement with SIS represents the best possible LBO rights arrangement for our sport. Betting media represents such a key revenue stream and one that is fundamental to how racecourses fund their substantial contribution to prize money levels. The process has been a great example of multiple stakeholders working together to try to achieve the best outcome and I would commend the leadership of RMG and our fellow racecourses in this regard.”

William Derby, York Racecourse Chief Executive and Clerk of the Course, said: “This is an important agreement for all involved and further deepens the partnership between racing and betting shops. The extended agreement to 2026, based on the level of betting activity on racing in UK and Ireland shops, with race-by-race reporting of turnover, should help ensure it is in everyone’s mutual interests to further innovate, promote and grow interest in horseracing.”

Hazel Peplinski, CEO of Perth Racecourse, said: “This renewal with SIS until 2026 helps the likes of Perth to plan with a good degree of certainty and confidence, which, of course, is extremely welcome given events of the past 15 months. SIS has been an excellent partner for Racing and this agreement offers not just continuity but also promises to increase the value of racecourses’ LBO rights further which, in turn, we can reinvest for the benefit of the whole sport.”

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Betano and Flamengo Seal Historic Principal Partnership

Published

3 hours ago

August 21, 2025

GamingAmericas.com

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Partnership includes Men’s and Women’s football, Olympic sports, and Flamengo TV

Betano, one of the world’s largest online sports betting and gaming brands, has become the new principal and front-of-shirt partner of Clube de Regatas do Flamengo. The agreement, until the end of 2028, covers the men’s and women’s professional football teams, Olympic sports, and Flamengo TV.

With this partnership, Flamengo joins a select roster of major international clubs partnered with Betano, including F.C. Bayern München, Club Atlético River Plate, Aston Villa F.C., F.C. Porto, Sporting CP and SL Benfica, among others.

Flamengo, with one of the largest fan bases in the world and supporters spread across Brazil and beyond, was a natural fit for Betano. The club’s nationwide reach and passionate following were some of the key factors leading to the new partnership. For Flamengo, Betano is seen as the ideal partner to support its international expansion, with activations planned in both Europe and Latin America as part of the agreement. Equally important, Betano is a brand leading at the forefront of promoting responsible gaming, both in Brazil and across the international markets where it operates.

“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club,” said George Daskalakis, co-founder and CEO of Kaizen Gaming, operator of the Betano brand.

In addition to brand exposure through teams and athletes, the partnership also includes investment in social and sports development initiatives, reinforcing Betano’s and Flamengo’s commitment to creating a positive impact both on and off the field.

“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans”, commented Luis Eduardo Baptista, President of Clube de Regatas do Flamengo.

The post Betano and Flamengo Seal Historic Principal Partnership appeared first on Gaming and Gambling Industry in the Americas.

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Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation

Published

3 hours ago

August 21, 2025

GamingAmericas.com

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Global Lottery Technology Supplier Wins Sustainable Supply Chain Gold Award for National Logistics Centre in UK Serving The National Lottery

Scientific Games has been honored with three prestigious accolades in the 2025 International Business Awards, recognizing the company’s leadership in supply chain sustainability and cutting-edge lottery technology solutions.

The global lottery company earned the Gold Award for Sustainable Supply Chain for its National Logistics Centre in Warrington, UK serving The National Lottery’s vast network of 40,000+ retailers as a partner to Allwyn UK. Opened in February 2024 to support Allwyn on its journey of building a net zero National Lottery, the 92,000-square-foot facility integrates advanced, technology-driven sustainability practices, including AI-powered demand forecasting and inventory management technology, dynamic routing to minimize emissions, fully electric internal transport and zero-waste operations.

Scientific Games also received two Bronze Award recognitions in the 2025 International Business Awards:

Achievement in Product Innovation for SCiQ, Scientific Games’ cutting-edge ecosystem that is transforming the way instant games are sold and managed. SCiQ delivers advanced inventory control, strengthened security and real-time sales data, providing retailers, lotteries and players with a smarter, more secure instant game experience.
Emerging Technology Solution for PlayCentral Powered by SCiQ, which integrates the company’s groundbreaking SCiQ retail ecosystem into PlayCentral HD self-service vending machines, delivering unmatched inventory control, enhanced game security and operational efficiency.

“These honors reflect the dedication of our global teams to delivering both environmental leadership and unmatched retail innovation for our lottery partners,” said Pat McHugh, CEO of Scientific Games. “From transforming the sustainability of our supply chain in partnership with Allwyn in the UK to advancing the future of instant game retailing worldwide, we’re committed to creating positive impact for our customers, players and the communities they serve.”

More than 3,600 nominations from organizations in over 60 nations were evaluated by more than 300 professionals worldwide in this year’s IBAs.

Earlier this year, Scientific Games received two Gold Annual American Business Awards for SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively.

With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

The post Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation appeared first on Gaming and Gambling Industry in the Americas.

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5 Reasons Mobile iGaming is Growing (and How to Earn from It)

Published

7 hours ago

August 21, 2025

Zoltan Tundik

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Reading Time: < 1 minute

Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.

5 reasons are driving the rise of mobile play:

Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.

Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.