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Alexander Martin (CEO SKS365) at ICE 365: “The Post-Covid Future in the Retail Betting Sector Is Omnichannel”

Published

5 years ago

March 30, 2021

Reading Time: 2 minutes

“Retail will remain a key part of the gambling ecosystem in Europe. In such a hard time for the betting shops, SKS365 has concentrated its energy to set up the best way to relaunch the shops, which will reopen with new and improved services “

The outlook for the retail betting shops in Europe, which have been affected by the Covid-19 lockdown and by local limitations in terms of the number of shops and distances from sensitives area, was the main topic of discussion during the virtual panel “The Future of Retail”. This online conference is part of the ICE 365 content series, a free-to-access deep-dive into sector-specific insight, analysis and exclusive content delivered by Clarion Gaming in partnership with recognised industry experts and thought leaders.

Alexander Martin, CEO at SKS365, sees the future still bright for the betting shops, despite the current challenges. He is confident in that retail will remain a key part of the gambling ecosystem, if the operators will adapt and evolve to their new circumstances. “The key to staying ahead of the game is linking the offering between the offline and the online channel and vice versa. Offering an omni-channel experience allows customers to have both options and therefore to choose which channel best suits them at that particular time. In addition, it raises security and trust by creating a cohesive, seamless, personalized gaming experience that makes interactions consistent, easy, and fun. For this reason, during the first lockdown we invested in new retail functionalities and products such as the self-service betting terminals to make our shops more interactive and digital. During the current lockdown we have taken a similar approach, so when our shops will be allowed to reopen, our customers will find again more innovative services, offerings in newly designed shops”.

Speaking about changes of the gaming scenario, that has registered an increasing popularity of online gambling, given the impossibility to play in the brick and mortal venues, Martin said: “Certainly, the lockdown has been an accelerator for the online transition. However, our recent survey, clearly showed that traditional shop customers will return to the shops. Many answered that they will use in the future our omni-channel offering, nevertheless some are very happy with the pure shop offering. Our land-based customers are very loyal and they like our shops, the atmosphere and enjoy the exchange with like-minded people. It is a hub for them to connect with each other as well as our entertaining services. Sports betting is very much sharing thoughts and ideas about teams and plays”.

Having said that, high-street bookies will certainly have to find new ways to attract customers back and according to Martin it is crucial to invest in the venues both from a design and from a technological point of view: “Our goal at Planetwin365 is to offer the most entertaining retail experience. We are ready to compete with all other places people can go to such as bars, restaurants, bowling alleys or cinemas. Our betting shops are places where people do not go only to place a bet, but also for the joy of being there. Nowadays, customers expect to find the same offer and features on each channel, and it is vital to keep investing in the retail channel, as we are doing, to bridge the gap with the online and enhance the customers experience in the shops”.

HIPTHER

HIPTHER Announces Media Partnership with Nightrush Ahead of Prague Summit 2026

Published

5 hours ago

February 6, 2026

Wladimir P.

hipther-announces-media-partnership-with-nightrush-ahead-of-prague-summit-2026

HIPTHER is proud to announce a new Media Partnership with Nightrush, officially launching alongside the highly anticipated HIPTHER Prague Summit 2026. The event will take place on 24–25 March 2026 at the OREA Hotel Andels Praha, bringing together leading voices from across Gaming and Technology.

Recognised as one of Europe’s premier boutique events for industry decision-makers, the Prague Summit unites professionals from iGaming, fintech, blockchain, AI, compliance, and digital innovation. Across two immersive days, attendees will engage in expert-led discussions, curated networking opportunities, and hands-on learning experiences designed to address the most pressing challenges and opportunities shaping regulated digital industries.

This new collaboration marks an important step in expanding industry dialogue and strengthening global connections within the iGaming ecosystem.

Strengthening Industry Connections Through Media Collaboration

Nightrush has rapidly established itself as a trusted media platform dedicated to connecting operators, providers, and players through in-depth content, expert reviews, industry news, and community-driven engagement. What began as a focused review platform has evolved into a dynamic hub that promotes collaboration, delivers practical insights, and supports responsible gambling initiatives across the wider iGaming landscape.

Under the leadership of Brand Manager Olesea Naidion, Nightrush continues to expand its influence within the global iGaming community. Olesea will also take the stage at Prague Summit 2026, sharing expertise on brand strategy, digital marketing, user acquisition, and long-term player loyalty.

Through this Media Partnership, HIPTHER and Nightrush will collaborate to amplify key industry conversations, increase visibility for thought leadership, and support meaningful engagement among stakeholders before, during, and beyond Prague Summit 2026.

Prague Summit 2026: Celebrating a Decade of Impact

Marking 10 years of impact across Gaming and Technology, the 2026 edition of the HIPTHER Prague Summit will feature its most ambitious programme to date. The event will host four dedicated stages, covering compliance, expert panels, strategic industry themes, and practical education through the HIPTHER Academy.

Attendees can expect:

In-depth regulatory and compliance discussions
Responsible Gaming and Player Safety sessions supported by international regulators
High-level networking with operators, suppliers, innovators, and policymakers
The prestigious GamingTECH CEE Awards 2026

Within this context, the partnership with Nightrush will play a key role in advancing knowledge sharing, fostering transparency, and supporting long-term growth across regulated digital industries.

A Shared Vision for the Future

HIPTHER and Nightrush are united by a shared vision: to build stronger connections across the iGaming community and enable collaboration that drives innovation, trust, and sustainable industry development.

