Partnership will strengthen marketing compliance in key markets including Italy, Sweden, Denmark, Romania and Ontario.

Soft2Bet, a leading provider of iGaming turnkey solutions, is pleased to announce a strategic partnership with Rightlander, a leading provider of compliance and monitoring solutions for the iGaming and affiliate marketing industries.

The partnership will strengthen Soft2Bet’s commitment to maintaining the highest standards of marketing compliance across key markets such as Italy, Sweden, Denmark, Romania, Ontario, Greece and Ireland.

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Under the terms of the partnership, Rightlander will deploy its advanced compliance monitoring technology to ensure Soft2Bet adheres to affiliate and iGaming marketing regulations in those jurisdictions. Rightlander’s comprehensive suite of services will include website and social media monitoring and will provide Soft2Bet with robust tools to detect and manage compliance risks effectively.

This proactive approach will help identify and rectify any non-compliant content swiftly, ensuring Soft2Bet’s operations remain within regulatory frameworks.

The partnership will concentrate on ensuring compliance in key markets where regulatory scrutiny is particularly stringent. Rightlander’s expertise in these jurisdictions will provide Soft2Bet with the assurance that it is meeting all local regulatory requirements.

Jonathan Elkin, Sales Director, Rightlander, commented on the partnership: “We are thrilled to partner with Soft2Bet, a company that shares our commitment to high compliance standards. Our technology will provide Soft2Bet with the tools needed to navigate complex regulatory environments effectively and maintain their reputation for integrity and trustworthiness.”

David Yatom Hay, General Counsel of Soft2Bet, added: “Ensuring compliance is a core component of our business strategy as we expand into new markets. Partnering with Rightlander gives us confidence that we can uphold these standards across all our operations, delivering a safe and secure experience for our customers.”

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The Hellenic Gaming Association (HGA) has intensified its efforts against the phenomenon of illegal online gambling, which has reached enormous proportions in recent years with incalculable economic and social impacts.

Following a lawsuit recently filed by the organisation under President Christos Panagopoulos against an internationally active company conducting illegal gambling in Greece without the necessary licensing from the Hellenic Gaming Commission (HGC), a new lawsuit targets two well-known Greek influencers. These influencers, through their social media content, promote unlicensed gambling websites.

These internet personalities have posted a series of videos encouraging their mostly young audience, including minors, to visit these sites by sharing how they “managed” to win tens of thousands of euros by betting and playing on these illegal platforms. However, they conceal the fact that these are illegal gambling companies while enticing viewers with the promise of easy money.

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It is important to highlight that their audience includes minors, who find an open door in the unlicensed environment where there are no controls or restrictions, unlike legal online companies where one must be at least 21 years old to open an account and play.

Besides the two Greek influencers, the association is planning to file reports to social media platforms and online services hosting ads and promoting unlicensed providers. Initially, they will approach the relevant departments of these organisations, and they may even take the matter to prosecutorial authorities. The initiatives undertaken by the HGA to combat illegal gambling often aim to fill the void left by the State, which is fundamentally responsible for addressing this open wound with appropriate actions, rather than a private entity.

The massive scale of illegal gambling in Greece was confirmed by a recent official survey conducted by the HGC in collaboration with KAPPA Research, shedding light on the hidden side of this illicit activity. According to the survey, 900,000 Greeks, or nearly 1 in 10, participated in illegal gambling at least once in the past 12 months, with an estimated astronomical expenditure of 1.7 billion euros in the unlicensed environment.

Of the total 1.7 billion euros, 1.1 billion was spent on illegal online games, and the remaining 600 million euros were associated with money spent in physical networks, such as unlicensed clubs and casinos. The average annual amount spent per player online reached approximately 1200 euros, while for land-based gambling, the corresponding amount was 738 euros.