The company deploys data-driven gamification technology to strengthen competitive positioning and accelerate long-term profitability

Meridianbet, a subsidiary of publicly-traded Golden Matrix Group, today announced the launch of Meridian Missions, a player reward system designed to increase user engagement and spending across its global betting and casino operations.

The platform turns regular betting activity into a points-based game where players unlock rewards by completing specific actions like making deposits or playing featured games.

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Direct Impact on Revenue Metrics

The three-tier system – Bronze, Silver, and Gold – creates clear spending incentives. Players earn points through deposits, game play, and cross-product usage, with higher tiers offering better rewards including free spins, sports bonuses, and merchandise. The structure is designed to increase both session frequency and average spend per user.

This move represents a direct play on improving unit economics. Customer acquisition costs in iGaming have risen sharply, making retention-focused initiatives like Missions critical for maintaining healthy margins. The system also provides new data points for understanding player behavior and preferences.

Building on Proven Infrastructure

Missions runs on Meridianbet’s latest generation Atlas platform, which already handles over 110,000 betting events monthly across 25+ markets. The company has been operating since 2001 and previously launched an AI-powered bet and casino recommendation system that demonstrated its ability to innovate within the technical constraints of real-money gaming.

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The timing aligns with broader industry trends toward gamification, as operators look beyond traditional sports betting and casino games to maintain user interest. Unlike pure-play gaming companies, Meridianbet’s approach integrates rewards directly with real-money wagering, creating a hybrid model that could prove more sustainable than standalone loyalty programs.

Market Context and Growth Strategy

The iGaming sector continues to expand globally, but with increasing regulatory scrutiny and market saturation in key regions. Meridianbet’s focus on engagement over pure acquisition reflects industry-wide recognition that sustainable growth requires deeper relationships with existing customers rather than constant new player recruitment.

The company’s geographic footprint across Europe, Africa, and Americas provides natural expansion opportunities for the Missions platform. Additional features planned for the coming weeks include account verification rewards, birthday bonuses, and referral programs – all designed to create more touchpoints between the brand and its users.

Expansion Timeline

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Over the next several weeks, Meridianbet plans to add new account verification reward models, even more creative birthday and anniversary bonuses, active day tracking, and referral incentives. These additions will create more frequent engagement opportunities while providing additional data on player preferences and behavior patterns.

The Missions platform launch represents the latest step in Meridianbet’s evolution from a traditional betting operator to a comprehensive entertainment provider focused on long-term customer relationships.

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has announced a partnership with Torrero, a casino and sportsbook platform aggregator.

Through this strategic collaboration, Inspired’s acclaimed portfolio of games is now live on the Torrero platform, expanding its reach across regulated markets including the United Kingdom, Estonia and Mexico.

The rollout includes Inspired’s most successful slot titles such as the enduring fan-favourite Gold Cash Free Spins™, the iconic Cops ‘n’ Robbers Bigger Big Money™, and the recent smash hit Golden Winner Grand Chance™. Inspired’s growing portfolio of titles offers curated blend of time-tested classics, seasonal favourites and fresh, high-impact releases designed to engage and retain players across diverse markets.

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This collaboration marks another significant milestone in Inspired’s continued global expansion and reaffirms its focus on building strong, scalable partnerships that drive growth in key territories. By joining forces with Torrero, Inspired aims to captivate new audiences while further solidifying its leading presence in the competitive iGaming landscape.

Claire Osborne, Vice President at Inspired Entertainment, said: “We’re excited to partner with Torrero to bring our diverse games portfolio to new audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and performance. This collaboration will deliver exceptional entertainment experiences to Torrero’s operator network and their players worldwide.”

Aleksei Tolstov, Head of Business Development at Torrero, added: “Partnering with top-tier content providers like Inspired is central to our growth strategy. Inspired’s compelling, high-quality games add tremendous value to our platform, and we look forward to building on this relationship as we continue to deliver best-in-class iGaming entertainment to our customers.”