Latest News
How have state lotteries embraced mobile solutions?

During this year of a global pandemic, where gaming rules and habits have completely changed, Custom has recorded and developed solutions suitable to a wide range of applications, with the target to listen and support the market in the best way.
Today “digital transformation” is not a differentiating element, but the minimum essential element to be competitive: social distances and maximum attention to hygiene are the two main aspects at the base of all markets; for these reasons, mobile solutions will be the main characters for the next 6 months.
Pandemic has brought to deep changes on markets habits. Custom has promptly reacted and will continue to invest to propose the right solutions. All digital and self-service solutions saw an important acceleration. Realities as Custom make the difference thanks to different expertises and transversal solutions given to Gaming & Betting market, to help at maximum players, workers, employees and Governments.
Despite self-service and scanning solutions big increase, Custom is registering a great interest in lotteries market for the hardware, software and services that can combine the forces: Kube II Lottery and P3 printers, which have distinguished themselves worldwide being speedy, reliable and above all extremely robust printers, combined with multi-platform terminals are increasing customer satisfaction and gaming experience. Alessandro Mastropasqua, Head of Corporate Marketing & Press Communication of Custom Group comments: «Offering technology to support gaming, lottery & betting and to support the consumer is the goal we have always pursued».
Covid-19 pandemic has prompted retail to evolve traditional store towards greater interaction between online and offline, the same we think is going on also in gaming, lottery and betting, between digital platforms and physical betting stores. Custom has improved all digital solutions through Netrising, a company of Custom Group, today leader in Italy for APPS development.
Particular mention to AR (increased reality) solutions, introduced in latest ICE editions, launching additional multimedia elements not found in real life (Custom has been the first firm presenting these augmented solutions to support the hardware both online and offline modes) and to Color R-evolution through “TK306, the smallest Electro-Photographic printer for a simple and fast color layout customization”, a solution capable of “increasing graphic appeal” to enjoy a unique, special color experience. Hardware + software: the genuine extra multimedia content, included even in protected environments and existing gaming software. The real solutions for the new future: an integrated solution capable of “increasing information and content” to enjoy a unique, specialist gaming experience. Custom has improved hardware with easy-to-use technologies with the most innovative Augmented Reality Experience.
Nowadays, Augmented Reality is highly technological support from both a commercial and a corporate viewpoint. It’s a genuine tool that should be included in business strategies that increasingly have to deal with highly competitive markets such as Gaming, Lottery and Betting. Custom has developed fully customized solutions that guarantee our representatives’ unique live experiences, in-store, or through online channels; solutions to present products to clients for purchasing and as part of training or maintenance”. As ever, Custom has the ability to develop technology in-house, customizing it on the basis of client needs. It is essential to understand the technology best suited to the target and then, as a result, to choose how to overlay multimedia elements onto the real world. This way, the Group can offer a range of applications that can be used in-store or externally to customize the gaming experience as part of Gaming, Lottery and Betting. Genuine, innovative solutions to provide extra content, to present new products, to introduce specific promotions and even to interact with the services while ensuring optimized costs, continuous training and an “always-on” service. There are numerous, solid benefits linked to new solutions presented by Custom Group; the effects can be used to increase business and to create customer loyalty but also as part of promo communication, for example on social networks in Instagram Stories.
Powered by WPeMatico
Latest News
63 suspicious betting alerts reported by IBIA in Q1 2025

The International Betting Integrity Association (IBIA) reported 63 alerts of suspicious betting to the relevant authorities in the first quarter (Q1) of 2025. The Q1 2025 total is 3% less than the 65 alerts in Q4 2024, and 11% more when compared to the revised Q1 2024 total of 57 alerts. IBIA monitors over $300bn per annum in betting turnover (handle) across more than 80 members with over 140 sports betting brands globally.
The 63 incidents of suspicious betting in Q1 2025 concerned six sports, across 23 countries and 5 continents. Other key data for Q1 2025 includes:
- Football and tennis accounted for 40 of the Q1 2025 alerts (64%), a 14% increase from 35 alerts in Q4 2024.
- Sporting events in Europe and North America, with 32 alerts combined, made up 51% of the total reported; that was a decrease of 29% compared to 45 alerts in Q4 2024.
- Table tennis saw a notably reduction in alerts from 21 reported in Q4 2024 to 9 reported in Q1 2025, representing a 53% quarter-on-quarter fall.
Khalid Ali, CEO of IBIA, said: “The first quarter of 2025 was relatively consistent with the previous quarter and the comparable period last year. Football and tennis remain the most reported sports, albeit their combined Q1 2025 number was down 14% on Q4 2024. This quarter-on-quarter reduction was primarily due to a fall in tennis alerts, which have shown a welcome reduction in recent years. The Q4 2024 increase in table tennis alerts has not continued into Q1 2025 and has fallen back to previous levels. IBIA has taken increased precautions regarding this sport and agreed a number of new integrity partnerships and protocols in Q1 with the aim of detecting and sanctioning corrupt betting activity.”
IBIA is a leading not-for-profit dedicated to protecting the integrity of regulated sports betting markets worldwide. Its global monitoring network serves as a powerful anti-corruption tool, identifying and reporting suspicious betting activity. In late 2024, IBIA further strengthened its capabilities with a major technological upgrade, significantly enhancing its ability to detect and respond to potential match-fixing across its members’ markets.
The post 63 suspicious betting alerts reported by IBIA in Q1 2025 appeared first on European Gaming Industry News.
Latest News
HÖLLE GAMES STRIKE IT RICH WITH SIERRA NUGGETS

