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PlayPennsylvania.com: Sportsbooks gain in March, online casinos shatter records

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Pennsylvania’s retail and online sportsbooks took in more than $560 million in wagers, as March Madness helped spur betting to the second-highest monthly volume in state history, according to PlayPennsylvania, which analyzes and researches the state’s regulated online gaming and sports betting market. Sports betting was just one piece of good news in March, as the Keystone State set a fresh record for online casino revenue while the state’s sportsbooks crossed $500 million in lifetime gross gaming revenue.

“March’s results show just how important the NCAA Tournament can be in Pennsylvania and elsewhere, giving a huge boost to sportsbooks at a time when football is dormant,” said Dustin Gouker, lead analyst for PlayPennsylvania.com. “With last year’s tournament canceled, sportsbooks were left a revenue hole that they could not fill. Pennsylvania itself was a bit of an unknown, since the last time the NCAA Tournament was held online sports betting had yet to launch. This really sets sportsbooks up for a strong rest of the year, especially in comparison with 2020.”

For the month, Pennsylvania’s online and retail sportsbooks collected $560.3 million in bets, according to official data released Thursday evening. That was up 326.6% from $131.3 million in March 2020, a month marred by the shutdown of major sports in the U.S., including the NCAA Tournament. The month represented a rebound from February’s $509.6 million handle, even as it fell short of the record $615.3 million handle in January.

Sportsbooks did well on March’s bets, too, producing $41 million in gross gaming revenue — up 376.7% from $8.6 million in March 2020. That yielded $29.4 million in taxable revenue, up 326.1% from $6.9 million a year ago. The revenue produced in March created $10 million in state taxes and $587,047 in local share assessment.

Pennsylvania sportsbooks have now generated $506.7 million in gross gaming revenue since launching, reaching yet another impressive lifetime milestone.

Pennsylvania is the first to report of the four largest sports betting markets. New Jersey should remain the top market, but Pennsylvania could feasibly pass Nevada for No. 2 in the U.S., or Pennsylvania could be passed by Illinois, which continues to gain ground.

“$500 million in gross gaming revenue is a threshold reached by only two other markets, Nevada and New Jersey, a sign of Pennsylvania’s increasingly mature market,” said Valerie Cross, analyst for PlayPennsylvania.com. “Regardless of where Pennsylvania finds itself in the state rankings, it is in an excellent position as online betting gains steam and retail sportsbooks find themselves with fewer pandemic-related restrictions.”

Online sports betting produced 91.8%, or $514.3 million, of March’s handle. The percentage is down from 92.2% of February’s handle. FanDuel Sportsbook/Valley Forge Casino topped the market again with $202.8 million in online wagering, up from $176.3 million in February. Those bets produced $10.4 million in taxable revenue, up from $7.3 million in February. DraftKings/The Meadows was second with $116.6 million in bets, up from $111.7 million in February, yielding $6 million in taxable revenue.

The Barstool-branded Penn National/Hollywood Casino app is still trying to gain ground, generating $63.6 million in March, easily No. 3 in the state but down from $65.6 million in February. That produced $3.3 million in revenue.

The leaders were followed by:

  • BetMGM/Hollywood Morgantown ($37.4 million handle, up from $33.7 million; $1.7 million in taxable revenue, down from $2 million)
  • BetRivers/Rivers-Pittsburgh ($24.8 million handle, up from $20.4 million; $1.3 million revenue, down from $1.4 million)
  • Parx Casino ($18.7 million handle, up from $17.7 million; $1.2 million revenue, down from $1.6 million)
  • Fox Bet/Mount Airy ($17.5 million handle, down from $18 million; $911,248 million revenue down from $1.3 million)
  • PlaySugarHouse/Rivers-Philadelphia ($17.2 million handle, up from $14.6 million; $912,183 in revenue, up/down from $957,245)
  • Unibet/Mohegan Sun Pocono ($10.2 million handle, up from $7.5 million; $272,627 revenue, down from $416,533)
  • Betfred/Wind Creek ($2.2 million handle, down from $1.7 million; -$186,870 revenue, down from $50,386)
  • Caesars/Harrah’s ($1.7 million handle, up from $1.1 million; $136,078 revenue, up from $3,541)
  • TwinSpires/Presque Isle Downs ($1.4 million handle, up from $1.3 million; -$14,229 revenue, down from $5,496)

