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MuchBetter ties up Kindred partnership

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Operator responds to player demand for new payment options

MuchBetter, the award winning iGaming payments company, today announced a new global payments partnership with Kindred Group . The payment app will be made available to players across all Kindred brands, starting with Unibet, Bingo.com and Maria Casino. One of the largest online gambling companies in the world, Kindred selected MuchBetter as a new payment partner for its user experience, security features and low transaction fees. Kindred is also growing especially quickly in parts of Europe and North America, and needed a payment partner that could help it navigate complex regulatory requirements in both regions.

While most ewallets charge for every transaction in and out of a player’s account, MuchBetter only charges operators based on a player’s net deposits over a month (withdrawals are subtracted). This significantly reduces transfer fees, especially for VIP players, and this was a key consideration for Kindred. Kindred also listened to growing demand among its userbase for MuchBetter to be added as a new payment option.

“When an iGaming operator grows rapidly across lots of different regions at the same time, it needs a trusted payment partner with an agile team and experience navigating challenging regulatory requirements,” said MuchBetter founder and CEO, Israel Rosenthal. “This is what we offer to all our operators, and we are excited to work with such a big iGaming brand in Kindred. We set up MuchBetter to meet the needs of operators and players alike. To hear that Kindred players specifically requested MuchBetter as a new payment option is testament to our growing reputation in the industry among players.”

“We are committed to offering players a better and safer way to gamble,” said Phaedra Debattista, Kindred Group’s senior payments solutions manager. “We listened to our players and chose MuchBetter as a new payment partner for its seamless and secure user experience. MuchBetter’s regulatory expertise in our key regions and unique commercial model were also important considerations, and where the team has been incredibly helpful already.”

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Endorphina Brings the Roach Challenge to LinkedIn

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Ahead of ICE Barcelona, iGaming software company Endorphina has initiated a viral LinkedIn campaign that swiftly attracted the industry’s interest. The Roach Challenge, a creativity initiative powered by AI, naturally inundated LinkedIn timelines with cockroach personas of iGaming experts without any paid advertising.
The challenge encourages participants to generate an AI image depicting themselves as a cockroach and post it on LinkedIn, tagging Endorphina and including the hashtag #RoachChallenge. Although seemingly strange at first, the idea directly embodies Endorphina’s forthcoming ICE booth design and the release of its new slot game, Cockroach Fortune.
The campaign expands on Endorphina’s “house of roaches” idea, using a bold, playful, and somewhat chaotic visual style that deliberately disregards conventional exhibition marketing in favor of distinctiveness, humor, and lasting impact.

100% Organic Results in the First 24 Hours:

  • 8,066 impressions (+328% organically)
  • 2,704 reached users (+357% organically)
  • 747 clicks (+104%)
  • 189 reactions (+373%)
  • 12 comments (+140%)
  • 6 reposts (+200%)
  • 450+ organic interactions, with a 9% CTR

Within the initial day, over 100 iGaming experts, featuring delegates from operators, suppliers, affiliates, and B2B platforms, participated in the challenge, transforming it into a community-focused industry event instead of a solely brand-driven initiative.

The Roach Challenge is active until January 21 at 14:00, the last day of ICE Barcelona. Two winners named Mr. Roach and Mrs. Roach will each get an iPad mini, delivered either on-site or in the EU.

Endorphina’s team initiated the trend early by posting their AI-created cockroach versions, sparking a surge of user-generated content and natural reposts throughout the LinkedIn iGaming community.

Through complete reliance on organic engagement and community involvement, Endorphina illustrates how bold creativity can create significant visibility and dialogue even prior to the exhibition’s opening.

Endorphina – Stand 2V70

The post Endorphina Brings the Roach Challenge to LinkedIn appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EU Court Ruling on Online Gambling Liability: Players Can Sue Foreign Operators’ Directors Under Their Home Country Law (Case C-77/24 Wunner)

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Published: 15 January 2026
Jurisdiction: Court of Justice of the European Union (CJEU)
Case: C-77/24 (Wunner)

A major ruling from the Court of Justice of the European Union (CJEU) is reshaping the legal landscape for cross-border online gambling in the EU. In Case C-77/24 (Wunner), the Court clarified that a player can, as a general rule, rely on the law of their country of residence when bringing a legal claim to establish tort/delict liability against the directors of a foreign gambling provider that did not hold the required local licence.

In plain terms: If an operator offers online gambling in a country without being licensed there, the player’s losses may legally be treated as “damage” occurring in the player’s home country—making it easier for the player to sue under the rules and protections of that local market.

This decision is likely to have significant implications not only for gambling operators, but also for directors, C-level executives, compliance leaders, and corporate legal teams, especially those managing cross-border growth strategies, grey-market exposure, or “EU passporting assumptions” that do not apply to gambling.

