Central Europe
Greentube enters Poland with Total Casino by Totalizator Sportowy
Greentube, the NOVOMATIC Interactive division, has made its market entry into Poland after taking its content live with Totalizator Sportowy’s brand Total Casino.
The deal means the supplier’s online and mobile versions of iconic titles such as Sizzling Hot are now available for the first time to Polish online players through the monopoly casino operator’s Total Casino site. Also set to be integrated with Total Casino are top-performing titles from Greentube Collections, an exclusive portfolio encompassing all the supplier’s most popular games series. This new digital distribution channel perfectly complements NOVOMATIC´s omni-channel strategy with the rollout of its top performing VLTs with Totalizator Sportowy’s retail network. Players will now be able to play their favourite NOVOMATIC titles in retail outlets as well as online.
State-owned Totalizator Sportowy is the only operator legally entitled to offer online casino games in Poland and the Total Casino brand has experienced impressive growth since it launched in 2018.
The entrance into the online market in Poland represents the latest step for Greentube. It follows on from new entries into Denmark and Mexico last year and the supplier’s continued expansion in Europe and Latin America, with Germany and the Netherlands on the horizon in addition to the launch of its new RGS platform later this year.
Michael Bauer, CFO/CGO at Greentube, said: “Totalizator Sportowy’s casino brand is very well-respected by players in Poland, and to be selected as an online partner is further evidence that we are a market-leading force when it comes to iGaming content across a wide range of regulated markets. Greentube has already enjoyed a fruitful start to 2021 and this new market entry and partnership shows our commitment to expanding our reach.”
Maciej Kasprzak, Online Gaming Director at Totalizator Sportowy, added: “We are constantly developing our offer and we want our clients to experience the best entertainment from the best developers. The arrival of Greentube’s content has been greeted by the players with much excitement. We look forward to continuing a successful partnership.”
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Bazoom
Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation
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Gamblers Connect, the award-winning iGaming affiliate and media platform, is excited to share that Bazoom will be the official sponsor of Gamblers Connect’s delegation at the upcoming SiGMA Central Europe Summit in Rome, Italy.
As one of Gamblers Connect’s long-standing partners and one of the most trusted link-building and content platforms in the iGaming industry, this collaboration is another great example of creating real impact through strong partnerships. Both companies share the same vision, building with quality, not noise, and this sponsorship perfectly reflects that shared belief.
Thanks to Bazoom’s support, the Gamblers Connect team will have a greater presence at one of Europe’s most important iGaming events, connecting directly with operators, affiliates, and industry leaders from all over the world.
Gjorgje Ristikj, Founder & CEO at Gamblers Connect: “Thanks to Bazoom Group’ support as our sponsor, Gamblers Connect will be present at SiGMA Rome. Partnering with companies that believe in our mission and invest in our growth is exactly what allows us to show up, connect and deliver even more value.”
Bazoom’s innovative platform has become an essential ally for companies looking to strengthen their digital footprint. With access to nearly 100,000 verified media outlets worldwide, the platform makes it easier than ever to acquire quality backlinks and tailored content that drives real growth, all through a transparent, pay-per-link model.
Kristoffer Krog, Head of Global Partnerships at Bazoom: “At Bazoom we always strive to stay ahead of our competition and maintain our position as industry leader within link building. The partnership with Gamblers Connect for SiGMA Rome reflects exactly that, as we share the same ambitions, know-how and expert knowledge within the industry.”
The post Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation appeared first on European Gaming Industry News.
Central Europe
Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome
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Full-service marketing agency mr.Booster is set to participate in SiGMA Central Europe 2025, taking place in Rome on November 4–6. With an interactive booth at the heart of the exhibition, mr.Booster will highlight its expertise in performance-driven digital marketing and invite partners to discover new ways to scale in iGaming, fintech and beyond.
Known for its integrated approach that combines media buying, SEO, influencer campaigns, creative production and data-driven retargeting, mr.Booster has established itself as a trusted growth partner for brands navigating highly competitive digital landscapes.
“SiGMA is a key meeting point for innovation and partnership. For us, it’s not just about showcasing services, but about sparking conversations and co-creating growth strategies with ambitious teams from across the world,” said Leonid Pudov, CEO of mr.Booster.
At Sigma Central Europe, the mr.Booster team will welcome visitors to explore how creativity meets performance. Guests will see the mr.Booster Ad Platform in action, learn how data-driven retargeting turns audiences into loyal players and dive into case stories that prove measurable growth is never accidental. The booth will also feature quick strategy sessions with mr.Booster experts, a vibrant entertainment corner with photo moments and exclusive merch — plus a few surprises for those ready to spin, snap and win.
This year also marks an important milestone for mr.Booster as the agency continues its expansion across European markets.
mr.Booster has been shortlisted for the SiGMA Central Europe Awards 2025 in the category INDUSTRY RISING STAR 2025, recognizing its innovative contributions to media buying, affiliate marketing and cross-channel performance strategies.
The post Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome appeared first on European Gaming Industry News.
Betsson Group
Betsson to Attend SiGMA Central Europe 2025
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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