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Pariplay adds innovative lottery content from Helio Gaming to its platform

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Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has enhanced its Fusion platform offering with the addition of Helio Gaming’s innovative lottery-based games.

Helio Gaming is a progressive content provider, producing award winning RNG lottery-based games, betting on the outcome of international lotteries and bespoke games specific to operators’ market needs.

The supplier offers a portfolio of award-winning lottery games which gives players the chance to win large jackpots in hourly, daily and weekly draws.

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The deal adds a new vertical to the wide-ranging Fusion offering and provides operators a way to boost their profits via a fresh take on the traditional lottery product.

Pariplay’s Fusion aggregation platform features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.

Christine Lewis, Chief Commercial Officer at Pariplay, said: “Helio Gaming’s innovative lottery products will help operators attract new players to one of the most traditional gaming verticals and with several hourly, daily and events-based draws, customers have plenty opportunity to win big.

“Our mission is to have a diverse and broad content offering available on our Fusion platform and by adding Helio Gaming’s portfolio, our operator partners’ selection has just been significantly enhanced.”

Keith Galea, CEO at Helio Gaming, said: “We pride ourselves in offering interesting alternative content and our games have been proven to attract different demographics, boost retention and to galvanise dormant players.

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“Featuring on Pariplay’s platform will guarantee our portfolio reaches top tier operators across numerous key markets and we are excited to further push the lottery vertical together.”

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Polemos Announces Partnership With Guinevere Capital to Drive Monetisation and Growth Across Gaming Ecosystems

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Polemos, a Web3 gaming infrastructure platform, announces a strategic partnership with Guinevere Capital, a prominent esports and gaming investment firm known for its investments and advisory roles in projects such as GiantX, iTero, Perion, Skybox, and various other projects across the industry. Guinevere Capital has established a strong reputation for its work across global Web2 gaming titles, including League of Legends, Valorant, Rocket League, and many more. This partnership aims to leverage the combined expertise of Polemos.io and Guinevere Capital to enhance and further monetise audiences across publishers, infrastructure players, gaming companies, studios, and platforms.

The collaboration will focus on integrating advanced asset management and engagement tools from Polemos.io’s Forge platform with Guinevere Capital’s extensive network and experience in both Web2 and esports ecosystems. This will create new monetisation opportunities and improve player experiences by bridging traditional gaming with blockchain-enabled innovations.

Carl Wilgenbus, CEO of Polemos.io, stated, “Partnering with Guinevere Capital marks a significant milestone in our mission to expand access to gaming rewards and unlock new revenue streams for the entire gaming industry. Together, we will empower publishers and studios to better engage their audiences and capitalize on the evolving landscape of gaming and esports.”

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“Polemos has built an impressive piece of infrastructure that has plugged a huge gap in the gaming sector. We look forward to working with them to commercialise this.” said Dave Harris, a partner at Guinevere Capital. Dave’s previous experience includes investing in and operating top teams and leagues in the Riot Games and Activision Blizzard ecosystems.

Guinevere Capital’s strategic involvement will accelerate the adoption of blockchain gaming infrastructure while supporting the growth of esports and gaming communities worldwide. This alliance underscores a shared vision to drive innovation, education, and monetisation in the gaming sector by combining Web2’s reach with Web3’s potential.

Today, Polemos also started the official Token Generation Event (TGE) for the $PLMS utility token. The TGE began at 5:00 AM UTC on June 23rd, 2025, marking a step in the platform’s development to integrate blockchain technology within the gaming sector. Now available on MEXC and Uniswap, $PLMS gives users entry into the Polemos GameFi ecosystem.

The $PLMS token is designed to serve as the utility and governance token for the Polemos ecosystem. It is intended to facilitate platform functionalities, including asset management, player incentives, and participation in ecosystem governance. The TGE follows prior development phases and strategic partnerships, contributing to the framework of Polemos’ Web3 gaming offerings.

Details of the $PLMS TGE:

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  • Official TGE Start: June 23rd, 2025, at 5:00 AM UTC.
  • Exchanges: MEXC & Uniswap.

The post Polemos Announces Partnership With Guinevere Capital to Drive Monetisation and Growth Across Gaming Ecosystems appeared first on European Gaming Industry News.

