Latest News
SoftSwiss Sportsbook introduces Quickbet, BetCashout, Maxstake and BetBuilder

SoftSwiss launches new player functionality Quickbet, BetCashout, Maxstake and BetBuilder for its sports betting platform Sportsbook. The extended functionality of the solution will allow its players to amplify their betting experience.
Just in time for the semifinals of the UEFA Champions League and UEFA Europa League, SoftSwiss Sportsbook established 4 new player features which will further extend and diversify user experience within the betting platform, bringing even more drive to the game. The newly-added functionalities will help to further accelerate the overall betting process, making it more convenient for the players. The B2B clients of the SoftSwiss Sportsbook will highly benefit from these new developments as they’ll be able to satisfy all the possible needs the players may have in terms of bets placement. The solution provides an easily customised mobile-first user experience, which in its turn will increase platform usability. Furthermore, Sportsbook by SoftSwiss takes advantage of odds feeds and managed trading services by the globally recognized leader Betradar.
- Betbuilder feature will be of utmost importance to football fans as it will give them an opportunity to place express bets on football within one event;
- Quickbet functionality will enable to speed up the betting process;
- BetCashout – will permit bet redemption before the end of the event;
- Maxstake – will automatically let the player figure out the maximum bet amount;
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “The sports betting industry is developing at a very rapid pace. The Sportsbook team always strives to stay ahead of this game by continuing to bring new functionalities to the table. This month is no exception as we worked really hard to deliver these 4 astonishing new features which are now available to our players just ahead of one of the most important times of the football season! We take the functionality, security, and user-friendliness of our product very seriously, whilst also working on maximising player interest and engagement”.
SoftSwiss Sportsbook continues innovating — as it has very recently launched its premium cricket option with a particular focus on cricket enabling to place bets on 30 various events with 100 diverse outcomes. Moreover, Sportsbook recently announced the launch of American league in-play live bets functionality.
SoftSwiss Sportsbook Platform is an all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support. Sportsbook inherits the company’s extensive experience in the iGaming market and all crucial functionality from the SoftSwiss Online Casino Platform: security, stability, advanced player segmentation, and adaptability to operators’ marketing needs.
About SoftSwiss:
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an online casino platform, game aggregator with thousands of casino games, an affiliate system, and a recently launched sports betting platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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Latest News
Genius Sports Partners with European Leagues for Groundbreaking GeniusIQ Innovation and Exclusive Betting Data

Genius Sports Limited has secured the exclusive official betting data rights for a select group of competitions within the European Leagues Association. As part of this multi-year partnership, Genius Sports will also deploy its GeniusIQ platform across European football.
Genius Sports is the leading provider of live football content to the global regulated sports betting market, with the European Leagues now joining a top-tier content portfolio that includes the Premier League and French Ligue 1.
As part of a shared commitment to driving innovation, Genius Sports will deploy its next-generation GeniusIQ platform in stadiums across Europe.
This proprietary, AI-powered system underpins a suite of innovations across tracking, officiating, team performance, and fan engagement. Already used across the Premier League, Belgian Pro League, and Danish Superliga, GeniusIQ enables leagues and teams to deepen fan engagement, improve officiating accuracy, and unlock performance insights.
GeniusIQ is designed to future-proof the commercial value of official football data for all stakeholders, and this partnership now establishes a strong foundation for long-term strategic collaboration and innovation.
Alberto Colombo, General Secretary of the European Leagues, said: “As part of the continued evolution of the European Leagues, we are proud to have once again supported our members in their future business and commercial development. This landmark deal with Genius Sports reflects both the evolution of the sports data market but also the way technology will play an increasingly intertwined role in the way commercial deals come to fruition.”
Steven Burton, Chief Partnerships Officer at Genius Sports, said: “This expanded partnership with the European Leagues significantly enhances the breadth and depth of official, premium data available to our sportsbook partners.
“More importantly, it reflects a fundamental shift in the rights model, where technology investment resets traditional frameworks and creates a longer runway for future sales and revenue opportunities. By delivering the next-generation, AI-powered solutions that leagues want and need, we’re deepening alignment, strengthening our competitive moat, and accelerating the next wave of technological innovation across European football.”
European Leagues’ Members included in the agreement:
- Belgian Pro League
- Ligová Fotbalová Asociace
- Danish League
- Dutch Eredivisie
- Dutch Keuken Kampioen Divisie
- Finnish Veikkausliiga
- Deutscher Fußball Bund (on behalf of 3. Liga and Google Pixel Frauen-Bundesliga)
- Greek Super League
- Israeli Professional Football League
- Kazakhstan Football League
- Latvian Virslīga
- Norwegian Professional Football League
- Liga Portugal
- Romanian Professional Football League
- Serbian Super Liga
- Slovak Niké Liga
- Föreningen Svensk Elitfotboll
- Swiss Football League
The post Genius Sports Partners with European Leagues for Groundbreaking GeniusIQ Innovation and Exclusive Betting Data appeared first on European Gaming Industry News.
Africa
Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution

Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has rolled out its proprietary AI-powered Rise Core solution to enhance performance, personalisation, and protection.
Officially launched last week in Nigeria, Rise & Hustle is a rewards-based mobile street game series built on its PlayZuzu Gaming platform. Rise Core uses advanced algorithms to stop fraud, identifying and preventing everything from Cost Per Acquisition (CPA) manipulation to gameplay exploitation. The solution excels at fortifying cybersecurity, proactively identifying threats to safeguard player data and platform integrity.
From a creative standpoint, Rise Core will generate and refine in-game visuals and imagery to immerse players in the experience of rising from Hustler to Kingpin. Furthermore, the solution is trained to analyse user behaviour and recommend content in real time to drive engagement and retention.
Deploying Rise Core at the heart of Rise & Hustle’s platform instantly heightens mobile-first gaming by combining entertainment, integrity, and progressive tech in one world.
Rise & Hustle CEO and co-founder Josh Jones commented: “Integrating our in-house Rise Core solution into the Rise & Hustle platform puts AI front and centre of all we’re building. It will help us build quicker, safer, and smarter than anyone else in the space. Players’ security is paramount, and backed by sophisticated AI we’re in position to detect and prevent fraud in real-time. We have the ability to seamlessly personalise content not just in design, but based on player interests. Rise Core is more than just a tool – it’s our edge in creating player-first experiences for Africa’s mobile-native generation.”
The post Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution appeared first on European Gaming Industry News.
Latest News
Spinomenal presents 4 Horsemen III: Inferno

Leading iGaming content provider Spinomenal has released 4 Horsemen III: Inferno to complement the wildly popular Mythology series.
4 Horsemen III: Inferno invites players into an apocalyptic hellscape where the reels are engulfed by a scorched wasteland under burning skies. A relentlessly surging and dark soundtrack creates an atmosphere thick with tension. The Horsemen return, Conquest, War, Famine, and Death, each carrying their own Free Spins feature, which is triggered with three or more full-sized Scattered Free Spins symbols.
Each time players discover three or more Free Spins symbols, they can move on to the next Free Spins feature, seeking bigger returns. The first Horseman is Conquest and offers Winning Symbols Respins. In this first stage, all winning combinations trigger a respin, with winning symbols staying in place while non-winning symbols are substituted for new ones.
The next Free Spins stage is Extra Wilds and this is represented by War. This time while the reels are spinning, three to five extra Wild symbols can appear on the slot to increase winning chances. Five Wild symbols on a winning line will pay x300.
Any players who find another three or more full-sized Scattered Free Spins will follow the map onto Famine – which is a Shifting Reels Free Spins feature. During this round, after each win the game will trigger a free respin where all the reels move one row down and a new row on top will be revealed.
The final resting place is Death for the Stacked Wild Respins feature where each occasion a stacked Wild symbol appears fully on the reel a respin will be triggered.
Spinomenal CO-CEO, Omer Henya commented: “4 Horsemen III: Inferno is a chaos-fuelled title packed with four epic features within the Free Games mode. The red-hot design is visually striking, and players will be hoping to ride from the flames with a fortune.”
The post Spinomenal presents 4 Horsemen III: Inferno appeared first on European Gaming Industry News.
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