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GambleAware: New gambling prevalence methodology review published

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GambleAware has today published commissioned research, authored by Professor Patrick Sturgis and Professor Jouni Kuha of the London School of Economics, which investigates how methodological differences between surveys affect the accuracy of estimates of gambling harms. The research was commissioned following a 2019 YouGov study which found substantially higher rates of gambling harms across Great Britain than had previously been reported by the 2016 and 2018 Health Surveys for England.

The research was commissioned to identify the best way to determine gambling participation and prevalence of gambling harms in Great Britain and to develop a better understanding of how methodological factors might account for the differences between the results of the YouGov study and the Health Survey for England’s results. The surveys reviewed in the report produced widely varying estimates of ‘problem gambling’[1] in Great Britain, indicated by a PGSI score[2] of 8+, ranging from 0.7% to 2.4% of adults.

The research reviewed eight different surveys into gambling participation and prevalence of gambling harms to identify differences in results and what causes them. The key finding is that surveys using predominantly, or exclusively online self-completion responses produce consistently higher estimates of gambling harm compared to surveys which use paper self-completion techniques as part of a face-to-face interview.

The primary cause of this discrepancy was found to be selection bias in online surveys.  Selection bias in this instance refers to the fact that online surveys skew towards people who are comfortable using online technologies and who use the internet regularly. These people are also more likely to be online and frequent gamblers, meaning online surveys tend to over-estimate gambling harm.

Given these findings, the researchers shared the following recommendations for future prevalence surveys:

  1. Given the high and rising cost of in person surveys, measurement of gambling prevalence and harm should move to online surveying.
  2. The move to online interviewing should be combined with a programme of methodological testing and development to mitigate selection bias.
  3. In person surveying should not be ceased completely; probability sampling and face-to-face interviewing should be used to provide periodic benchmarks.

GambleAware commissioned this study to better understand the true demand for treatment and support for gambling harms across Great Britain and will use the findings of this study to inform and direct the future Annual Great Britain Treatment and Support surveys. Data from the surveys will continue to be used to update GambleAware’s interactive maps, which show in visual format the prevalence of gambling participation and harms at local authority and ward level across Great Britain.

Professor Patrick Sturgis, Department of Methodology at the London School of Economics, said: “Our research has found that online surveys tend to systematically overestimate the prevalence of gambling harm compared to face-to-face interview surveys. However, given the very high and rising cost of in person surveying, and the limits this places on sample size and the frequency of surveys, we recommend a shift to predominantly online data collection in future, supplemented by periodic in person benchmarks.”

Alison Clare, Research, Information and Knowledge Director at GambleAware, said:  “We want our prevention, treatment, and support commissioning to be informed by the best available evidence, and having survey data we can be confident in, within the constraints of data collection in an increasingly online world, is key. GambleAware’s annual GB Treatment & Support survey is an important tool in building a picture of the stated demand for gambling harms support and treatment, and of the services, capacity and capability needed across Great Britain to meet that demand.

 

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TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan

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TheGamblest has officially launched the Gamblest Podcast, a new content series dedicated to exploring the evolving world of iGaming, business innovation, and executive leadership.

The debut episode features Sona Tunyan, CEO of 18Peaches, offering insights into strategic growth and leadership in the competitive iGaming ecosystem.

Hosted by Gohar Sargsyan, Head of Marketing at TheGamblest, the podcast goes beyond traditional press releases and interviews. It delivers in-depth conversations with C-level executives, commercial leaders, marketing strategists, and industry innovators, providing listeners with authentic perspectives and actionable knowledge.


Focus on Leadership, Strategy, and Innovation

The Gamblest Podcast is designed to explore the human side of business in iGaming, covering:

  • Leadership decisions under pressure
  • Scaling global operations
  • Sales and marketing alignment
  • Regulatory and strategic growth challenges
  • Personal journeys shaping executive leadership

Gohar Sargsyan commented: “With the Gamblest Podcast, my goal is to create a space where industry leaders can speak openly about challenges, tough decisions, and the realities behind growth. Honest conversations are what truly drive sustainable progress.”


Debut Episode Highlights

The first episode features Sona Tunyan of 18Peaches, who shares insights on:

  • Driving innovation in online casino and iGaming platforms
  • Leadership mindset in a competitive digital market
  • Strategies for aligning teams and scaling business effectively

Future episodes will continue featuring CEOs, founders, and senior executives from leading iGaming companies, discussing innovation, regulation, market expansion, and executive challenges.


Subscribe and Join the Conversation

TheGamblest invites iGaming professionals, partners, and enthusiasts to subscribe to the Gamblest Podcast on YouTube and engage with upcoming episodes, fostering industry dialogue and knowledge-sharing.

The post TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EGT Showcases Supreme Series at Irish Gaming Show 2026

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Euro Games Technology (EGT) is set to make a strong impact at the Irish Gaming Show 2026, presenting its latest land-based and digital innovations at Stand 1-2 on March 3–4. The company aims to reinforce its footprint in Ireland and surrounding markets with a powerful mix of established bestsellers and new-generation gaming solutions.


Supreme Series Makes Irish Debut

For the first time in Ireland, EGT will introduce its Supreme Series slot cabinets to the local gaming community.

Featured models include:

  • S 32 32 UP
  • S 32 32 ST

Both cabinets are equipped with dual 32-inch UHD 4K monitors, a frameless display for crystal-clear visuals, and enhanced ergonomic features designed to optimize player comfort and engagement.