“Sierra Nuggets” goes live today, a new 243-ways slot from Hölle Games. Evoking the spirit of the Californian gold rush in the 1800s, it features the kind of symbols you’d expect – Pickaxes, Dynamite, Gold Nuggets, and of course, a roguish Miner.
Players can get a real gold rush in the game via the Free Spins which come loaded with special Golden Nuggets. Just one Nugget will pay anywhere on the reels in free spins and award players from 1x up to an astounding 1000x EACH! Now that’s the motherlode!
Impatient players can buy the feature immediately via 10, 15 or 20 Free Spins, or else opt to double their stake with the Stake Booster feature which increases the chances to enter the free rounds.
The game is now available in MGA regions with Sweden, Romanian, Netherlands, Switzerland and others coming soon.
The post HÖLLE GAMES STRIKE IT RICH WITH SIERRA NUGGETS appeared first on European Gaming Industry News.
LatAm
Neosurf celebrate first LatAm entry with Mexico launch

Neosurf, the progressive online payments company known for bridging the gap between cash and digital transactions and helping iGaming operators meet their AML and compliance requirements, has now launched in the regulated Mexican market.
With Mexico’s sports betting industry experiencing rapid growth and a strong player preference for alternative and cash-based payment solutions, Neosurf sees a significant opportunity to provide an enhanced range of market-tailored payment services to operators and players alike.
Neosurf’s cash-to-digital wallet solutions will enable Mexican players to fund their accounts securely while also giving operators access to robust compliance tools. With its pioneering Compliance Handshake feature, Neosurf provides an opportunity for seamless and secure KYC data sharing, improving the player journey and providing additional data and reporting for the operator
“In talking with operators, we’ve learnt that they’re not being serviced as well as they could be – there are gaps in customer support, compliance processes and overall payment efficiency,” explained Sue Page, CEO Americas at Neosurf.
“We believe our solution fills these gaps by offering a more reliable, secure and compliant way for players to transact, while also helping operators improve the all-round customer experience. We’re already live with first regional partners, such as Fun88, in the country and will quickly be adding more SEGOB licensed operators over the coming months.”
“With many Mexican players favouring cash, partnering with Neosurf allows us to offer a payment method that aligns with customer preferences while reinforcing our commitment to security and compliance,” added Christian Ramos, legal representative at Fun88 Mexico. “Their ability to provide frictionless transactions while enhancing AML and KYC processes makes them a key partner in the market.”
Neosurf’s launch in Mexico is just the beginning of its expansion into the regulated Latin American market, with the company already exploring further opportunities across the region. Through delivering its fast, secure and customer-centric payment solutions, Neosurf remains committed to reshaping the payments experience for players and operators, both within Mexico and beyond.
The post Neosurf celebrate first LatAm entry with Mexico launch appeared first on Gaming and Gambling Industry in the Americas.
-
Africa6 days ago
Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited
-
Conferences6 days ago
R. Franco Digital is getting ready to shine at GAT Expo Cartagena 2025 with its most comprehensive offering of land-based and digital gaming
-
Conferences in Europe6 days ago
Altenar Steps in as General Sponsor of EEGS 2025
-
ELK Studios6 days ago
SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios
-
BiS SiGMA Americas 20257 days ago
DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025
-
Amusnet6 days ago
Amusnet Sets the Stage for LATAM Growth at GAT Cartagena 2025
-
Anastasia Rimskaya6 days ago
Aviatrix receives certifications in Brazil
-
CT Gaming6 days ago
CT Gaming Expands Presence with New Installations in Panama