Latest News
Twitter UK’s Dara Nasr to support digital evolution of lotteries by joining Allwyn Advisory Board
Allwyn is pleased to announce Dara Nasr, Managing Director of Twitter UK, as the latest appointment to its high profile advisory board providing support to Sir Keith Mills and team. Allwyn is bidding for the Fourth National Lottery Licence to operate the UK National Lottery.
During a distinguished career working for some of the largest global technology companies, including Twitter and Google, Mr. Nasr has established himself as a leader in the world of digital communications. As Managing Director of Twitter UK, Dara has built one of the strongest sales teams in the UK media landscape. During the Coronavirus pandemic, he has placed Twitter UK at the centre of the future of work debate through the launch of its “New Business As Usual” framework, while also leading the UK’s internal work rules to protect the mental health of staff who have been working remotely.
By working closely with quality technology partners, SAZKA Group, Allwyn’s parent company, has invested in digital platforms to grow and scale at pace across Europe. By recognising trends towards online play early, SAKZA Group’s lotteries adapted their product offerings long before the pandemic disrupted the retail sector. Online sales of draw based games increased by 134% between 2015 and 2019, with sales continuing to grow during the pandemic and maintaining momentum as restrictions eased. This includes Austria, where a 42% rise in online draw based sales coincided with a 9% increase in funding for good causes between 2015 and 2019, while Sazka Czech’s ‘Digital Entertainment Hub’ boosted lottery sales via mobile phone by 820% during the same period.
Commenting on his appointment, Mr. Nasr said: “How companies communicate with customers is evolving thanks to the disruptive rise of social media platforms. Brand communications, advertising, and marketing has become more exciting due to the complementary and unique ability of digital to engage with the consumer. As I’ve seen during my time at Twitter, mobile means there is huge potential to establish a close 24/7 relationship between company and customer. I’ve teamed up with Allwyn and their parent company SAZKA Group because they understand the importance of digital to lotteries. I can’t wait to get started.”
Allwyn’s U.K. Bid Chair Sir Keith Mills added: “For many years, Allwyn’s parent company SAZKA Group have pursued a digital- approach to lotteries across Europe. Not only has this produced impressive online sales growth, making their lotteries resilient to the challenges of the pandemic, but it has also translated to consistently strong sales growth in the retail sector too. Regardless of whether a player purchases their lottery ticket online or in-store, we’ve seen overall player participation only increases if people feel more connected to their lottery. Allwyn’s sister companies are a testament to the powers of digital in the lottery world and I can’t wait to work with Dara and apply his knowledge of the digital and social media landscape.”
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Bet builder
GG.BET launches Bet Builder for a new way to bet
Reading Time: < 1 minute
Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.
Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.
To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.
“GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.
GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.
The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.
Battle of the Tribes
POLYTOPIA WORLD CHAMPIONSHIP 2025 BREAKS RECORD PARTICIPATION AS FINALS DRAW CLOSER
Reading Time: 2 minutes
Celebrated strategy game The Battle of Polytopia confirms its first ever World Championships has exceeded expectations with over 10,000 sign-ups in its qualifying rounds. While no stranger to tournaments, previously hosting smaller scale, local tournaments called ‘Polysseums’, developer Midjiwan’s first step into global esports has been met with extreme success. The inclusive esports event has a $10,000 prize pool and will conclude on 6 December 2025, 14:00-21:00.
The finals will take place in front of a live-studio audience, with expert commentary and a chance to peek behind the scenes at Midjiwan itself. First place will receive $4,000, the runner-up will take away $2,000, the third and fourth place finishers will get $1,500, and the fifth and sixth place $500.
The Polytopia World Championship 2025 is being hosted by eSports platform, Challengermode, who Midjiwan has relied on for its monthly local tournaments since 2022. Midjiwan also partnered with Black Molly Entertainment to help organise and manage the event. Black Molly Entertainment have years of experience managing eSports tournaments, with notable events including the Geoguesser World Cup and CS:GO Pinnacle Cup Championship.
Midjiwan has worked closely with its community to ensure engagement is high with each round, building a bespoke ‘Spectator Mode’ into the game so fans can watch each game live through the game itself. In the spectator mode the viewer has visibility of all players simultaneously, with stats on how many cities, technologies, kills and more available for quick access.