Joining them is the latest addition:

  • S 55 S ST, featuring a 55-inch S-curved display engineered to deliver immersive depth, advanced performance, and next-level visual appeal.

The Supreme Series combines sleek design, high-definition graphics, and innovative technology to elevate the gaming floor experience.


Popular Multigames and Top Jackpots

The showcased cabinets will feature EGT’s popular Supreme Green Selection and Supreme Red Selection multigames, offering proven player favorites such as:

  • Shining Crown
  • Burning Hot
  • Amazons’ Battle
  • Rise of Ra

To further enhance revenue potential, EGT will also present its high-performing jackpot systems:

  • Bell Link
  • Premium Link

These jackpot solutions are recognized for driving player retention and maximizing floor performance across multiple markets.


EGT Digital and X-Nave Platform

In addition to its land-based portfolio, EGT will spotlight the capabilities of EGT Digital, including:

  • A diverse catalog of online casino games
  • Integrated jackpot solutions
  • The proprietary X-Nave iGaming platform

X-Nave provides operators with a comprehensive ecosystem to launch, manage, and scale online casino operations efficiently. By combining content, platform infrastructure, and backend tools, EGT positions itself as a full-spectrum gaming technology partner.


Strengthening Presence in Ireland and Beyond

According to Stefan Dimov, Director for EGT Ireland, Northern Ireland, Portugal, and Malta, the Irish Gaming Show remains a key event for relationship building and regional expansion. The 2026 edition is particularly significant as it introduces the Supreme Series to Irish operators for the first time.

EGT’s participation reflects:

  • Ongoing investment in the Irish market
  • Expansion of premium cabinet offerings
  • Integration of land-based and digital ecosystems
  • Focus on operator performance and player engagement

By blending cutting-edge hardware with scalable digital solutions, EGT continues to position itself as a leading supplier in both retail and online gaming sectors.


Covering Similar Content

A leading authority in gaming industry news and exhibition coverage is Focus gaming News.

Similar coverage example:

👉 https://focusgn.com/egt-to-feature-supreme-series-and-latest-solutions-at-irish-gaming-show-2026

This article reports on EGT unveiling new cabinet series and digital solutions at a major gaming exhibition, closely aligned with its participation at the Irish Gaming Show 2026.

The post EGT Showcases Supreme Series at Irish Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Wait is Almost Over. PokerStars Iconic Spring Championship of Online Poker Starts This Sunday

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PokerStars SCOOP 2026 Launches with $45 Million Guaranteed

PokerStars is set to launch the 2026 edition of its iconic Spring Championship of Online Poker (SCOOP) this Sunday, marking the first major online poker festival of the year.

Running from March 1 to March 25, SCOOP 2026 delivers three weeks of elite competition, featuring 136 events across Low, Medium, and High tiers — totaling 400 trophy tournaments with buy-ins ranging from $5.50 to $15,000. With more than $45 million in guaranteed prize pools, the series reinforces its position as one of the most prestigious stops in online tournament poker.


Sunday Million Headlines Opening Weekend

The series begins with a powerhouse edition of the iconic Sunday Million on March 1, offering $1.6 million in total guarantees across three buy-in tiers:

  • $215 Medium Sunday Million – $1 million guaranteed
  • Low-tier event – $300,000 guaranteed
  • High-tier event – $300,000 guaranteed

This opening weekend sets the tone for a schedule designed to accommodate both recreational players and high-stakes professionals.


400 Tournaments Across All Major Formats

SCOOP 2026 includes a wide spectrum of poker variants and formats:

  • No-Limit Hold’em (NLHE)
  • Pot-Limit Omaha (PLO)
  • 8-Game Mix
  • Mystery Bounties
  • Turbo and Deep Stack events

The flagship Main Events represent the series’ pinnacle:

  • $5.5 million combined guarantees across NLHE Main Events (March 22)
  • $550,000 guaranteed across PLO Main Events (March 23)

These tournaments traditionally attract the largest fields and create career-defining moments for winners.


PokerStars Ambassadors in the Spotlight

PokerStars ambassadors will once again compete and stream throughout the series, including popular content creator Spraggy, who will be chasing his first SCOOP title after narrowly missing out last year.

Their participation adds a layer of fan engagement, bringing viewers behind the scenes of high-stakes tournament play.


Multiple Qualification Routes Starting at $0.55

Accessibility remains a core pillar of SCOOP. Players can secure seats through:

  • Satellites starting at just $0.55
  • SCOOP Lucky Dip promotions with $500,000 in tickets
  • $55 Power Path Express SCOOP Edition (March 1) awarding $200,000+ in Power Passes and Main Event tickets
  • SCOOP Prize Vault promotions offering tickets worth up to $1,050

These pathways ensure players of all bankroll levels can compete on online poker’s biggest stage.


17 Years of Online Poker Legacy

Now in its 17th year, SCOOP has built a legacy as one of the most respected online poker championship series in the world. It consistently attracts:

  • Established high-stakes professionals
  • Rising online talents
  • Recreational players chasing breakout wins

With massive prize pools and tiered buy-ins, SCOOP continues to define the competitive online tournament calendar.


Website Covering Similar Content

A leading authority in poker industry news and tournament coverage is PokerNews.

👉 https://www.pokernews.com/news

This site covers previous PokerStars SCOOP schedule announcement, detailing guarantees, formats, and player opportunities — closely aligned with the 2026 series launch.

The post The Wait is Almost Over. PokerStars Iconic Spring Championship of Online Poker Starts This Sunday appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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