The Media Partnership debuting at Prague Summit 2026 represents the start of a broader collaboration focused on year-round content creation, community engagement, and cross-industry dialogue—further strengthening the foundations of the global iGaming ecosystem.

The post HIPTHER Announces Media Partnership with Nightrush Ahead of Prague Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dream Play

Hyper Gems — A New Cosmic Adrenaline Release from Dream Play

Published

7 hours ago

February 6, 2026

Wladimir P.

hyper-gems-—-a-new-cosmic-adrenaline-release-from-dream-play

Dream Play continues to grow its lineup with Hyper Gems, a space-themed slot designed around speed, rising tension, and escalating multipliers.

Set within a deep cosmic environment of glowing nebulae and radiant crystal symbols, the game delivers a sharp, modern visual style. The bottom control panel reflects Dream Play’s signature polish — a centered spin button, sleek metallic controls, and a clean layout that keeps attention firmly on momentum and gameplay.

Fast Base Game, Reactive Multiplier

The base game moves at a rapid pace thanks to avalanche mechanics, where winning symbols disappear and new ones fall into place seamlessly.

Multipliers in the base game apply on a per-spin basis.
If a multiplier lands and connects with a win during that same spin, the payout is instantly boosted. Miss the connection, and it resets — keeping each spin dynamic and unpredictable.

The experience feels fast, immediate, and full of energy.

Bonus Game — Where the Adrenaline Builds

The pace shifts dramatically in the Bonus Game.

Once triggered — or activated through the Buy Bonus option — the atmosphere intensifies. The background changes, colors grow bolder, and symbol connections trigger subtle grid shake effects that add impact to every win.

The biggest change comes with the multiplier behavior.

In the bonus round, the multiplier no longer resets. Instead, it accumulates with every spin, even when no win lands. Tension builds as the value climbs spin after spin, until a winning cascade finally connects and the entire payout is multiplied by the full accumulated total.

Several quiet spins can stack significant potential, only for one sudden cascade to unleash it all at once. This is where Hyper Gems delivers its core rush.

Pop-Ups, Sound & Visual Identity

Hyper Gems features distinct Big Win, Epic Win, and Mega Win pop-ups, each with unique animations and visual styling. Transitions are smooth, modern, and fast, designed to maintain momentum rather than disrupt it.

Every win feels lively and visually rewarding.

The soundtrack reinforces the pace with a driving, space-inspired rhythm that rises alongside multiplier growth and intensifies during cascades.

Combined with strong visual effects and subtle grid movement in the bonus round, Hyper Gems delivers a cohesive, high-energy experience.

With its avalanche gameplay, accumulating bonus multiplier, and maximum win potential of x1000, Hyper Gems stands out as a release focused on escalation, tension, and momentum.

Step into the cosmic arena and experience Hyper Gems:
https://api.dreamplay.games/launch/virtual?game=hyper-gems

The post Hyper Gems — A New Cosmic Adrenaline Release from Dream Play appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dream Play

Hyper Gems — A New Cosmic Adrenaline Release from Dream Play

Published

7 hours ago

February 6, 2026

GamingAmericas.com

Dream Play expands its portfolio with Hyper Gems, a space-themed slot built around speed, tension, and multiplier escalation.

Set against a deep cosmic backdrop filled with glowing nebulae and vibrant crystal symbols, the game delivers a sharp, modern presentation.

The bottom control panel follows Dream Play’s polished design approach — centered spin button, smooth metallic controls, clean layout — keeping the focus entirely on action and momentum.

Fast Base Game, Reactive Multiplier

The base game moves quickly thanks to avalanche mechanics — winning symbols disappear and new ones cascade into place without breaking the flow.

Here, the multiplier works per spin.

If it lands and a winning combination connects in that same spin, the payout is instantly amplified. If not, it resets — keeping the gameplay reactive and dynamic.

It’s fast. Immediate. Energetic.

Bonus Game — Where Adrenaline Builds

The real shift happens in the Bonus Game.

Once triggered — or accessed via Buy Bonus — the atmosphere intensifies. The background changes, colors become more aggressive, and during symbol connections the grid adds a subtle shake effect, reinforcing the impact of every hit.

Most importantly, the multiplier no longer resets.

Instead, it accumulates with every spin — even if no win lands. The tension builds. Spin after spin, the number grows. And when a winning combination finally connects, the entire payout is multiplied by the full accumulated value.

Several spins can quietly stack the multiplier — and then one cascade suddenly lands, amplifying the entire win in a single surge.

That is where Hyper Gems delivers its core adrenaline.

Pop-Ups, Sound & Visual Identity

Hyper Gems features distinct Big, Epic and Mega Win pop-ups, each with its own animation style and visual identity. The transitions are dynamic, modern, and fast — designed to enhance momentum rather than interrupt it.

Every win feels energetic and visually impactful.

The soundtrack supports the pace with a driving, space-inspired rhythm, rising alongside multiplier growth and intensifying during cascades.

Together with the visual effects and subtle grid shake in the bonus round, the game creates a cohesive, high-energy presentation.

With its avalanche engine, accumulating bonus multiplier and max win potential of x1000, Hyper Gems stands out as a release built around escalation and momentum.

Step into the cosmic arena and experience Hyper Gems.
https://api.dreamplay.games/launch/virtual?game=hyper-gems