eSports
World-class drivers go head-to-head in The Microsoft GP – Powered by YAS HEAT

- Jamie Chadwick, MaximeMXM and Ramez Azzam were among high-profile entrants
- Commentary team comprised F1 YouTube sensation Aarava and esteemed esports commentator George Morgan
- Ultimate collaborative brand event streamed via Forza Motorsport 7
Yas Marina Circuit, Abu Dhabi, UAE, 30 March 2021: YAS HEAT Esports held a one-of-a-kind, invitational event in collaboration with Official Technology Partner, Microsoft, which displayed the team’s huge range of regional talent in its driver stable, as well as welcoming several guest stars from the worlds of esports and motorsport to the grid.
Hot off the heels of a spectacular P3 result in the 12HR iRacing Sebring Special Event, 17 of YAS HEAT’s world-class drivers from its professional squads and academy system hit the track while the all-star wildcard entries of W Series Champion Jamie Chadwick, Dutch content creator MaximeMXM and Simmsa Esports racer Ramez Azzam had their work cut out against the region’s top talent.
Meanwhile, the phenomenal commentary team provided expert analysis from the side-lines. F1 YouTube superstar and Team Quadrant member Aarav Amin (Aarava) was joined by esports commentating veteran George Morgan.
The event format comprised a five-lap qualifying session followed by the headlining feature race, then a drama-filled reverse grid race of approximately 10 minutes each. The sessions took place on the Forza Motorsport 7 video game and the drivers battled it around the Yas Marina Circuit (YAS HEAT Esports HQ) in Porsche 918 Spyders – a well-balanced hypercar – with fixed setups to ensure equal performance.
YAS HEAT Assetto Corsa racer Eamon Murphy eventually took the feature race victory after a thrilling last-lap battle with stablemate and iRacing competitor Dean Woods. The reverse-grid race meanwhile produced the expected chaos up and down the grid with Jaroslav Honzik or ‘Jardier’ emerging as the winner.
Saif Al-Noaimi, Team Principal, YAS HEAT said:
“We’re really thrilled to have delivered this ambitious and entertaining esports project to the fans and to have our Official Technology Partner, Microsoft so heavily involved. All the drivers had so much fun going up against some truly huge names in the motorsport and esports spheres, and everyone behind the scenes loved watching the action unfold!
“It’s been an honour to work with a company like Microsoft so far and I think this kind of event is a sign of things to come. YAS HEAT want to keep growing, continue to deliver the outstanding results we have to date and to bring the fans closer to the action with races like The Microsoft GP. Watch this space!”
Leila Serhan, Public Sector Director, Microsoft UAE added:
”The esports industry is increasingly becoming a part of the cultural mainstream. This phenomenon holds a lot of potential to scale with many of the local talents making their mark globally.
“Our association with Yas Heat comes at an exciting time and we continue to build a path in the ultra-competitive arena of virtual gaming – hosted on the intelligent cloud to increase performance, speed and agility.”
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Asia
JBO Thailand Launches Esports World Cup Promotion

JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.
This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.
At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.
JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.
The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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