What Happened in Case C-77/24 (Wunner)?

The case centers around an Austrian resident who participated in online gambling offered by a Maltese provider called Titanium Brace Marketing Limited (“Titanium”), which was reportedly available across the European market.

Titanium held a gambling licence in Malta, but did not hold a licence in Austria.

The Austrian player filed legal proceedings in Austria against two directors of Titanium to recover losses incurred through online gambling activity, arguing that:

  • the gambling contract was null and void, and

  • under Austrian law, the directors were personally and jointly and severally liable because the company offered illegal games of chance in Austria without the required local authorisation.

However, the directors disputed the jurisdiction and the applicable law, claiming that:

  • the event that gave rise to the damage occurred in Malta

  • the damage occurred in Malta

  • therefore Austrian courts should not have jurisdiction

  • and Maltese law—not Austrian law—should apply

This created a critical conflict-of-laws problem that many cross-border online gambling disputes face: where did the “damage” actually occur in an online gambling transaction?

The Key Legal Question: Where Does the Player’s “Damage” Occur?

The CJEU examined the issue under the Rome II Regulation (Regulation (EC) No 864/2007), which sets the rules on which country’s law applies to non-contractual obligations (tort/delict) in cross-border situations.

Under Rome II, the general rule is:

the law applicable to a non-contractual obligation is the law of the country in which the damage occurs.

This rule applies:

  • regardless of where the event giving rise to the damage occurred, and

  • regardless of where indirect consequences occur.

This distinction matters enormously in online gambling, where the operator, bank accounts, infrastructure, licensing and corporate entity may sit in one jurisdiction, while the player plays from another.

CJEU Decision: The Damage Occurs Where the Player Resides

The Court ruled that in the context of a player seeking damages for gambling losses incurred via an online operator that lacked a licence in the player’s country, the damage sustained by the player is deemed to have occurred in the Member State where the player is habitually resident.

In this case:

✅ Player residence: Austria
✅ Operator jurisdiction: Malta
✅ Damage is deemed to occur: Austria

Therefore, Austrian law would apply as the default rule, because it is the law of the country where the damage occurred.

This is a powerful statement for cross-border enforcement because it significantly strengthens the position of the player in local legal proceedings.

Why This Is Bigger Than One Operator vs One Player

Operators and B2B suppliers often debate where online gambling “takes place”:

  • Where the website is hosted?

  • Where the operator is incorporated?

  • Where the payment processor is located?

  • Where the player clicks the spin button?

The Court recognized the reality of online gambling: it is not easily tied to one physical location.

Instead, the Court anchored the legal “place of damage” in the most relevant point of impact: where the player participates and is protected by local law.

This is not just a technical detail. It changes the legal risk profile for operators pursuing cross-border traffic without local authorisation.

Directors Can Be Targeted Personally Under Tort/Delict Claims

One of the most important elements in this decision is that the lawsuit was not only against the company (which was in liquidation), but also against the directors.

The Court clarified that Rome II applies to an action seeking to establish tortious liability aimed at directors for the infringement of a national prohibition on offering games of chance without a licence.

Crucially, the Court stated that this type of claim is not excluded under the category of “non-contractual obligations arising out of the law of companies.”

That matters because:

  • directors may be pursued for external obligations under national law

  • liability cannot automatically be pushed behind the corporate shield

  • liquidation status doesn’t necessarily end the route to recovery

  • plaintiffs may try to recover from individuals when the company can’t pay

For executive leadership, this decision amplifies the importance of cross-border compliance controls and licensing certainty before market entry.

What is Rome II Regulation and Why Does It Matter for iGaming?

The Rome II Regulation governs which national law applies when a tort/delict crosses borders inside the EU.

In iGaming, tort/delict claims can arise in scenarios such as:

  • offering gambling without a licence in a player’s country

  • breach of national consumer protections

  • misleading marketing practices

  • aggressive bonus or VIP retention practices

  • AML/KYC failures causing financial harm

  • payment disputes framed as “damage”

This ruling confirms that when the player’s alleged damage manifests in their home country, their home law may apply even if the operator is licensed elsewhere.

For operators, that’s a fundamental shift in predictability: you can be licensed and compliant in Jurisdiction A, but still face litigation under Jurisdiction B if you are not authorised there.

What About the Bank Transfer to Malta? Does That Change Anything?

In the case background, the player funded their account by transferring money from an Austrian bank account to a Maltese bank account connected to the operator, structured as a real account for the client.

This detail is important because many operators might assume that:

“Since the money went to Malta, the financial harm happened in Malta.”

