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European Gaming Congress 2024

Betsson Group

Betsson Group and Big Bola announce partnership for online gaming operations in Mexico

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The partners plan to launch the gaming operator’s flagship brand, Betsson, by the end of the year. Upon launch, Betsson Mexico will offer casino, live casino, and localised sportsbook with a wide range of sports and markets and US ways of betting, such as money line, parley, and teaser bets.

Jesper Svensson, CEO of Betsson operations, said, “This is yet another expansion into the LatAm region which we see so much potential in. As we have done in Brazil, Colombia, and the Province of Buenos Aires in Argentina, we are teaming up with a local partner that lives and breathes the local culture.

“We are really excited to start this collaboration with Big Bola as we believe they are well suited to help us understand the market better and ensure that our offering not only fits the Mexican culture but also earns the public’s trust. Our vision is to provide the best customer experience in the industry and I’m confident that we will manage to replicate this success in Mexico too,” concluded Jesper Svensson.

Emilio Quiros, Director of Operations for Big Bola, said, “We are happy that Betsson Group has chosen to partner with us for their operations in Mexico. We believe that our market expertise and their knowledge and experience about online gaming will result in an outstanding product for Mexico.”

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Both companies are actively involved in supporting the communities in which they operate. Betsson Group uses OneBetsson.com as a vehicle for local community engagements in multiple countries. During the current circumstances, Betsson has supported COVID-19 related initiatives in Malta, Sweden, Estonia, Georgia, and Hungary. Big Bola also runs Fundación Big Bola which is driven by values such as altruism, commitment, honesty, solidarity, justice, and generosity and supports children and youths in Mexico. It also collaborates with other public and private organisations to support healthcare and crisis relief in Mexico.

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Betsafe

SYNOT Games Partners with Betsafe to Enhance Gaming Offerings in Peru

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SYNOT Games has made further expansion into the Peruvian market through a partnership with Betsafe, one of Betsson Group’s brands. This collaboration underscores SYNOT Games’ commitment to growing its footprint in Latin America and bringing its top-quality, innovative games to a broader audience.

Through this strategic alliance, Betsafe’s platform in Peru will now include a handpicked selection of Synot Games’ best-performing titles such as Respin Joker, Aztec Jaguar Megaways, Golden Egg of T-Rex, Big X. This expansion is set to diversify Betsafe’s gaming options and offer a richer and more varied gaming experience to its customers.

“We are thrilled to broaden our reach in the Peruvian market through our partnership with Betsafe, a top-tier online casino renowned for its strategy of enhancing player experiences. This partnership is crucial to our strategy to engage more players and deliver our unique portfolio across Latin America,” said Martina Krajčí, CCO at SYNOT Games.

Sarah Micallef, Head of Gaming Operations at Betsson Group, said: “Incorporating SYNOT Games’ innovative products into our lineup aligns seamlessly with our commitment to provide our customers with a highly entertaining and secure gaming environment. SYNOT’s reputation for quality and creativity is set to enhance the gaming enjoyment of our players.”

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Betsson Group

Hacksaw Gaming Scores Again in New Market – Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

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Following a long standing partnership formed in 2021, Hacksaw Gaming and Betsson Group have surpassed some major milestones together. Showcasing our vibrant portfolio of games in markets such as the UK, Croatia, Greece, Italy, Denmark, Estonia and Mexico, our relationship with Betsson is an ever developing one.

Buenos Aires is a vibrant regulated market with significant potential for growth within the digital online gaming community. Players can now enjoy unique and innovative games such as Wanted Dead or a Wild, Le Bandit and R.I.P City for the first time ever, and we can’t wait for them to immerse themselves in the Hacksaw experience.

Impressively, this is our third expansion with Betsson in the last 4 months, having gone live with many fan favourites in both Croatia, Spain and now Buenos Aires. Equally noteworthy, looking at Betsson’s multiple brands Nordicbet, Betsafe, Europebet, Starcasino.IT and Casinoeuro to name a few, it’s not difficult to see why they’re one of the biggest fish in the vast online gaming ocean.

Founded in 1963 and starting off their industry leading operations with just a humble slot machine, Betsson Group is now an industry pioneer with licences in 23 jurisdictions. “We couldn’t be more thrilled to mark another pivotal moment in our partnership with Hacksaw Gaming.” Kevin Saliba – Commercial Director, Business Development went on to say, “This latest launch not only strengthens our bond but also promises to elevate the gaming experience for our players in Buenos Aires, who are in for a treat with Hacksaw’s exceptional portfolio of games.”

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European Gaming Congress 2024 (Warsaw, Poland)

Marcus Cordes, Hacksaw Gaming CEO is just as delighted with the growth – “Expanding on what Betsson has stated, we’re elated to extend our game offerings to yet another jurisdiction of their esteemed players. Looking toward the journey ahead, we’re eager to further enrich their gaming experience in the days to come.”

Looking forward we can only imagine the possibilities ahead with Betsson.

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Argentina

Hub88 cements LatAm foothold with Betsson launch in Argentina

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Leading platform provider Hub88 has boosted Betsson Group’s live casino offering in LatAm after launching Bombay Live’s content portfolio of table games with the operator in Argentina.

The partnership sees Hub88 further expand its presence in the exciting region with Betsson’s players in the country now having access to exclusive Bombay Live titles, offering a luxury gaming experience.

Bombay Live, a propriety studio to Hub88, is the first supplier to be granted a licence to provide its live casino portfolio in the Province of Buenos Aires, with a dedicated studio in the region.

The most popular casino classics are all available, including Baccarat and Roulette, and with flawless, unrivalled, intuitive and secure gameplay, Bombay Live connects players with a true VIP experience.

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Partnering with Hub88 provides Betsson with localised content that has been proven to resonate with players globally, particularly in LatAm, as the operator looks to grow in the region.

Ollie Castleman, Head of Hub88, said: “Betsson is an established brand with a wide customer base, and we are thrilled to strengthen their offering in key markets with the premium live casino titles that Bombay Live provides.

“Expanding our geographical reach will be a key goal for us in 2024 and together with Betsson we look forward to widening the net in LatAm.”

Kevin Saliba, Commercial Development, Business Development at Betsson Group, said: “Hub88 has a fantastic offering and as an exclusive distributor of Bombay Live’s content, it was a no brainer to partner up and add their games to our online casino in Argentina.”

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