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Twitter UK’s Dara Nasr to support digital evolution of lotteries by joining Allwyn Advisory Board

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Allwyn is pleased to announce Dara Nasr, Managing Director of Twitter UK, as the latest appointment to its high profile advisory board providing support to Sir Keith Mills and team. Allwyn is bidding for the Fourth National Lottery Licence to operate the UK National Lottery.

During a distinguished career working for some of the largest global technology companies, including Twitter and Google, Mr. Nasr has established himself as a leader in the world of digital communications. As Managing Director of Twitter UK, Dara has built one of the strongest sales teams in the UK media landscape. During the Coronavirus pandemic, he has placed Twitter UK at the centre of the future of work debate through the launch of its “New Business As Usual” framework, while also leading the UK’s internal work rules to protect the mental health of staff who have been working remotely.

By working closely with quality technology partners, SAZKA Group, Allwyn’s parent company, has invested in digital platforms to grow and scale at pace across Europe. By recognising trends towards online play early, SAKZA Group’s lotteries adapted their product offerings long before the pandemic disrupted the retail sector. Online sales of draw based games increased by 134% between 2015 and 2019, with sales continuing to grow during the pandemic and maintaining momentum as restrictions eased. This includes Austria, where a 42% rise in online draw based sales coincided with a 9% increase in funding for good causes between 2015 and 2019, while Sazka Czech’s ‘Digital Entertainment Hub’ boosted lottery sales via mobile phone by 820% during the same period.

Commenting on his appointment, Mr. Nasr said: “How companies communicate with customers is evolving thanks to the disruptive rise of social media platforms. Brand communications, advertising, and marketing has become more exciting due to the complementary and unique ability of digital to engage with the consumer. As I’ve seen during my time at Twitter, mobile means there is huge potential to establish a close 24/7 relationship between company and customer. I’ve teamed up with Allwyn and their parent company SAZKA Group because they understand the importance of digital to lotteries. I can’t wait to get started.”

Allwyn’s U.K. Bid Chair Sir Keith Mills added: “For many years, Allwyn’s parent company SAZKA Group have pursued a digital- approach to lotteries across Europe. Not only has this produced impressive online sales growth, making their lotteries resilient to the challenges of the pandemic, but it has also translated to consistently strong sales growth in the retail sector too. Regardless of whether a player purchases their lottery ticket online or in-store, we’ve seen overall player participation only increases if people feel more connected to their lottery. Allwyn’s sister companies are a testament to the powers of digital in the lottery world and I can’t wait to work with Dara and apply his knowledge of the digital and social media landscape.”

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CasinoCanada enters partnership with Beef Casino

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CasinoCanada enters partnership with Beef Casino , CasinoCanada has formed a strategic partnership with Beef Casino, an online gaming platform operated by Royal Partners. The collaboration aims to strengthen Beef Casino’s visibility in Canada through targeted digital promotion and editorial coverage.

CasinoCanada will produce detailed reviews, analytical comparisons, and SEO-driven content tailored for Canadian players. The initiative is designed to generate organic traffic, deliver transparent insights into Beef Casino’s offerings, and support its expansion in the regional market.

CasinoCanada is an online casino information portal operated by SEOBROTHERS.

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Beef Casino operates under a licence from the Curaçao Gaming Authority. Managed by Royal Partners, a leading direct advertiser in the gambling sector, the platform features 17 proprietary products and serves over 1 million active users worldwide. Its offering includes thousands of premium gaming titles, from popular slots to a comprehensive Live Casino experience, supported by advanced encryption and 24/7 customer service via live chat, email, and hotline.

Lena Patrubeika, Head of EU Department at Royal Partners, added: “The collaboration between Beef Casino, managed by Royal Partners, and CasinoCanada.com is built on a professional and disciplined approach. We find their team to be responsive to our brand’s requirements and consistent in their communication. The primary benefit of this partnership is the transparency they maintain throughout the workflow. Looking ahead, we aim to maintain this steady cooperation and continue fulfilling our mutual objectives.”

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The post CasinoCanada enters partnership with Beef Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PG Soft named as sponsor for SBC Summit Rio 2026

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PG Soft named as sponsor for SBC Summit Rio 2026 , PG Soft, a world-class digital mobile games company, has been named as sponsor of SBC Summit Rio 2026, taking place from 3–5 March 2026 at Riocentro in Rio de Janeiro, Brazil.

As part of the sponsorship, PG Soft will receive extensive brand visibility throughout the venue. The company will act as the Entrance Arch Sponsor for Pavilion 4, ensuring its branding is prominently displayed to attendees entering through one of the pavilion’s three main access points. Additional exposure includes a large inflatable blimp positioned across the exhibition space and six hanging banners installed along the main walkway.

PG Soft will also appear as a Supporting Sponsor of the Casino & Sports Betting Zone, with a company profile featured on the official SBC Summit Rio website. Further visibility will be delivered through an LED screen located near the Pavilion 4 Entrance Arch, where a 30-second promotional video will run continuously during the event.

SBC Summit Rio 2026 brings together operators, suppliers, affiliates and regulators from across the global gaming ecosystem, with a strong focus on Latin America’s rapidly developing market landscape.

PG Soft’s sponsorship highlights the company’s ongoing commitment to growth across Latin America and its strategy of supporting key international industry events.

A PG Soft spokesperson commented: “SBC Summit Rio is a must-attend event for the Latin American iGaming community and global industry players. We’re pleased to support the 2026 edition and showcase our growing presence in Brazil and beyond.”

The post PG Soft named as sponsor for SBC Summit Rio 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GoldenRace and Spinmatic Strengthen Partnership with Interwetten to Target Greece

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GoldenRace and Spinmatic reveal a major extension of their enduring partnership with Interwetten, officially launching their complete range of premium content in the Greek market; a key collaboration between two industry frontrunners who have dedicated years to refining their joint offerings.

Although these brands have had a very successful collaboration since 2020, this recent venture into Greece showcases the lasting resilience and continuous development of their alliance. With a proven history of excellence in various international markets, this decision emphasizes their collective dedication to expanding their success worldwide.

By entering the Greek market, these firms are utilizing years of established reliability to offer one of the most advanced and captivating gaming collections available, showcasing GoldenRace’s top-tier Virtual Sports and Spinmatic’s varied array of inventive slot games.

“Interwetten has been more than just a partner since 2020; they are a key collaborator in our global growth strategy. Moving into the Greek market together is the latest chapter in a long history of synergy. We are constantly expanding our horizons, and we are confident that Interwetten’s sophisticated player base will appreciate the realism and innovation we continue to build together.” – Martin Wachter, CEO and Founder of Softquo Holding.

Interwetten, a genuine trailblazer as one of the earliest online sports betting providers globally, provides a platform that now reflects GoldenRace and Spinmatic’s commitment to quality and responsible entertainment.

This growth represents the organic development of a long-established connection founded on dependability and a shared comprehension of players’ genuine desires.

The post GoldenRace and Spinmatic Strengthen Partnership with Interwetten to Target Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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