Canada
DraftKings Commits to Have A Game Plan.® Bet Responsibly.™ Public Service Campaign Spearheaded by the American Gaming Association
DraftKings Inc. announced the company will collaborate with the American Gaming Association (AGA) to promote the AGA’s Have A Game Plan.® Bet Responsibly
“We are excited to join forces with the American Gaming Association to promote their forward-thinking public service campaign, Have A Game Plan,” said Christine Thurmond, DraftKings’ Director of Responsible Gaming. “Customer safety is paramount, and we are confident that implementing Have A Game Plan alongside our own responsible gaming messaging and tools will enable us to increase customer exposure to responsible gaming practices and ultimately foster safer play.”
Through Have a Game Plan, the AGA and its partners educate consumers on the basics of responsible sports betting while increasing awareness of problem gambling. DraftKings will roll out campaign signage, including physical and electronic posters, at its retail properties, with the goal of teaching patrons about the signs of problem gambling and behaviors and practices that align with responsible sports betting. DraftKings operates retail sportsbooks in Colorado, Illinois, Iowa, Mississippi, New Jersey, New Hampshire, and New York.
“Responsibility is a fundamental priority for the American gaming industry,” said Casey Clark, AGA Senior Vice President of Strategic Communications. “With more than 100 million American adults now able to legally bet on sports nationwide, it is critical to educate consumers about how to safely and responsibly bet on the sports they love – and bringing the Have a Game Plan campaign to DraftKings’ extensive network of sportsbooks and customers is a great way to do just that. We are thankful for their significant commitment to keeping bettors safe and educated about responsible gaming.”
Outside of the retail sportsbooks, DraftKings will incorporate Have A Game Plan into its owned channels, including digital marketing and social media, and alongside its existing responsible gaming framework, It’s More Fun When It’s For Fun. The company uses these channels to inculcate responsible gaming behaviors in customers, including upon their first deposit into the mobile sportsbook, and regularly thereafter. In addition to the Have A Game Plan campaign, DraftKings will use It’s More Fun When It’s For Fun to promote responsible betting through social media, with ongoing content released from the DraftKings Sportsbook account to highlight player protection information and tools.
DraftKings’ responsible gaming mission is to mitigate harm and protect vulnerable populations using groundbreaking technology, providing training and resources for employees and consumers, and by supporting evidence-based research. DraftKings and the AGA are contributors to the International Center for Responsible Gaming’s Fund to Support Research on Sports Wagering. DraftKings tailors its products across sports wagering and iGaming to provide customers with responsible gaming tools, resources, and services they need to play responsibly. These practices include limit setting, cooling-off periods, and self-exclusion.
Have A Game Plan has wide support throughout the sports betting ecosystem. DraftKings joins several of its sports league collaborators which have already joined the initiative, including UFC, NASCAR, and the PGA TOUR.
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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.
As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.
Let me be perfectly clear
Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.
Prime Skill Games is proud to be the only true skill game operating in Ontario today.
We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.
We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.
To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.
Sincerely
Matt Zamroźniak
Chief Executive Officer
Prime Skill Games Inc.
The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.
LuckyStart Casino has announced the addition of a new payment method – Interac – available for all players in Canada, in order to make it easier for their customers to fund their account balance and cash out their winnings quickly.
The brand is aware of the popularity of this payment method amongst Canadian players, and hence, it has decided to add it and enable flexible deposit and withdrawal limits, in order to be considered as the best Interac casino in Canada, especially since the brand is also releasing Interac-exclusive bonuses and promotions.
Furthermore, LuckyStart has announced flexible limits for deposits and withdrawals, to make it easier for players to fund their account balance and cash out their winnings, offering instant approval and same-day processing, which are traits that LuckyStart believes are going to position it as the best Interac casino in Canada.
LuckyStart now supports Interac on the desktop and mobile website, offers exclusive bonuses for Interac bonuses, as well as instant withdrawals, and unrestricted access to their catalog of 5000+ real money games.
LuckyStart believes there is no better way to celebrate an accomplishment in the online gambling world than by launching new bonuses and promotions. That’s why the brand has released a new welcome bonus package for all players who deposit via Interac, as LuckyStart envisions becoming the best Interac casino in Canada.
This new welcome bonus package available for all Interact deposits rewards players with up to $4800 in free bonus money across their first 4 deposits, along with 400 Free Spins. When compared to the welcome packages offered by other Interact casinos, LuckyStart stands out with the biggest offer currently available.
The post LuckyStart Casino Adds New Payment Method appeared first on Gaming and Gambling Industry in the Americas.
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