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Twitter UK’s Dara Nasr to support digital evolution of lotteries by joining Allwyn Advisory Board

Published

5 years ago

April 26, 2021

Reading Time: 2 minutes

Allwyn is pleased to announce Dara Nasr, Managing Director of Twitter UK, as the latest appointment to its high profile advisory board providing support to Sir Keith Mills and team. Allwyn is bidding for the Fourth National Lottery Licence to operate the UK National Lottery.

During a distinguished career working for some of the largest global technology companies, including Twitter and Google, Mr. Nasr has established himself as a leader in the world of digital communications. As Managing Director of Twitter UK, Dara has built one of the strongest sales teams in the UK media landscape. During the Coronavirus pandemic, he has placed Twitter UK at the centre of the future of work debate through the launch of its “New Business As Usual” framework, while also leading the UK’s internal work rules to protect the mental health of staff who have been working remotely.

By working closely with quality technology partners, SAZKA Group, Allwyn’s parent company, has invested in digital platforms to grow and scale at pace across Europe. By recognising trends towards online play early, SAKZA Group’s lotteries adapted their product offerings long before the pandemic disrupted the retail sector. Online sales of draw based games increased by 134% between 2015 and 2019, with sales continuing to grow during the pandemic and maintaining momentum as restrictions eased. This includes Austria, where a 42% rise in online draw based sales coincided with a 9% increase in funding for good causes between 2015 and 2019, while Sazka Czech’s ‘Digital Entertainment Hub’ boosted lottery sales via mobile phone by 820% during the same period.

Commenting on his appointment, Mr. Nasr said: “How companies communicate with customers is evolving thanks to the disruptive rise of social media platforms. Brand communications, advertising, and marketing has become more exciting due to the complementary and unique ability of digital to engage with the consumer. As I’ve seen during my time at Twitter, mobile means there is huge potential to establish a close 24/7 relationship between company and customer. I’ve teamed up with Allwyn and their parent company SAZKA Group because they understand the importance of digital to lotteries. I can’t wait to get started.”

Allwyn’s U.K. Bid Chair Sir Keith Mills added: “For many years, Allwyn’s parent company SAZKA Group have pursued a digital- approach to lotteries across Europe. Not only has this produced impressive online sales growth, making their lotteries resilient to the challenges of the pandemic, but it has also translated to consistently strong sales growth in the retail sector too. Regardless of whether a player purchases their lottery ticket online or in-store, we’ve seen overall player participation only increases if people feel more connected to their lottery. Allwyn’s sister companies are a testament to the powers of digital in the lottery world and I can’t wait to work with Dara and apply his knowledge of the digital and social media landscape.”

casino games

Groove says its aggregator library passes 20,000 casino games

Published

1 hour ago

June 26, 2026

Wladimir P.

groove-says-its-aggregator-library-passes-20,000-casino-games

Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.

According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.

Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”

The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Bragg Gaming

Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive

Published

1 hour ago

June 26, 2026

Wladimir P.

mega-casino-launches-bragg-gaming-slot-10-hot-diamond-desire-as-exclusive

Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.

According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.

The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.

Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:

“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”

The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

appointments

OS Studios names Ishaan Arya country manager to lead India expansion

Published

1 hour ago

June 26, 2026

Wladimir P.

os-studios-names-ishaan-arya-country-manager-to-lead-india-expansion

OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.

OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.

“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”

In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”

Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”

The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.