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PlayIndiana.com: Indiana sportsbooks show resiliency with uptick in May

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Bettors at Indiana’s retail and online sportsbooks were more active in May compared to April, a welcome result after April’s month-over-month slowdown, even as May revenue slipped slightly. But even with the market advantages that helped spur the positive turn, Indiana’s sports betting industry will have to wait until football season kicks off before betting volume returns to the highwater marks hit earlier this year, according to PlayIndiana, which tracks the state’s gaming industry.

“Even with the expected slowdown over the last two months, no Midwestern state has held its ground better than Indiana,” said Nicole Russo, analyst for PlayIndiana.com. “Some of that can be attributed to local events driving interest, including the Indy 500. But the market’s structural advantages that were built in before sports betting launched is also paying dividends.”

Bettors placed $254.4 million in wagers in May at Indiana’s retail and online sportsbooks, according to official reporting released Friday. That is up 7.6% from $236.4 million in April, even as May’s handle remained well shy of the $316.7 million handle in March.

May’s bets produced $18.9 million in adjusted gross revenue, down 6.1% from $20.1 million in April and yielding $1.8 million in state taxes. Last month’s results are significantly improved over May 2020, when online retail and sportsbooks generated just $3.2 million in revenue on $37.3 million in bets.

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A slowdown from April until the kickoff of football season is to be expected, but Indiana has some advantages over other legal markets in the U.S. during the slower months. For one, the Indianapolis 500 in May helped drive wagering in Indiana more than in most legal jurisdictions. Secondly, Indiana sportsbooks have been particularly aggressive in finding new ways to take advantage of opportunities, such as aggressive promotional offerings for the Indiana Pacers’ play-in tournament appearance. That helped push basketball betting to $82.4 million in May.

“In open and competitive betting markets such as Indiana, sportsbooks have significant incentive to find alternative events to fuel bettor interest even while the sports calendar is slower,” said Jessica Welman, analyst for PlayIndiana.com. “Whether that means heavy promotion of a Pacers play-in game or future innovations built around the upcoming Olympics, operators will do what they can to hold their market position. And ultimately, that’s good for the entire market.”

Online betting accounted for 89.8%, or $228.4 million, of the state’s handle, an increase from 88.4% in April. Retail sportsbooks generated the remaining $26 million in wagers, down from $27.3 million in April.

DraftKings narrowly held its grip on the online market lead with $81.8 million in online bets, up from $79.3 million in April. Those bets yield $2.9 million in gross receipts, down from $6.1 million in April. FanDuel was just behind with $79.3 million in bets, up from $67.1 million in April. Those bets were enough to lead the state with $7.6 million in gross receipts, up from $5.7 million.

Indiana’s online market got more competitive in May with Penn National’s launch of its Barstool-branded online sportsbook on May 18. In less than two weeks, bettors poured $6.3 million in wagers, yielding a $267,512 win. That represents the sixth-highest betting volume among Indiana operators.

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“Barstool is the most anticipated launch since the opening few months of the market, and for good reason,” Welman said. “In states where Barstool operates, including Pennsylvania, Illinois, and Michigan, Barstool has proven to be a market disruptor, even if it hasn’t overtaken the likes of FanDuel or DraftKings. May’s results are a small sample size, but there is enough to envision that a similar dynamic is building in Indiana.”

The leaders were followed by:

  • BetMGM ($29.3 million handle, down from $30.9 million in March; $2.5 million win, down from $3.1 million).
  • PointsBet ($11.3 million handle, up from $10.3 million; $1 million win, up from $794,476)
  • William Hill ($8.2 million handle, down from $8.5 million; $173,885 win, down from $378,830)
  • BetRivers/French Lick Resort ($6.8 million handle, down from $7.3 million; $438,229 win, up from $381,975)
  • TheScore ($2.9 million handle, down from $3.2 million; $125,729 win, down from $128,670)
  • Unibet ($1.3 million handle, down from $2 million; $83,089 win, up from $23,884)
  • TwinSpires ($504,680 handle, up from $158,702; $53,878 up from -$8,929)
  • WynnBet ($485,306 handle, down from $411,778; $56,074 win, up from $47,206)
  • Caesars (no handle; -$136 win)

On the retail side, Hollywood Lawrenceburg, nearest to Cincinnati, led the retail market again with $8.4 million in wagers, even with $8.4 million in April. Ameristar East Chicago was second with $4.4 million.

