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BettingUSA report: education key to unlocking US sports betting market

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Operators, suppliers and regulators share their thoughts on where the industry is at three years after PASPA was repealed

BettingUSA.com has produced a special report looking at how the industry can maximise the full potential of legal sports betting in the USA.

The nline and mobile sports betting comparison site has spoken to operators, suppliers and regulators to determine the key challenges the industry has faced in the early days.

These industry leaders have also provided their thoughts on how they can be overcome and what lessons can be learned from the progress made in the three years since PASPA was repealed.

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Ultimately, these experts and BettingUSA.com believe education, technology and responsible gambling will be the key to the USA becoming the largest legal sports betting market in the world.

Here are some key insights from the report:

“Education is a big obstacle in every state you launch. And it really plays itself out because sports betting is not a national opportunity; it’s very much state-by-state. It’s an entirely new process and each time you need to make tweaks to appeal to the consumer. It’s always going to rear its head, too.” – Patrick Eichner, PointsBet

“As the competition is moving at lightning pace, we are doubling down on product this year, with a significant investment into growing our UX, product and development teams as we grow from a single state operator to a national, multi-state one.” – Daniel Graetzer, Carousel Group

“American sports are perfect for in-play betting, and this combined with the reams of data that is available means that players will quickly come to expect these markets and odds, so long as the enabling legislation in each state allows for them to be offered remotely.” – Simon Nobel, Champion Sports

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“The market for sports betting is significant and in high demand. It would be foolish to think that we shouldn’t be as serious about sports betting as we are with casino gaming. Just like casinos, sportsbooks must be tightly regulated to ensure that there is integrity in the system.” – Douglas Harbach, Pennsylvania Gaming Control Board

The report also provides insight into the role that media companies will play in the sports betting space and how affiliates are helping to educate players about legal online sports betting.

The full report can be found here.

Mike Murphy, Founder of BettingUSA.com, said: “We created this report to gauge where the legal sports betting industry is at three years after PASPA was first repealed.

“While tremendous progress has been made to date, it is clear the sector is not without its teething issues especially when it comes to technology, regulation, safe gaming and education.

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“From the experts we have spoken to, it seems these challenges can be overcome and if we are able to do so, the US will undoubtedly become the largest legal betting market in the world.

“This report provides tremendous insight from those at the cutting edge of the industry and their thoughts will undoubtedly shape the direction we take over the next three years.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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