Africa
Rugby’s global expansion increases in Africa
World Rugby’s reach across Africa grew further as Algeria and Burundi became full members of the international federation
Algeria and Burundi achieve full member status of international federation; World Rugby (www.WorldRugby.org) membership stands at 128 countries, including 19 associate members; Both nations will enter Rugby World Cup 2023 qualifying via the Rugby Africa Cup 2021; Rapid growth in African rugby being led by strategic focus on youth and women’s rugby; More than 350,000 registered female players recorded in Africa in 2020, up from 50,000 in 2012.
World Rugby’s reach across Africa grew further as Algeria and Burundi became full members of the international federation following approval at the World Rugby Council meeting, held virtually today.
The African nations were successful after achieving all the necessary criteria and their elevation to full member status sees World Rugby’s membership stand at 128, including 109 full members and 19 associate members.
See full List of World Rugby Member Unions >> (https://bit.ly/3tE9SRP)
The announcement follows the launch of World Rugby’s new Strategic Plan 2021-25 in April, which provides a framework for the continued development and expansion of rugby, supporting unions and regions in building capacity and capability, as the international federation strives to continue the journey towards becoming a global sport for all.
Both the Fédération Algérienne de Rugby and the Federation Burundaise de Rugby are full members of Rugby Africa and have sustainable women’s rugby and development programmes in place as they continue to grow as rugby nations.
Burundi currently has 2750 registered players and has been an associate member of World Rugby since 2004, while Algeria has over 80 men’s and 40 women’s teams and became an associate member in 2019.
Both countries will enter the qualification journey for Rugby World Cup 2023 as they are set to compete in the Rugby Africa Cup 2021. The competition begins with a repechage event in June before the group phase sees four pools of three teams each playing a round-robin tournament at a single venue per pool.
Burundi will compete in the Rugby Africa Cup repechage in Burkina Faso from 5-13 June which also includes Burkina Faso and Cameroon. The winner of the repechage will join Rugby Africa Cup Pool D in Tunisia in July together with Tunisia and Zimbabwe. Meanwhile Algeria will play in the Rugby Africa Cup Pool C in Kampala against Ghana and hosts Uganda from 10-18 July.
The best two teams from each pool qualify for Rugby Africa Cup 2022, which serves as the final round of the Rugby World Cup 2023 qualifier for Africa. The eventual winner of the Rugby Africa Cup in August 2022 will qualify for RWC 2023 as Africa 1, entering group A alongside hosts France, while the runner-up will enter the final qualification tournament for another chance at qualifying.
Increasing the reach and diversity of the international federation’s membership represents a key element of World Rugby’s global growth strategy, ensuring that upon meeting the relevant criteria unions are provided with a framework and support to continue their growth and development as part of the World Rugby family.
World Rugby Chairman Sir Bill Beaumont said: “We are very pleased to welcome Algeria and Burundi as full members, reflecting their commitment and progress in achieving the relevant criteria, thanks to the many talented coaches, administrators and volunteers involved in growing the sport.
“We are dedicated to the sustainable global growth of our sport, combined with strong governance and there is no doubt that Africa is a key region with huge potential for the future development of rugby. Africa is home to the current men’s Rugby World Cup winners and we will continue to work closely with Rugby Africa to ensure we provide emerging unions such as Algeria and Burundi with continuous support and a solid framework to further accelerate the growth of the sport across the region.”
Mr Khaled Babbou, President of Rugby Africa said: “I am delighted to welcome the Burundian and Algerian rugby unions as full members of World Rugby, bringing the total number of African member unions of World Rugby to 20. Rugby in Africa is growing rapidly and our strategic focus on youth and women’s rugby is evidence of this dynamic growth.
“In 2020, we recorded more than 350,000 registered female players in Africa, up from 50,000 in 2012. This is the result of a firm collective commitment from all African unions. I wish to congratulate Mr Albert Havyarimana, President of the Fédération Burundaise de Rugby and Mr Abdelkader Sofian Ben Hassen, President of the Fédération Algérienne de Rugby for their dedication and relentless efforts culminating in this recognition today. Both countries are in the running for Rugby World Cup 2023 qualification for the first time in their history and the entire African rugby family wishes them good luck in this new chapter.”
