Canada
PlayPennsylvania.com: Sports betting slows again, but still hits $5 billion for fiscal year
Wagering at Pennsylvania’s online and retail sportsbooks fell modestly in May, but still pushed the state past $5 billion in wagering through fiscal year 2020-21. But as sports betting continues its summer slowdown, Pennsylvania’s online casinos and poker rooms racked up more than $110 million in gross revenue to solidify their position as the state’s most dependable gaming revenue generator, according to PlayPennsylvania, which tracks the state’s regulated online gaming and sports betting market.
“The seasonal slowdown will continue to be a factor until bettors can place bets on Eagles, Steelers, and Penn State football games,” said Dustin Gouker, lead analyst for the PlayUSA.com network, which includes PlayPennsylania.com. “And with the popularity of online casinos holding even as retail casino customers return, the state’s gaming industry is in relatively good shape.”
Pennsylvania’s online and retail sportsbooks accepted $447.5 million in wagers in May, down 6.7% from $479.4 million in April, according to official data released Thursday. Through 11 months of the fiscal year, sportsbooks have accepted $5.2 billion in bets.
Sportsbooks won $37.4 million off May’s wagers, up 3.8% from $36 million in April, which produced $27.7 million in taxable revenue. The month yielded $9.4 million in state taxes and $554,930 in local share assessments. Betting volume was up 477.3% in May from $77.5 million in May 2020, a month still marred by the pandemic-related shutdowns of major U.S. sports. The win jumped 532.2% from $5.9 million.
Sports betting tends to tail off from April through August, and Pennsylvania is not immune. The Keystone State’s month-over-month decline from April is steeper than the comparable states that have already reported May data, including New Jersey (up 8.9%), Indiana (up 7.6%), Iowa (down 2.9%), and Michigan (down 4.9%). But in April, betting volume in Pennsylvania was down 14.4% from March, one of the mildest month-over-month declines in the U.S.
The states that have fared the best this spring tend to be the beneficiaries of surging interest in local professional teams. A contending 76ers team, and to a lesser extent the one-series playoff appearance of the Penguins, helped the cause of Pennsylvania’s sportsbooks. But not enough to outperform other states.
“Without a national betting holiday like the Super Bowl or the NCAA Tournament, the summer months are dictated more by local interests,” said Valerie Cross, analyst for PlayPennsylvania.com. “Pennsylvania’s sportsbooks are still well-positioned this summer, especially if the Sixers can figure a way past Atlanta, because they are less reliant on college sports than some other major markets.”
Online betting accounted for 91%, or $407.4 million, of May’s handle. FanDuel/Valley Forge was the online market leader again with $160.9 million in online wagering, down from $167.6 million in April. Gross revenue rose to $17.6 million from $13.8 million in April, producing $14.2 million in taxable revenue. DraftKings/The Meadows tallied $100.0 million in bets, down from $105.7 million in April. DraftKings won $5.0 million on those bets, down from $6.4 million in April.
Penn National’s Barstool-branded app attracted $43.6 million in May, down from $57.2 million in April. Those bets yielded $2.8 million in gross revenue, up from $2.6 million in April.
The online leaders were followed by:
BetMGM/Hollywood Morgantown ($32.4 million handle, down from $33 million; $2.2 million in gross revenue, down from $2.5 million)
BetRivers/Rivers-Pittsburgh ($19.1 million handle, up from $18.8 million; $1.2 million revenue, down from $1.8 million)
Fox Bet/Mount Airy ($14.2 million handle, down from $15.2 million; $964,405 revenue, down from $1.1 million)
PlaySugarHouse/Rivers-Philadelphia ($12.2 million handle, down from $13.4 million; $832,368 in revenue, down from $995,423)
Parx Casino ($11.1 million handle, down from $14.2 million; $1.1 million revenue, down from $1.7 million)
Unibet/Mohegan Sun Pocono ($5.5 million handle, down from $7.2 million; $390,170 revenue, down from $436,595)
TwinSpires/Presque Isle ($3.2 million handle, up from $2.1 million; $120,582 revenue, up from $33,622)
Caesars/Harrah’s ($2.7 million handle, up from $2.1 million; -$65,823 revenue, up from -$75,375)
Betfred/Wind Creek ($2.5 million handle, down from $2.7 million; $101,781 revenue, up from $49,074)
With capacity limits at Pennsylvania casinos now lifted, retail sportsbooks took in $40.1 million in handle in May, down slightly from $40.3 million in April. Those bets yielded $5.2 million in gross revenue, up from $4.8 million in April. Rivers-Philadelphia led the retail market with $6.7 million in bets, edging Parx Casino’s $6.4 million handle.
“The retail market is returning to relative health,” Gouker said. “What we’re really seeing in Pennsylvania, as well as other markets, is normalization. Nothing could be more welcome after such a difficult year.”
