Press Releases
Vita Media Group expands portfolio with the acquisition of Trada Casino
The Copenhagen-based company, Vita Media Group is excited to announce a new strategic investment with the acquisition of Trada Casino. In a vision of growth and ambition to set new standards in the iGaming community, this move sets a new milestone for the company.
Jimmi Meilstrup, Chief Executive Officer at Vita Media Group commented on the deal:
“We are more than delighted to add a respected brand as Trada Casino in the company’s portfolio. This investment is vital to our efforts of becoming an important player in the industry and increase the offering to our loyal and rapidly growing affiliate partners. As a Danish company, we stand for trust and transparency and we are sure that Trada Casino and its partners will benefit from being part of our group.”
Trada Casino is a well-known brand in the Igaming industry launched in 2014. The games on Trada Casino website are powered through Aspire Global technology.
What differentiates Trada Casino from its competitors is the reputation it enjoys among the players from different markets. Trada Casino has won the Casinomeister Best Customer Service award in 2016, 2017, and 2018, and numerous other respectful awards which make the casino stand out. And most importantly, Trada Casino passed the Pogg audit and got the deposit guarantee seal.
Tony Stewart-Lord, Director at Trada Casino, believes this acquisition will help Trada Casino to evolve.
“By combining the marketing expertise of Vita Media Group with the reputation of TradaCasino, we see this as the next step in the evolution of the casino. It will allow Trada Casino to leverage the powerful Vita Media Group marketing platforms, resulting in expansion in all our current markets in the EU and beyond.”
One of the first drastic changes for Trada Casino is that it will offer a chance to its players to win extra points, different prizes and rewards at the cross-loyalty platform Ekstrapoint.com. The players at Trada casino will also get the chance to exchange their extra points to products in the Ekstrapoint shop. As for the Ekstrapoint users, one of the new options they will receive in their experience are additional loyalty bonus packages that can be used at Trada Casino.
Ekstrapoint.com is the first and biggest loyalty platform, designed and developed by Vita Media Group, with more than 300 partner casinos and more than 250.000 users. The platform is free to use and its intention is to bring back the fun in casino games for all casino enthusiasts in the world. The platform offers casino competitions and rewards players with extra points every time they play or sign-up for a partner casino offer. Once the players collect a certain amount of extra points, they can use their points in the Ekstrapoint shop.
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Colombia
ZITRO INSTALLS OVER 70 MACHINES ACROSS GRUPO ALADDIN CASINOS IN COLOMBIA
Zitro is expanding its presence in Colombia with the deployment of more than 70 machines across Grupo Aladdin venues in key cities, including Cali, Bogotá, Barranquilla, and Pereira. This rollout strengthens Zitro’s position in the Colombian market and its partnership with one of the country’s leading casino operators.
The lineup includes proven performers such as Fu Frog, Fu Pots, and King Fu Frog—titles that have delivered strong results in gaming floors nationwide.
“We are also introducing a Wide Area Progressive (WAP) as part of the gaming experience on our Altius Glare cabinets. Given its track record, we are confident this will be a significant success for the group,” says Iván Gómez, Sales Manager at Zitro Colombia.
Jorge E. Vélez, Director of Gaming Technology and IT at Grupo Aladdin, comments: “Expanding our portfolio alongside a leading supplier like Zitro is a significant milestone for us. The performance of these titles has exceeded our expectations, further reinforcing the long-standing trust we place in their products.”
Alejandra Burato, Zitro’s Regional Director for Latin America, adds: “We are very pleased to see our games featured across Grupo Aladdin’s venues. This partnership is a reflection of the success of our expansion strategy in Colombia and our commitment to delivering high-performing products to the market.”
The post ZITRO INSTALLS OVER 70 MACHINES ACROSS GRUPO ALADDIN CASINOS IN COLOMBIA appeared first on Americas iGaming & Sports Betting News.
casino
PlayStar Expands New Jersey Casino Offering with Greentube Content Integration
PlayStar has expanded its online casino offering in New Jersey through a new content partnership with Greentube, the NOVOMATIC Digital Gaming and Entertainment division.
This fresh integration now makes a selection of the supplier’s top titles available on PlayStar, adding both recent releases and established games that have performed consistently across regulated US markets.
The launch is also an action of PlayStar’s ongoing strategy to broaden its content portfolio with suppliers that have a proven track record of success in the United States.
