Canada
PlayCT.com: Connecticut opening door to market that could draw more than $1.5B in sports bets annually
Connecticut could evolve into a market that generates more than $1.5 billion in annual sports wagers and more than $100 million in operator revenue according to estimates by PlayCT, which analyzes and researches the state’s regulated online gaming and sports betting market. Meanwhile, online casinos could generate as much as $350 million in gross gaming revenues annually, becoming a huge tax generator for the state.
“Connecticut is a relatively small state, but the market has a handful of attributes that should help it punch a bit above its weight,” said Eric Ramsey, analyst for the PlayUSA.com network, which includes PlayCT.com. “Geographically, the state is in a good place, with the potential to draw significant out-of-state business from New York and Massachusetts. And Connecticut features one of the highest median household incomes in the U.S. Both factors should help the market reach maturity relatively quickly.”
Gov. Ned Lamont, who negotiated the agreements with the Mashantucket Pequot and Mohegan tribes to amend gaming compacts, signed the bill that would legalize retail and mobile sports betting, online casinos, online poker rooms and iLotteries. Now the U.S. Bureau of Indian Affairs will have to sign off on the compacts.
Once that happens, Connecticut will join more than two dozen states with legal sports betting in some form, and join New Jersey, Pennsylvania, Michigan, Delaware, and West Virginia as the only states with full-scale legal online casino gambling.
With a population of more than 3.5 million people, Connecticut could produce more than $1.5 billion in retail and online sports wagering by the market’s third year, according to PlayCT projections. Assuming a 7% “hold,” which is the percentage sportsbooks keep after paying out winning bets, those wagers could produce more than $100 million in operator revenue. With some significant variables still yet to be defined, tax revenue for the state is more difficult to project. But with a hypothetical effective tax rate of around 25%, more than $25 million could be injected into state coffers annually.
Iowa — which launched retail sports betting in 2019 and online sports betting in 2020 — may be Connecticut’s closest comparison in terms of population among current legal sports betting markets. With some 400,000 fewer residents but with a more open market that fosters more consumer choice than Connecticut, the Hawkeye state has produced $572.9 million in online and retail sports bets and $40.2 million in gross operator revenue through the first four months of 2021.
“Connecticut will be a successful market, and likely a significant revenue driver for the state for years to come,” said Dustin Gouker, lead analyst at PlayUSA.com. “The state’s high median income and proximity to New York should be significant contributors to the market’s growth, particularly early on as New York makes its own push into the online sports betting market.”
Online casinos should be even more lucrative, capable of generating close to $350 million in annual gross gaming revenue at maturity, according to PlayCT. If online casinos reach that mark, that would mean as much as $70 million in annual tax revenue for the state.
None of the five states that currently allow full-scale online casino gaming offer a close comparison to Connecticut in terms of market size. But the three largest iGaming markets — New Jersey, Pennsylvania, and Michigan — each generate close to $100 million in operator revenue each month.
“Sports betting grabs more headlines, but in states where it is legal, iGaming has proven to be the far more reliable revenue generator,” Ramsey said. “Plus, history shows that a thriving full-scale online casino gaming market helps spur interest in online sports betting, making it the tide that lifts all boats. And there is no obvious reason that Connecticut won’t follow a similar pattern.”
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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.
The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.
Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.
There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.
“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”
Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.
In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.
Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.
The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.
Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.
“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”
The licence clears the way for RS to roll out its full product portfolio in Ontario:
Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.
Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.
Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.
Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.
The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.
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