Online casinos and poker
Online casinos and poker rooms surged to a near-record $110.8 million in gross gaming revenue in May. That was up 54.6% from $71.6 million in May 2020 but fell just short of the record $111.6 million set in March.
Wagering on online casino games reached $3.3 billion in May, up from $1.8 billion in May 2020 and up from $3.2 billion in April. May’s revenue produced $41.7 million in state and local taxes.
Since online casinos launched in 2019, they have generated a whopping $1.3 billion in revenue from slots, table games, and poker, yielding $432.7 million in taxes. By contrast, online and retail sports betting has produced $581.1 million in revenue and $147.6 million in taxes even though it launched in 2018.
“Online casino revenue continues to dwarf revenue from sports betting, and that gap should only grow over the summer months,” Cross said. “Even as customers return to brick-and-mortar casinos, the gains in revenue at online casinos and poker rooms made over the last year should hold. It has become a revenue-generating powerhouse for the gaming industry and for the state.”
Other highlights from May:
Online casino and poker rooms generated $3.6 million per day in gross gaming revenue over the 31 days in May, up from $3.5 million per day in April.
Penn National, which includes the DraftKings, BetMGM, and Hollywood casinos, topped the market with $43.5 million in revenue. Rivers-Philadelphia, which includes PlaySugarHouse and BetRivers casinos, was second with $30.7 million in revenue.
Poker revenue rose to $2.6 million from $2.3 million. Mount Airy/PokerStars accounted for $2.3 million of May’s revenue.
For more information on the revenue generated by Pennsylvania, visit www.playpennsylvania.com/revenue.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
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Canada
High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario
High Roller Technologies Inc., operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has entered into a non-binding Letter of Intent (LOI) with Kindbridge Behavioral Health (Kindbridge) to support its commitment to responsible gambling in Ontario, subject to licensing and regulatory approval.
Through the planned partnership with Kindbridge, High Roller intends to offer eligible Ontario players who choose to self-exclude a confidential pathway to support that helps individuals understand their options and take next steps at their own pace. The experience begins with education and a guided triage process, followed by the option to connect with no-cost peer support and, when appropriate, licensed Canadian clinicians. Using a stepped-care approach, individuals can start where they feel ready and access additional support over time, based on their needs and goals.
“We believe entertainment should always be enjoyed responsibly. Partnering with Kindbridge reinforces our commitment to player wellbeing by ensuring that anyone who may be experiencing challenges with their gambling activity has access to meaningful, professional support. This collaboration reflects our responsibility not only as an operator, but as a trusted brand that puts people first,” said Seth Young, Chief Executive Officer at High Roller.
Kindbridge works with gaming operators across North America to deliver early-intervention programs designed to identify, assess, and support at-risk individuals, including integration with self-exclusion and responsible gaming workflows.
“Building strong, accessible pathways to support is an essential part of effective responsible gambling programs.nOperators are uniquely positioned to assist individuals who may be experiencing distress by helping connect them to appropriate care. We’re proud to work with High Roller to expand access to specialized clinicians and evidence-based resources, supporting healthier outcomes for players and more effective responsible gambling frameworks,” said Daniel Umfleet, Founder & CEO of Kindbridge Behavioral Health.
Seth Young, who currently serves as Chief Executive Officer of High Roller, is a current shareholder, member of the Board of Advisors, and former member of the Board of Directors at Kindbridge.
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Brightstar Lottery PLC
Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation
Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.
“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.
“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.
Brightstar serves nearly 90 lottery customers and their players on six continents.
The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.
Canada
ComeOn Launches New Marketing Campaign in Ontario
ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalized entertainment experiences at scale.
Since entering Ontario in 2022 with its licensed online casino offering, ComeOn Group has steadily built its presence in one of North America’s most competitive regulated markets. In late 2024, the Group reached a major strategic milestone with the launch of its full proprietary sportsbook in the province, expanding its product portfolio and strengthening its position as a full-suite iGaming operator.
The addition of sportsbook enables ComeOn to offer both casino and sports betting within a unified entertainment ecosystem. This expansion aligns with the Group’s broader global strategy to accelerate sportsbook growth, leveraging its in-house platform, trading capabilities, and risk management expertise to scale efficiently across regulated jurisdictions.
To support this next phase of growth in Ontario, ComeOn Group has shifted to an independent media planning model, activating a bold, high-frequency presence across Linear TV, Connected TV (CTV), and Digital channels. This approach reflects the Group’s product-led philosophy- pairing increased brand visibility with a seamless, personalized player journey powered by a robust, in-house technology stack built for performance and scale.
At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.
Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Ontario is a critical and highly competitive market for us. By shifting to independent media planning and activating a true 360-degree marketing mix, we’re not just increasing awareness – we’re demonstrating the strength of our proprietary platform and our ability to deliver a superior, personalised player experience. Our headline campaign, led by Jeremy Piven, brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution.”
The post ComeOn Launches New Marketing Campaign in Ontario appeared first on Americas iGaming & Sports Betting News.
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