But the Court’s logic places the relevant harm in Austria because:

  • the player participated from Austria

  • the Austrian prohibition existed to protect Austrian interests

  • the alleged wrongdoing was the availability of unlicensed gambling to the Austrian public

  • the loss actually “manifested itself” where the player played

This is a regulatory confirmation that payment routing does not automatically determine where damage occurs.

The “Manifestly Closer Connection” Exception: Is There a Way Out?

Rome II does allow a court to apply another law if the situation is manifestly more closely connected with another country.

This is not an automatic escape route, but it provides legal flexibility when circumstances clearly point away from the default rule.

However, for many online gambling cases, “habitual residence of the player” will likely remain the dominant factor, because:

  • online gambling is consumed at home

  • national gambling prohibitions are designed to protect local public policy

  • consumer harm and addiction protections are domestic priorities

What This Means for Online Gambling Operators

For licensed operators, this ruling reinforces a simple message:

Having a licence somewhere in the EU does not mean you are safe everywhere in the EU.

Online gambling remains a regulated activity at national level. The court’s approach supports local enforcement actions, local consumer claims, and local standards for liability.

Key operator implications:

  • Greater exposure to player claims in their home countries

  • Increased likelihood of multi-jurisdiction legal disputes

  • Stronger incentives for local licensing compliance

  • Higher risk in “cross-border availability” strategies

  • Potential personal liability pressure on management/directors

What This Means for Directors and Executive Teams

Directors and senior leaders should treat this ruling as a board-level issue, not just a legal memo.

Because once claims start targeting individuals:

  • risk becomes personal

  • reputational impact rises

  • insurers and D&O coverage becomes critical

  • governance and compliance documentation matters more

  • market-entry decisions need formal defensibility

If an operator “knows or should know” a jurisdiction requires local licensing and still targets players, it can become harder to argue that leadership lacked responsibility.

What This Means for Compliance and Legal Teams

This ruling increases pressure on compliance departments to strengthen controls around:

  • geo-blocking enforcement and logging

  • affiliate and marketing restrictions

  • local licensing checks for incoming traffic

  • responsible gaming enforcement tied to jurisdiction

  • internal “grey market” classification and decision logs

  • audits showing intent to prevent unlicensed access

It also encourages compliance leaders to align more closely with the business side.

Because in many organizations, unlicensed market exposure doesn’t come from direct intent—it comes from:

  • affiliate channels

  • SEO traffic

  • paid ads leakage

  • influencer content

  • “international” brand messaging

  • insufficient enforcement of region-based access restrictions

What This Means for Casinos and Land-Based Brands Expanding Online

For land-based casino groups moving into digital, this decision is a warning against the “soft launch across Europe” approach.

Many casino brands assume cross-border digital rollout is comparable to hospitality marketing. It isn’t.

If a casino group launches online and traffic arrives from unlicensed jurisdictions, the legal risk may follow the player back home—even if the operational core sits in a licensed hub.

Potential Industry Impact: A Stronger Local Enforcement Future

This judgment fits into a broader trend across Europe:

  • member states defending national gambling restrictions

  • regulators pressuring operators on compliance and marketing

  • increased litigation from players seeking loss recovery

  • courts being less tolerant of grey market monetization

  • stronger accountability mechanisms for leadership

In practice, it could accelerate:

  • more local lawsuits by players

  • more action against executives when companies dissolve or liquidate

  • more demand for proof of compliance intent and enforcement

  • more re-evaluation of licensing strategy in “borderline” markets

Strategic Takeaways for iGaming Operators

If you manage a regulated brand, this ruling supports three high-level strategic priorities:

1) Local licensing is the only stable long-term route

Short-term grey exposure may now bring long-term legal cost.

2) Geo-compliance must be demonstrable

It’s no longer enough to “have a tool.”
You need logs, enforcement, and proof of execution.

3) Executive governance matters

If leadership risk becomes personal, the organization must show that compliance decisions were not casual.

Final Thoughts: A Defining Ruling for Cross-Border Online Gambling Risk

The CJEU decision in Case C-77/24 (Wunner) gives players a major advantage in cross-border online gambling disputes: the ability, in general, to rely on the law of their country of residence when bringing tort/delict claims against the directors of a foreign provider that lacked the required licence.

This is not a symbolic ruling. It is a practical legal framework that:

  • strengthens local consumer protection

  • reinforces national licensing regimes

  • increases compliance pressure

  • and raises personal accountability risks for leadership

For operators with ambitions across Europe, the message is clear:

Cross-border growth must be built on compliance-first foundations, not geographic ambiguity.

FAQ: Quick Answers for Operators and Industry Leaders

Can players sue under their home country law?

As a general rule under Rome II, yes—if the damage is deemed to occur in their country of habitual residence.