Christian Lovstedt, CEO of Midjiwan commented:
“Polytopia has always been about welcoming all kinds of players into the world of 4X strategy. That’s why our championship is open to everyone – not just pros with sponsors. We’ve been thrilled at the amount of interest this tournament received from our community, reaching participation numbers way beyond our expectations. We’re excited to bring the finalists to Stockholm and can’t wait to see the strategies that emerge.”
The Polytopia World Championship 2025 kicked off in September, with its ‘Battle of the Tribes’ qualifying round – weekly battles where players competed to be the best in each of the game’s 12 tribes. After an exciting six weeks, the top player from each tribe faced-off, reducing the qualifiers to six finalists. These six winners are listed down below.
|
Tribe |
Qualifying Player |
|
IMPERIUS |
ArthurL248 |
|
BARDUR |
slimmingboy |
|
OUMAJI |
Dreamlander3000 |
|
HOODRICK |
Theetat |
|
XIN-Xi |
LeLiberateur |
|
LUXIDOOR |
Meisterlampe |
Recaps of each round of the tournament prior to the finals can be watched on the official Battle of Polytopia YouTube channel.
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Part 1: Polytopia World Championship 1st Qualifiers Wrap-Up – BARDUR, IMPERIUS, KICKOO, ZEBASI
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Part 2: Qualifiers Wrap-Up – Oumaji Hoodrick Yadakk & Quetzali – World Champoinship 2025
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Part 3: Final Qualifiers Wrap-Up – Xin-Xi, Luxidoor, Ai-Mo & Vengir – World Championship 2025
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Face-off stream: https://youtube.com/live/GnU6mWPoJiY?feature=share
To watch the finals live on December 6,visit here: https://polytopia.io/stream/
To stay up to date on the Polytopia World Championship 2025, or purchase one of the limited tickets for the live event, visit the official website or join the Official Polytopia Discord.
The post POLYTOPIA WORLD CHAMPIONSHIP 2025 BREAKS RECORD PARTICIPATION AS FINALS DRAW CLOSER appeared first on European Gaming Industry News.
Latest News
Second Prize Drop of N1 Puzzle Promo: Top Affiliates Score Porsche, Cartier, Leica & Apple for Driving High-Quality Traffic
N1 Partners is wrapping up the second lottery of the N1 Puzzle Promo! From September 1 to November 30, partners were actively collecting puzzle pieces for FTDs and climbing the rankings to secure their place among the winners.
A notable trend this season: the Top-5 leaders by traffic and collected puzzles differ from the main leaderboard. This means some partners slowed down, while others pushed harder — and now have every chance to boost their position in the overall standings by the end of the promo.
Five luxury prizes will be awarded to partners with consistently strong performance who entered the Top-5 by puzzle count during the second mini-lottery period.
Which prizes did the leaders receive?
1st place — MacBook Pro
C*** *****h
2nd place — Porsche eBike Sport
A***********t
3rd place — Cartier Santos Medium watch
T****** ****d
4th place — Leica Q2 camera
P******k
5th place — Apple Vision Pro
S** ****s
“The promo is entering its final stretch — a crucial checkpoint for the entire N1 Puzzle Promo, where the fate of the leaderboard may be decided,” notes Alexa Bond, Head of Affiliates at N1 Partners. “With one month left until the end, even those who joined later still have a chance to make a breakthrough, while the leaders can strengthen their positions and widen the gap. N1 Puzzle Promo isn’t about luck — it’s about consistent work and mutual trust between partners and the affiliate program.”
The Grand Finale in Barcelona Is Getting Closer
The race continues: the more puzzle pieces collected throughout the promo, the higher the ranking — and the greater the chance to fly out of Barcelona in your very own helicopter!
On January 20, 2026, in Barcelona, during iGB Affiliate and ICE, N1 Partners will host the final N1 Puzzle Promo party, where winners will receive exclusive gifts — and the grand prize: a Robinson R22 Beta II helicopter.
Guests of the event can also expect:
- Exclusive prize ceremony;
- Live performance by top artists and the evening’s headliner (announcement coming soon)!
- Activities and surprises from the N1 Partners team;
Still Not Too Late to Join
N1 Puzzle Promo runs until December 31, 2025, and partners still have time to collect puzzle pieces, climb the leaderboard, and compete for the grand prize and additional rewards. Traffic from Tier-1 GEOs counts toward the ranking, and only registered N1 Partners partners can participate.
All details and registration are available at: https://n1.partners/puzzle_promo
There’s still time! Collect your puzzle pieces, level up in the leaderboard — and your team might be the one taking home the Robinson R22 Beta II right off the stage in Barcelona!
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