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Buffalo Wild Wings and BetMGM Launch Exclusive Sports Betting Experience

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Sports fans can now access a unique sports betting experience when placing wagers through the BetMGM app inside Buffalo Wild Wings sports bars in Colorado, New Jersey, Indiana, Iowa, Tennessee and West Virginia. A first in the industry, the BetMGM app uses geolocation technology to offer custom promotions and bet types for guests who are physically inside a Buffalo Wild Wings in select markets.

“Fans wagering on sports inside Buffalo Wild Wings can now win bigger on select bets thanks to our innovative partnership with BetMGM” said Rita Patel, Chief Marketing Officer, Buffalo Wild Wings. “As sports betting continues to grow throughout the country, we look forward to further expanding our footprint in the space and activating our partnership with BetMGM in ways that make the experience at our sports bars second to none.”

Buffalo Wild Wings has also launched an in-bar channel called OT Odds Powered by BetMGM. The network will air on select screens throughout participating sports bars nationwide and will deliver sports betting content such as live game odds as well as fantasy and betting advice. In states where mobile sports betting is legal, curated boosts, bets, and parlays in the form of a new and exclusive Blazin’ Bets offered within the BetMGM app are now available through a customer’s personal device.

Matt Prevost, Chief Revenue Officer, BetMGM, said, “Our partnership with Buffalo Wild Wings is incredibly innovative and allows BetMGM to redefine how fans enjoy sports. The introduction of geolocation technology to offer bettors a customized experience in a Buffalo Wild Wings location is a great example of what we’re able to activate through this groundbreaking relationship.”

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Additionally, Buffalo Wild Wings’ Picks and Props free-to-play game, available via the Buffalo Wild Wings mobile app, has received a design upgrade, including an updated parlay-style gameplay with new BetMGM elements. Picks can be made daily using BetMGM odds from any state where free-to-play games are permitted by law, with major prizes awarded monthly. Select winners will be inducted into the newly created BWW Hall of Fame.*

In 2019, Buffalo Wild Wings entered into a multi-year strategic partnership with BetMGM, marking a first-of-its-kind alignment between a national sports bar and a digital gaming leader. Since the announcement, more than 500,000 users have participated in BWW and BetMGM free-to-play games.

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Adam Greenblatt Chief Executive Officer of BetMGM

BETMGM 2Q/1H 2025 UPDATE & FY2025 GUIDANCE INCREASE

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BetMGM LLC jointly owned by MGM Resorts International and Entain plc, is  providing an update on its Second Quarter 2025 (“2Q 2025”) and First Half 2025 (“1H 2025”) performance.

  • Strong 2Q and 1H performance as BetMGM’s ongoing strategic execution drives strong and profitable growth
    • 2Q Net Revenue up 36% YoY and EBITDA of $86 million (up $78 million YoY)
    • 1H Net Revenue up 35% YoY and EBITDA of $109 million (up $232 million YoY)
  • Leading iGaming offering and enhanced player engagement delivered 2Q revenues +29% (1H +28%) with strong growth in player volumes and activity
  • Strong Online Sports performance with 2Q revenues +56% (1H +61%) driven by refined player marketing and management and strengthened product
  • Upgrade to FY25 guidance and increased confidence in path to $500 million EBITDA in coming years
    • Expect FY25 Net Revenue of at least $2.7 billion and EBITDA of at least $150 million1

Adam Greenblatt, Chief Executive Officer of BetMGM, commented: “BetMGM has seen a strong first half of the year, delivering significant revenue and EBITDA growth that is underpinned by the ongoing execution of our strategic plan. The momentum we have built since the second half of 2024 accelerated through the first half of 2025. Our iGaming business continues to deliver new records as we showed why BetMGM is the go-to destination for all players, and in Online Sports, our refined player targeting and management capabilities have driven strong engagement and player KPIs across the board. BetMGM is healthier than it has ever been, a testament to the hard work of our teams and colleagues across the business. Our stronger than expected performance through 1H 2025 positions us well for the rest of the year, reinforcing our confidence in the future and the many opportunities ahead.”