Retail sportsbooks generated $45.9 million in handle, up from $39.8 million in February. Sportsbooks won $3.4 million on February’s bets. The top retail sportsbook was Rivers-Philadelphia with $7 million in bets, edging Parx Casino’s $6.9 million.

“The Penn National-Barstool partnership has been successful, but its gains on the market leaders has stalled,” Gouker said. “FanDuel and DraftKings have built so much brand recognition and marketing might that they still hold advantages over a brand as well-known as Barstool partnering with a Pennsylvania-based company.”

Online casinos and poker

Online casinos and poker rooms hit a fresh high in March with $97.7 million in taxable revenue, shattering the record $80.4 million set in January. Online casinos generated a per day revenue record, too, producing $3.2 million in revenue per day for the 31 days in March, which was up from the previous high of $2.8 million per day over the 28 days in February.

Year-over year, revenue is up 292.4% from $24.9 million from March 2020, a month that marks the beginning of a year-long surge that continues today. Online casino wagering has grown 275% to $3.3 billion from $871.6 million in March 2020.

“The year-over-year gains in revenue are staggering,” Cross said. “The pandemic-related shutdowns of the state’s retail casinos changed bettor behavior for the foreseeable future. This is evident as online casino gaming keeps setting records, even as brick-and-mortar restrictions are eased.”

Highlights from March:

  • March’s revenue yielded $22.6 million in state taxes and another $13.3 million in local share assessments and county grants.
  • Penn National, which includes the DraftKings, BetMGM, and Hollywood casinos, led the market with $33.6 million in revenue on $.11 billion in wagers. Rivers-Philadelphia, which includes PlaySugarHouse and BetRivers casinos, was second with $27.1 million in revenue on $668.2 million in wagers.
  • Mount Airy/PokerStars, the lone poker operator in the state, generated poker revenue of $2.4 million.

For more information on the revenue generated by Pennsylvania, visit www.playpennsylvania.com/revenue.

About the PlayUSA.com Network:

The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

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TitanPlay Highlights Responsible Gambling Approach in Platform Design

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TitanPlay, a regulated iGaming operator in Ontario’s licensed market, announced its commitment to treating responsible gambling not as a compliance checkbox, but as a foundational principle embedded across all aspects of product design, marketing, and operations.

While Ontario’s regulatory framework — established by the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario (iGO) — sets clear minimum standards for licensed operators, TitanPlay says it views those standards as a starting point for its broader responsible gambling framework.

“For us, responsible gambling is not an afterthought, but the foundation on which TitanPlay is built,” said the Chief Compliance Officer of TitanPlay.

Designing for Player Well-Being from Day One

TitanPlay evaluates every product feature through a player-protection lens at the development stage. The platform offers clear, accessible limit-setting tools for deposits, losses, and time — available at registration and adjustable within prescribed cooling-off periods. Players also benefit from prominent real-time displays of account activity, friction-based interventions such as time reminders and proactive check-ins when play patterns shift, and seamless access to self-exclusion options.

Data-Driven Safeguards

Rather than using behavioral analytics to maximize short-term spending, TitanPlay deploys data to identify potential indicators of risk. When patterns suggest a player may be experiencing harm, trained Responsible Gambling specialists engage proactively in a personalized and supportive way, connecting players with available tools and independent resources such as ConnexOntario. All customer-facing teams undergo ongoing training aligned with AGCO standards.

