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Tappx launches world’s first contextual audiovisual advertising solution

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Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It – the world’s first contextual AdTech solution designed to analyze complex moving audiovisual content.

Contextualize-It has been in development at Tappx for two years, and enables publishers, brands and advertisers to contextually analyze high volumes of audiovisual content. The contextual segmentation of advertising campaigns has become increasingly important in today’s cookieless world. Until now, contextual analysis engines have focused on written content, whereas Contextualize-It solution has been engineered to explicitly analyze audiovisual content at scale.

Using Tappx’s proprietary artificial intelligence engine, Contextualize-It can identify objects, places and dialogue, which are used to generate metadata, to allow the segmentation of campaigns using keywords and/or IAB contextual categories. The Contextualize-It algorithm can identify different scenes in video content, and the technology defines optimum ad insert points in video, thereby delivering ideal consumer viewing experiences.

Currently accessible via the Tappx SSP, Contextualize-It will soon migrate to the wider programmatic ecosystem, enabling advertisers to buy contextualized video campaigns for the very first time. In addition, it will be integrated into ad servers and SSPs, where it will serve as a vital source of contextual AV data. Contextualize-It is initially launching in Spain with video content platform PlayOn Content, which is working with leading publishers such as Huffington Post. Tappx is planning to internationally rollout Contextualize-It at a later date, pending strategic publisher agreements.

Daniel Reina, CEO at Tappx, commented:

“After two intensive years of research and development, Tappx is pleased to finally be releasing Contextualize-It with its first partner, PlayOn Content. The digital advertising industry faces an inflection point, with greater needs to satisfy consumer privacy. As we all venture into a “cookieless” digital advertising ecosystem, the contextual segmentation of ad campaigns is becoming much more prevalent, accurate and potent. With this nascent technology taking hold, advertisers are now afforded with a new model for the targeting and delivery of tailored ad content, that is independent of the need for personal consumer data points.”

Tappx’s patent pending Contextualize-It solution was part-funded by Horizon 2020, the biggest EU Research and Innovation programme in Europe.

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Always Up! x10000

Ring in the Chinese New Year with BGaming’s Seasonal Promotion

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Fast-growing content provider unveils three thrilling seasonal collaborations.

Renowned iGaming content provider BGaming is honoring the Chinese New Year this February by launching three new games themed around Chinese culture.

This is the most recent in a series of seasonal promotional game collections launched by the studio. It comes after the successful releases of the Xmas, Halloween, Oktoberfest, and Valentine’s promotional sets in 2025. These have solidified BGaming’s status as a developer focused on seasonal and holiday-themed games that enhance player involvement and draw in new clients.

The promotional packages combine a selection of games to commemorate an approaching occasion. In this case, BGaming’s three gaming realms will each unveil a new title themed around the Chinese New Year.

The initial release of the three was Always Up! x10000, which became available on virtual shelves on February 4th. This is a #Classic style slot that serves as a sequel to BGaming’s well-liked Always Up! game.

Next comes Fortune Red Packets, a #Casual game that combines Minesweeper-like mechanics with Chinese cultural elements. Fortune Red Packets become available starting February 10th.

Finally, we have Panda Fortune Rush, an exciting online slot in the BGaming #Entertainment realm. Players are immersed in a bamboo forest and are presented with various bonus features, such as an exciting respin round and strong multipliers. This will be accessible starting February 19th.

Always Up! x10000 can be found now at bgaming.com. From February 10th and 19th, respectively, players can try the demos of Panda Fortune Rush and Fortune Red Packets on the website.

Julia Alekseeva, CPO at BGaming, said, “Themed games are a crucial part of our portfolio at BGaming, and our promotional releases are something that we are very proud of.

What makes the Chinese New Year set so relevant is that it features a new release for each of our three gaming worlds in BGaming’s new classification. Each of these titles adds something special to its respective category, and we are excited to share them with our players.”

The post Ring in the Chinese New Year with BGaming’s Seasonal Promotion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SoftConstruct AI and Affigates Bring Cutting‑Edge Solutions to AIBC Eurasia 2026 in Dubai

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SoftConstruct AI and Affigates are thrilled to share their involvement in AIBC Eurasia 2026, occurring on February 10-11 at the Festival Arena in Dubai. As a leading center for iGaming advancement in the area, AIBC Eurasia offers the perfect platform for companies to showcase their vision of a future powered by intelligence.

