Media Troopers says it is seeing early signs of increased engagement after the first week of operations in Alberta’s newly regulated online gambling market, which launched on July 13.

The company said it supported marketing campaigns with six partner operators in the first week, and reported a rise in first-time registrations and depositors across its verticals. Media Troopers added that it is rolling out a phased launch strategy and is now onboarding nine additional operators.

“As with every new market, we are implementing in Alberta phased launch that enables us to carefully optimize in real time our advertising channels and marketing campaigns,” said Shmulik Segal, CEO at Media Troopers.

Media Troopers pointed to its established presence in Ontario as a reference point for Alberta’s long-term potential. The company cited iGaming Ontario figures showing total wagers in Ontario peaked at $82.7 billion and total gaming revenue reached $2.9 billion in the 24-25 fiscal year, up 32% and 31% year-over-year, respectively.

“Given the launch corresponded with the final stages of the FIFA World Cup, we are seeing encouraging results so far. However, as with any new market, the real challenge will be sustaining growth after the initial buzz. Still, early signs show promise,” Segal added.

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Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.

The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.

The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.

Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.

“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.

“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”

Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.

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