Does a Maltese licence protect an operator across the EU?

No. Gambling is regulated nationally, and this ruling reinforces that reality.

Can directors be personally targeted?

Yes—especially where claims are framed as external tort/delict obligations, not just internal company law matters.

Can courts apply another country’s law instead?

Only where the case is manifestly more closely connected with another country, based on all circumstances.

The post EU Court Ruling on Online Gambling Liability: Players Can Sue Foreign Operators’ Directors Under Their Home Country Law (Case C-77/24 Wunner) appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Michael Dugher to Step Down as Chair of BGC

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Betting and Gaming Council (BGC) Chair Michael Dugher is to step down after six years at the industry standards body.

Michael, who was the BGC’s founding Chief Executive for more than four years before becoming Chair in April 2024, will leave his position with immediate effect to take up a new role at Brunswick Group, the leading global advisory firm, as Head of its UK Public Affairs Practice. He will continue to work as a freelance business adviser and will remain a Board Member and Director at Nottingham Forest Football Club.

Michael led the BGC from its inception as the new standards body for the regulated industry, bringing together previously separate industry bodies representing land-based casinos, high street bookmakers and online betting, gaming and bingo. He steered the industry through the Government’s Gambling Act Review and the publication of the Gambling White Paper in 2023, which introduced the most extensive legislative and regulatory changes in a generation.

A former Labour MP and Shadow Secretary of State for DCMS, Michael worked closely with the regulator, the Gambling Commission, and other stakeholders to raise standards across the sector. Under his leadership, the BGC introduced and adopted 20 new safer gambling codes containing 100 new standards. A lifelong fan of horseracing, Michael also launched a number of charity initiatives, including the Britannia Stakes charity race at Royal Ascot and the Grand National Charity Bet, which, with thanks to BGC members, has raised more than £6.5 million for a wide range of good causes.

Michael said: “I am immensely proud of everything we have achieved at the BGC. Working with outstanding colleagues and members, we brought the industry together, embraced higher standards in safer gambling and championed an industry that employs tens of thousands of talented, hardworking, decent men and women in communities across almost every part of the UK. We also raised millions of pounds for so many good causes, particularly for racing and armed forces charities that have always been close to my heart.

“In an era when there is sadly so much ignorance and snobbery about betting – not helped, in my view, by the decline in the number of working-class people in Parliament – the BGC did a difficult job in navigating the industry through the previous Government’s gambling review. This resulted in a White Paper that, though not without its challenges, avoided many of the most draconian and disproportionate measures advocated by anti-gambling prohibitionists.

“By embracing change and positively engaging with Government and Parliamentarians, we made the case for an evidence-led approach to regulation and legislation that raised standards, protected jobs and growth as much as possible, and delivered historic deregulation and investment for Britain’s world-leading casino sector – all while keeping customers safe in the regulated industry. This approach is increasingly at risk today given the very worrying growth in harmful gambling in the unregulated online black market.

“I would like to thank all the BGC members and staff who supported me over the years, especially the BGC’s superb Chief Executive, Grainne Hurst. I would also like to pay tribute to the many ministers, shadow ministers and officials at DCMS whom I was privileged to work with. I wish the industry, and the sports that rely on its funding, not least British horseracing, all the very best for the future.”

BGC Chief Executive Grainne Hurst said: “Michael’s contribution to the Betting and Gaming Council over the past six years has been exceptional. From the outset, he brought clarity of purpose, a trusted standing with policymakers and regulators, and a steadfast commitment to championing a responsible, well-regulated betting and gaming industry.

“Under his leadership, the BGC was firmly established as a credible standards body, uniting a diverse membership around stronger consumer protections and a shared determination to do the right thing, often going beyond regulatory requirements.

“He guided the industry through the most significant regulatory reform in a generation, helping to deliver the Gambling White Paper and shape its implementation in a way that balances consumer protection with the realities of a major UK leisure industry enjoyed safely by millions each month. His leadership was also pivotal in securing long-overdue casino modernisation and proportionate regulation.

“On a personal note, it has been a genuine privilege to work alongside Michael. He leaves a proud and lasting legacy at the BGC, having strengthened standards, unified the industry and ensured it is well prepared for the challenges ahead.”

Ian Proctor, Chairman of Flutter UK & Ireland, said: “Michael worked tirelessly to help establish the BGC as a strong and authoritative body for the regulated industry. During a period of significant policy change, his experience and judgement were invaluable in supporting constructive engagement with Government and the regulator, including through the Gambling Act Review and the delivery of the White Paper.

“I would like to thank Michael for all his hard work and, on behalf of the wider industry, wish him every success in the future.”

The post Michael Dugher to Step Down as Chair of BGC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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