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Twitter UK’s Dara Nasr to support digital evolution of lotteries by joining Allwyn Advisory Board

Published

5 years ago

April 26, 2021

Reading Time: 2 minutes

Allwyn is pleased to announce Dara Nasr, Managing Director of Twitter UK, as the latest appointment to its high profile advisory board providing support to Sir Keith Mills and team. Allwyn is bidding for the Fourth National Lottery Licence to operate the UK National Lottery.

During a distinguished career working for some of the largest global technology companies, including Twitter and Google, Mr. Nasr has established himself as a leader in the world of digital communications. As Managing Director of Twitter UK, Dara has built one of the strongest sales teams in the UK media landscape. During the Coronavirus pandemic, he has placed Twitter UK at the centre of the future of work debate through the launch of its “New Business As Usual” framework, while also leading the UK’s internal work rules to protect the mental health of staff who have been working remotely.

By working closely with quality technology partners, SAZKA Group, Allwyn’s parent company, has invested in digital platforms to grow and scale at pace across Europe. By recognising trends towards online play early, SAKZA Group’s lotteries adapted their product offerings long before the pandemic disrupted the retail sector. Online sales of draw based games increased by 134% between 2015 and 2019, with sales continuing to grow during the pandemic and maintaining momentum as restrictions eased. This includes Austria, where a 42% rise in online draw based sales coincided with a 9% increase in funding for good causes between 2015 and 2019, while Sazka Czech’s ‘Digital Entertainment Hub’ boosted lottery sales via mobile phone by 820% during the same period.

Commenting on his appointment, Mr. Nasr said: “How companies communicate with customers is evolving thanks to the disruptive rise of social media platforms. Brand communications, advertising, and marketing has become more exciting due to the complementary and unique ability of digital to engage with the consumer. As I’ve seen during my time at Twitter, mobile means there is huge potential to establish a close 24/7 relationship between company and customer. I’ve teamed up with Allwyn and their parent company SAZKA Group because they understand the importance of digital to lotteries. I can’t wait to get started.”

Allwyn’s U.K. Bid Chair Sir Keith Mills added: “For many years, Allwyn’s parent company SAZKA Group have pursued a digital- approach to lotteries across Europe. Not only has this produced impressive online sales growth, making their lotteries resilient to the challenges of the pandemic, but it has also translated to consistently strong sales growth in the retail sector too. Regardless of whether a player purchases their lottery ticket online or in-store, we’ve seen overall player participation only increases if people feel more connected to their lottery. Allwyn’s sister companies are a testament to the powers of digital in the lottery world and I can’t wait to work with Dara and apply his knowledge of the digital and social media landscape.”

Brazil

RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil

Published

25 minutes ago

July 22, 2026

Wladimir P.

rubyplay-launches-casino-titles-on-flutter-owned-betnacional-in-brazil

RubyPlay has launched its casino games with Betnacional in Brazil, extending its reach in the country’s regulated iGaming market. The rollout was announced on 22nd July 2026 and involves Flutter-owned Betnacional via Flutter Brazil.

According to the companies, the partnership was facilitated by Flutter Brazil, the Brazilian arm of Flutter Entertainment formed following its acquisition of NSX Group, the creators of Betnacional.

Betnacional is now live with a selection of RubyPlay Studio titles including Brilliant Gems and Gummy Giga Match®. The operator has also added Koala Games content, including Voltage Blitz® Zeus Up and other releases from the Voltage Blitz® series.

Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences.

“Our layered studio ecosystem allows us to combine speed to market, localised content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional.”

Frederico Cunha, Head of Games at Flutter Brazil, added: “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform.

“Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.”

The post RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

DEGEN Studios goes live with Superbet in Brazil

Published

25 minutes ago

July 22, 2026

Wladimir P.

degen-studios-goes-live-with-superbet-in-brazil

Deal adds DEGEN’s full current catalogue to Superbet, with future slot releases planned for rollout.

DEGEN Studios has launched its games with Superbet in Brazil, making the studio’s full existing catalogue available to the operator’s players, with future releases also set to be added.

Superbet is the leading commercial brand of Super Technologies and is described by the company as a top-three ranked operator in Brazil. The rollout positions DEGEN’s current and upcoming titles within Superbet’s casino offering in the market.

Titles included in the launch include Plague City. DEGEN also flagged upcoming title Howl N’ Huff as part of its planned content roadmap for Superbet.

Danny Gordon, Head of Studio at DEGEN Studios, said: “Superbet is exactly the kind of brand we want to partner with. It has built a strong audience in Brazil and a reputation for delivering entertainment-led experiences. That is the type of stage our games are made for.”

Caterina Chatzipantazi, Director of Commercial Partnerships – Gaming at Super Technologies, added: “We always explore new ways to thrill our customers, and this partnership exemplifies this mindset. DEGEN Studios brings a very different energy to the casino mix. Their games have a clear sense of identity, with worlds and mechanics that feel distinct from more conventional content. For us, this partnership adds something novel to the player experience, building on a strong portfolio of proven games while introducing innovations that can potentially shape the future of entertainment.”

The post DEGEN Studios goes live with Superbet in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Succes

Gambling Zone rolls out casino comparison tool for UK players

Published

25 minutes ago

July 22, 2026

Wladimir P.

gambling-zone-rolls-out-casino-comparison-tool-for-uk-players

Interactive feature lets users compare licensed UK online casinos by bonuses, games, payout times and Gambling Zone ratings.

Gambling Zone has launched the Gambling Zone Casino Comparison Tool, a new feature aimed at helping UK players compare online casinos in one place.

The tool allows side-by-side comparisons of “trusted UK online casinos,” pulling together information including casino bonuses, free spins, game selection and payout times. Gambling Zone also assigns each casino an overall rating based on its review process, giving users a single view for assessing differences between brands.

Michael Vella, Brand Manager at Gambling Zone, said: “Choosing an online casino shouldn’t mean opening dozens of browser tabs just to compare bonuses, wagering requirements or withdrawal times. We wanted to build a tool that puts all of the important information in one place, making it quicker and easier for players to compare licensed operators and decide which one is right for them.

“The comparison tool is another step in our commitment to creating genuinely useful resources for players. Alongside our expert reviews and casino guides, it’s designed to give users greater transparency and confidence when choosing where to play.”

Gambling Zone said the launch is part of a wider strategy to build practical decision-support tools alongside its reviews, guides and educational content. The Casino Comparison tool is now live.

The post Gambling Zone rolls out casino comparison tool for UK players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.