In a time when technology advances at an unparalleled speed, SoftConstruct AI and Affigates remain at the forefront by providing an environment where aspiration and intellect converge. At AIBC Eurasia, the emphasis will be on the concept of “The Choice,” steering operators toward strategic choices that promote sustainable growth and operational superiority.

At Stand 5S, attendees can discover an extensive range of solutions designed for the contemporary operator. At the heart of the display are the Sportsbook and Casino Platforms, upgraded with cutting-edge AI enhancements to guarantee optimal scalability and cross-channel efficiency. The AI Suite continues to be the core of the package, including CRM AI for behavior analysis, Umbrella AI for immediate risk oversight, and the AI Game Recommendation System for personalized content. Moreover, the exhibition highlights Betting Mate, an advanced AI assistant providing tailored market recommendations, up-to-date statistics, and an engaging chat interface for an enhanced player experience.

At AIBC Eurasia, participants can also discover Affigates, a uniquely operated, unprecedented affiliate ecosystem presented at the SoftConstruct AI booth. Created as a comprehensive growth engine for the iGaming industry, it emphasizes transparency via a distinctive scoring system and a Traffic Trust Layer that assesses quality prior to any engagement. Affigates provides a scalable and fraud-resistant route to ongoing success through a trusted international network of more than 7,000 affiliates and 700 partners connecting with 115 million players.

Maintaining its dedication to partner success, SoftConstruct AI will showcase the “The Choice to Grow” initiative. This unique 12-month program transforms performance into real cost benefits by incentivizing growth. By realizing a 16.67% growth in GGR each quarter across Sportsbook, Virtual Sports, Retail Solutions, FeedConstruct, PopOK Gaming, Pascal Gaming, CreedRoomz, Choice Gaming, Stretch Network, and SOS Hub, partners can access a 51% invoice discount every three months, three months of complimentary services for single-use, in addition to special promotions and exclusive tournaments from partner brands.

The energy starts to build even before the Festival Arena’s doors are opened. On February 8, two days before the exhibition, SoftConstruct AI will host Harmony ChoiceMe Dubai, a private event aimed at bringing together the local iGaming community. This gathering provides a concentrated environment designed for discussion and strategic synchronization, enabling industry leaders to exchange insights and viewpoints prior to the commencement of the main event.

SoftConstruct AI and Affigates welcome all visitors to explore Stand 5S to see how an integrated, AI-powered ecosystem can reshape the future of iGaming.

The post SoftConstruct AI and Affigates Bring Cutting‑Edge Solutions to AIBC Eurasia 2026 in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Brings Brazilian Street Energy to Crash Gaming with the Release of Caramelo Sortudo – Crash Edition

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Amusnet expands its crash game portfolio with the launch of Caramelo Sortudo – Crash Edition, a high-energy title inspired by Brazil’s most iconic street dog. Packed with colour, character and fast-paced action, the new release takes players straight into the vibrant rhythm of Brazilian neighborhoods, where every second counts and the multiplier runs wild.

At the heart of the game is Caramelo, sprinting through bustling streets in pursuit of a mischievous bicyclist. With each stride, the multiplier climbs higher, challenging players to make split-second decisions. The objective is simple yet thrilling: cash out at the right moment before Caramelo catches the irresistible scent of his favourite grilled chicken.

Designed to deliver transparency and trust, Caramelo Sortudo – Crash Edition is powered by a Provably Fair algorithm and features a 50% cashout chance, ensuring balanced gameplay and edge-of-your-seat excitement in every round. Intuitive mechanics make it accessible to newcomers, while rising multipliers keep seasoned players fully engaged.

Visually bold and bursting with personality, the game blends skill, suspense and unmistakable Brazilian charm. From colorful street scenes to the playful animation of its four-legged hero, every detail is crafted to enhance immersion and momentum.

Whether players aim for steady wins or chase daring multipliers, Caramelo Sortudo – Crash Edition delivers nonstop adrenaline and dynamic gameplay. With this latest release, Amusnet once again showcases its commitment to innovation, entertainment and culturally inspired gaming experiences.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Multipliers

The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out

Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Brings Brazilian Street Energy to Crash Gaming with the Release of Caramelo Sortudo – Crash Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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