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Infantino: Football will play a central role in bringing communities together
FIFA has recently built alliances with a number of United Nations agencies for the realisation of social development objectives
On 6 April, the United Nations celebrates the International Day of Sport for Development and Peace, (https://bit.ly/323SQ4t) recognising the role that sport and physical activity plays in communities and in people’s lives across the world.
The occasion holds special resonance this year as the world seeks to recover from the devastation wreaked by the COVID-19 pandemic, with sport sure to play a crucial role in that effort.
To mark this important date in the calendar, FIFA President Gianni Infantino has written the following article in the UN Chronicle in which he details how FIFA and its many programmes remain “at the service of society” in this time of global need.
The COVID-19 pandemic has been an unprecedented time of distress and loss for the whole world. Foremost is the tragic loss of loved ones that so many have suffered. We have also largely lost our social lives and human interaction, including everyday activities such as participating in, or attending, a football match.
But there is light at the end of the tunnel, and with the roll-out of vaccines, we hope life will return as it is meant to be lived: together, without the barriers and constraints imposed by the pandemic.
As it has done before, football, the most popular sport in the world, will play a central role in bringing communities together. Through football, we will be able to get back in shape physically, socialise with our teammates and rivals, and fill stadiums again. We will regain some of what was lost in the past year and hopefully bring back joy and smiles.
We also have a unique opportunity for a fresh start. Football can be a powerful tool for action on many pressing global issues, including several of the most important United Nations Sustainable Development Goals (SDGs), such as those related to health and well-being (SDG 3), quality education (SDG 4), gender equality (SDG 5), peace and conflict resolution (SDG 16).
Football and the sport’s governing institution, the Fédération Internationale de Football Association (FIFA), have an unparalleled global reach. The 2018 FIFA World Cup Russia was watched by more than half the world’s population, and the FIFA Women’s World Cup France 2019 was seen by over 1 billion people. Such wide visibility provides our sport with a unique platform to promote the universal values of fair-play, inclusion, solidarity, diversity and teamwork, all critical to achieving the SDGs.
We are equally fortunate to be able to call on football stars – the FIFA Legends – who are living examples of those values. They generously use their own platforms to spread messages about important social issues and help us reach a much wider audience, beyond football fans.
Sports organisations themselves have their role to play and should lead by example by engaging in partnerships to contribute to the international development agenda. FIFA has recently built alliances with a number of United Nations agencies—notably with the World Health Organization (WHO), the United Nations Office on Drugs and Crime (UNODC), UN-Women, the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the World Food Programme (WFP)—for the realisation of social development objectives, including promoting healthy lifestyles, crime prevention, sports integrity, youth development, gender equality and women’s empowerment, as well as education.
Education is indeed central to our global efforts to create a better world. Thanks to the Football for Schools Programme, we are investing $120 million in the education, through football, of the world’s young people to help them develop key life skills. Delayed because of the pandemic, the Programme is expected to start operations fully in 2021, when it can also help address disruptions in education caused by COVID-19, especially in some of the most affected regions of the world.
FIFA is also leading the way to create safer sporting environments, putting in place safeguarding measures to protect children through the FIFA Guardians programme, which aims to professionalize the role of safeguarding officers in football.
Since we must work together with state and local authorities in this area we have entered into a memorandum of understanding signed last year with UNODC, aimed at potentially establishing an independent, multi-sport, multi-agency, international entity with the authority and experience to assist international sports and ensure that we work together with law enforcement agencies and governments to eradicate any form of abuse and investigate cases as appropriate.
As we continue to fight back against COVID-19 and its effects, we do so with the aim of not just helping football—as we have with an unprecedented support package of $1.5 billion for the game’s organisers around the world through the FIFA COVID-19 Relief Plan (https://fifa.fans/39NYP1j) – but also society as a whole. From the moment the pandemic was declared, we, in collaboration with WHO, have contributed to vital public health messaging to promote safe hygiene practices aimed at preventing the spread of COVID-19. We continue to collaborate closely with WHO and amplify messages that support good health and save lives.
Football and society have a symbiotic relationship: what is good for society is good for football and vice versa. On this International Day of Sport for Development and Peace (6 April 2021) (https://bit.ly/323SQ4t), FIFA is at the service of society, and we will continue to play any role we can in supporting the recovery from the COVID-19 pandemic.
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.
Brazilian operator BETesporte is first to adopt AI-powered solution
Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.
Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.
As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.
Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness. We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide. Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”
Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.
The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.
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