Albert Havyarimana, President of the Fédération Burundaise de Rugby: “This affiliation was long awaited by all the participants of Burundian rugby and comes as a reward for many years of hard work. From now on, it becomes a rugby legacy for Burundi, that we will seek to preserve and build upon for the development of rugby. It is an unforgettable event for the Fédération Burundaise de Rugby (FBR). Joining the global rugby family will enable Burundian rugby players to develop rugby on all levels.
“Although this recognition comes at a time when the world is going through a difficult situation with the Covid-19 pandemic, we are confident that we will overcome these challenges. Achieving this membership required great effort from all of us and it will now enable us to accelerate our growth. The FBR takes this opportunity to express its appreciation to all companies and individuals who committed themselves to bringing this journey to fruition, including various players and coaches of the clubs and their technical and medical staff.
“This membership, far from being an end in itself, is rather the beginning of a challenge and calls on all of us to step up our efforts to make Burundi Rugby shine at the regional and international levels.”
Sofiane Abdelkader Benhassen, President of the Fédération Algérienne de Rugby said: “This long-awaited membership of World Rugby as a full member will provide us with support in four main areas. It will allow us to accelerate the growth of the game in the country. Secondly, Algeria is currently ranked sixth in the African rankings, and will now come into the world rankings. We will from now on be able to participate in World Rugby’s General Assemblies and have a voice that counts. And finally, with this membership, Algeria can enter the qualification journey for the Olympic Games and the Men’s and Women’s Sevens and Rugby World Cups. I would like to thank Rugby Africa and its President, Khaled Babbou, the Ministry of Youth and Sports, the National Olympic Committee and ACNOA as well as our private partners for their support. And I congratulate all the clubs presidents and founders of Algerian rugby and the entire union staff for their relentless efforts that have led us to this wonderful day.”
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Africa
Virgin Bet goes live in South Africa
Virgin Bet is excited to reveal the start of its operations in South Africa, signifying the brand’s inaugural expansion beyond the UK.
Launching in 2019, Virgin Bet has developed into a top betting brand in the UK. Its expansion into the South African market signifies a significant milestone in the brand’s development, marking its debut in an international market.
Virgin Bet operates under LiveScore Group, a worldwide frontrunner in sports media and betting, which includes renowned brands such as LiveScore, LiveScore Bet, and Virgin Bet. The introduction in South Africa enhances the company’s presence in Africa, expanding on LiveScore Bet’s current operations in Nigeria.
Responsible gambling is fundamental to the virginbet.co.za platform, prioritizing player wellbeing as a key element. The brand provides an extensive array of responsible gambling resources, such as deposit caps, time-outs, and self-exclusion choices for every customer, along with strict age verification measures. Dedicated local customer support teams back these measures, and additional initiatives are set for South Africa to promote safer gambling, aligning with Virgin Bet’s overall corporate social responsibility (CSR) commitments.
Ahead of its launch, Virgin Bet has been consistently forming a robust local leadership team to assist its long-term goals in South Africa, featuring Gail Odgers, recognized as one of iGaming South Africa’s most “influential women in gaming,” as the Head of Marketing.
Virgin Bet is driven by its brand mission, “A Good Bet,” signifying that every wager should be thrilling and beneficial regardless of the result, as players maintain control and gamble responsibly.
Virgin Bet is dedicated to providing its customers with outstanding rewards. Spanning from wagering promotions to unique deals within the broader Virgin ecosystem, the brand seeks to provide exceptional experiences while keeping betting enjoyable and secure.
Gail Odgers, Head of Marketing, Virgin Bet South Africa, said: “Launching in South Africa is a proud moment for us. At Virgin Bet, we believe that ‘A Good Bet’ means delivering standout experiences for our customers, while also taking our responsibility to players and communities seriously.
