eSports
Shellzz Wins 2020/21 ePremier League Title for Manchester City

Shaun ‘Shellzz’ Springette has been crowned the 2020/21 ePremier League Champion on behalf of Manchester City after a thrilling climax to the EA SPORTS Shellzz came out on top as eight leading players took their place in the final stages of the competition on Friday night, beating Leeds United’s Olle ‘Ollelito’ Arbin in a dramatic penalty shootout in the cross-console final. After a 4-2 victory on his less-favoured Xbox in the first leg, he was on the reverse of the same scoreline in the second leg before keeping his nerve to settle the tie on spot-kicks.
“Words can’t describe it,” he said after clinching the title. “It has been a long ride to get here and to be able to call myself ePremier League champion, I’m so, so happy. “Ollelito is No5 in the world on Xbox for a reason and I knew it would be tough against him, but I played really well. I have done a lot of work on the mental side of my game and it’s paid off.”
The drama wasn’t reserved for the grand final for Shellzz, who beat Leicester City’s Cosmin ‘NFG Cosmin’ Petrescu on penalties in the quarter-finals before beating last season’s runner-up Marc ‘MarcMarleyyy’ Marley (Brighton & Hove Albion) 4-2 at the semi-final stage. He then won 4-3 in the PlayStation4 Final against Sheffield United’s Mitchell ‘RISE MHaywxrd’ Hayward.
As well as winning the coveted ePL trophy, Shellzz also picked up the £20,000 first prize and a Hublot watch. Runner-up Ollelito collected £10,000, with the runners-up of the two console finals MHaywxrd (Sheffield United) and Diogo ‘FalconsDiogo’ Mendes (Chelsea) each winning £5,000. They also won all-important seats in the EA SPORTS FIFA 21 Global Series European Playoffs this summer.
Premier League Commercial Director Will Brass said: “Congratulations to Shellzz and Manchester City on winning the 2020/21 ePremier League. The standard of play in this year’s Finals was incredibly high and it was great to see such exciting competition across all stages of the tournament.
“Over three seasons, the ePremier League has proved popular with FIFA players of all abilities, and consistently brought together established pros and new faces. It has also attracted a growing audience worldwide and provided clubs with a new way of engaging with their supporters. “Many thanks to EA SPORTS and our broadcast partners for their support, ensuring we have been able to bring another enjoyable and high-quality tournament to fans globally. We look forward to continuing to develop the ePremier League over coming seasons.”
After more than 22 million fans tuned in to the first two ePL Finals, the climax to this year’s tournament was televised in the UK by Sky Sports, BT Sport and BBC Sport, as well as being shown around the world by the Premier League’s international licensees. All players competed remotely in this season’s Finals as a result of the COVID-19 pandemic, with the event hosted live from the Gfinity Arena in London.
ePremier League is operated by esports tournament organisers Gfinity. For more information visit e.premierleague.com.
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Asia
JBO Thailand Launches Esports World Cup Promotion

JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.
This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.
At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.
JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.
The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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