Marketing with Integrity

TitanPlay applies rigorous internal review processes to all advertising and promotional campaigns, going beyond Ontario’s standards prohibiting targeting of minors, misleading claims, and public advertising of inducements or bonuses. The company prioritizes transparency, age-gating, and responsible messaging to ensure entertainment is never misrepresented as a financial solution.

A Shared Responsibility Across the Organization

Responsible gambling at TitanPlay is owned across product, marketing, compliance, and leadership — influencing roadmap decisions, user interface design, customer communications, and executive strategy.

The post TitanPlay Highlights Responsible Gambling Approach in Platform Design appeared first on Americas iGaming & Sports Betting News.

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Soft2Bet Evaluates Alberta Market Entry to Strengthen its Canadian Footprint

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Soft2Bet, a leading iGaming turnkey solutions provider, announced its intention to pursue entry into the Alberta market, pending regulatory approval. This strategic focus leverages Soft2Bet’s operational experience with localized offerings, including its Ontario-facing brand, ToonieBet.

Strategic Market Potential & Compliance

Alberta (Canada) represents one of the most significant growth opportunities in the North American iGaming landscape. With Canada’s youngest adult population and the highest GDPs per capita in the country, the province is well poised for a successful transition to an open, competitive market. Industry projections by Citizens JMP Securities suggest that Alberta’s regulated iGaming market could exceed $700 million in annual revenue at maturity.

Soft2Bet is closely monitoring the development of Alberta’s regulatory framework under the iGaming Alberta Act, which establishes the Alberta iGaming Corporation (AiGC) as the oversight body alongside the Alberta Gaming, Liquor and Cannabis (AGLC) as the regulator. Reflecting its commitment to the highest standards of integrity, Soft2Bet is preparing for the province’s specific technical requirements.

The planned entry into Alberta aligns with the company’s strategic plans for 2026 to drive sustainable growth, and enter several new regulated territories.

“Innovation is paramount at Soft2Bet, and our goal is to develop exciting products that meet our customers where they are most comfortable. As we evaluate our entry into Alberta, pending regulatory approval, we are committed to delivering localized, engaging experiences that reflect the unique preferences and culture of each market,” said David Yatom Hay, General Counsel, Soft2Bet.

Excellence in Canadian Localization

Soft2Bet aims to leverage its experience in Ontario to enhance the gaming experience for users in Alberta, Canada, with innovative, compliant products. A core component of the company’s regional strategy involves taking localization further by adapting its brands to local culture, regulatory standards, and player preferences.

To support its hyper-local focus, Soft2Bet targets comprehensive native-language support across its priority regions, ensuring its services are deeply integrated into the local culture of each active regulated market.

The post Soft2Bet Evaluates Alberta Market Entry to Strengthen its Canadian Footprint appeared first on Americas iGaming & Sports Betting News.

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23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform

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23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition financing platform.

The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.

23 Broadway was integral in catapulting Betty to an 18% market share in Ontario through its world-class performance marketing team and proprietary AI system called Atlas.

Atlas determines the optimal cost of acquiring a customer and their predicted long-term value.
With this new funding, 23 Broadway will add non-dilutive capital to fund user acquisition to run alongside its existing performance marketing and technology capabilities into a single integrated solution.

Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”

The underlying thesis is that platforms combining  in-house technology and performance marketing expertise can offer a truly differentiated and durable user acquisition financing solution.

Growth-stage businesses benefit from access to dedicated capital for customer acquisition without equity dilution, while also being able to implement advanced marketing execution across platforms such as Google Ads and other major advertising ecosystems.

Funding will be allocated to develop Atlas further and enhance 23 Broadway’s predictive modelling capabilities. Another focus will be building new AI-driven models to help gaming companies strengthen retention marketing strategies. A final part will be to onboard additional partners seeking scalable user acquisition financing solutions.

The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Americas iGaming & Sports Betting News.

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