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Vita Media Group expands portfolio with the acquisition of Trada Casino

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The Copenhagen-based company, Vita Media Group is excited to announce a new strategic investment with the acquisition of Trada Casino. In a vision of growth and ambition to set new standards in the iGaming community, this move sets a new milestone for the company.

Jimmi Meilstrup, Chief Executive Officer at Vita Media Group commented on the deal:

“We are more than delighted to add a respected brand as Trada Casino in the company’s portfolio. This investment is vital to our efforts of becoming an important player in the industry and increase the offering to our loyal and rapidly growing affiliate partners. As a Danish company, we stand for trust and transparency and we are sure that Trada Casino and its partners will benefit from being part of our group.”

Trada Casino is a well-known brand in the Igaming industry launched in 2014. The games on Trada Casino website are powered through Aspire Global technology.

What differentiates Trada Casino from its competitors is the reputation it enjoys among the players from different markets. Trada Casino has won the Casinomeister Best Customer Service award in 2016, 2017, and 2018, and numerous other respectful awards which make the casino stand out. And most importantly, Trada Casino passed the Pogg audit and got the deposit guarantee seal.

Tony Stewart-Lord, Director at Trada Casino, believes this acquisition will help Trada Casino to evolve.

“By combining the marketing expertise of Vita Media Group with the reputation of TradaCasino, we see this as the next step in the evolution of the casino. It will allow Trada Casino to leverage the powerful Vita Media Group marketing platforms, resulting in expansion in all our current markets in the EU and beyond.”

One of the first drastic changes for Trada Casino is that it will offer a chance to its players to win extra points, different prizes and rewards at the cross-loyalty platform Ekstrapoint.com. The players at Trada casino will also get the chance to exchange their extra points to products in the Ekstrapoint shop. As for the Ekstrapoint users, one of the new options they will receive in their experience are additional loyalty bonus packages that can be used at Trada Casino.

Ekstrapoint.com is the first and biggest loyalty platform, designed and developed by Vita Media Group, with more than 300 partner casinos and more than 250.000 users. The platform is free to use and its intention is to bring back the fun in casino games for all casino enthusiasts in the world. The platform offers casino competitions and rewards players with extra points every time they play or sign-up for a partner casino offer. Once the players collect a certain amount of extra points, they can use their points in the Ekstrapoint shop.

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Ignition Casino survey: LA fans most likely to back themselves to score for USMNT

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Los Angeles ranks as the most confident sporting city in the US, according to new research commissioned by operator Ignition Casino, with 30% of respondents saying they believe they could score a goal for the USMNT at the 2026 FIFA World Cup.

The nationwide survey, conducted by Censuswide among 1,000 respondents between April 14 and April 17 2026, asked Americans about their confidence across multiple sports scenarios, including scoring for the USMNT at the World Cup, scoring a point against LeBron James one-on-one, or kicking a game-winning Super Bowl field goal.

After Los Angeles, Miami placed second on the World Cup scoring question at 29%, followed by Dallas at 27.1%, according to the research. Ignition Casino said that excluding Columbus, every city in the top 10 recorded at least 17% of respondents believing they could score for the USMNT at the tournament.

At state level, California topped the rankings. The survey found 29.7% of Californians believe they could score for the national team at the World Cup, and California also ranked first overall for combined sporting confidence with an average score of 32.8%. The release also cited Georgia, Illinois and Virginia as posting “more than a quarter” of respondents in each state believing they could score for the USMNT.

The survey also included non-football confidence measures. Ignition Casino said 32.3% of Miami respondents and 37.5% of Californians believe they could score at least one point against LeBron James in a one-on-one basketball game, while 32.5% of Los Angeles respondents and 36.7% of Virginians believe they could kick a Super Bowl-winning field goal.

The post Ignition Casino survey: LA fans most likely to back themselves to score for USMNT appeared first on Americas iGaming & Sports Betting News.

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Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market

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With the World Cup set to be the largest edition of the tournament to date, Sportradar has published a new report exploring the opportunities and challenges facing sports betting operators across Latin America.

The report examines how sportsbooks can capitalize on the surge in betting activity expected during the tournament and convert it into long-term customer growth.

Key topics include:

  • The impact of 104 matches across 39 days on betting activity
  • The rise of a new bettor profile seeking personalized and interactive experiences
  • The three pillars of sportsbook success: enhancing the betting experience, fueling fan engagement, and safeguarding market integrity
  • The role of AI in delivering personalized experiences and real-time engagement

Among the report’s findings:

  • An estimated US$50 billion in betting handle globally
  • 60% of consumers plan to bet online or via mobile apps
  • 19% are expected to place their first-ever sports bet during the tournament

We hope you find these insights valuable for soccer’s biggest event.

The report is available here: 

For your reference, here’s the link to our LinkedIn post: linkedin.com/posts/sportradar_sportradarsoccer

The post Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market appeared first on Americas iGaming & Sports Betting News.

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Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados

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Gmonitor amplía su cobertura a Brasil, México, Colombia, Panamá, Perú y Argentina tras su participación en SBC Summit Americas

Gmonitor.ai, la plataforma de inteligencia de mercado para el sector del juego online, anuncia su lanzamiento oficial en los mercados regulados de Latinoamérica. La compañía pone a disposición de los operadores su plataforma en Brasil, México, Colombia, Panamá, Perú y Argentina, llevando a la región la misma inteligencia diaria de mercado, juegos, promociones y competencia que ya utilizan operadores de primer nivel en Europa.

El anuncio se produce tras la participación de Gmonitor en SBC Summit Americas, celebrada en Fort Lauderdale entre el 9 y el 11 de junio, donde la compañía presentó su plataforma a operadores, proveedores y reguladores de toda la región y confirmó el fuerte interés del mercado por herramientas de inteligencia competitiva accionables.

Gmonitor monitoriza a diario los lobbies de los operadores con licencia, sigue la posición y el rendimiento de cada juego, mapea el panorama promocional y consolida datos de mercado en un único panel. El resultado permite a los equipos de marketing, marca, producto, trading y contenido sustituir miles de horas de seguimiento manual por información lista para la toma de decisiones: qué juegos crecen, cómo se mueven los competidores y dónde están las oportunidades de captación y retención.

Latinoamérica es una de las regiones de mayor crecimiento del juego regulado del mundo, pero los operadores siguen tomando decisiones con una visibilidad limitada de lo que ocurre a su alrededor. Llevamos a la región una plataforma ya probada con operadores líderes en Europa.” Hákon Magnússon, COO de Gmonitor

Con cobertura inicial en seis mercados, Gmonitor da servicio tanto a operadores que buscan defender y ganar cuota como a proveedores de juegos que necesitan entender su distribución y posicionamiento frente a la competencia. La compañía tiene previsto seguir ampliando su cobertura a Estados Unidos en las próximas semanas.

 

The post Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados appeared first on Americas iGaming & Sports Betting News.

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