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Compliance Updates

Romania Bans Celebrities from Gambling Ads

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Celebrities will no longer be able to appear in gambling ads on TV, radio and online, following a decision voted on Wednesday in a public meeting of the National Audiovisual Council of Romania (CAN). The provision is part of a series of amendments that passed the Code of Broadcasting Regulation, the NAC’s secondary legislation.

“It is forbidden to broadcast advertising for gambling featuring public, cultural, scientific, sports or other personalities who, due to their online notoriety, may encourage participation in such games,” says the new Article 110, paragraph 7 of the newly voted Audiovisual Code.

The new provision will become mandatory in a few months, more precisely 90 days after the Audiovisual Code enters into force.

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Several amendments were submitted by institutions or gambling companies in an attempt to stop this provision.

Among the challengers were Winbet, which asked the CNA to allow stars to be used at least in “social responsibility” campaigns. So did the Romanian Football Federation, which proposed that personalities should be allowed to appear in awareness or social responsibility campaigns.

Kaizergaming, the Federation of Gambling Organisers and the Romanian Bureau of Transmedia Audit asked for the deletion of the article.

All amendments were unanimously rejected.

The post Romania Bans Celebrities from Gambling Ads appeared first on European Gaming Industry News.

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Vyking Adopts Oracle HeatWave MySQL & Analytics Cloud

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Vyking, the next-generation iGaming platform provider, has announced a major infrastructure shift to Oracle Cloud Infrastructure (OCI), along with the adoption of Oracle HeatWave MySQL and Oracle Analytics Cloud. This move marks a key milestone in Vyking’s commitment to delivering scalable, resilient and insight-driven platform solutions for modern iGaming operators.

By migrating its platform to OCI, Vyking has eliminated its dependence on co-located or on-premises server infrastructure and unlocked a new level of global performance, flexibility and operational efficiency. As a result, OCI will help Vyking enable its customers to stay ahead in an increasingly competitive and regulated digital landscape.

OCI provides Vyking with a secure, scalable, high-performance and cost-efficient cloud infrastructure built for mission-critical workloads. Compared to other hyperscalers, OCI delivers an average cost savings of up to 50% while offering enterprise-grade SLAs, built-in security and global reach.

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Vyking can now benefit from OCI’s global network of 200+ live and planned cloud regions as well as its sovereign cloud and data residency capabilities that are essential for regulated iGaming markets. Each Oracle Cloud region offers a consistent set of 200+ enterprise-grade cloud and AI services that will enable Vyking to run its application faster, more securely and for less. With OCI, Vyking can perform its critical iGaming operations that require 99.99% uptime, compliance readiness and dynamic scalability across multiple jurisdictions.

Vyking’s adoption of Oracle HeatWave MySQL enables real-time analytics directly within MySQL, reducing the complexity and latency of traditional ETL workflows. The in-memory accelerator delivers industry-leading query performance, while support for AutoML and generative AI empowers operators with next-level data insights and automation.

“With Oracle HeatWave, we can query over 800 million records in just seconds, giving us a significant edge in running real-time analytical queries directly within MySQL. This level of performance enables us to deliver faster insights and smarter automation for our operators, without the complexity of external analytics engines,” said Helmut Kleinhans, Chief Technology Officer at Vyking.

Additionally, Oracle Analytics Cloud brings powerful AI-driven dashboards and predictive tools to the Vyking ecosystem, allowing business users and analysts to explore data intuitively with natural language queries and rich visualisations.

As Vyking continues to evolve, its Oracle powered cloud-native foundation will ensure clients benefit from greater performance, lower TCO and actionable insights—all delivered with enterprise reliability.

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“This move is about more than infrastructure, it’s about unlocking freedom, intelligence, and scale for our operators. Adopting Oracle’s technology allows us to deliver the performance and autonomy today’s iGaming brands need — while laying the foundation for real-time analytics, smarter personalization, and global growth,” said Franz Gerhart, CEO at Vyking.

The post Vyking Adopts Oracle HeatWave MySQL & Analytics Cloud appeared first on European Gaming Industry News.

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