Latest News
Checkd Media agree three-year deal to integrate Spotlight Sports Group’s Superfeed
Checkd Media and Spotlight Sports Group have announced a new partnership that sees the Manchester-based digital agency integrate Spotlight Sports Group Superfeed in-play content engine.
The new three-year agreement means Superfeed in-play content will now power Checkd Media’s social media and betting hub app. Checkd will now benefit from the revolutionary technology packed into Superfeed to supply customers with live tipping and content based on on-field events and historical data.
The content includes live betting insights across 35 in-play markets, covers 90 football leagues and is available in over 80 languages. This depth of coverage allows Checkd to tap into the in-play market, engaging customers throughout the 90 minutes with expert content from a team of sports betting analysts at Spotlight Sports Group.
The agreement is in addition to the current deal in place which sees Spotlight Sports Group supply unbeatable premium Racing Post data from Superfeed to power The Winners Enclosure.
Spotlight Sports Group launched Superfeed in April 2021. The industry-leading content engine powers on-site engagement by delivering impartial expert betting insight from the group’s range of sports betting brands. The innovation is delivered via an API or through an industry-leading widget and can be live on-site in weeks due to the increased speed of integration.
Superfeed incorporates Spotlight Sports Group’s vast array of content into one product delivering expert sports betting editorial and data on any sport in over 70 languages. The group’s data scientists and journalists produce editorial expertise that sits alongside relevant markets to engage customers for longer.
The Checkd Media Betting Hub app is the ultimate football betting companion app. The newly updated app gives customers the chance to compare odds, offers, tips and in-depth football data all in one app.
Discussing the agreement Spotlight Sports Group Head of Digital, Will Fyler spoke about the power of Superfeed and the speed of content delivered.
‘Our Superfeed in-play product is proven to exceed all operator and media expectations. We deliver expert insight into what’s happening live on the pitch to support customers betting decisions. The technology packed into this product is game-changing and we’re delighted Checkd Media and their customers are going to benefit from this. Adding our Superfeed content will make more events matter across their platform by supporting customers in games and leagues across Europe.’
Echoing Fyler’s words, Checkd Media’s Product Director Adam Patton, mentioned this was only the beginning of unravelling the power of Superfeed.
‘We’re delighted to be integrating Superfeed in-play content across our channels. These are the first steps to improving our customer experience with Spotlight Sports Group, and the sky’s the limit in terms of localised and personalised in-play content. Our long-term goal is to offer unique sports betting experience by delivering personalised in-play content and we know Superfeed in-play opens that possibility to us. It’s an exciting time for us as we continue to develop our Betting Hub app and look to enrich our in-play offering with Superfeed and Spotlight Sports Group.’
Superfeed in-play serves impartial, insight-driven betting content alongside your relevant markets. Spotlight Sports Group’s team of data scientists and sports experts work together to produce analysis that resonates. To find out more visit: https://www.spotlightsportsgroup.com/superfeed/
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Latest News
WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being
For years, responsible gaming meant telling players to stop, but the industry is slowly learning that’s not enough. WinSpirit’s new partnership with The Digital Wellness Center takes a different angle. Instead of warnings, players get short mental breaks built into their sessions. These small pauses are designed to help users stay in control without killing the fun.
The Digital Wellness Center works at the crossroads of technology and mental health. They build tools that reduce mental overload and help people deal with digital products mindfully. Their approach is notably free of judgment, lecturing, and restrictions, just practical support that fits into how people actually behave online.
How It Works
Instead of restricting players, WinSpirit introduces mild wellness prompts. When a player has been active for a long period, they receive a short, friendly email. Not a warning, but just a reminder. It invites them to visit a dedicated page built by The Digital Wellness Center.
That page features a droodle, which is a quirky, abstract picture with no right or wrong answer. A droodle asks one question: what do you see? There’s no timer, no score, no right answer, but a brief cognitive shift, pulling the brain out of autopilot and into a different mode of thinking. Simple by design, effective by the same logic.
The idea is not to pull players away from the game, but rather to help them come back to it in a better, less impulsive state of mind. Most responsible gaming tools are built around one idea: less is more. Play less, spend less, log off sooner. WinSpirit is working from a different premise: that the mental state of the player is what affects the decisions. Short, intentional breaks are designed to come back calmer, more in control, and less reactive. It’s not about limiting the player. It’s about managing the moment.
Initiative Highlights
The partnership rolls out over two months in structured communication waves, reaching players at the moments that matter most: long streaks and high-frequency play, when the risk of impulsive decisions is the highest. From there, players are guided to co-branded wellness landing pages meant for slowing down without switching off.
The tools themselves are intentionally light. Doodle activities shift the brain into slower thinking, quick self-check surveys, and light mental reset games. The kind of break you might actually take.
Early Results
Early results from the first outreach wave point to real interest. Players opened the emails, clicked through to wellness content, and completed the self-checks. Some users returned for a second interaction without being prompted. The response reflects less a surprise and more a gap finally being addressed.
That readiness connects to a broader shift in how WinSpirit operates. The platform’s AI-powered support already processes more than half of its 50,000+ monthly player requests, with part of its function used to detect behavioral patterns before they develop into problems. The wellness partnership extends that logic further — from reactive support to something closer to prevention.
Industry Recognition
The approach is starting to get noticed beyond the platform itself. When Casino Guru put WinSpirit forward for Rising Star in Responsible Gambling, it reflected something bigger than one platform’s initiative. It is an early signal that the industry is beginning to recognize a shift from compliance-driven messaging to well-being built into the product. This isn’t a niche experiment but a direction the broader market is moving toward.
