Press Releases
Vita Media Group expands portfolio with the acquisition of Trada Casino
The Copenhagen-based company, Vita Media Group is excited to announce a new strategic investment with the acquisition of Trada Casino. In a vision of growth and ambition to set new standards in the iGaming community, this move sets a new milestone for the company.
Jimmi Meilstrup, Chief Executive Officer at Vita Media Group commented on the deal:
“We are more than delighted to add a respected brand as Trada Casino in the company’s portfolio. This investment is vital to our efforts of becoming an important player in the industry and increase the offering to our loyal and rapidly growing affiliate partners. As a Danish company, we stand for trust and transparency and we are sure that Trada Casino and its partners will benefit from being part of our group.”
Trada Casino is a well-known brand in the Igaming industry launched in 2014. The games on Trada Casino website are powered through Aspire Global technology.
What differentiates Trada Casino from its competitors is the reputation it enjoys among the players from different markets. Trada Casino has won the Casinomeister Best Customer Service award in 2016, 2017, and 2018, and numerous other respectful awards which make the casino stand out. And most importantly, Trada Casino passed the Pogg audit and got the deposit guarantee seal.
Tony Stewart-Lord, Director at Trada Casino, believes this acquisition will help Trada Casino to evolve.
“By combining the marketing expertise of Vita Media Group with the reputation of TradaCasino, we see this as the next step in the evolution of the casino. It will allow Trada Casino to leverage the powerful Vita Media Group marketing platforms, resulting in expansion in all our current markets in the EU and beyond.”
One of the first drastic changes for Trada Casino is that it will offer a chance to its players to win extra points, different prizes and rewards at the cross-loyalty platform Ekstrapoint.com. The players at Trada casino will also get the chance to exchange their extra points to products in the Ekstrapoint shop. As for the Ekstrapoint users, one of the new options they will receive in their experience are additional loyalty bonus packages that can be used at Trada Casino.
Ekstrapoint.com is the first and biggest loyalty platform, designed and developed by Vita Media Group, with more than 300 partner casinos and more than 250.000 users. The platform is free to use and its intention is to bring back the fun in casino games for all casino enthusiasts in the world. The platform offers casino competitions and rewards players with extra points every time they play or sign-up for a partner casino offer. Once the players collect a certain amount of extra points, they can use their points in the Ekstrapoint shop.
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EQL Games
Playforge lands north American distribution deal with EQL Games
New game genres, including ‘Rotocade® ‘ and ‘Dial’, expand content options for North American lottery operators.
Playforge, the next-gen iLottery games studio, has announced a strategic distribution agreement with EQL Games, a provider of disruptive gaming content to lottery partners, bringing a new wave of high-retention, mobile-first iLottery games to the North American market.
The collaboration will leverage EQL’s robust aggregation platform and RGS to seamlessly deliver Playforge’s complete portfolio of iLottery titles to operators.
This include its innovative ‘Rotocade®‘, Dial, and instant win genres that promise to attract a diverse range of players with their novel mechanics and lighting fast mobile-first approach.
As the region’s gaming landscape evolves rapidly, traditional lotteries are facing increased competition from emerging digital betting and entertainment platforms.
This distribution agreement will service online lotteries with the fast-paced, engaging content that attracts the future core of lottery audiences.
The agreement will also allow operators to access new game formats that are tailored to acquire and retain more engaged, digitally native players, while helping modernise lottery brand perception.
Adam Barber, founder and CEO at Playforge, said: “Younger gaming generations demand more from digital content, and player expectations online are evolving fast.
This distribution partnership with EQL Games will help North American lotteries to stay ahead of that curve with our next-generation content, featuring new game concepts that capture players’ imagination and drive loyalty.
“With our in-house expertise that crafts games with novel mechanics and first-rate artistry, combined with EQL’s aggregation know-how and regional market knowledge, we can’t wait to get the future of iLottery content into the hands of players who demand more.”
Brad Cummings, founder and CEO at EQL Games, added:
“Playforge is exactly the kind of contemporary content provider the lottery industry needs to broaden its offerings in the fight to stay relevant to quickly changing player demographics.
Our technology is built to expand access to the best lottery games, empowering operators to leverage content like Playforge’s, which demonstrates first-rate craftsmanship, and the power to engage a new audience of lottery player.
“Short-form game styles are an important part of the portfolio for all lotteries looking to diversify their content portfolio, Playforge’s new and innovative approach will be of significant benefit to our lottery operator partners in the years to come.”
At present, less than a third of US states offer iLottery instant win games. Helping lotteries transition to a more sustainable, future-proof audience is critical to its ongoing success.
The post Playforge lands north American distribution deal with EQL Games appeared first on Americas iGaming & Sports Betting News.
Apple Store
Superbet becomes first betting platform available on Brazil’s Apple Store
Superbet has reinforced its pioneering position in the Brazilian regulated betting market by becoming the first betting platform officially available on Brazil’s Apple Store.
The app listing comes immediately after Apple updated its guidelines on May 8, allowing the distribution of fixed-odds betting applications in the country.
The move further highlights Superbet’s leadership within Brazil’s newly regulated gaming landscape.
The company was among the first operators to secure authorization under the federal betting framework, positioning itself at the forefront of compliance, responsible gaming and digital innovation.
With the application now officially accessible to iOS users in Brazil, customers can enjoy a fully regulated betting experience through a platform operating in accordance with local legislation and Apple’s updated distribution policies.
Industry experts see the measure as an important milestone in the fight against illegal betting operators, while also strengthening consumer protection and trust in licensed brands.
Superbet has significantly expanded its presence in Brazil over recent years through sponsorship agreements, marketing campaigns and strategic partnerships, becoming one of the most visible betting brands in the market.
The operator has also invested heavily in mobile-first technology and user experience, recognizing Brazil as one of the world’s fastest-growing mobile betting environments.
The approval of regulated betting apps on major digital marketplaces is expected to accelerate the migration of users toward licensed operators and contribute to the consolidation of a safer and more transparent betting ecosystem in Brazil.
The post Superbet becomes first betting platform available on Brazil’s Apple Store appeared first on Americas iGaming & Sports Betting News.
AGLC
Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch
Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), positioning the studio for launch in Alberta’s regulated market from day one.
Granted through its subsidiary Gaming Corps Malta Ltd, the licence allows the company to manufacture and supply gaming software in the Canadian province ahead of the market opening on 13 July 2026.
With approval now secured, Gaming Corps continues to accelerate its North American expansion strategy while strengthening its position in regulated markets.
The move gives operators in Alberta access to Gaming Corps’ portfolio of casino games and proprietary game mechanics as the province prepares to open its regulated iGaming framework.
Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”
Alberta is set to become Canada’s second regulated open iGaming market, following Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.
The post Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch appeared first on Americas iGaming & Sports Betting News.
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