Canada
Maxim and Carousel Group Partner to Launch MaximBet
Iconic International Media Brand and Licensed Gaming Operator Join Forces to Establish New Challenger Brand in the Multi-Billion-Dollar U.S. Gambling Industry
Carousel Group Announces $50M Series A Investment
Carousel Group, a rapidly-growing privately-held licensed sports betting and casino operator is pleased to announce today a global strategic partnership with renowned media brand, Maxim.
MaximBet will be made up of a market-leading sports betting and casino website at MaximBet.com, and tailor-made native iOS and Android apps that will allow users to bet on sports and casino in the United States and around the world. The new venture will leverage Maxim’s integrated network of print, digital, social and experiential platforms to engage the loyal Maxim community and sports bettors alike.
“Maxim has established itself as a preeminent lifestyle brand over the last 25 years, and with Carousel’s strong experience in the online betting space, together we will be able to establish a powerful new gambling brand,” said Daniel Graetzer, CEO of Carousel Group. “Our mutual objective to provide premiere entertainment and VIP experiences to the same customer demographic makes Maxim the perfect partner for Carousel and we can’t wait to launch MaximBet later this year for fans.”
In conjunction with its strategic partnership with Maxim, Carousel Group is also delighted to announce the closing of its Series A investment round with $50M funding from xSigma Entertainment Limited. xSigma is a wholly owned subsidiary of Nasdaq listed ZKIN International Group, a diversified and innovative, tech-forward company that is pleased to act as a capital partner to MaximBet. Funds will be used to drive growth into additional US States and for marketing purposes.
Carousel Group entered the U.S. gaming market as a sports betting operator in late 2020, and it rapidly secured market access deals in New Jersey, Colorado, Indiana, and Iowa. Carousel boasts scalable and self-managed infrastructure that includes proprietary technology as well as in-house trading and risk management teams.
“We are always looking to provide the Maxim audience with new, rich and engaging experiences, and are incredibly excited to be entering the sports betting and iGaming space with our partners, Carousel Group,” says Maxim SVP Susan Kilkenny. “Together, we feel that MaximBet has the power to innovate and elevate the online sports betting and iGaming market.”
MaximBet intends to capture a significant share of the U.S. online gambling market, which is projected to be an annual $10 billion industry by 2025 and nearly $60 billion by maturity.
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Canada
CasinoCanada Partners with IntellectBet
CasinoCanada.com, an online casino information portal operated by SEOBROTHERS, has partnered with the IntellectBet online casino. The collaboration focuses on content development, traffic acquisition, and informational coverage of the IntellectBet platform for users in Canada.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “The partnership with IntellectBet implies the creation of content describing the platform’s offering, its game portfolio, provider network, and payment systems. The collaboration includes traffic acquisition focused on directing users from Canada to the platform.”
The platform provides access to a library of 16,000 games aggregated from more than 85 studios. The portfolio includes slots, live dealer games, and RNG table games, as well as additional categories such as crash and penny games from the likes of Booming Games, InOut, Playson, and BGaming.
The platform supports more than 15 payment methods, including Interac, Bitcoin, and MiFinity. IntellectBet Casino operates in Canada under the Curacao licence and reports around 94,000 active players monthly.
IntellectBet is operated by Casiworx, which also unites other casino brands such as RockstarWin, StakeBro, FreakyBillion, PokerbetCasino, VipCasino, SlotyStake, Slotobit, StakeMania, SlotoRush, Norsewin.
The post CasinoCanada Partners with IntellectBet appeared first on Americas iGaming & Sports Betting News.
Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps Taps Betty to Boost Content Options for Ontario Players
Gaming Corps, a publicly traded game development firm located in Sweden, has entered into a new distribution deal with Betty, one of the rapidly expanding iGaming operators in Ontario. The agreement enhances Betty’s platform with Gaming Corps’ growing collection of content, increasing options for players in a market where the brand currently provides over 2,800 slot titles.
Thanks to the collaboration, Betty customers will soon enjoy the latest slot releases from Gaming Corps, featuring 3 Easter Pigs, the latest chapter in the well-known 3 Pigs series, which adds a new seasonal element to one of the studio’s most iconic franchises. Players will also gain access to the latest release, Vendetta Fury, from DEGEN Studios, Gaming Corps’ newest RGS partner.
This launch leverages the solid success of the broader 3 Pigs franchise, featuring games like 3 Pigs of Olympus and 3 Pigs of the Caribbean that are already part of Gaming Corps’ collection. These are included with the studio’s wider range of Slots, Plinko, Mine, Crash, and Table games.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”
Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”
The post Gaming Corps Taps Betty to Boost Content Options for Ontario Players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps partners with Betty to expand content choice in Ontario
Gaming Corps has signed a new distribution agreement with Betty, one of Ontario’s fastest-growing iGaming operators. The deal adds Gaming Corps’ expanding suite of content to Betty’s platform, strengthening the choice for players in a market where the brand already offers more than 2,800 slot titles.
Through the partnership, Betty customers will soon have access to the latest Gaming Corps slot releases, including 3 Easter Pigs, the newest instalment in the popular 3 Pigs series, which introduces a fresh seasonal twist on one of the studio’s most recognisable franchises. Players will also have access to Gaming Corps’ newest RGS partner, DEGEN Studios’, latest release, Vendetta Fury.
This launch builds on the strong performance of the wider 3 Pigs franchise, with titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean already established within Gaming Corps’ portfolio. These sit alongside the studio’s broader offering of Slots, Plinko, Mine, Crash and Table games.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”
Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”
The post Gaming Corps partners with Betty to expand content choice in Ontario appeared first on Americas iGaming & Sports Betting News.
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