The Dallas Mavericks and Betway, the leading global online betting and gaming brand, announced a multi-year partnership, naming Betway as the Official and Exclusive Free to Play Partner of the Dallas Mavericks. Securing lucrative branding rights, the company’s internationally recognised branding will be shown around the court at American Airlines Center.

This announcement follows Betway’s partnership with five other NBA franchises earlier in the year, demonstrating the Betway brand’s ever-growing commitment to sponsorship of the highest-profile teams in the most prestigious sporting leagues.

Anthony Werkman, Betway CEO, said:

“Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks.

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“The Mavs are a globally recognised team that will help promote the Betway name around the world.

“We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”

Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships, said:

“Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth.

“We look forward to providing tremendous value to both Betway and our fans.”

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Global online betting and gaming company Betway and the Miami Open presented by Itaú are proud to announce the bookmaker’s return to Tennis, with a deal to become the Official Sports Betting Partner of the renowned tournament.

Running from the March 22 to April 4 and hosted at the Hard Rock Stadium in Miami Gardens, Betway’s branding will be present both courtside and digitally. This will shine a light on the brand’s ever-growing commitment to sponsorship of the biggest sporting events.

Showcasing the world’s best talent, the Miami Open marks a welcome return to Tennis for Betway, following their previous arrangements with the likes of the Davis Cup and Tie Break Tens.

Anthony Werkman, Betway CEO, said: “We’re incredibly excited to be announcing our Sports Betting Partnership with the Miami Open.

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“As a globally recognised brand, we’re excited to be involved with one of the most prestigious tennis tournaments in the world which plays host to some huge names in the sport.”