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WhichBingo rebrands with help from man’s best friend

Online bingo industry stalwart WhichBingo has been renamed WhatWhenWhyWhereWhichBingo in a dramatic brand overhaul that was inspired by the company’s pet dog.
Founded in 2000 as a comprehensive directory of UK online bingo sites, WhichBingo has since expanded to become a thriving online community of bingo lovers who share reviews, news and experiences.
The site’s owners set out on a mission to find a name that would capture the comprehensive nature of WhichBingo’s offering, which includes an annual awards ceremony, a podcast, and daily news updates along with its unrivalled and always up-to-date directory of bingo sites.
Dogs have been a warm and friendly distraction for many since the lockdown started last year with a sharp increase in adoptions and WhichBingo wanted to harness this interest when looking for a new name to make sure it reflected the growing interest and their ever expanding user base
For this reason, the new site name was chosen from a shortlist by Bango, the company’s pet dog, who selected a treat that corresponded with WhatWhenWhyWhereWhichBingo on a list of potential monikers.
Also in the running were ‘The Online Bingopedia’, ‘All Things Bright and Bingoful’, and ‘Supercalifragilisticexpialibingodocious’, but Bango followed her nose to determine the company’s future.
Marketing Manager, Avril Primera, explained: “We really couldn’t decide between the six names on the shortlist, and we felt we’d be happy with any of them, so we thought we’d let Bango decide.
“She always has a nose for good decisions, and she went straight up to biscuit number four with no hesitation.
“We were really pleased with her choice, as we feel the new name really captures what we’re all about, targets our new wider user base and it gives us a fantastically unique URL!”
The site can now be found at www.whichbingo.co.uk and the site’s design team have added a new masthead as part of the project.
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N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!

The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on European Gaming Industry News.
Latest News
SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced its participation in SBC Summit Lisbon 2025 on 16–18 September. A key highlight will be Ivan Montik and Rubens Barrichello sharing the stage for an exclusive fireside chat, bridging the worlds of technology and motorsport.
SOFTSWISS will showcase its cutting-edge solutions, reinforcing its reputation as a leading tech partner with 99.999% product uptime and a 100% team commitment to reliability and support. H1 2025 saw the Game Aggregator reaffirm its position as the largest content hub in the industry, now featuring a portfolio of over 35,000 games. This growth reflects broader momentum across the entire SOFTSWISS product ecosystem – including the Sportsbook, Jackpot Aggregator, Affilka, and Casino Platform – all built to scale with clients’ needs.
SOFTSWISS arrives with a bold and technically driven creative concept – ‘Driven & Ambitious’, which reflects the company’s belief that, in iGaming, strong business stays solid in the long run and at any speed.
“Our concept this year reflects the essence of who we are: a tech company focused on reliability, performance, and long-term vision. We don’t just develop software – we build reliable and balanced iGaming engines that can maintain high performance in any market. This approach is exactly what makes us a reliable business partner providing support at every stage of their journey,” shared Olga Resiga, Chief Business Development Officer at SOFTSWISS.
On the opening day, 16 September, Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Formula One legend and SOFTSWISS Non-Executive Director in Latin America, will hold an exclusive fireside chat on the Superstage. Together, they will explore unique perspectives on leadership, innovation, and high-performance business strategy drawn from their respective worlds of technology and motorsport.
Dario Leiman, Head of Business Development in Latin America, will also contribute to the SBC Leaders Summit by taking part in a panel discussion about how Latin American gaming markets can drive home-grown innovation. The discussion will focus on leveraging cultural touchpoints to drive innovation and reinforce the region’s leadership.
Over the past six months, SOFTSWISS has continued to strengthen its presence in new regions, with active expansion across Latin America and Africa. Certifications in Brazil, Peru, and Estonia mark another step in meeting the highest industry standards and unlocking new opportunities.
Visitors are welcome to book a meeting with the SOFTSWISS team at Stand B160 to explore collaboration opportunities and share industry best practices.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset appeared first on European Gaming Industry News.
Latest News
N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!

The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on Gaming and Gambling Industry in the Americas.
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