New additions to the PlayStar online casino include Greentube’s latest titles, such as Piggy Prizes
: Wand of Riches
2, Firecracker Frenzy
: Empress Wealth and Starlight Jackpots
: Odds of the Gods. These are complemented by several established games familiar to US players, including Charming Lady’s Boom, Silver Lux Big Win Spinner, and Thunder Cash
– Dolphin’s Pearl
.
The selected titles newly featured on the platform were ultimately chosen for their suitability to the New Jersey market and for their demonstrated performance with American audiences. Greentube has been active in the US since 2021, supplying localised content to a growing number of regulated jurisdictions.
For PlayStar, the agreement supports its focus on delivering a curated casino experience tailored to local player preferences, while maintaining a broad mix of recognised and newer titles. For Greentube, the launch marks further expansion of its US distribution footprint, this time in the Garden State.
Commenting on the collaboration, Director of Gaming Operations at PlayStar, Duncan Hamilton, said: “Greentube has built a strong reputation in the US for delivering high-quality, engaging titles, and we’re thrilled to bring their games to our players in New Jersey.
“This partnership supports our mission to provide a premium, curated casino experience, and we’re confident that Greentube’s content will be a standout addition to our portfolio.”
Patryk Igras, Sales and Key Account Manager at Greentube, said: “This strategic partnership marks a significant milestone in Greentube’s ongoing expansion in the US, bringing a diverse portfolio of trusted, high-quality online gaming content to PlayStar’s growing player base.
“Together, we aim to elevate the gaming experience in New Jersey by delivering innovative titles, seamless gameplay, and a strong commitment to responsible entertainment.”
The post PlayStar Expands New Jersey Casino Offering with Greentube Content Integration appeared first on Americas iGaming & Sports Betting News.
2026 summit
HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda
The HIPTHER Prague Summit is shaping up to be one of the most comprehensive events of the year, with an agenda that reflects the fast-evolving landscape of iGaming, fintech, compliance, AI, media, and beyond. With four distinct stages and content spanning two days, the summit promises high-impact insights, cutting-edge knowledge sharing, and actionable strategies for stakeholders across the digital industries.
While only half the agenda has been released so far, what’s already on the table reveals an ambitious and future-forward program. Attendees can expect the remaining schedule—focused on the Expert Panel Stage and HIPTHER Academy—to further raise the bar with industry-leading panels and advanced learning formats.
Stage 1: Compliance & Regulation
This track offers a robust dive into both regional and global regulatory trends, aimed at compliance professionals, legal experts, and decision-makers navigating complex frameworks.
Day 1 will focus on market updates, regulators’ panels, and regional compliance outlooks. Highlights include a Czech Market update, a panel featuring European regulators, and regional overviews from Germany and the Balkans.
Day 2 expands into the global picture, covering enforcement trends, jurisdiction updates from Southern Europe, the USA, and LatAm, and a deep-dive GLI session on certification and trust. The day wraps with an IMGL-led masterclass exploring the intersection of AI, automation, and accountability.
Stage 2: Expert Panels Stage
This track is a powerhouse of innovation-focused dialogue.
Day 1 will feature panels on iGaming, fintech, AI, media, SEO, esports, and business growth. Industry disruptors and thought leaders will gather to unpack the trends driving momentum across verticals.
Day 2 will turn the spotlight to deep-dive panels with operators, suppliers, and advisors sharing battle-tested strategies, future bets, and lessons from scaling globally.
Stage 3: Main Focus Stage
This stage is split into two powerful themes across both days.
Day 1 is the Keynote Arena, with standout talks on branding, visibility, growth, and deal-making. Sessions like “LinkedIn as a Dealflow Engine” and “Branding in the Attention Economy” offer tactical insights for companies looking to sharpen their competitive edge.
Stage 4: HIPTHER Academy
Designed for hands-on learning and skill development, this stage blends education with real-world application.
Day 1 offers masterclasses, workshops, and practical learning sessions, setting the tone for deep engagement.
Day 2 will feature advanced education formats, including certification-oriented sessions, ideal for professionals looking to level up with verified credentials.
Don’t Miss Out – Secure Your Spot Now
With limited availability and high interest across the industry, now is the perfect time to register. Be among the first to access cutting-edge insights, connect with top-tier professionals, and help shape the future of digital industries.
Register today for HIPTHER Prague Summit 2026 and be part of the conversation that drives the next wave of innovation.
The post HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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