Canada
Super League and World Golf Tour by Topgolf Extend Esports Partnership
Super League Gaming, a global leader in competitive video gaming and esports entertainment for everyday players, announced the continuation of their existing partnership with Topgolf Entertainment Group to broadcast a series of exciting World Golf Tour by Topgolf (WGT) competitive events. These events, streamed live across digital platforms, bring together avid golf fans, celebrities and professional athletes—connecting everyone through their love for the game of golf.
Since the Fall of 2019, Super League has produced the monthly WGT Live Series broadcasts, providing the Topgolf experience to fans no matter where in the world they are located. The live streams, powered by Super League, have seen wide-ranging success and continue to garner a global audience of viewers throughout 107 countries, with 82% of viewers between the ages of 18 and 44. The success of the WGT Live Series has spawned multiple special WGT competitions supported by a wide variety of world class brand partners, with accompanying broadcasts also produced by Super League.
WGT has experienced explosive growth in engagement in 2020, with the game now available on new platforms, such as Steam, and having been downloaded by more than 28 million players worldwide. The elevated level of gameplay has inspired Topgolf to an increased commitment to original content creation centered around what fans and gamers alike are craving – more competitive golf, including when gameplay is online.
“Topgolf continues to be one of Super League’s most important and exciting partners,” said Matt Edelman, Chief Commercial Officer at Super League Gaming. “We have a shared belief in celebrating play through fun, accessible, competitive experiences that are brought to life through premium content. WGT Live Series is a perfect example, having become one of the premiere live event broadcast series in virtual golf worldwide.”
The WGT Live Series is broadcast by Super League’s proprietary, fully-remote video production division, Virtualis Studios, which enables all WGT players, hosts and guests, and members of the Super League production crew to remain comfortably and safely at home. Each event features multiple live streams of gameplay, often captured from players in several countries simultaneously, commentary and play-by-play action from on-camera hosts, live leaderboards, custom motion graphics, shot close-ups, and course flyovers that provide every desirable angle for viewers.
“Super League has helped elevate WGT broadcasts to a new level of professionalism and quality,” said Director of Marketing, Ashley Groth. “Extending our partnership into 2021 will bring even more opportunities to showcase the great skill and spirit of WGT players while also producing engaging content for our fans, customers, and partners.”
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Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
IAGR announces Toronto as host city for 2025 conference
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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