“The retail market is beginning to show new life as pandemic concerns wane,” Russo said. “Out-of-state bettors remain the lifeblood of the retail market. So long as Ohio and Kentucky resist legalizing sports betting, and pandemic-related restrictions don’t return, retail sportsbooks should continue to return to health.”

For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.

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BetRivers

NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

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NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.

As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.

This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.

Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”

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Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”

This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.

The post NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform appeared first on Gaming and Gambling Industry in the Americas.

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Canada

User-Centric Redesign for Casinosfiables.ca

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Casinosfiables announced that they have redesigned their existing site – https://casinosfiables.ca/ to better address current user demands.

Although the site’s functionality aligns with modern industry standards, the redesign is a step in the right direction and could very well give a competitive edge.

The changes addressed certain functionality concerns and aligned with ever-changing user preferences and behavior.

• Seamless page transition – The overall performance of the site improved, so pages loaded faster, despite the addition of new elements.

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• Integrated social media buttons – Buttons that lead to social media pages became more visible, so it is easier for readers to complete engagement incentives that granted them affiliate-exclusive rewards or promo codes.

• More valuable insights – Previously, charts and ratings were only explained in separate reviews. The new roundup charts and ratings had a dropdown feature that provided more insights or clarity behind the rating.

• Relevant search filters – Some trends or categories that targeted user intent weren’t visible in the previous version. The updated version introduced new categories that better reflected player preferences, or included roundups based on casino features (e.g., cashback, no wager promos, game providers) that weren’t at the forefront previously.

• Author pages – Readers who had similar opinions and game preferences to the site’s authors gained the ability to find other texts from those authors. Each casino expert received a dedicated page listing all of their publications.

The changes were finalized over the past few months. The team pushed these updates in batches rather than a single big update.

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BCLC

Vancouver Resident Purchased Winning $40 Million Lotto Max Ticket While Quenching Sparkling Water Craving

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Phuc Duc (Daniel) Chau loves the Bubly brand of sparkling water and stopped in a convenience store to purchase a can. Chau likes to buy lottery tickets based on a gut feeling, and due to the employee’s bubbly nature while he purchased his Bubly, Chau also purchased a Lotto Max ticket for the May 23, 2025 draw.  

It was this ticket that ended up scoring Chau a whopping $40-million jackpot.  

“I was at work when I found out,” recalled Chau of the moment he realized he won. “I was going through my bag to find a cough drop, but I saw that I had two lottery tickets in my bag and decided to scan the tickets, but I needed to update the [BCLC Lotto!] app first. The first ticket I didn’t win anything, but the second said $40 million. I have never seen that many zeroes in my life, ever. I dropped my phone and then called BCLC right away!” 

At the time of the prize claim, the Vancouver resident hadn’t yet shared the news of his win.  

“My partner doesn’t know yet! I want to share the news with them in a special way.”  

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Chau shared that his dream has always been to travel the world. “There are so many places I want to go to, so I haven’t fully decided!” 

When asked if he will quit his job, he said, “I haven’t decided, but I want to continue to support my community in a different way.” 

On how it feels to be a multimillionaire?  

“It means a lot to me. It opens up an opportunity for me to give back to my family, community and the world all around me. It’s not meaningful unless you can share this with those who need it.”  

Chau purchased the winning ticket at the 7-Eleven on Imperial Street and Boundary Road in Burnaby.  

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So far in 2025, B.C. lottery players have redeemed more than $146 million from Lotto Max. Lotto Max is a nationwide lottery game drawn on Tuesdays and Fridays after 7:30 p.m. (PST).  

Players can purchase tickets at lottery retailers or at PlayNow.com. Winning numbers and group release forms can be found online at www.bclc.com. Players can check their lottery tickets anytime, anywhere on iOS and Android devices. 

BCLC offers socially responsible gambling entertainment while generating income to benefit all British Columbians. Players can visit PlayNow.com to learn how to set time and money limits.

The post Vancouver Resident Purchased Winning $40 Million Lotto Max Ticket While Quenching Sparkling Water Craving appeared first on Gaming and Gambling Industry in the Americas.

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