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The Tote and TruNarrative work together to enhance player protection

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The Tote has chosen TruNarrative technology to enhance customer onboarding and affordability checks as part of the company’s commitment to deliver a safe and secure gaming environment for customers in line with the latest UK regulatory guidance.

The Tote, the UK’s leading pool betting operator, is owned is by the UK Tote Group.

The Tote has been a core part of British horseracing since 1928 when it was established by Parliament under Winston Churchill as Chancellor of the Exchequer, to provide the public with a safe way to bet and vital funding for the sport.

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UK Tote Group is committed to fulfilling Churchill’s founding mission through a revitalised Tote which provides better value and an improved experience to customers, as well as funding for British horseracing.

The 90-year-old British company is backed by racehorse owners and breeders from around the world and has an exclusive partnership with British racecourses to provide pool betting services to the six million people who attend race meetings in Great Britain every year.

The Tote employs 150 people who are based in the Tote’s main office in Wigan and a satellite office in London.

The TruNarrative platform enables operators to perform the checks they need to safely, quickly, and compliantly onboard, transact, manage and protect customers throughout their lifecycle, via a single API.

Delivering the ability to automate the customer journey and perform anti-money laundering (AML), behaviour and transaction monitoring, risk rating, document verification, affordability assessments all from within an intuitive user interface.In line with recent guidance from the UK Gambling Commission around affordability and customer protection, the Tote has worked with TruNarrative to enhance the player journey alongside existing partners.

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As a key part of the Tote’s commitment to understanding and protecting players, the company needed the ability to build robust affordability screening into the customer journey.

TruNarrative is delivering the Tote a full workflow and risk rating solution, allowing centralised management of the customer journey.

The Tote will be able to perform enhanced due diligence and continuous risk rating on their customers. Using TruNarrative technology to run identity verification, customer affordability assessments and Document Verification checks providing customer insights across Tote’s multiple products.

TruNarrative will also provide the Tote with customer behaviour and transactional monitoring, with visibility over bets, deposits and withdrawals. This will assist the Tote’s customer protection teams with insight into a customer’s risk profile, detecting changes in behaviour and identifying potentially players where intervention maybe required.

“With the TruNarrative platform the Tote will be able to enhance the customer lifecycle and monitor their players. It’s great to be working with the Tote to help them understand players and deliver a great experience.” – Adam Doyle, Head of Gaming at TruNarrative.

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“We’re pleased to be working with the TruNarrative team to help us ensure we have the information we need on customers throughout their time betting with the Tote. This is very important work and TruNarrative are excellent partners to work with for the Tote team.” – Dani Johnson, Tote’s Operations Director.

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ELA Games Partners With Superbet to Expand Offerings in Serbia

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ELA Games, an innovative game development studio, announces its strategic partnership with Superbet, a tech and entertainment company operating in various key markets across the globe.

Founded in 2008, Superbet’s mission is to deliver exciting, technology-based entertainment in the sports and gaming industries. The company currently has a major presence in 12 countries, including Romania, Belgium, Poland, Serbia, and Brazil.

As part of the collaboration, Superbet will host various ELA Games titles on its Serbian platform, including creative, award-nominated Joker Winpot, high-quality designed It’s Shark Time 2, and renowned classic slot Flame Fruits Frenzy. Players in the region will have access to a diverse portfolio of games that prioritize visual quality, unique gaming experiences, and fun. ELA Games’ titles have a history of commercial success for operators due to their casino-centric features that boost growth metrics such as player acquisition and retention, GGR, and more.

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Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, commented on the partnership: “We’re excited to kick off our partnership with Superbet and grab a foothold in Serbia. We’ve identified the market as crucial to our expansion, so we’re looking forward to serving players in the region and becoming a well-known name. The ELA Games team is committed to producing the best games that provide unforgettable memories and fun experiences for all.”

Tanja Nauparac, Country Manager, Superbet Serbia, also commented: “Our company has established a regional reputation of being a champion of customer-centricity, due to the unique and immersive experience that we offer to our players. We are always looking at ways to improve the quality of this experience and diversify our product offering.

