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Tappx launches world’s first contextual audiovisual advertising solution

Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It – the world’s first contextual AdTech solution designed to analyze complex moving audiovisual content.
Contextualize-It has been in development at Tappx for two years, and enables publishers, brands and advertisers to contextually analyze high volumes of audiovisual content. The contextual segmentation of advertising campaigns has become increasingly important in today’s cookieless world. Until now, contextual analysis engines have focused on written content, whereas Contextualize-It solution has been engineered to explicitly analyze audiovisual content at scale.
Using Tappx’s proprietary artificial intelligence engine, Contextualize-It can identify objects, places and dialogue, which are used to generate metadata, to allow the segmentation of campaigns using keywords and/or IAB contextual categories. The Contextualize-It algorithm can identify different scenes in video content, and the technology defines optimum ad insert points in video, thereby delivering ideal consumer viewing experiences.
Currently accessible via the Tappx SSP, Contextualize-It will soon migrate to the wider programmatic ecosystem, enabling advertisers to buy contextualized video campaigns for the very first time. In addition, it will be integrated into ad servers and SSPs, where it will serve as a vital source of contextual AV data. Contextualize-It is initially launching in Spain with video content platform PlayOn Content, which is working with leading publishers such as Huffington Post. Tappx is planning to internationally rollout Contextualize-It at a later date, pending strategic publisher agreements.
Daniel Reina, CEO at Tappx, commented:
“After two intensive years of research and development, Tappx is pleased to finally be releasing Contextualize-It with its first partner, PlayOn Content. The digital advertising industry faces an inflection point, with greater needs to satisfy consumer privacy. As we all venture into a “cookieless” digital advertising ecosystem, the contextual segmentation of ad campaigns is becoming much more prevalent, accurate and potent. With this nascent technology taking hold, advertisers are now afforded with a new model for the targeting and delivery of tailored ad content, that is independent of the need for personal consumer data points.”
Tappx’s patent pending Contextualize-It solution was part-funded by Horizon 2020, the biggest EU Research and Innovation programme in Europe.
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Trueplay Welcomes Marko Erakovic as Chief Commercial Officer

Marko Erakovic joins Trueplay as the Chief Commercial Officer. In this role, he will drive the company’s expansion into LATAM and Asia and enhance the commercial strategy for its loyalty booster solutions, including CopyStake.
“Marko’s solid business development background, deep understanding of the iGaming industry, and vast network make him an invaluable addition to our leadership team. His insight into market trends and operator needs will help us refine our offering and forge mutually beneficial partnerships, further solidifying our foothold,” said Yuliia Trotsiuk, Trueplay’s Chief Operating Officer.
In addition to broadening company reach, Marko will use his experience in sales and monetization strategy and digital engagement tools to better position CopyStake within the industry, highlighting its unique value proposition.
“I’m excited to join Trueplay, which is pursuing an ambitious growth strategy. The team has clearly outlined goals and objectives, so it’s time to roll up my sleeves and make it happen,” shared Marko Erakovic.
The post Trueplay Welcomes Marko Erakovic as Chief Commercial Officer appeared first on European Gaming Industry News.
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Swintt appoints Anthony Dalla-Giacoma as new Chief Commercial Officer

Award-winning content provider Swintt strengthens its leadership team with the appointment of former Quickspin and NetEnt veteran as Chief Commercial Officer.
Swintt, the in-demand content provider, has strengthened its management team with the appointment of Anthony Dalla-Giacoma as Chief Commercial Officer.
Anthony brings over 15 years of experience in commercial roles, with his most recent position being Chief Commercial Officer at Quickspin, where he played a pivotal role in driving the company’s growth and success. Prior to that, he was an Account Manager and Regional Business Manager at NetEnt, further solidifying his extensive expertise in the industry.
With his deep understanding of the market and proven track record, Anthony is a highly experienced addition to Swintt’s leadership team. His wealth of knowledge will be invaluable in supporting Swintt’s continued growth, especially as the company enters this exciting stage of expansion.
As Chief Commercial Officer at Swintt, Anthony will oversee the Sales, Account Management, and Marketing teams to ensure the company continues to scale at pace. His role will include devising and deploying effective commercial strategies, strengthening partnerships with key operators, identifying new business opportunities, and optimising revenue growth.
Anthony joins Swintt at an incredibly exciting time for the business, with the studio having recently entered the Greek market and preparing for further expansion into Italy and Switzerland. This period of growth is complemented by a strong pipeline of upcoming game releases, including the highly anticipated Pirate Pledge Hold & Win, which is set to be the next exciting addition to Swintt’s ever-expanding portfolio of engaging online casino content.
David Mann, Chief Executive Officer at Swintt, said: “Anthony is a fantastic addition to our management team and was top of mind when we set out to fill this role. He is one of the most experienced commercial specialists in the industry, with a proven track record of driving success at some of the biggest content providers.
Swintt is growing at an incredible speed, and with Anthony on board, the final piece of the puzzle is ensuring our commercial team continues to scale. With his expertise, I’m confident we can take even bigger strides.”
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, added: “Swintt is one of the most exciting game developers in the industry, and I’ve been following its success with great admiration for some time.
Joining the team as Chief Commercial Officer is a truly exciting opportunity, and I look forward to using my experience to help drive the business to new heights. Swintt has assembled an incredible team and it’s an honour to now be a part of it.”
The post Swintt appoints Anthony Dalla-Giacoma as new Chief Commercial Officer appeared first on European Gaming Industry News.
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PG Soft launches Mr Treasure’s Fortune

PG Soft, a world-class digital mobile games company, has launched its swashbuckling new 3-reel, 3-row video slot, Mr Treasure’s Fortune.
PG Soft’s perilous high-seas expedition blends the nostalgia of classic arcade machines with modern gameplay as players search for the legendary Black Fang Pirates’ hidden fortune.
The game features an array of golden symbols with multipliers up to x100. If one or more symbols with multipliers land a win, the win for the round will be multiplied by the total multiplier from the winning symbols.
The Free Spins Feature will trigger with 10 Free Spins and can happen randomly while the reels are spinning. Multipliers scooped up during any free spin will be added together and these will remain positioned at the top of the reels until the feature ends.
PG Soft’s spokesperson commented: “Mr Treasure’s Fortune perfectly captures the essence of the old school arcade gaming machines, while presenting players with the chance of big wins. Multiple multipliers, free spins, and glittering graphics all make for a highly engaging game.”
The post PG Soft launches Mr Treasure’s Fortune appeared first on European Gaming Industry News.
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