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Lottoland joins All-in Diversity Project as its Latest Founding Member

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Steering group now represents every aspect of the industry

Providing more perspective as we drive forward and grow

World leading online Lotto Betting Operator Lottoland announces decision to join the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.

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Nigel Birrell CEO says: “Lottoland is really pleased to join the All-in Diversity project as a Founding Member. As a global employer – employing people from 29 nationalities and speaking between us 30 different languages, Lottoland is committed to providing a fun, safe and fully inclusive culture where our people feel like they are truly part of the Lottoland family. We are a multicultural business that celebrates, values and respects individual differences, no matter what your sexuality, gender, gender identity, age, ability, race, religion or beliefs are, all of our employees have a voice, and we provide an environment to ensure everyone can do their best work. We are committed to continuously evaluating and improving our ways of working and we look forward to working with our partners to make our industry a more inclusive environment.”

“Over the past year, Diversity, Equality and Inclusion has taken a much bigger stage within our businesses and across our industry. It has become imperative that we work together across all products, departments, jurisdictions and roles to improve how we do business and how we value our people. Lottery is a significant sector of the industry and having this perspective as we drive forward will benefit all businesses involved. Having Lottoland supporting the Project is incredibly important as it means that we now have a Steering Group that is representative of absolutely every aspect of the industry, including lottery – not only the most popular and widely acceptable face of the gaming industry across the world but also a product which embodies diversity, equality and inclusion like no other. We are very proud to welcome them aboard,” says Christina Thakor-Rankin, Co-Founder of All-in Diversity Project.

The All-in Diversity Project is a non-profit dedicated to helping businesses and industry improve Diversity, Equality & Inclusion. All-in is a central resource for data and tools that help businesses make DEI a successful business strategy. Our Founding Members provide guidance and support sharing best practices and resources. Lottoland joins the likes of Entain, Microgaming, IGT, SiS, Caesars, Betsson, Scientific Games, Flutter, Gaming Innovation Group, and Kindred Group.

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Imagine Live Partners with King.rs

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Imagine Live the live casino provider launches with Serbian brand King.rs

Imagine Live is thrilled to announce its innovative entry into the Serbia market, made possible through a strategic partnership with the operator King.rs.

The collaboration is aimed at delivering King.rs players a premium gaming experience. Two Blackjack and one Roulette table will be equipped with the latest technology, allowing seamless gameplay and interactive features catering to Serbian players’ localised preferences.

Hakob Manukyan, CEO of Imagine Live Armenia, commented: “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months.”

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Dragan Djordjevic, COO King, said, “Working with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. It’s exactly the kind of creative energy we love at King.rs, where we’re all about reimagining live gaming. This partnership feels like a natural fit—two teams, both passionate about pushing boundaries and creating something fresh. I can’t wait to see what we come up with together and how we’ll keep surprising and exciting players around the world”.

The post Imagine Live Partners with King.rs appeared first on European Gaming Industry News.

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co-founder of Real Gaming

Terrible’s Mobile Gaming Introduces 5-Card Draw Poker in Nevada

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Renowned for its deliberately different philosophy, JETT/Terrible’s Gaming is now revolutionizing mobile gaming with the launch of Terrible’s Mobile Gaming. Offering Nevadans fast-paced Multi-Player 5 Card Draw Poker on mobile devices statewide, this groundbreaking multiplayer app enables real-money games anytime in Nevada, complete with thrilling features like Royal Flush bonuses of up to $4,500, Four-of-a- Kind payouts of up to $175, and more.

“JETT/Terrible’s Gaming and the Terrible’s brand in general have been making life more convenient for Nevadans for over 65 years. Now, we are excited to bring that same level of convenience to mobile gaming—delivering the excitement of Multi-Player 5 Card Draw Poker directly to our customers, wherever they are, and within the palm of their hand,” said Tim Herbst, President, JETT Gaming & Terrible Herbst Inc.

To celebrate the launch, Terrible’s Mobile Gaming is offering a *deposit match of up to $500 every week. Download the Terrible’s Mobile Gaming app on the App Store and Google Play Store for *details:

In collaboration with Real Gaming, one of Nevada’s pioneering licensed iGaming operators, Terrible’s Mobile Gaming integrates state-of-the-art technology to provide an unparalleled gaming experience across the state.

“Nevada players know that both the JETT Gaming and Terrible’s Gaming brands mean convenience, and that’s exactly what we’ve delivered,” said Lawrence Vaughan, co-founder of Real Gaming. “Players are loving it!”

 

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For more information, visit terriblesmobilegaming.com.

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Brazil’s iGaming regulation

Salsa Gator, Brazil’s game aggregator, secures certification for the regulated market

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Salsa Technology’s renowned content aggregator, Salsa Gator, has received GLI certification ahead of Brazil’s iGaming regulation taking effect on January 1, 2025. Among the key requirements is certification, ensuring compliance and trust in the regulated market.

This achievement enables Salsa to deliver high-quality content to operators in Brazil. In addition to strengthening its prominent position in the market, the certification ensures seamless and efficient operations for its clients in the new regulated landscape.

As per the rules of the Secretariat of Prizes and Bets (SPA) of the Ministry of Finance, the certification process for the aggregator platform included content agreements with some of the largest global gaming providers, such as Evolution, Games Global, Spribe, RubyPlay and FBM, among others. These partners offer an impressive variety of games that cater to the preferences of the Brazilian public.

Salsa Gator has solidified its position as a leading platform in Brazil and Latin America thanks to its strategic curation of games that prioritise local player preferences. With a single integration, partners gain access to a robust portfolio with support in Brazilian Portuguese, Latin American Spanish, and English.

“Salsa Technology is committed to delivering the best experience for operators and players in Brazil’s regulated market. Our focus on quality, innovation, and localized support positions us at the forefront of this historic moment for Brazil’s iGaming sector,” said Eliane Nunes, Chief Growth Officer at Salsa.

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Salsa Technology remains dedicated to transforming the iGaming market with complete, certified solutions tailored to the needs of local audiences.

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