Clever Advertising, the performance marketing partner for tier one iGaming operators, is thrilled to welcome back Andre Sousa Machado as Chief Commercial Officer. A “boomerang” talent, Andre originally joined the team eight years ago—spending six years leading R&D and sales—before moving to Sportradar as Head of Publisher Relations & Affiliation, where he built ad-tech solutions and affiliate networks for tier one operators such as bet365, Entain, Fanduel, and Betway US.

At Clever Advertising, Andre will work with tier one iGaming operators to drive genuine revenue-share partnerships that reward mutual success. “I’m excited to be back,” he says. “With our creative and influencer expertise, custom technology, and deep market know-how, we’ll help new and existing partners maximise returns—while rolling out fresh tools like AI-powered optimisations, an exclusive publisher network, and dynamic ad formats that engage players from first click to long-term loyalty.”

“By using a revenue-share model, Clever Advertising truly invests in our clients’ growth,” said Jose Pedro Panzina, CEO of Clever Advertising. “With Andre now leading our channel expansion, we’re set to rival traditional marketing agencies, launch innovative partnership deals, and bring cutting-edge solutions to tier one operators around the world.”

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Clever Advertising specialises in iGaming marketing. The Company offers a no-risk, revenue-share approach and an end-to-end service—from creative production and influencer campaigns to data-driven media buying across affiliate, paid social, SEM, and emerging channels. Clever Advertising’s proprietary analytics platform and compliance tools ensure full transparency, measurable results, and exclusive audience access without any upfront fees or minimum spend.

Blending classical training, jazz roots, and EDM firepower, Timmy Trumpet will take the stage at the INFINITY Lisbon closing party with a high-energy set that promises to close SBC Summit with a bang.

Taking place on Thursday, September 18th at the MEO Arena—which serves as the Super Stage during the day—the venue will transform into the ultimate party setting for the Australian DJ and producer, widely regarded as one of the most explosive live performers in EDM.

Known for his trumpet solos and crowd-hyping energy, his headline set will be open to VIP attendees and complimentary operator and affiliate pass holders.

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“The Greatest Show in Gaming couldn’t happen without the greatest showman in EDM! Jokes aside, no one brings the fire quite like Timmy Trumpet,” said Rasmus Sojmark, CEO & Founder of SBC. “He’s that rare artist who can blend high-energy drops with live instrumentation and still keep the crowd bouncing from start to finish.”

Timmy Trumpet’s musical journey began at just four years old when he picked up the trumpet. By thirteen, he was named Young Musician of the Year and earned a full scholarship to the Conservatorium of Music, studying under the Sydney Symphony Orchestra’s Anthony Heinrich. Within two years, he became the lead soloist for the Australian All-Star Stage Band, touring Europe and performing at some of the world’s top jazz festivals.

His evolution into the electronic music scene came naturally, blending live trumpet with high-energy EDM—culminating in his breakout hit Freaks in 2014, which has since surpassed a billion streams across all platforms and contributed to a discography that has amassed over 5 billion streams worldwide.

Trumpet’s Tomorrowland debut in 2017 remains the most-streamed set in the festival’s history. In 2024, he reached a new career high, ranking 5th on DJ Mag’s Top 100. That same year, he closed the main stage at Tomorrowland in both Belgium and Brazil—his Belgium set becoming the most-viewed performance of the year and further cementing his legacy as one of the festival’s most iconic acts.

The DJ’s genre-blending style and electrifying energy have also led to collaborations with some of the biggest names in electronic music. His discography includes powerhouse tracks with global stars like Steve Aoki, Armin van Buuren, Afrojack, Dimitri Vegas & Like Mike, Hardwell, KSHMR, R3HAB, W&W, and ALOK, among others.

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“We already announced Alok last month as part of the INFINITY Lisbon lineup, and now confirming Timmy Trumpet means we’ll have two powerhouse DJs headlining the closing party—an experience I’m sure our attendees will truly appreciate,” said Sojmark.

This won’t be the first time SBC event attendees are treated to electrifying DJ performances. The tradition began last September during the debut edition of SBC’s flagship show in Lisbon, with headline acts including Darude, Miss Monique, and Don Diablo. It continued earlier this year at SBC Summit Rio, where Afrojack and Brazilian duo Dubdogz brought the energy behind the decks. Next, the tradition heads to SBC Summit Americas, where Steve Aoki will headline the INFINITY Florida closing party in Fort Lauderdale.

“It’s becoming a tradition—and one that both we at SBC and our delegates absolutely love,” Sojmark added. “Industry events are fantastic in so many ways. But they’re also demanding. Closing them with world-class acts creates an experience that’s both celebratory and memorable, which is exactly what SBC Summit is all about.

SBC Summit will return to the Feira Internacional de Lisboa and MEO Arena on 16–18 September. Set to welcome 30,000 industry professionals from around the world, the event will offer three days of in-depth educational content, a comprehensive exhibition floor, and networking opportunities.