Gambling in the USA
SoftSwiss Sportsbook launches in-play bets for American leagues
SoftSwiss announces the introduction of the new functionality on its recently launched Sportsbook solution. Now the platform will allow players to place live bets on the most popular American leagues such as NBA, NHL, NFL, MLB.
The National Basketball Association (NBA), The National Hockey League (NHL), The National Football League (NFL), Major League Baseball (MLB) are some of the most popular leagues which attract audience from all over the world. Previously, American league odds were available only as a pre-match bet option — now it is also provided as a live betting option (in-play betting), diversifying player engagement. As odds fluctuate a lot more frequently with in-play, it brings more variables to the game, whilst also increasing the value delivered when odds drift. The newly extended Sportsbook functionality will be of particular interest to both SoftSwiss B2B clients, as well as their players. The main odds feeds provider behind the platform is the industry leader Betradar.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “We are continuously expanding the functionality and enhancing the interface of our product, making SoftSwiss Sportsbook even more versatile, reliable and secure for our clients. With this new in-play bets option SoftSwiss Sportsbook will be able to maximise player engagement, as well as increase interest in the product from the side of operators. Our platform is actively expanding geographically and we would like to thank our partners for their trust”.
SoftSwiss Sportsbook continues expanding its horizons — just since its official launch in December 2020, the solution already signed 5 clients, and is currently in the process of launching several more in April, including third-party clients.
SoftSwiss Sportsbook Platform is an all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support. Sportsbook inherits the company’s extensive experience in the iGaming market and all crucial functionality from the SoftSwiss Online Casino Platform: security, stability, advanced player segmentation, and adaptability to operators’ marketing needs.
About SoftSwiss
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an online casino platform, game aggregator with thousands of casino games, an affiliate system, and a recently launched sports betting platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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BetMGM
BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming
BetMGM, a leading iGaming and sports betting operator, has officially partnered with FashionTV Gaming Group to launch a curated portfolio of luxury-branded games. This strategic collaboration marks the entry of FashionTV’s iconic aesthetic into the North American iGaming market, exclusively through BetMGM’s platforms.
The partnership merges FashionTV’s global prestige in the worlds of fashion and high-society entertainment with BetMGM’s award-winning digital casino infrastructure.
Immersive Luxury Table Games
The initial rollout features two high-gloss table games designed to provide players with an “immersive, lifestyle-driven” experience that mirrors the sophistication of the FashionTV brand.
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FashionTV Blackjack: A premium take on the casino classic, featuring refined visual assets and high-end production values.
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FashionTV Roulette: A sleek, stylized version of the iconic wheel, bringing a “fashion-forward” energy to every spin.
The titles are currently live in Michigan, New Jersey, and Pennsylvania, with a wider rollout planned for all jurisdictions where BetMGM Casino is active.
Strategic Vision and 2026 Roadmap
For BetMGM, the partnership is part of a broader “branded content” strategy that includes previous successes with major TV and movie franchises.
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming,” said Oliver Bartlett, VP of Gaming at BetMGM. “By partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
Moshe Cohen, Founder & President of FashionTV Gaming Group, added: “BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”
Looking ahead, BetMGM has confirmed that additional FashionTV-branded titles—including slots and potentially live dealer variants—will be released throughout 2026 as part of an expanding content pipeline.
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BetMGM
BetMGM and FashionTV Gaming Group Unite to Bring Luxury and Style to iGaming
Partnership brings FashionTV Gaming Group to North America with exclusive branded games
BetMGM, a leading sports betting and iGaming operator, announced a partnership with FashionTV Gaming Group, to launch a portfolio of FashionTV-branded games exclusively on BetMGM Casino platforms. This strategic collaboration brings Fashion TV’s global luxury aesthetic together with BetMGM’s award-winning online casino experience.
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love,” said Oliver Bartlett, VP of Gaming at BetMGM.
Moshe Cohen, Founder & President of FashionTV Gaming Group, said, “We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”
FashionTV-branded table games offer players an immersive, high-gloss experience that merges casino action with the style, sophistication, and global prestige of FashionTV. FashionTV Blackjack and FashionTV Roulette are now available to play at BetMGM Casino in Michigan, New Jersey, and Pennsylvania and will be available in all jurisdictions where BetMGM Casino is live soon. Additional titles will be released throughout 2026.
FashionTV, broadcast in over 200 countries and reaching billions of viewers worldwide, stands as the definitive voice of global luxury. With unmatched reach across television, digital, and social media, FashionTV continues to captivate audiences through its celebration of fashion, travel, and high-society entertainment.
BetMGM’s award-winning online casino is home to over 5,400 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including popular titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
The post BetMGM and FashionTV Gaming Group Unite to Bring Luxury and Style to iGaming appeared first on Americas iGaming & Sports Betting News.
California
CGCC Gaming Policy Advisory Committee (GPAC) Meeting: Jan 20, 2026
The California Gambling Control Commission (CGCC) has scheduled a meeting of the Gaming Policy Advisory Committee (GPAC) for 1:00 p.m. on Tuesday, January 20, 2026.
The committee is established under Business and Professions Code Section 19817 to provide advisory recommendations to the Commission on regulatory policy, with a specific focus on integrity and problem gambling.
Meeting Attendance Information
The meeting will be conducted in a hybrid format, allowing for both in-person and remote participation.
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In-Person Location: 2399 Gateway Oaks Drive, Hearing Room 100, Sacramento, CA 95833.
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Virtual Access: Zoom Meeting Link
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Phone Access: 1-888-475-4499 (Toll-free) | Meeting ID: 285 757 8614
Key Agenda Items
The agenda focuses on internal governance, regulatory controls for third-party providers, and administrative updates:
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GPAC Roles and Responsibilities: A review of the mission statement, adherence to the Bagley-Keene Open Meeting Act, and expectations for member conduct and responsiveness.
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Current Projects: Update and discussion on Third-Party Providers of Proposition Player Services (TPPPS) – Internal Controls, led by subcommittee members Kirill Yermanov and Michael Hill.
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New Discussion Items:
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Third-Party Provider Employee Table Coverage.
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Procedures for Lost or Damaged Employee Badges.
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Administrative Updates: An update on the Category G vacancy (Public Member with accounting/business background).
2026 Committee Composition
The committee consists of 10 members (expanding to 12 if pending legislation like AB 77 is finalized), split equally between the cardroom industry and the public.
| Member Name | Category / Role | Term Expiry |
| Trevor Dewar | Category A (Bureau of Gambling Control) | 12/31/2026 |
| Sosha Marasigan-Quintero | Category B (Problem Gambling/Addiction) | 12/31/2026 |
| Michael Hill | Category C (TPPPS Representative) | 12/31/2027 |
| David Fried | Category D (Cardroom with 25+ Tables) | 12/31/2026 |
| Michael Koniski | Industry Representative | — |
| Emmanuel Macalino | Industry Representative | — |
| Linda Ng | Public Representative | — |
| John Stacy | Industry Representative | — |
| Kirill Yermanov | Public Representative | — |
Advisors: Lisa Wardall (Executive Director) and Jason Pope (Chief Counsel).
The post CGCC Gaming Policy Advisory Committee (GPAC) Meeting: Jan 20, 2026 appeared first on Americas iGaming & Sports Betting News.
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