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Lottoland joins All-in Diversity Project as its Latest Founding Member
Steering group now represents every aspect of the industry
Providing more perspective as we drive forward and grow
World leading online Lotto Betting Operator Lottoland announces decision to join the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.
Nigel Birrell CEO says: “Lottoland is really pleased to join the All-in Diversity project as a Founding Member. As a global employer – employing people from 29 nationalities and speaking between us 30 different languages, Lottoland is committed to providing a fun, safe and fully inclusive culture where our people feel like they are truly part of the Lottoland family. We are a multicultural business that celebrates, values and respects individual differences, no matter what your sexuality, gender, gender identity, age, ability, race, religion or beliefs are, all of our employees have a voice, and we provide an environment to ensure everyone can do their best work. We are committed to continuously evaluating and improving our ways of working and we look forward to working with our partners to make our industry a more inclusive environment.”
“Over the past year, Diversity, Equality and Inclusion has taken a much bigger stage within our businesses and across our industry. It has become imperative that we work together across all products, departments, jurisdictions and roles to improve how we do business and how we value our people. Lottery is a significant sector of the industry and having this perspective as we drive forward will benefit all businesses involved. Having Lottoland supporting the Project is incredibly important as it means that we now have a Steering Group that is representative of absolutely every aspect of the industry, including lottery – not only the most popular and widely acceptable face of the gaming industry across the world but also a product which embodies diversity, equality and inclusion like no other. We are very proud to welcome them aboard,” says Christina Thakor-Rankin, Co-Founder of All-in Diversity Project.
The All-in Diversity Project is a non-profit dedicated to helping businesses and industry improve Diversity, Equality & Inclusion. All-in is a central resource for data and tools that help businesses make DEI a successful business strategy. Our Founding Members provide guidance and support sharing best practices and resources. Lottoland joins the likes of Entain, Microgaming, IGT, SiS, Caesars, Betsson, Scientific Games, Flutter, Gaming Innovation Group, and Kindred Group.
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Gaming Realms has sweetened its Slingo collection with the launch of brand-new mechanic BL4STTM, making its debut in latest release Slingo Candy Machine BL4ST.
The BL4ST mechanic sees players triggering explosive reactions that allow for even more winning opportunities and adds a new layer of excitement to the popular Slingo concept.
After every reel spin, matching numbers are highlighted and a coloured candy is revealed. Available adjacent positions are then also shown, and if they match, these turn into dabbed positions for more chances to secure a Slingo line. If four or more candies of the same colour appear in one reaction, BL4ST mode is activated.
Once BL4ST mode is in play, matched candies will have a cash value attached depending on the size of the cluster created. Gameplay persists if new adjacent colour matches are found. Different coloured candies revert to numbers and once blast mode is completed, the game continues in its base state.
Packed with vibrant visuals, thrilling gameplay, and sweet surprises, Slingo Candy Machine BL4ST delivers a delicious twist on the classic Slingo format.
The new mechanic is the latest testament to Gaming Realms’ commitment to evolve its offering with innovative and engaging mechanics and features that appeal to a wide global audience.
Suki Sandhu, Chief Product Officer at Gaming Realms, said: “Slingo Candy Machine BL4ST with our new BL4ST mechanic takes the iconic Slingo experience to a new level.
“BL4ST creates exhilarating action that refreshes the gameplay whilst allowing more opportunity for players to match more numbers, create Slingos and the chance of instant cash wins. We are constantly working to expand our product portfolio to introduce unique ways to further engage players and we are certain BL4ST will resonate with our target audience.”
The post Gaming Realms unveils latest game with thrilling new BL4STTM mechanic appeared first on European Gaming Industry News.
BetMGM
Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey
Octoplay continues its series of successful partnerships by joining forces with BetMGM, a leading iGaming and sports betting operator, for its highly anticipated United States market debut in New Jersey. This landmark entry into the United States marks a pivotal moment in Octoplay’s North American expansion strategy, bringing its premium product portfolio to American players. The strategic partnership with BetMGM establishes Octoplay’s first active U.S. collaboration and follows the company’s recently obtained Michigan provisional license, setting the stage for an accelerated North American rollout in 2025.
This partnership builds on Octoplay’s successful collaboration with BetMGM in Ontario, where the company first debuted Jackpot Blitz – a bespoke version of its popular jackpot system built in close collaboration with BetMGM. With active licenses in the UK, Sweden, Malta, Ontario, Greece, Romania, Slovakia, Denmark, Italy, Belgium, and the Netherlands, and a provisional license in Michigan, Octoplay advances its strategic market roadmap in key jurisdictions worldwide.
“Our New Jersey launch with BetMGM represents a key milestone in our North American strategy” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025.”
Oliver Bartlett, VP of Gaming, BetMGM, said, “We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay’s premium game portfolio, we are confident the content will be a success in New Jersey.”
The integration with BetMGM marks a significant step in Octoplay’s North American strategy. With New Jersey serving as Octoplay’s gateway to the biggest iGaming market, the company stands ready to bring its proven European success to American players throughout 2025 and beyond.
The post Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey appeared first on Gaming and Gambling Industry in the Americas.
Play’n GO invites players to return to the charming world of Big Win Cat Pawsperity, where tradition meets treasure in this whimsically opulent 3×3 slot.
The beloved Big Win Cat is back – but don’t expect the same familiar feline. Set within a lavish shop filled with talismans and charm-drenched décor, Big Win Cat Pawsperity brings a heightened layer of visual storytelling and layered rewards. Players of the original Big Win Cat, fans of classic 3×3 slot structures, and enthusiasts of East Asian themes will find a playful yet potent take on the idea of luck.
Whether it’s the collectible Coins that feed into the Cat’s growing grandeur, the mystery of the Instant Bonus, or the elusive Wheel of Pawsperity, there’s always something to keep a keen eye on. With every detail designed to engage and reward, this is no ordinary feline feature.
Each Coin collected doesn’t just build anticipation – it builds the Cat, both literally and visually. As the pile of fortune grows above the reels, so too does the sense of potential. The Instant Bonus might strike with a single Coin, offering up to 5000x your bet. The Re-spin of Luck adds another strategic layer, nudging stacked symbols into powerful alignments. And the ultimate prize? A spin on the Wheel of Pawsperity – where multipliers and the majestic Grand Bonus await.
It’s a clever blend of playful anticipation and tangible payout opportunities that make every feature part of the narrative of growing wealth and watchful luck.
Building on the popularity of Big Win Cat, this sequel retains its familiar 3×3 charm while enriching the player experience with feature depth. Fans of Fortune Rewind or Cat Wilde titles will appreciate the elegant nod to previous themes – especially the character-driven charm that defines Play’n GO’s strongest slots. The growing Wild Cat acts both as a guide and guardian to prosperity, a mascot many will delight in rediscovering.
Magnus Wallentin, Games Ambassador at Play’n GO said: “The return of Big Win Cat brings more than nostalgia – it introduces visual buildup mechanics and layered features that keep players engaged. It’s classic Play’n GO innovation wrapped in red silk and gold.”
With its striking visuals, layered gameplay, and engaging mascot, Big Win Cat Pawsperity pounces confidently into our premium 3×3 portfolio.
The post The Big Win Cat returns with larger-than-life fortune appeared first on European Gaming Industry News.
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