eSports
EXCEL ESPORTS NAMES BEYOND NRG AS OFFICIAL ENERGY DRINK PARTNER

British competitive gaming culture brand EXCEL ESPORTS is excited to announce Beyond NRG as the Official Energy Drink Partner for its League of Legends European Championship (LEC) and Northern League of Legends Championship (NLC) rosters as well as its newly launched VALORANT team. EXCEL and Beyond NRG’s partnership will be built on shared goals of elevating player performance through wellbeing and EXCEL’s “Power of Better” manifesto.
Beyond NRG will fuel EXCEL’s League of Legends and VALORANT players to help them perform at the highest level while also ensuring they are consuming healthy ingredients which meet their competitive demands and environments. Beyond NRG’s unique energy drink formula consolidates the best ingredients to help manage stress and pressure, increase reactions and central communication, delivering the body a blend of vitamins and nootropics. With a joint focus on both physical and mental wellbeing, EXCEL and Beyond NRG will work together on content and experiences that will showcase how improvement never stops.
This month EXCEL announced its entrance into VALORANT, one of the world’s fastest-growing esports, with the signing of rising David “Davidp” Prins who takes on the captain role. With a strategic focus on defining its leadership structure, EXCEL is set to announce its coaching staff and then its complete roster next week. Beyond NRG will support the team’s performance approach as they set ambitious goals for the VALORANT Champions Tour.
Founded in 2014, EXCEL ESPORTS is a competitive gaming brand steeped in British esports history with a long-standing commitment to nurturing homegrown and European esports talent. As a fellow British brand, Beyond NRG will support EXCEL’s mission of growing the UK esports scene. This past weekend BTXL won its first ever NLC Spring Split cementing its place as the best team across the UK and Nordics. With a ticket to EU Masters, BTXL will now go head to head with some of the best regional teams in Europe.
“Energy drinks can be notorious for their high levels of sugar and unnatural ingredients so it’s great to be able to partner with Beyond NRG which focuses on natural caffeine properties and contains lots of vitamins. Maintaining the right focus can make the difference between winning or losing. Beyond NRG really understands the needs of professional esports players and have created a product that will not only allow us to maintain our values but fuel our players in a balanced and healthy way,” said, Fabian Broich, Head of Performance, EXCEL ESPORTS
“In our initial meetings with the Head of Performance, Fabian Broich, we understood that nutritional support is at the forefront of importance for both Beyond and EXCEL. I genuinely believe that our missions align in this way, healthy heart, healthy mind, and dominating in esports. I’m exceptionally excited to support the new VALORANT division of EXCEL. We believe this to be the fastest-growing competitive game in esports, and I’m thrilled we can back EXCEL with this from the very start of their new adventure.” commented Billy Webb, Founder & CEO, Beyond NRG
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Esportes da Sorte
Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
The post Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships appeared first on Gaming and Gambling Industry in the Americas.
BETBY
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.
This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.
“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”
José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”
The post BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP appeared first on Gaming and Gambling Industry in the Americas.
eSports
Red Bull Home Ground Heads to New York this November

Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the world’s top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13–16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.
This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.
For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns N’ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.
At last year’s Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.
The post Red Bull Home Ground Heads to New York this November appeared first on Gaming and Gambling Industry in the Americas.
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