South Africans care deeply about sport. Whether it’s football, rugby or cricket, sport is part of everyday conversation. That passion is what makes this market so exciting for us.
Our role is to enhance that experience responsibly, offering standout moments and exceptional rewards, while setting a high standard for responsible gambling from day one. We’re focused on building trust and introducing Virgin Bet in a way that South Africans can feel confident in.”
The post Virgin Bet goes live in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
40 Sparkling Crown
TaDa Gaming Enters South Africa via Strategic Betway Partnership
TaDa Gaming marks its entry into the South African iGaming market through a landmark partnership with Betway, bringing premium casino content to local players.
With slots tailored for the SA market, Betway players will have immediate access to releases including Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2 and Rapid Gems 777 as well as the Fortune Gems series. Distribution is through Light & Wonder Inc.
TaDa is renowned for attracting new and younger demographics with its immersive content. As winner of the SiGMA Africa Slot Newcomer of the Year, 2025, all games are expertly localised and mobile first for lightweight deployment and swift loading times, a critical factor for success.
Taking a glocalised approach has enabled TaDa to build a transnational brand across the continent for delivering scalable, regulated business success in emerging and high growth countries.
This experience gained from operating in over 15 countries including Nigeria, Kenya, Ghana, Uganda and Tanzania makes TaDa a valuable partner in South Africa, a key destination for the ambitious content provider.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Building our brand for immersive and tailored gaming in South Africa has been enhanced through securing collaborations with key operators like Betway. We are delighted to be working together to deliver new and exciting experiences for players across the SA market.”
The post TaDa Gaming Enters South Africa via Strategic Betway Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
TaDa Gaming Officially Enters the Regulated South African Market
TaDa Gaming has reinforced its presence and brand in African iGaming through its latest entry to the regulated South African market.
SA is currently considered the most mature market in Africa with strong internet penetration, high smartphone usage and higher disposable income per capita.
With potential regulation change under debate, new laws would enable a regulated market model to be in place within the next few years. Reputable industry sources have projected approximately €3.9 billion ($4.2 billion or around R80 billion) in annual gambling revenue by 2030, making it a significant growth market.
TaDa began its African journey in 2024 with betPawa, the largest gaming platform on the continent. This gave TaDa access to over 15 countries including Nigeria, Kenya, Ghana, Uganda and Tanzania.
Furthermore, TaDa honed its knowledge of individual African countries’ regulations, cultural mores and player behaviours alongside a dedicated programme to reduce size and loading times for mobile first games in line with local infrastructure limitations and player device types but with no adverse effect on quality or entertainment value.
Enhanced by its roster of international gaming licences, TaDa is known for its expert “glocalisation” or global core mechanics/local content strategic approach to new markets. With a significant Crash portfolio and award-winning gamification tools, TaDa has quickly built a name for innovative and immersive gaming experiences among African players.
In 2025, SiGMA Africa voted TaDa as Best Slot Newcomer through games such as the renowned Fortune Gems series; Crazy 777, Coin Tree and global hit Devil Fire 2. Subsequent hit releases certified for SA also include 40 Sparkling Crown and Rapid Gems 777.
Armed with this know-how and brand awareness, TaDa is a valuable partner and the regulated South African market has responded positively. With leading operator and platform collaborations and partnerships in place, TaDa has begun to build its brand for immersive gaming across SA.
As the largest and most established iGaming ecosystem on the continent, SA continues to be a key destination for TaDa across 2026 and beyond. In anticipation that South Africa will follow the UK and Ontario’s lead in regulations in the long-term, providers like TaDa who hold both UKGC and AGCO licences are expected to be in demand with operators and players alike.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Having polished our skills and know-how across multiple emerging African markets over the last year, we are confident that our localised and certified content will quickly resonate with players in South Africa. Launching with market leaders enhances our credibility for delivering visibly fair and high quality gaming experiences while our regulated approach will stand us in good stead for the future.”
The post TaDa Gaming Officially Enters the Regulated South African Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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