Key Financial Highlights

2Q and 1H 2025 BetMGM Financial Summary1,2,3

$ millions, unless otherwise noted

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2Q

2025

YoY

Change

1H

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2025

YoY

Change

1H

2024

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Net Revenue

          iGaming

$449

+29 %

$891

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+28 %

$695

          Online Sports

$228

+56 %

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$422

+61 %

$262

Handle4

$3,427

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+25 %

$7,515

+27 %

$5,914

GGR Hold %

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9.8 %

+40bps

8.9 %

(10)bps

9.0 %

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NGR Hold %

6.6 %

+130bps

5.6 %

+120bps

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European Gaming Congress 2024 (Warsaw, Poland)

4.4 %

           Retail / Other

$16

(5) %

$36

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(15) %

$42

        Total Net Revenue

$692

+36 %

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$1,349

+35 %

$999

Contribution

$191

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+$88

$307

+$241

$66

EBITDA

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$86

+$78

$109

+$232

($123)

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Average Monthly Actives (thousands)5

901

+7 %

984

+6 %

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926

2Q/1H Financial Highlights 

  • 1H Net Revenue of $1.35 billion, +35% YoY delivering 1H EBITDA of $109 million (up $232 million YoY)
  • 2Q Net Revenue of $692 million, +36% YoY with continuing momentum and strong underlying growth
    • iGaming Net Revenue of $449 million, +29% YoY, driven by leading offering with exclusive content, differentiated engagement tools and enhanced player management
    • Online Sports Net Revenue of $228 million, +56% YoY, reflecting strengthened product and refined engagement
    • Average Monthly Actives +7% YoY
  • 2Q EBITDA of $86 million (up $78 million YoY) underpinned by positive contribution from both iGaming and Online Sports
  • Secured stabilized 14% GGR market share in active markets with iGaming (22%) and Online Sports (8%), further cementing BetMGM’s podium position in the market6,7
  • $150 million revolving credit facility remains undrawn with no further capital from parent companies expected

Operational highlights

  • Market leading iGaming offering
    • Continued investment behind leading iGaming business to acquire and retain a broader pool of players at attractive payback periods
    • Strong player volumes and engagement KPIs underpin 1H outperformance
      • 1H Average Monthly Actives +38% and Active Player Days each month +34%8
    • Attractive player economics supported by:
      • Exclusive and unparalleled library of content including The Wizard of OzPrice is Right and Family Feud
      • Creative player engagement tools improved active player days and 2025 cohort retention
      • Further investment in live dealer business
      • Improved targeting and showcasing of promotions to cross-sell Online Sports and iGaming players in our multi-product states
  • Strengthened Online Sports product and enhanced player engagement approach
    • Significant growth in Online Sports demonstrates successful brand repositioning, player acquisition and management, alongside ongoing product improvements
    • Focused “premium mass” approach and enhanced CRM delivering a more engaged and higher quality player base
      • 1H Handle per active +34% and NGR per active +70%9
      • 1H Active Player Days +14% with +24% more Bets per active8,9
      • 1H NGR margin improvement of +120 bps YoY
    • Strengthened product with broader offering and parlay capabilities, plus enhanced UX navigation and app speed
  • Unlocking differentiated omnichannel opportunities
    • Growing flywheel benefits from Nevada omnichannel position with launch of flagship app and nationwide digital wallet
      • Improved integration across omnichannel touchpoints supports efficient acquisition and retention funnel offering unique player experiences
      • 30% growth in NV monthly actives in 1H; 4x increase in number of NV actives continuing play in home state in 1H10
    • Omnichannel game titles and differentiated live dealer offering provide BetMGM exclusive experiences
      • c50% of BetMGM’s Top 20 grossing slot titles are omnichannel games, including recently launched titles from The Wizard of Oz franchise11