For WinSpirit, this partnership is not a one-off. It is part of a wider message that responsible gaming and fun can work together. When you genuinely care for a player’s state of mind, that is good product design. Supporting player well-being ultimately improves trust and long-term engagement.
The goal was never to play less. It was always to play better. A player who feels cared for trusts the platform, and that’s what the industry has mostly been missing.
The post WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Kate Chambers for Slotegrator: how to cut through the noise in iGaming
Today’s iGaming leaders must contend with a vast amount of data, analysis, and industry news while making swift, informed strategic decisions. Kate Chambers, Founder of The Gaming Boardroom and former Director at Clarion Gaming, has been helping industry leaders navigate this complexity for years. Slotegrator spoke with her about bridging the gap between analysis and decision-making, leveraging the power of AI, and why building the right relationships is just as important as having the right tools.
Kate Chambers’ decades of leadership, including building ICE into one of the most influential iGaming events, reflect her emphasis on practical value. “The biggest lesson for me was that people don’t come for content; they come for confidence. Whether it’s a conference or a professional platform, what people are really looking for is the feeling that they understand what’s happening, they know what to do next, and they won’t be caught off guard,” she explains.
Kate highlights that AI is quietly changing the industry — not through flashy features for customers, but by making robust operations more efficient. She says, “The operators who are benefiting most are those using AI to reduce the cognitive load on their teams.” AI tools that filter, summarise, and flag what matters are changing how decisions are made, from compliance monitoring to gathering market intelligence.
Kate also emphasizes that technology alone isn’t enough. According to her, the business relationships and professional networks remain critical: “The most powerful combination right now is sustained digital presence, being visible where operators go when they need answers, plus selective, high-quality in-person moments. Neither alone is enough,” she notes.
Looking ahead, Kate identifies key trends shaping iGaming: increasing regulatory complexity, more proactive approaches to responsible gambling, and a growing need for leaders who can help their teams navigate change without losing strategic focus.
Read the full interview to learn from Kate Chambers’ experience and perspectives on cutting through noise, leading with confidence, and executing strategy in a rapidly changing iGaming industry.
Get in touch with Slotegrator to learn practical ways to accelerate your growth.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Kate Chambers for Slotegrator: how to cut through the noise in iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being
For years, responsible gaming meant telling players to stop, but the industry is slowly learning that’s not enough. WinSpirit’s new partnership with The Digital Wellness Center takes a different angle. Instead of warnings, players get short mental breaks built into their sessions. These small pauses are designed to help users stay in control without killing the fun.
The Digital Wellness Center works at the crossroads of technology and mental health. They build tools that reduce mental overload and help people deal with digital products mindfully. Their approach is notably free of judgment, lecturing, and restrictions, just practical support that fits into how people actually behave online.
How It Works
Instead of restricting players, WinSpirit introduces mild wellness prompts. When a player has been active for a long period, they receive a short, friendly email. Not a warning, but just a reminder. It invites them to visit a dedicated page built by The Digital Wellness Center.
That page features a droodle, which is a quirky, abstract picture with no right or wrong answer. A droodle asks one question: what do you see? There’s no timer, no score, no right answer, but a brief cognitive shift, pulling the brain out of autopilot and into a different mode of thinking. Simple by design, effective by the same logic.
The idea is not to pull players away from the game, but rather to help them come back to it in a better, less impulsive state of mind. Most responsible gaming tools are built around one idea: less is more. Play less, spend less, log off sooner. WinSpirit is working from a different premise: that the mental state of the player is what affects the decisions. Short, intentional breaks are designed to come back calmer, more in control, and less reactive. It’s not about limiting the player. It’s about managing the moment.
Initiative Highlights
The partnership rolls out over two months in structured communication waves, reaching players at the moments that matter most: long streaks and high-frequency play, when the risk of impulsive decisions is the highest. From there, players are guided to co-branded wellness landing pages meant for slowing down without switching off.
The tools themselves are intentionally light. Doodle activities shift the brain into slower thinking, quick self-check surveys, and light mental reset games. The kind of break you might actually take.
Early Results
Early results from the first outreach wave point to real interest. Players opened the emails, clicked through to wellness content, and completed the self-checks. Some users returned for a second interaction without being prompted. The response reflects less a surprise and more a gap finally being addressed.
That readiness connects to a broader shift in how WinSpirit operates. The platform’s AI-powered support already processes more than half of its 50,000+ monthly player requests, with part of its function used to detect behavioral patterns before they develop into problems. The wellness partnership extends that logic further — from reactive support to something closer to prevention.
Industry Recognition
The approach is starting to get noticed beyond the platform itself. When Casino Guru put WinSpirit forward for Rising Star in Responsible Gambling, it reflected something bigger than one platform’s initiative. It is an early signal that the industry is beginning to recognize a shift from compliance-driven messaging to well-being built into the product. This isn’t a niche experiment but a direction the broader market is moving toward.
For WinSpirit, this partnership is not a one-off. It is part of a wider message that responsible gaming and fun can work together. When you genuinely care for a player’s state of mind, that is good product design. Supporting player well-being ultimately improves trust and long-term engagement.
The goal was never to play less. It was always to play better. A player who feels cared for trusts the platform, and that’s what the industry has mostly been missing.
The post WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being appeared first on Americas iGaming & Sports Betting News.
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