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Twitter UK’s Dara Nasr to support digital evolution of lotteries by joining Allwyn Advisory Board

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Allwyn is pleased to announce Dara Nasr, Managing Director of Twitter UK, as the latest appointment to its high profile advisory board providing support to Sir Keith Mills and team. Allwyn is bidding for the Fourth National Lottery Licence to operate the UK National Lottery.

During a distinguished career working for some of the largest global technology companies, including Twitter and Google, Mr. Nasr has established himself as a leader in the world of digital communications. As Managing Director of Twitter UK, Dara has built one of the strongest sales teams in the UK media landscape. During the Coronavirus pandemic, he has placed Twitter UK at the centre of the future of work debate through the launch of its “New Business As Usual” framework, while also leading the UK’s internal work rules to protect the mental health of staff who have been working remotely.

By working closely with quality technology partners, SAZKA Group, Allwyn’s parent company, has invested in digital platforms to grow and scale at pace across Europe. By recognising trends towards online play early, SAKZA Group’s lotteries adapted their product offerings long before the pandemic disrupted the retail sector. Online sales of draw based games increased by 134% between 2015 and 2019, with sales continuing to grow during the pandemic and maintaining momentum as restrictions eased. This includes Austria, where a 42% rise in online draw based sales coincided with a 9% increase in funding for good causes between 2015 and 2019, while Sazka Czech’s ‘Digital Entertainment Hub’ boosted lottery sales via mobile phone by 820% during the same period.

Commenting on his appointment, Mr. Nasr said: “How companies communicate with customers is evolving thanks to the disruptive rise of social media platforms. Brand communications, advertising, and marketing has become more exciting due to the complementary and unique ability of digital to engage with the consumer. As I’ve seen during my time at Twitter, mobile means there is huge potential to establish a close 24/7 relationship between company and customer. I’ve teamed up with Allwyn and their parent company SAZKA Group because they understand the importance of digital to lotteries. I can’t wait to get started.”

Allwyn’s U.K. Bid Chair Sir Keith Mills added: “For many years, Allwyn’s parent company SAZKA Group have pursued a digital- approach to lotteries across Europe. Not only has this produced impressive online sales growth, making their lotteries resilient to the challenges of the pandemic, but it has also translated to consistently strong sales growth in the retail sector too. Regardless of whether a player purchases their lottery ticket online or in-store, we’ve seen overall player participation only increases if people feel more connected to their lottery. Allwyn’s sister companies are a testament to the powers of digital in the lottery world and I can’t wait to work with Dara and apply his knowledge of the digital and social media landscape.”

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Aaron Axisa Commercial Director at Vivid Gaming

Vivid Gaming signs Hub88 distribution deal for its slot portfolio

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Single API integration puts Vivid’s 34-game catalogue in front of Hub88-connected operators across regulated and emerging markets.

Vivid Gaming has signed a partnership with Hub88 to distribute its slot games to operators via Hub88’s aggregation platform.

The companies said the deal will make Vivid Gaming’s catalogue available through a single integration, expanding reach across “multiple regulated and emerging markets” supported by Hub88’s network.

Vivid Gaming said it has built a portfolio of more than 30 slot titles, with 34 games currently listed in its catalogue, and that the agreement is part of its broader commercial expansion strategy.

Aaron Axisa, Commercial Director at Vivid Gaming, said: “Partnering with Hub88 marks another exciting step in our growth journey. Their reputation, technical excellence and extensive operator network make them an ideal distribution partner as we continue to expand our global footprint. We’re committed to delivering high-quality entertainment that stands out in an increasingly competitive market, and this partnership enables even more operators to offer our games to their players with a fast and seamless integration”.

Jessica Inglott, Head of Supplier Relations at Hub88, said: “We are delighted to welcome Vivid Gaming to our platform, further diversifying our global offering with their highly engaging, top-tier content. Vivid Gaming has quickly established a stellar reputation for combining striking visuals with innovative, player-centric mechanics. This partnership perfectly aligns with our mission to provide operators with frictionless access to the industry’s most exciting emerging studios through our single API integration, and we look forward to a highly successful collaboration”.

The post Vivid Gaming signs Hub88 distribution deal for its slot portfolio appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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01.tech

Aviatrix goes live on 01.tech aggregation platform

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Deal adds Aviatrix’s crash game and connected titles, including Aviatrix Second Chance and Aviatrix Fruits, to 01.tech’s operator network.

Aviatrix has gone live on aggregator 01.tech under a new distribution agreement covering its crash game and broader iGaming Metaverse portfolio.

Under the deal, Aviatrix’s iGaming Metaverse is integrated into the 01.tech aggregation platform, giving operators access to the original Aviatrix crash game and other connected titles. Aviatrix said the line-up includes recent releases such as Aviatrix Second Chance and Aviatrix Fruits.

Aviatrix said its iGaming Metaverse is designed to let players move across multiple titles while maintaining progress and loyalty rewards, with the aim of improving retention.

Victoria Lambroza, Key Partnerships Executive at Aviatrix, said: “This partnership with 01.tech is an important step in bringing Aviatrix and our iGaming Metaverse to more operators and players around the world. What makes this deal especially exciting is that 01.tech’s operator partners gain access to a connected ecosystem of titles where players can build progress and continue their journey across multiple experiences.”

Inna Polly, Head of Game Aggregator at 01.tech, said: “Aviatrix has quickly established itself as one of the most innovative names in the crash and casino games space, and we are very pleased to add its content to the 01.tech aggregation platform. Our goal is to give operators access to high-quality and engaging content via a simple integration. Aviatrix is a strong addition to that offering, particularly because its iGaming Metaverse is driving such deep player engagement.”

The post Aviatrix goes live on 01.tech aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Central America

FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera

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Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.

FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.

The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”

Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”

Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.

 

The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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