Outlook

  • BetMGM’s performance in 2Q and 1H 2025 provides increased confidence in the long-term profitability and opportunities for the business
  • Stronger than expected second quarter supports further upgrade to FY25 guidance12:
    • Net Revenue guidance of at least $2.7 billion
    • EBITDA guidance of at least $150 million
  • Secured podium position in a large and growing total addressable market with increasing operating leverage benefits, reinforces our confidence in delivering EBITDA of $500 million in the coming years

The post BETMGM 2Q/1H 2025 UPDATE & FY2025 GUIDANCE INCREASE appeared first on Gaming and Gambling Industry in the Americas.

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Derek Jeter Joins BetMGM’s Team of Legendary Ambassadors

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BetMGM announced a multiyear partnership with baseball legend and five-time World Series champion Derek Jeter. As BetMGM’s newest brand ambassador, Jeter will appear in national marketing campaigns including the “Legendary Plays” spot, scheduled to premiere on July 15. BetMGM Casino also plans to launch an exclusive Jeter-themed slot game. Currently, there are no other online casino games featuring a current or former professional baseball player.

“BetMGM’s commitment to excellence and overall approach help them stand out as an innovator in their space. They have worked hard to create a real community in their audience. I look forward to working with their team to build connections within their base of players and support the company’s continued growth,” Jeter said.

The Hall of Fame shortstop joins BetMGM’s prestigious roster of sports legends, which includes Barry Sanders, Tim Howard and Wayne Gretzky, among others. Jeter will be featured prominently across advertising campaigns and digital platforms, make appearances at exclusive VIP events and play a key role in promoting BetMGM’s responsible gambling initiatives in both the US and Canada.

Casey Hurbis, Chief Marketing Officer at BetMGM, said: “As BetMGM’s brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter. ‘The Captain’s’ universal appeal and proven track record of excellence, both on and off the field, will provide players with extraordinary experiences only available at BetMGM.”

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Over his storied 20-year career with the New York Yankees, Jeter earned a reputation as a game-changing athlete, revered for his consistency, clutch performances and leadership. “The Captain” collected more than 3000 hits, won five Gold Gloves and was a 14-time All-Star while serving as the cornerstone of numerous championship teams. His legacy on the field, and his presence off it, continues to inspire generations of baseball fans.

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM provides resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

The post Derek Jeter Joins BetMGM’s Team of Legendary Ambassadors appeared first on Gaming and Gambling Industry in the Americas.

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Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey

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Octoplay continues its series of successful partnerships by joining forces with BetMGM, a leading iGaming and sports betting operator, for its highly anticipated United States market debut in New Jersey. This landmark entry into the United States marks a pivotal moment in Octoplay’s North American expansion strategy, bringing its premium product portfolio to American players. The strategic partnership with BetMGM establishes Octoplay’s first active U.S. collaboration and follows the company’s recently obtained Michigan provisional license, setting the stage for an accelerated North American rollout in 2025.

This partnership builds on Octoplay’s successful collaboration with BetMGM in Ontario, where the company first debuted Jackpot Blitz – a bespoke version of its popular jackpot system built in close collaboration with BetMGM. With active licenses in the UK, Sweden, Malta, Ontario, Greece, Romania, Slovakia, Denmark, Italy, Belgium, and the Netherlands, and a provisional license in Michigan, Octoplay advances its strategic market roadmap in key jurisdictions worldwide.

“Our New Jersey launch with BetMGM represents a key milestone in our North American strategy” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025.”

Oliver Bartlett, VP of Gaming, BetMGM, said, “We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay’s premium game portfolio, we are confident the content will be a success in New Jersey.”

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The integration with BetMGM marks a significant step in Octoplay’s North American strategy. With New Jersey serving as Octoplay’s gateway to the biggest iGaming market, the company stands ready to bring its proven European success to American players throughout 2025 and beyond.

The post Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey appeared first on Gaming and Gambling Industry in the Americas.

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