Asia
Tier One Entertainment lands major deal with GroupM
Tier One Entertainment announced their partnership with the world’s leading media investment company, GroupM. As the first and only Philippine esports and gaming company GroupM is partnered with, this is a landmark moment that opens a wide array of avenues for Tier One and the Gaming Entertainment industry to grow and expand.
Southeast Asia’s leading esports company Tier One Entertainment has inked a major deal with the world’s leading media investment company, GroupM. With this landmark partnership, Tier One Entertainment hopes to accelerate the growth of the company and the gaming entertainment industry as a whole.
“It’s been a long term goal of Tier One Entertainment to partner with GroupM. We are glad to have reached a point wherein our backend team can experience working with the best and brightest in the advertising industry. We look forward to a productive and meaningful working relationship as we bring esports and gaming to the forefront of mainstream advertising.” – Joanne Llavore, CCO of Tier One Entertainment
Upon its launch, Tier One Entertainment stated that ‘bridging the gap between gaming and mainstream’ is one of its core goals. To them, the GroupM partnership will enable Tier One to pursue that goal more actively than ever, leveraging the fact that GroupM owns three of the five top media agencies and has access to some of the biggest brands on the planet. Through this partnership, the touchpoint between brands and gaming talents becomes more streamlined which then allows more mainstream brands to understand and leverage the commercial power of esports and gaming.
Despite its rise as a phenomenon, esports and gaming largely remains an endemic sponsor-dominated industry, especially in Southeast Asia. Tier One hopes that with GroupM’s considerable network and resources, they can work to change this, bringing more eyes to the industry and their talents.
“While we have made great strides towards bringing gaming and esports to more mainstream audiences, the fact that a company like GroupM chose us as a partner is a real game changer. This shows that the advertising industry is finally confident and believes in the power of esports in Southeast Asia.” -Tryke Gutierrez, CEO of Tier One Entertainment
This partnership also comes at an opportune time, as Tier One looks to expand to more countries in 2021 and beyond. GroupM will be instrumental in mirroring the model of success that Tier One pioneered in the Philippines to other countries across the region. They will ideally allow Tier One to scale up at an unprecedented rate.
“Seeing the growing interest for e-sports in the Philippines, it is naturally becoming a new venue for our clients to reach out to new customers. With our partnership with Tier One, we are able to have access to premium content and a team of experts, which will be highly beneficial to our overall proposition. We are already starting to offer this new content to all our clients through INCA, our Content Performance solution.” -Laurent Goirand, Head of Digital at Group M
With GroupM behind them and a year of big plans in tier One’s calendar, it will be exciting to see where they can bring their signature brand of #TrulyTopTier culture next.
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MelBet has announced a new partnership with the СPL 2024 Champion Saint Lucia Kings.
As a Principal Partner, MelBet, the iGaming company, will support the Kings on their journey to defend their title during the upcoming season.
Both the platform and the team share the same belief: perseverance and tenacity make champions. Anyone who is inspired by the desire to win, who believes in themselves and never gives up, deserves a reward, and loyal MelBet fans know this better than anyone. As part of the partnership, MelBet will become an integral part of the St. Lucia Kings team, supporting players and fans on their way to victory.
“We’re excited to enter the season with MelBet as our Principal Partner. Their reputation for turning every moment into an unforgettable experience is a perfect match for our team. We’re confident that this partnership will bring us the luck and success we need as we aim for another great season,” said Satish Menon, CEO of Saint Lucia Kings.
“We are absolutely delighted to welcome MelBet as our principal partner for the upcoming CPL Season 13. This partnership marks an exciting new chapter for the Saint Lucia Kings, and we are confident that MelBet’s passion for sports and commitment to excellence align perfectly with our own ambitions. We look forward to a successful season both on and off the field,” said Saurabh Arora, Chief Commercial Officer of Saint Lucia Kings.
The post MelBet Announces New Partnership with СPL 2024 Champion Saint Lucia Kings appeared first on European Gaming Industry News.
Genting Singapore chief financial officer (CFO) Lee Shi Ruh has been appointed president and chief operating officer (COO), filling a position that had been vacant for three years.
The role was last held by former president and COO Tan Hee Teck, who was promoted to chief executive officer in May 2022.
Lee has now stepped down as CFO, the group announced in a bourse filing on Friday (Aug 1). That role will be taken over by Ang Suat Ching, currently CFO of Resorts World Sentosa (RWS), an indirect wholly owned subsidiary of Genting Singapore. Ang will retain her role at RWS.
These changes follow the retirement of Tan, who stepped down as CEO and chairman of RWS in May.
From Jun 1, Lim Kok Thay, executive chairman of the Genting Group, assumed the role of acting CEO, while Lee took on the position of CEO of RWS.
“These appointments reflect our commitment to leadership renewal as the group enters its next phase of growth,” said Lim.
He added that Lee “brings a proven track record of sound decision-making, strategic discipline, and a clear understanding of the group’s long-term priorities, which will be invaluable in her expanded role as president and COO”.
He also noted that Ang’s financial expertise will support the group’s long-term value creation.
The post Genting Singapore Appoints Lee Shi Ruh as its New President and COO appeared first on European Gaming Industry News.
Donaco International Limited (DNA), an ASX-listed company focused on leisure, entertainment and associated technology, announced that its shareholders have voted in favour of the proposed acquisition of 100% of the company’s shares by On Nut Road Limited (ONR) via a scheme of arrangement. Donaco International operates casino businesses in Southeast Asia.
The resolution to approve the Scheme was passed with significant support, with 98.11% of votes cast by Donaco shareholders in favour. Additionally, 77.50% of Donaco shareholders present and voting, either in person or by proxy, attorney, or corporate representative, also voted in favour of the Scheme. The voting results reflect strong shareholder backing for the proposed acquisition.
The Scheme remains subject to the approval of the Supreme Court of New South Wales at a hearing scheduled for Thursday, 7 August 2025. The Second Court Hearing will only occur if all of the remaining conditions precedent to the Scheme have been satisfied or waived. If the court approves the Scheme and all conditions are met, Donaco intends to lodge a copy of the court orders with ASIC on Friday, 8 August 2025, upon which the Scheme will become effective and DNA shares will be suspended from trading on the ASX. Pending final approvals, the implementation of the Scheme is expected to occur on Tuesday, 19 August 2025.
The post Donaco International Shareholders Approve Acquisition by On Nut Road Limited appeared first on European Gaming Industry News.
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