Asia
IGT.BET Partners with India’s Top Cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha

IGT.BET, one of India’s fastest-growing skill-based fantasy sports platforms, today announced the signing of rising cricket stars Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha to be the face of the brand. Attracting their ever-growing and large fan base to the app, the cricketer quartet will be an integral part of the 360-degree digital and offline campaign activation of BLITZPOOLS.
In addition to these cricket stars and as part of the new brand launch, BLITZPOOLS has engaged celebrities and influencers alike with a total follower count in excess of 215 million, the identities of which will be revealed at time of post and in a future release.
With the rebrand and recent injection of capital as part of a recent majority investment from the international gaming brand IGT.BET (formerly i3 Inc.), players can now expect the already market leading product to deliver new and exciting features at a faster pace. Customers can experience these exciting offerings while engaging with different cricket and football tournaments, played at domestic, national and international levels.
Through this rebranding and brand ambassador announcement, BLITZPOOLS aims to take the fantasy sports market in India by storm and consumers will be guaranteed best-in-class bonuses, industry leading deposit and payout options and a market leading product with constant innovation. The platform will feature an exciting coin-based loyalty programme, where users will be rewarded with valuable coins as they increase their engagement on the app. These coins can be redeemed against gift vouchers, meet & greet sessions, cashback, tickets for on-ground matches and other exciting offerings. Another attractive feature to watch out for will be the chance for winners to create their own closed personal pools with friends and ultimately win grand prizes to play cricket against BLITZPOOLS brand ambassadors Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha.
Speaking on the rebranding and the brand ambassador announcement, the Assomull brothers, Vickram and Gaurav, founders of BLITZPOOLS said, “We are embarking on a new journey and through this exciting adventure, we aim to capture and captivate the minds and hearts of every Indian consumer involved in online gaming. Through this rebrand, we want to create an interactive user experience and strengthen the product in the Indian market. Giving it a fresh look and feel, we are also delighted to announce Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha as the new faces of the brand. These young and rising cricket super stars resonate well with our target audience and will bring on board their fans who in turn will get a chance to play with each of them. We believe it will be a great association and will help us enhance the brand’s uniqueness. By the end of IPL 2021, BLITZPOOLS is confident it will be home to one of the largest fantasy sports player bases in India.
Commenting on the rebranding, an IGT.BET spokesperson said, “We are beyond confident our investment, partnership and brand positioning with BLITZPOOLS will further establish a strong foothold in the Indian fantasy gaming market. Prioritizing our customer, we will continue to create a world-class product for the Indian audience. We will offer industry-leading bonuses for all existing players as they migrate from Livepools to BLITZPOOLS in addition to welcoming new players with a best-in-class experience with unbeatable bonuses, unique and rewarding prize pools, world-class product innovation and full attention customer support. We are confident through our tie-up with India’s popular Cricket trio Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha BLITZPOOLS will have an increase in recall amongst its target audience.”
Speaking on the association, Cricketer Ishan Kishan said, “I am extremely excited to get on board with BLITZPOOLS, India’s fastest-growing and truly interactive skill-based fantasy sports platforms. India has a huge sport loving audience and BLITZPOOLS is bringing millions of them their favorite games in a highly competitive format on one platform. With a solid fantasy gaming product and increased prize pools the fantasy sports platform is providing unparalleled value to its customers.”
Powered by WPeMatico
Asia
SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.
The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.
The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”
The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.
The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.
Asia
12BET Goes Crypto with Big Rewards

As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.
12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.
“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.
To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.
This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.
The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.
Asia
Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe

Executives of tech giants Meta and Google did not depose before the Enforcement Directorate of India (ED) on Monday and have now been given fresh summons for July 28 in a money laundering case linked to promotion of illegal online betting and gambling platforms.
The representatives of the two companies sought deferment of the July 21 summons, saying they need time to collect relevant information and documents before they present themselves for questioning and recording of their statements at the federal probe agency.
The executives have been given a one-week extension and asked to depose on July 28. Once they depose, their statements will be recorded under the Prevention of Money Laundering Act (PMLA).
A Google spokesperson said that the company was “committed to keeping our platforms safe and secure, prohibiting the promotion of illegal gambling ads.”
“We are extending our full support and cooperation to investigating agencies to hold bad actors responsible and keep users safe,” the spokesperson said.
There was no response from Meta.
The federal agency is probing several platforms allegedly hosting illegal betting and gambling links, including instances of advertisements placed for them on various social media outlets and app stores.
The tech giants are understood to have been called by the ED to know how such illegal platforms can place ads on their portals.
Some actors, celebrities and sports persons are also under the scanner of the agency in these cases, and are expected to depose.
The ED has claimed illegal online betting and gambling platforms cheated people of their hard-earned money, and also laundered and evaded paying taxes of up to several crores of rupees.
Google said its “continuous AI advancements, complemented by human expertise, ensure all ads on our surfaces comply with local laws and our strict ad policies, and protect users from evolving threats.”
“Last year alone, we removed 247.4 million ads and suspended 2.9 million advertiser accounts in India,” the firm said.
The ED is investigating more than a dozen cases linked to illegal gambling and betting platforms across the country, including the Mahadev Online Book (MOB) app, whose main promoters hail from Chhattisgarh.
The post Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe appeared first on European Gaming Industry News.
-
Asia6 days ago
DigiPlus Backs Stricter Online Gambling Regulation
-
AGCO6 days ago
Prime Skill Games Inc. Official Response to AGCO Press Release
-
Baltics6 days ago
Push Gaming levels up in Latvia and Estonia with OlyBet
-
Africa5 days ago
Altenar appoints Brendon Jeacocks as Regional Director in South Africa
-
Australia6 days ago
ACMA Blocks More Illegal Online Gambling Sites
-
Aristocrat Interactive6 days ago
Logifuture goes live in Mexico with Zoom Soccer via Aristocrat Interactive integration
-
Aquisitions/Mergers5 days ago
Pavilion Payments Acquires CasinoSoft
-
Betpro5 days ago
Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap