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SoftGamings Shortlisted at the 2021 EGR B2B Awards
SoftGamings is recording another successful year, which could culminate in the company winning awards in three different categories it has been shortlisted for at the 2021 EGR B2B Awards.
The Best White Label Partner Award nomination is the company’s second in this category, and together with that nomination SoftGamings received two others in the following categories: Full-Service Platform of the Year and Best Aggregator Platform.
This year’s EGR B2B Awards are the twelfth iteration of the event that many consider the Oscars of the iGaming industry, and it is going to take place from 6th to 7th July, both in the form of a virtual space and an in-person event. The first day will be completely virtual and will include the announcements of the winners, while the second day will also have an in-person awards ceremony at the York Lawns in London, gathering the crème de la crème of the gambling industry.
Some of the judges’ main criteria when shortlisting gambling companies include commercial success, stability and flexibility, understanding of customer needs, innovation, and other requirements. According to Irina Sazanova, Director of Partnerships at SoftGamings, SoftGamings is more than proud to be counted among the companies with all those qualities. Here are the thoughts she shared on the award nominations: “Being shortlisted at EGR Awards in even a single category is a huge deal for any gaming company in the business, let alone getting three nominations in both headline and software and network categories. We are extremely proud of our team and partners that have made this nomination possible, and vouch to keep doing our best in order to justify their trust.”
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ThrillTech powers Paf with bespoke, player-funded jackpot solution

New partnership will drive revenue and monetisation across Paf’s gaming ecosystem through bespoke side-bet mechanic
Nordic-based gaming operator Paf has partnered with ThrillTech, the specialist B2B provider of licensed, player-funded jackpot mechanics, to launch its innovative side-bet jackpot products across Paf’s gaming portfolio.
The integration will see ThrillPots™ deployed across key verticals, enabling Paf to deliver engaging, compliance-led jackpot experiences designed to increase session value, drive incremental GGR and boost monetisation—without disrupting existing revenue streams.
Unlike traditional jackpots, ThrillTech’s products are fully licensed and funded directly by players via opt-in side bets, giving operators access to new revenue opportunities while maintaining regulatory standards. The rollout was achieved through a seamless technical integration and will be made available across multiple markets, including Finland, Sweden and Estonia.
“This partnership with Paf is a milestone moment for ThrillTech,” said Faye Williams, Head of Business Development at ThrillTech. “Paf is one of the most respected operators in the Nordics and their focus on social responsibility makes them an ideal partner for our licensed jackpot ecosystem. We’re thrilled to bring our customisable side-bet jackpots to their players.”
ThrillTech’s flagship jackpot products serve complementary purposes: For example, ThrillPots™ drives incremental monetisation through pooled side-bet mechanics, while ThrillDrops™ delivers real-time, rule-based rewards that enhance engagement.
Kim Johansson, Chief Gaming Officer of Paf, added: “ThrillTech’s jackpot mechanics offer a fresh and modern take on how to create value for both players and operators. We’re excited to be able to offer this concept to our players and to further explore the possibilities of bespoke jackpot campaigns.”
Founded in 1966, Paf is a licensed operator known for its commitment to responsible gaming, community reinvestment, and innovation in regulated markets.
The addition of ThrillTech’s jackpots further enhances Paf’s platform with tools that support sustainable growth and player-friendly features.
The post ThrillTech powers Paf with bespoke, player-funded jackpot solution appeared first on European Gaming Industry News.
Asia
QTech Games strengthens its elite suite with Bigpot Gaming

Emerging-markets leader expands its all-encompassing library with exciting new slots portfolio
The post QTech Games strengthens its elite suite with Bigpot Gaming appeared first on European Gaming Industry News.
American Gaming Association
AGA Launches “Play Smart from the Start” Consumer Hub to Help Players Game Responsibly

The American Gaming Association (AGA) announced the launch of the Play Smart Consumer Hub, a new online resource designed to help consumers game responsibly. The hub builds on AGA’s Play Smart from the Start, a messaging platform that encourages players to make informed choices and develop habits that keep gaming fun.
“The AGA is committed to making responsible gaming a seamless part of the player experience. Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you. The Play Smart Consumer Hub provides players with straightforward, actionable tools to help them stay in control and keep gaming fun,” said Bill Miller, president and CEO of the AGA.
Grounded in player research, Play Smart from the Start centers around three key principles:
• Right State of Mind: Start every game with the right mindset—stay present, know your limits, and play on your terms.
• Know the Game: Understand the rules, odds, and bet with intention.
• Act Intentionally: Set a budget, take breaks, and stay aware, win or lose.
The Play Smart Consumer Hub offers practical tools, including:
• A Pre-Play Checklist to help players assess their mindset and set personal limits before betting.
• A Know the Game section that demystifies odds, house advantage, and common sports betting terms.
• A Responsible Gaming IQ Quiz that allows players to evaluate their gaming habits.
• Easy access to support resources like the National Problem Gambling Helpline (1-800-GAMBLER) and state self-exclusion options.
In addition to the consumer tools, the platform also features an Industry Toolkit, providing operators and other stakeholders with resources, including messaging guidance, creative assets, customer communications and activation ideas to support the integration of consistent, responsible gaming programs.
“Whether an operator or supplier is building a new responsible gaming program or looking to refresh existing efforts, this toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint,” Miller said.
The Play Smart Consumer Hub is now live at playsmartfromthestart.org.
The post AGA Launches “Play Smart from the Start” Consumer Hub to Help Players Game Responsibly appeared first on Gaming and Gambling Industry in the Americas.
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