Central Europe
STS and TGLab enter into a strategic partnership
STS, one of the largest bookmakers in Central and Eastern Europe, has signed a strategic cooperation agreement with TGLab, a leading international iGaming technology and development company. TGLab will service stsbet.com, stsbet.co.uk and other regulated markets in the future.
Through the agreement, STS is able to utilise the company’s new, purpose-built and modern iGaming platform, i.e. Player Account Management system (PAM), to support STS’s launch on new markets and the re-launch of the stsbet.com website.
For several months the development team from the STS Gaming Group, in cooperation with TG Lab Software House, have been working on a number of changes to the stsbet.com website, which is one of the two B2C services provided by the Group to clients outside Poland (stsbet.com and stsbet.co.uk). The improvements and changes achieved resulted in creating a new and better version of stsbet.com, which was re-launched in May 2021.
The STS Team also migrated the operations of its largest market outside Poland – the United Kingdom, to the TGLab iGaming platform so as to improve the efficiency and quality of the gaming experience offered to the UK clients of the STS Gaming Group on www.stsbet.co.uk.
The whole process covered a wide range of data. TGLab will now provide STS with better and more effective tools both in acquiring new players and in making the gambling product more attractive to existing players of both the stsbet.com and stsbet.co.uk services.
Ugnius Simelionis TG LAB CEO said: “We at TG Lab always strive to serve each customer more, localise their products, implement bespoke solutions. So, it was a perfect match with STS Gaming Group. This company cares a lot about highest standard product,- not only for players, but also their team members. TG Lab’s new platform back office allows all teams in gaming business to have most efficient working environment, which is key factor for them to deliver growth and success for the business.
STS is a Polish company which, outside of its home market, has its largest customer base in the UK, where it continues to develop and systematically record dynamic growth. When debuting overseas two years ago, the management strategically decided to launch a separate website for the UK market (stsbet.co.uk) while the global website (stsbet.com) was still in the development stage. Migrating both websites onto a new TGLab’s platform now is, therefore, another step towards the implementation of an STS international strategy of expansion into foreign markets.
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BETANO
CT Interactive Partners with Betano.cz for Live Rollout
CT Interactive has unveiled its newest partnership with Betano in the Czech Republic, representing a significant advancement in the firm’s continuous global growth plan.
As a result of this collaboration, a selection of 30 exciting titles is now offered on the Betano.cz platform, enhancing the online gaming experience for players in the area. The collection includes several of CT Interactive’s most favored games, such as Win Storm, Wild Clover, 40 Treasures, Purple Fruits, and The Big Chile.
Through this launch, CT Interactive maintains its emphasis on offering content suited to local player tastes, reinforcing its dedication to delivering high-quality entertainment. The inclusion of these titles is anticipated to improve Betano Czech Republic’s collection, providing players with a varied and engaging gaming atmosphere.
“We are thrilled to extend our reach into the Czech market, which holds significant growth potential,” said Martin Ivanov, Chief Operating Officer at CT Interactive. “Our forward-thinking approach and understanding of local player preferences will be key as we work to redefine the online gaming experience in this region. We believe this partnership will create exciting opportunities for players and set a new benchmark for the industry in the Czech Republic.”
Monika Zlateva, Chief Commercial Officer at CT Interactive, added: “Building on our long-standing and strong relationship with Kaizen Gaiming across multiple markets, this collaboration enables us to deliver a fresh content tailored to player preferences. We are confident that CT Interactive’s titles will resonate with the audience and contribute to the overall gaming experience on Betano.cz.”
The post CT Interactive Partners with Betano.cz for Live Rollout appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming Group
Bragg Gaming Group Partners with StarGames
Bragg Gaming Group has strengthened its presence in the German iGaming market by partnering with StarGames to offer its popular, high-performing slots. Through this partnership, Gamomat games and other titles powered by Bragg are available on the StarGames website.
“At Bragg, we are proud that many of our most popular games have become part of the offering on StarGames – one of the best-known and licensed online arcades in Germany. This collaboration stands for trust, quality, and a shared passion: gaming experiences driven by responsibility and dedication, the Company said.
“Our Powered by Bragg program delivers Gamomat to StarGames, a leading German development studio based in Berlin, which has been creating games since 2008 that are played and appreciated around the world. More than 150 Gamomat titles are now available online, Powered by Bragg – across 35 countries and in 27 languages. From the very beginning, Gamomat has followed one guiding principle: ‘Passion for games and people.’ Gamomat games combine timeless design, strong themes, and modern game mechanics – and this combination finds its perfect home on StarGames.
“StarGames is among the leading brands in the regulated German online gaming market. Together, we offer players a legal, safe, and entertaining experience – featuring many of Gamomat’s most popular titles, including:
Ramses Book – an Egyptian classic with cult status.
Crystal Ball – magic, free spins, and excitement in multiple versions.
Sticky Diamonds – dazzling gems, free spins, and high winning potential.
La Dolce Vita – the sweet life on the reels, complete with Mediterranean flair.
“These and many other slots from Gamomat and other studios distributed by Bragg are firmly established in the StarGames portfolio and enjoy great popularity among German players. Our cooperation with StarGames is built on shared values: fairness, transparency, and responsibility. We share the vision of creating sustainable, high-quality online entertainment for German players. Through this partnership, we can make our portfolio accessible to a wide audience – in an environment that stands for quality and integrity.”
The post Bragg Gaming Group Partners with StarGames appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
NOVOMATIC Once Again Recognised as an “Austrian Leading Company”
NOVOMATIC AG has been recognised as an “Austrian Leading Company” for 2026/2027 by the independent excellence platform Leitbetriebe Austria.
NOVOMATIC has been a certified leading company since 2013 and this prestigious status has now been confirmed once again following a comprehensive screening. The evaluation process, which takes place every two years, ensures that certified companies meet the highest quality standards. Decisive criteria include sustainable corporate goals such as innovation, growth and targeted employee development. As one of Lower Austria’s largest employers and a substantial taxpayer, the international gaming technology group makes a sustainable contribution to Austrian value creation. At the same time, NOVOMATIC is pursuing a long-term ESG strategy that combines economic performance with ecological responsibility and social sustainability.
“Long-term corporate success is based on stability, innovative strength, and a clear sense of responsibility towards employees, society, and the environment. This renewed recertification as a leading company confirms our strategic orientation and our commitment to combining economic strength with sustainable corporate management,” emphasised NOVOMATIC Executive Board Member Stefan Krenn as he received the certificate at the Group’s Lower Austrian headquarters alongside fellow Executive Board Members Ryszard Presch and Johannes Gratzl.
Monica Rintersbacher, Managing Director of Leitbetriebe Austria, also emphasised the significance of the award: “For many years, NOVOMATIC has been exemplary in the areas that define a leading company: international technological innovation on the one hand and a clear commitment to its location, employees, and society on the other. With this renewed award, the company is underscoring its role as a stable driving force for the economy and employment in Austria.”
This recertification confirms NOVOMATIC’s position as an economically reliable and responsible company both nationally and internationally.
The post NOVOMATIC Once Again Recognised as an “Austrian Leading Company” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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