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Twitter UK’s Dara Nasr to support digital evolution of lotteries by joining Allwyn Advisory Board
Allwyn is pleased to announce Dara Nasr, Managing Director of Twitter UK, as the latest appointment to its high profile advisory board providing support to Sir Keith Mills and team. Allwyn is bidding for the Fourth National Lottery Licence to operate the UK National Lottery.
During a distinguished career working for some of the largest global technology companies, including Twitter and Google, Mr. Nasr has established himself as a leader in the world of digital communications. As Managing Director of Twitter UK, Dara has built one of the strongest sales teams in the UK media landscape. During the Coronavirus pandemic, he has placed Twitter UK at the centre of the future of work debate through the launch of its “New Business As Usual” framework, while also leading the UK’s internal work rules to protect the mental health of staff who have been working remotely.
By working closely with quality technology partners, SAZKA Group, Allwyn’s parent company, has invested in digital platforms to grow and scale at pace across Europe. By recognising trends towards online play early, SAKZA Group’s lotteries adapted their product offerings long before the pandemic disrupted the retail sector. Online sales of draw based games increased by 134% between 2015 and 2019, with sales continuing to grow during the pandemic and maintaining momentum as restrictions eased. This includes Austria, where a 42% rise in online draw based sales coincided with a 9% increase in funding for good causes between 2015 and 2019, while Sazka Czech’s ‘Digital Entertainment Hub’ boosted lottery sales via mobile phone by 820% during the same period.
Commenting on his appointment, Mr. Nasr said: “How companies communicate with customers is evolving thanks to the disruptive rise of social media platforms. Brand communications, advertising, and marketing has become more exciting due to the complementary and unique ability of digital to engage with the consumer. As I’ve seen during my time at Twitter, mobile means there is huge potential to establish a close 24/7 relationship between company and customer. I’ve teamed up with Allwyn and their parent company SAZKA Group because they understand the importance of digital to lotteries. I can’t wait to get started.”
Allwyn’s U.K. Bid Chair Sir Keith Mills added: “For many years, Allwyn’s parent company SAZKA Group have pursued a digital- approach to lotteries across Europe. Not only has this produced impressive online sales growth, making their lotteries resilient to the challenges of the pandemic, but it has also translated to consistently strong sales growth in the retail sector too. Regardless of whether a player purchases their lottery ticket online or in-store, we’ve seen overall player participation only increases if people feel more connected to their lottery. Allwyn’s sister companies are a testament to the powers of digital in the lottery world and I can’t wait to work with Dara and apply his knowledge of the digital and social media landscape.”
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Carl Gatt Baldacchino Head of Account Management SlotMatrix
High-Voltage Reels: SlotMatrix Debuts Salty Sam’s Rage Bait
SlotMatrix, the premier casino content aggregator globally, is enhancing its unique portfolio by introducing Salty Sam’s Rage Bait, an energetic fishing experience that merges character-focused gameplay with dynamic Spin & Win features.
Situated in the chaotic waters overseen by fisherman Salty Sam, the game invites players to throw their lines over colorful reels filled with Wilds and Bonus icons. Each Wild that appears intensifies Sam’s fury, bringing him nearer to exploding with rage, activating the Spin & Win feature.
The core game offers thrilling speed, while hitting three, four, or five Bonus symbols triggers the Free Spins Bonus, granting eight, ten, or twelve complimentary spins. In this mode, extra Wilds fill the reels, enhancing the likelihood of triggering the Spin & Win feature and forming powerful combinations.
The Spin & Win function includes fish multipliers and bait symbols that work together to enhance nearby values via dynamic chain reactions. Multipliers can increase significantly, resetting spins and revealing substantial possibilities as the grid becomes populated with enhanced symbols.
Available solely via SlotMatrix, Salty Sam’s Rage Bait features EveryMatrix’s unique gamification features, such as leaderboards and free spins, and can be effortlessly incorporated with EngageSuite, the comprehensive player loyalty system.
Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Salty Sam’s Rage Bait is a highly entertaining title and a strong addition for operators looking to keep engagement high. I’m confident it will be especially popular with players who are fans of fast paced, all action content.”
The post High-Voltage Reels: SlotMatrix Debuts Salty Sam’s Rage Bait appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
James Jelliffe Head of Slots at Stakelogic
Stakelogic reinvents vintage slot thrills with Mega Fortune’s Hold ’n’ Win twist
From fruit to wealth, traditional slot icons reappear alongside Coin collections and bonus elements.
Stakelogic has broadened its slot collection with the launch of Mega Fortune, a Hold ’n’ Win game that embraces traditional slot design while incorporating bonus features to maintain the momentum from one spin to the next.
Set on a traditional 5×4 grid featuring 20 paylines, Mega Fortune combines fruit, BARs, and sevens symbols with Gold and Silver Coins that are central to the game’s winning possibilities. The game has an RTP of as high as 96.03% and a top multiplier of x1,000.
Coin symbols enhance the primary experience, showcasing fixed values of up to 25 times the total wager and replacing each other to assist in forming winning combinations. The Hold ’n’ Win Bonus activates when five or more Coins appear anywhere on the reels during a single spin. In the feature, Coin symbols become固定不变, enabling wins to accumulate as more Coin values are gathered and summed to the total.
Aside from the bonus round, the game features the Sevens Sweep mechanic, in which a Red 7 Chest symbol can gather visible Coin values from the reels, generating chances for quicker win accumulation and maintaining excitement even when not in the Hold ’n’ Win feature.
For those wanting to speed up the gameplay, Mega Fortune features a Buy Bonus option, granting instant access to the Hold ’n’ Win feature, along with Super Stake
, which increases the likelihood of activating Free Spins for half of the wager.
James Jelliffe, Head of Slots at Stakelogic, said: “Mega Fortune is a game that players who appreciate our classic slot catalogue will enjoy and we have enough new gameplay features involved to keep the game rewarding. The core mechanics, multipliers and collection lock in with the Hold n Win bonus and make this game a winner for both old and new players.”
The post Stakelogic reinvents vintage slot thrills with Mega Fortune’s Hold ’n’ Win twist appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Konami Gaming Inc. has appointed Deron Hunsberger as its vice president, North American game sales, bringing a 25-year track record of customer partnership and business results. In this role, he is responsible for developing and executing strategic sales initiatives in land-based casino games markets across the US and Canada. Formerly appointed director of slot sales from 2000 to 2006, Deron Hunsberger returns to Konami Gaming with a significant prior term as one of the organization’s earliest employees.
“Deron Hunsberger’s demonstrated customer commitment, solutions-driven approach, and passion for continuous improvement algin with our organization’s enduring values and key objectives. Hunsberger’s prior experience with Konami further positions him for success in this role, leading an incredibly talented and dedicated team of representatives serving casinos from coast-to-coast,” said Tom Jingoli, president & chief operating officer at Konami Gaming Inc.
The post Konami Gaming Appoints Deron Hunsberger as Vice President, North American Game Sales appeared first on Americas iGaming & Sports Betting News.
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