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Twitter UK’s Dara Nasr to support digital evolution of lotteries by joining Allwyn Advisory Board

Published

5 years ago

April 26, 2021

Reading Time: 2 minutes

Allwyn is pleased to announce Dara Nasr, Managing Director of Twitter UK, as the latest appointment to its high profile advisory board providing support to Sir Keith Mills and team. Allwyn is bidding for the Fourth National Lottery Licence to operate the UK National Lottery.

During a distinguished career working for some of the largest global technology companies, including Twitter and Google, Mr. Nasr has established himself as a leader in the world of digital communications. As Managing Director of Twitter UK, Dara has built one of the strongest sales teams in the UK media landscape. During the Coronavirus pandemic, he has placed Twitter UK at the centre of the future of work debate through the launch of its “New Business As Usual” framework, while also leading the UK’s internal work rules to protect the mental health of staff who have been working remotely.

By working closely with quality technology partners, SAZKA Group, Allwyn’s parent company, has invested in digital platforms to grow and scale at pace across Europe. By recognising trends towards online play early, SAKZA Group’s lotteries adapted their product offerings long before the pandemic disrupted the retail sector. Online sales of draw based games increased by 134% between 2015 and 2019, with sales continuing to grow during the pandemic and maintaining momentum as restrictions eased. This includes Austria, where a 42% rise in online draw based sales coincided with a 9% increase in funding for good causes between 2015 and 2019, while Sazka Czech’s ‘Digital Entertainment Hub’ boosted lottery sales via mobile phone by 820% during the same period.

Commenting on his appointment, Mr. Nasr said: “How companies communicate with customers is evolving thanks to the disruptive rise of social media platforms. Brand communications, advertising, and marketing has become more exciting due to the complementary and unique ability of digital to engage with the consumer. As I’ve seen during my time at Twitter, mobile means there is huge potential to establish a close 24/7 relationship between company and customer. I’ve teamed up with Allwyn and their parent company SAZKA Group because they understand the importance of digital to lotteries. I can’t wait to get started.”

Allwyn’s U.K. Bid Chair Sir Keith Mills added: “For many years, Allwyn’s parent company SAZKA Group have pursued a digital- approach to lotteries across Europe. Not only has this produced impressive online sales growth, making their lotteries resilient to the challenges of the pandemic, but it has also translated to consistently strong sales growth in the retail sector too. Regardless of whether a player purchases their lottery ticket online or in-store, we’ve seen overall player participation only increases if people feel more connected to their lottery. Allwyn’s sister companies are a testament to the powers of digital in the lottery world and I can’t wait to work with Dara and apply his knowledge of the digital and social media landscape.”

Asia

EGT lines up Asian-themed jackpots and ETGs for G2E Asia 2026

Published

46 minutes ago

April 30, 2026

Wladimir P.

egt-lines-up-asian-themed-jackpots-and-etgs-for-g2e-asia-2026

Supplier to show Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang, plus Supreme Wang Union multigame, at booth 1701 on May 12-14.

EGT will return to G2E Asia 2026 from May 12 to 14, where it plans to present slot and ETG products positioned for the Asian gaming market. The company said it will exhibit at booth 1701.

The main new focus for the show is a set of Asian-themed, multi-level progressive jackpots: Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang. EGT said the three systems already have “multiple installations in different markets”.

EGT will also debut Supreme Wang Union, an Asian-themed multigame combining roulette, card games and video slots. The supplier said it can be paired with its S 32 T and GS 32 T terminals and is compatible with other jackpots in EGT’s portfolio.

On the ETG side, EGT said it will show the G RSA roulette center and the G R8 SQ roulette. The stand will also include Bell Link, Bell Link Boost, and Gods & Kings Link jackpots with their latest multigames, alongside slot cabinets from the General and Supreme Series.

Mariana Manchina, Director of EGT Philippines Corp., said: “We are ready to offer local operators solutions that will not only impress them, but will make their business even more successful. Players, in turn, will enjoy gaming content that is tailored to their tastes and preferences. So don’t miss out on visiting our booth 1701 from May 12 to 14 and learn more!”

The post EGT lines up Asian-themed jackpots and ETGs for G2E Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gaming Corps

Gaming Corps and Lebull Join Forces to Grow Operations in Portugal and Europe

Published

46 minutes ago

April 30, 2026

Wladimir P.

gaming-corps-and-lebull-join-forces-to-grow-operations-in-portugal-and-europe

Gaming Corps, a publicly traded game development firm from Sweden, has revealed a strategic alliance with emerging Portuguese operator Lebull, signifying an important achievement in Gaming Corps’ ongoing growth in regulated European markets.

The deal will have Lebull incorporate Gaming Corps’ entire range of top-quality casino offerings, featuring its renowned Crash, Table, and Slot games. Highlights feature popular titles like 3 Pigs of Olympus, Whole Lotta, Midas Glory Coin Collect, Blackjack Bonus Wheel 1000, 3 Pigs of Olympus, and the newly launched Instant Blitz.

As Portugal’s iGaming industry grows swiftly, the partnership aims to improve the market positioning and player engagement for both companies.

Graham Greensmith, CCO at Gaming Corps, said: “Portugal is a high-potential market where we see growing demand for next-generation content. Partnering with an ambitious operator like Lebull allows us to deliver our portfolio to a new audience that values quality and innovation.”

“We’re excited to work alongside Lebull and support their mission to bring dynamic and responsible gaming experiences to Portuguese players. This partnership reflects our commitment to regulated growth and localised content.”

Tiago Pereira, Country Manager at Lebull, added: “Gaming Corps offers a compelling and diverse content portfolio that immediately captured our attention at Lebull. Their games are visually impressive and thoughtfully designed to meet the expectations of today’s players, aligning seamlessly with our strategic direction to offer the best casino experience in Portugal.

We are proud to feature Gaming Corps titles within our offering. This partnership further reinforces Lebull’s position as a forward-looking operator, committed to delivering distinctive and engaging entertainment experiences.”

The post Gaming Corps and Lebull Join Forces to Grow Operations in Portugal and Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BGaming

BGaming content goes live across Entain brands

Published

46 minutes ago

April 30, 2026

Wladimir P.

bgaming-content-goes-live-across-entain-brands

BGaming has signed a distribution deal with Entain that will see the supplier’s casino games go live across Entain brands in Brazil, Spain, Italy, Greece, and Portugal.

Under the agreement, Entain players in those markets will get access to BGaming’s full portfolio, including titles grouped under its #Casual, #Entertainment, and #Classic categories. The companies said additional markets are expected to follow.

Olga Levshina, CCO at BGaming, said, “This deal marks a significant moment for BGaming as we look to establish our position in several major markets globally. Entain is one of the biggest and most respected names in the business, and by having our products widely available across its platforms, we can ensure our games get the attention they deserve.”

Obdulio Bacarese, Global Gaming Director at Entain, said, “We have secured our position as one of the biggest operators in iGaming by ensuring we always have the best possible games and content available for our players. BGaming is an exciting and innovative studio that will help us strengthen our offering across several key markets, and we look forward to seeing how our players react to their games.”

Entain operates in regulated markets and runs more than 25 brands, including bwin, Party Casino, Sportingbet, and Sports Interaction.

The post BGaming content goes live across Entain brands appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.