ELA Games is the right partner for us in Serbia, having a product portfolio with high quality and variety in terms of content. We are very pleased to start working with them and we look forward to great customer feedback.”

ELA Games continues to grow into one of the premier game development companies, balancing operator-friendly performance with exceptional player experiences. As the studio’s portfolio develops, platforms like Superbet will have more content to ensure its player base remains active, loyal, and satisfied.

The post ELA Games Partners With Superbet to Expand Offerings in Serbia appeared first on European Gaming Industry News.

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EGTs RK6C roulette with a first-ever installation at Volcano Casino in Montenegro

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EGT’s RK6C roulette made its debut on a global level. The product was installed at the sophisticated Volcano Casino in Ulcinj, Montenegro, earlier this month.

We are very happy that the first installation of RK6C was accomplished here,” said Milen Dimitrov, Director of EGT’s office, responsible for Croatia, Montenegro, and Slovenia. “We have a long-term, fruitful cooperation with the operator, which we have now strengthened once again. This roulette has enormous potential to become a favorite of the casino’s customers and the results it has demonstrated so far are eloquent testimony.”

RK6C is the latest member of the company’s portfolio of ETG solutions. Standing out with a sleek design featuring 6 play stations and numerous advanced features, including dynamic LED lighting and engaging sound effects, it provides players with a state-of-the-art gaming experience. Guests of the establishment enjoy unparalleled comfort while trying their luck with Blue Power HD and Green Power HD multigame mixes, containing some of EGT’s well-known slot titles combined with widely preferred multiplayer games such as Baccarat, Blackjack, European, and American Roulette.

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Adi Plakalo, Chief Executive Officer, Vezuv d.o.o., highly appreciated the product’s performance. He stated: “Having in mind the great popularity that EGT’s slot games and cabinets from General, Phoenix, and General Series have gained among clients on all our casino floors, we had very high expectations for the RK6C. It not only met, but even exceeded them. That is why, next month, another roulette of this model will be available at one of our other locations. We are also considering more installations in the future.”

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Premier Bet expands partnership with Logifuture by launching Simulate across Africa

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Premier Bet & Partners, one of Africa’s most established online gambling brands, has now integrated Logifuture’s Simulate, further expanding its ongoing relationship with the provider.

Following the successful rollout of Zoom Soccer last year, Simulate is the next step in Premier Bet’s adoption of Logifuture’s portfolio across African markets.

This latest launch strengthens the collaboration between the two companies and brings new levels of entertainment to Premier Bet & Partners customers across the continent.

Simulate brings a fresh layer of engagement to sports betting by allowing users to instantly simulate the outcome of their betslip using the same real teams, events, and markets – without the waiting time of real matches.

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The result is instant action, instant results, and instant fun, all of which combine to enhance the classic sportsbook experience.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Simulate is about innovation and answering players’ demand for instant fun. By creating an additional layer of excitement around the standard betting journey, we are bringing something truly new to users while strengthening Premier Bet’s offering.”

The launch of Simulate highlights the growing collaboration between Premier Bet and Logifuture while underscoring a shared focus on innovation. With further launches planned, the aim is clear: deliver 24/7 engaging iGaming experiences for players across Africa.

Karen Hope, Chief Operations Officer at Premier Bet & Partners, said: “Following on from the successful launch of the Zoom product, Simulate was the next logical step to provide our players with new options for instantly betting on their preferred events. Taking the live odds from real matches is a game changer in Virtual Games, adding even more instant excitement and fun to our customers’ betting experience.”

Logifuture will be exhibiting at SBC Lisbon 16-18 September 2025 on Stand C50 in Hall 3.

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Please get in touch with James McMath if you would like to interview Logifuture CEO Vincenzo Rocco in-person at the Summit, or another member of the senior leadership team.

The post Premier Bet expands partnership with Logifuture by launching Simulate across Africa appeared first on European Gaming Industry News.

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